{"id":18193,"date":"2021-12-29T01:00:00","date_gmt":"2021-12-29T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=18193"},"modified":"2026-06-12T01:40:15","modified_gmt":"2026-06-12T01:40:15","slug":"suggerimenti-per-lottimizzazione-per-bert-di-google","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/tips-para-optimizar-para-el-bert-de-google\/","title":{"rendered":"Suggerimenti per l&#039;ottimizzazione per BERT di Google"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18193\" class=\"elementor elementor-18193\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Suggerimenti per l&#039;ottimizzazione per BERT di Google<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Google BERT, o semplicemente <a href=\"https:\/\/dxmedia.net\/algoritmo-bert-google\/\">BERT<\/a> (acronimo di Bidirectional Encoding Representations from Transformers), \u00e8 un algoritmo di apprendimento profondo che aiuta i robot dei motori di ricerca a elaborare le parole in relazione al contesto delle altre parole utilizzate in una query, piuttosto che nel loro ordine individuale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">BERT facilita la comprensione dell&#039;intento di ricerca, del contesto e delle sfumature linguistiche, migliorando in definitiva l&#039;esperienza complessiva dell&#039;utente durante l&#039;esecuzione di una ricerca su Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E come funziona BERT?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un esempio di funzionamento di BERT \u00e8 che preposizioni come &quot;per&quot; e &quot;da&quot; acquisiranno maggiore significato, consentendo cos\u00ec a Google di offrire risultati pi\u00f9 pertinenti a una determinata ricerca.<\/span><\/p><p><span style=\"font-weight: 400\">Un altro caso si verifica quando determinate parole cambiano significato a seconda del contesto. Ad esempio, nella ricerca &quot;come prendere il raffreddore&quot;, la parola &quot;raffreddore&quot; in questo contesto si riferisce a un tipo di malattia (delle vie respiratorie superiori).\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Prima dell&#039;aggiornamento BERT, i risultati di ricerca mostravano contenuti relativi alla pesca e ai pesci. Dopo l&#039;entrata in vigore dell&#039;aggiornamento, l&#039;algoritmo di ricerca ha preso in considerazione la parola &quot;freddo&quot; e ha quindi fornito risultati pi\u00f9 pertinenti.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1024x641.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18201\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1024x641.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-300x188.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-768x481.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1536x962.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-2048x1282.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7178df4 elementor-widget elementor-widget-heading\" data-id=\"7178df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modi per ottimizzare i tuoi contenuti per BERT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0d773 elementor-widget elementor-widget-text-editor\" data-id=\"6d0d773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">L&#039;introduzione di BERT solleva la questione di come ci\u00f2 influisca sulla SEO.<\/span><a href=\"https:\/\/thecloud.group\/it\/cose-un-consulente-seo-e-di-cosa-si-occupa\/\"><span style=\"font-weight: 400\">Un consulente SEO pu\u00f2 ottimizzare i contenuti per BERT?<\/span><\/a><span style=\"font-weight: 400\">?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Danny Sullivan, portavoce di Google, ha dichiarato in un tweet: &quot;Non c&#039;\u00e8 nulla da ottimizzare con BERT&quot;, aggiungendo che BERT in realt\u00e0 non cambia i fondamenti di come Google classifica i contenuti. Tuttavia, ha sottolineato che invece, un consulente <a href=\"https:\/\/www.eleconomista.es\/diccionario-de-economia\/seo-search-engine-optimization\">SEO<\/a> \u00c8 possibile semplicemente ottimizzare il contenuto per gli utenti, che in sostanza \u00e8 la stessa cosa.<\/span><\/p><p><span style=\"font-weight: 400\">Ecco 4 modi in cui un consulente SEO pu\u00f2 ottimizzare ulteriormente i contenuti affinch\u00e9 BERT possa abbinarli meglio alle query di ricerca:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1024x683.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18202\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1024x683.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-300x200.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-768x512.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1536x1024.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-2048x1366.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e41d7 elementor-widget elementor-widget-heading\" data-id=\"75e41d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Scrivi contenuti per le persone, non per i bot.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e19339 elementor-widget elementor-widget-text-editor\" data-id=\"8e19339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un consulente SEO non dovrebbe mai perdere di vista l&#039;essenza della creazione di contenuti: offrire contenuti di valore con informazioni sostanziali che siano rilevanti per il pubblico. BERT, in particolare, aiuta i bot dei motori di ricerca a comprendere le domande inserite dagli utenti.<\/span><\/p><p><span style=\"font-weight: 400\">In questo modo, le parole chiave target dovrebbero fluire in modo naturale, senza essere appesantite da frasi grammaticalmente scorrette inserite solo per includerle nel testo, n\u00e9 risultare in qualche modo ampollose, contorte o incomprensibili al pubblico di riferimento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-61690e7 elementor-widget elementor-widget-heading\" data-id=\"61690e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Conosci il tuo pubblico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69db2b8 elementor-widget elementor-widget-text-editor\" data-id=\"69db2b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La chiave per scrivere contenuti pertinenti \u00e8 comprendere i bisogni e i desideri del proprio pubblico. Sebbene gli strumenti per le parole chiave siano molto utili, \u00e8 molto meglio immergersi nel mondo del proprio pubblico di riferimento e conoscerlo meglio: quali sono le loro priorit\u00e0? Quali domande pongono di solito? Come si potrebbe semplificare la loro vita?\u00a0<\/p><p>Leggete o ascoltate le loro conversazioni sui social media, sui forum online, ecc. Chiedete direttamente a loro tramite sondaggi. L&#039;importante \u00e8 approfondire chi sono e di cosa hanno bisogno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bf5315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf5315\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb93f7a\" data-id=\"eb93f7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9f5679 elementor-widget elementor-widget-heading\" data-id=\"d9f5679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Semplifica il tuo linguaggio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77b030 elementor-widget elementor-widget-text-editor\" data-id=\"d77b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Un linguaggio eccessivamente formale, tecnico e ampolloso non piacer\u00e0 a tutti. Ecco perch\u00e9 semplificare il linguaggio \u00e8 fondamentale per ottimizzare i contenuti.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Mantieni un tono colloquiale. Usa un linguaggio naturale e quotidiano, con parole di uso comune. Per ottimizzare la SEO, utilizza parole chiave semanticamente correlate alla frase di ricerca che desideri pubblicare. Ad esempio, se il tuo obiettivo \u00e8 &quot;il miglior stufato di Madrid&quot;, potresti usare parole chiave come &quot;cibo di Madrid&quot;, &quot;Madrid&quot; e &quot;ristoranti a Madrid&quot;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fba79d1\" data-id=\"fba79d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f40ecba elementor-widget elementor-widget-image\" data-id=\"f40ecba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1024x683.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18203\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1024x683.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-300x200.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-768x512.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1536x1024.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-2048x1365.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dfed7c elementor-widget elementor-widget-heading\" data-id=\"48dfed7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Non dimenticare l&#039;ottimizzazione SEO on-page\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a30851 elementor-widget elementor-widget-text-editor\" data-id=\"71a30851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Oltre a tutto quanto detto sopra, \u00e8 importante lavorare anche sugli elementi di base della SEO on-page:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Le etichette dei titoli dovrebbero idealmente contenere meno di 60 caratteri.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Le meta descrizioni devono essere inferiori a 160 caratteri e devono includere una call to action.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I tag H1 e H2 devono essere descrittivi e includere le parole chiave target.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La struttura degli URL dovrebbe essere personalizzata con parole chiave, non generica (ad esempio, https:\/\/lamejorpizza.com\/pizza-gordita-siciliana-borde-de-queso rispetto a https:\/\/lamejorpizza.com\/?p=123).\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Anche le immagini e i video dovrebbero essere ottimizzati con testo ALT, un titolo descrittivo e una dimensione del file ragionevole. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44a0ed elementor-widget elementor-widget-text-editor\" data-id=\"e44a0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/thecloud.group\/it\/contatto\/\"><b>\u00c8 tempo di trasformare la tua attivit\u00e0! Registrati qui.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5253e elementor-widget elementor-widget-text-editor\" data-id=\"2d5253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thecloud.group\/it\/\">Il Gruppo Cloud<\/a> Comprendiamo le esigenze della vostra azienda o organizzazione. Pertanto, attraverso una consulenza SEO professionale (100%), vi forniremo il massimo supporto per il raggiungimento dei vostri obiettivi di branding.<\/span><a href=\"https:\/\/thecloud.group\/it\/consulenza-seo\/\"><span style=\"font-weight: 400\">Sei pronto per iniziare<\/span><\/a><span style=\"font-weight: 400\">? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tips para optimizar para el BERT de Google Google BERT, o simplemente BERT (siglas en ingl\u00e9s de Representaciones Codificadoras Bidireccionales a partir de Transformadores), es un algoritmo de aprendizaje a profundidad que ayuda a los robots del motor de b\u00fasqueda a procesar las palabras en relaci\u00f3n con el contexto del resto de palabras utilizadas en [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":18201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[798,896,880],"class_list":["post-18193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-inteligencia-artificial","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips para optimizar para el BERT de Google | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/suggerimenti-per-lottimizzazione-per-bert-di-google\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips para optimizar para el BERT de Google\" \/>\n<meta property=\"og:description\" content=\"Tips para optimizar para el BERT de Google Google BERT, o simplemente BERT (siglas en ingl\u00e9s de Representaciones Codificadoras Bidireccionales a partir de Transformadores), es un algoritmo de aprendizaje a profundidad que ayuda a los robots del motor de b\u00fasqueda a procesar las palabras en relaci\u00f3n con el contexto del resto de palabras utilizadas en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/it\/suggerimenti-per-lottimizzazione-per-bert-di-google\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-29T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T01:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1603\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Tips para optimizar para el BERT de Google\",\"datePublished\":\"2021-12-29T01:00:00+00:00\",\"dateModified\":\"2026-06-12T01:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/\"},\"wordCount\":841,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif\",\"keywords\":[\"Inteligencia artificial\",\"producto digital\",\"transformaci\u00f3n digital\"],\"articleSection\":[\"Founder Notes\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/\",\"name\":\"Tips para optimizar para el BERT de Google | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif\",\"datePublished\":\"2021-12-29T01:00:00+00:00\",\"dateModified\":\"2026-06-12T01:40:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif\",\"width\":2560,\"height\":1603},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/tips-para-optimizar-para-el-bert-de-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips para optimizar para el BERT de Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\",\"name\":\"Paula Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"caption\":\"Paula Franco\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Suggerimenti per l&#039;ottimizzazione per BERT di Google | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/it\/suggerimenti-per-lottimizzazione-per-bert-di-google\/","og_locale":"it_IT","og_type":"article","og_title":"Tips para optimizar para el BERT de Google","og_description":"Tips para optimizar para el BERT de Google Google BERT, o simplemente BERT (siglas en ingl\u00e9s de Representaciones Codificadoras Bidireccionales a partir de Transformadores), es un algoritmo de aprendizaje a profundidad que ayuda a los robots del motor de b\u00fasqueda a procesar las palabras en relaci\u00f3n con el contexto del resto de palabras utilizadas en [&hellip;]","og_url":"https:\/\/thecloud.group\/it\/suggerimenti-per-lottimizzazione-per-bert-di-google\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-12-29T01:00:00+00:00","article_modified_time":"2026-06-12T01:40:15+00:00","og_image":[{"width":2560,"height":1603,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif","type":"image\/gif"}],"author":"Paula Franco","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Paula Franco","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/"},"author":{"name":"Paula Franco","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f"},"headline":"Tips para optimizar para el BERT de Google","datePublished":"2021-12-29T01:00:00+00:00","dateModified":"2026-06-12T01:40:15+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/"},"wordCount":841,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif","keywords":["Inteligencia artificial","producto digital","transformaci\u00f3n digital"],"articleSection":["Founder Notes"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/","url":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/","name":"Suggerimenti per l&#039;ottimizzazione per BERT di Google | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif","datePublished":"2021-12-29T01:00:00+00:00","dateModified":"2026-06-12T01:40:15+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-scaled.gif","width":2560,"height":1603},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/tips-para-optimizar-para-el-bert-de-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Tips para optimizar para el BERT de Google"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"Il Gruppo Cloud","description":"| International Services Holding","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"Cloud Group - Holding di servizi internazionali","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f","name":"Paula Franco","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","caption":"Paula Franco"}}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/18193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/comments?post=18193"}],"version-history":[{"count":29,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/18193\/revisions"}],"predecessor-version":[{"id":18225,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/18193\/revisions\/18225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/media\/18201"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/media?parent=18193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/categories?post=18193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/tags?post=18193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}