{"id":17440,"date":"2021-11-24T01:00:00","date_gmt":"2021-11-24T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=17440"},"modified":"2021-11-23T09:18:31","modified_gmt":"2021-11-23T09:18:31","slug":"perche-lemail-marketing-e-ancora-importante-nel-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\/","title":{"rendered":"Perch\u00e9 l'email marketing \u00e8 ancora importante nel 2021?"},"content":{"rendered":"
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Perch\u00e9 l'email marketing \u00e8 ancora importante nel 2021?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pensi che dovresti continuare a utilizzare l'email marketing nel 2021? Oppure dovresti abbandonare l'idea, voltare pagina e iniziare a utilizzare un metodo di marketing diverso e pi\u00f9 moderno per ogni cliente?<\/span><\/p>\n

Per rispondere a queste domande, condivideremo tre motivi per cui<\/span> marketing via email<\/span><\/a> \u00c8 un elemento essenziale nella tua strategia di marketing digitale e ti sveleremo anche come i migliori esperti lo utilizzano come tattica principale per raggiungere i loro potenziali clienti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uso globale\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Circa met\u00e0 della popolazione mondiale utilizza la posta elettronica, con oltre 3,8 miliardi di account di posta elettronica attivi in tutto il mondo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fame di informazioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gli utenti del prefisso 61% attendono con impazienza le email promozionali settimanali nella loro casella di posta. Rappresentano il loro principale punto di contatto con la vostra azienda e con ciascun utente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aiuto nella decisione di acquisto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il 591% delle persone afferma che l'email influenza le proprie decisioni di acquisto di prodotti e servizi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Considerato il gran numero di persone che utilizzano la posta elettronica, soprattutto durante il processo di acquisto, \u00e8 facile capire perch\u00e9 le campagne di email marketing siano cos\u00ec importanti. Ecco perch\u00e9 creare una strategia di email marketing come parte integrante del servizio clienti e dell'assistenza utenti \u00e8 una scelta intelligente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In <\/span>Il Gruppo Cloud<\/b><\/a> La sfida consiste nello stabilire un rapporto di fiducia con i clienti senza risultare eccessivamente amichevoli o invadenti. Per raggiungere e mantenere questo equilibrio, \u00e8 fondamentale concentrarsi costantemente sull'umanizzare le interazioni con ciascuno di loro in modo altamente personale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aumenta le conversioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il 4,241% dei visitatori provenienti dall'email marketing effettua un acquisto, rispetto al 2,491% dei visitatori provenienti dai motori di ricerca e allo 0,591% dai social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Questo dimostra che, in termini di conversioni, non esiste canale pi\u00f9 efficace dell'email, sia per l'assistenza clienti, il cross-selling, l'affiliate marketing, sia come metrica specifica all'interno della strategia aziendale. Inoltre, i risultati sono facilmente misurabili, cos\u00ec come il tasso di conversione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aumenta il ritorno sull'investimento (ROI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Considerata l'impareggiabile capacit\u00e0 delle email di generare conversioni, \u00e8 logico che l'invio di messaggi a un database o a una lista di contatti sia anche il canale di marketing pi\u00f9 efficace per incrementare le vendite. ROI<\/a> della vostra azienda.<\/span><\/p>

Infatti, il marketing diretto tramite email produce un ritorno sull'investimento medio di 3,800% per le aziende: per ogni euro speso in email marketing, il ritorno sull'investimento medio \u00e8 di 38 euro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'email marketing \u00e8 una piattaforma aperta\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il problema di piattaforme come Facebook e Twitter \u00e8 che sono di propriet\u00e0 di terzi, e aspetti come i dati personali e altri contenuti rilevanti sono controllati da questi ultimi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sebbene la posta elettronica non sia di propriet\u00e0 o controllata da alcuna entit\u00e0 specifica, investire tempo e denaro nella creazione e nella gestione dei propri database di email trasforma la lista degli iscritti in una risorsa di propriet\u00e0. Questo permette di sfruttare al meglio la lista senza il timore che qualcuno ne limiti l'efficacia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A differenza dei social media, dove gli aggiornamenti di stato vengono inviati a tutti i follower, le email consentono di essere molto specifici nelle comunicazioni e nei contenuti: arrivano direttamente nella casella di posta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sfrutta le email a tuo vantaggio<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Considerata l'impareggiabile capacit\u00e0 delle email di generare conversioni, \u00e8 logico che l'invio di messaggi a un database o a una lista di contatti sia anche il canale di marketing pi\u00f9 efficace per incrementare il ROI della tua azienda.<\/span><\/p>

Ritorno sull'investimento per le aziende: per ogni euro speso in email marketing, il ritorno sull'investimento medio \u00e8 di 38 euro.<\/span>Per tutti i motivi sopra menzionati, l'email marketing \u00e8 il canale pi\u00f9 efficace per attrarre, coinvolgere e connettersi con i clienti, migliorando la loro esperienza di acquisto, anche sui dispositivi mobili, al fine di incrementare le vendite e i ricavi della tua azienda.<\/span><\/p>

Iniziate quindi a sfruttare le email a vostro vantaggio fin da oggi come strumento di assistenza clienti e scoprirete che vi aiuter\u00e0 ad aumentare immediatamente vendite e fatturato.<\/span>Infatti, il marketing diretto tramite email genera una media di 3.800% di <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il Gruppo Cloud<\/b><\/a> \u00e8 pronta a collaborare con te. Scopri di pi\u00f9 sui servizi di email marketing che offriamo e contattaci.<\/span> contattaci<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? Para responder a estas interrogantes, compartiremos tres razones por las que […]<\/p>\n","protected":false},"author":20,"featured_media":17441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[735],"class_list":["post-17440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-email-marketing"],"yoast_head":"\n\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/perche-lemail-marketing-e-ancora-importante-nel-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021?\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? Para responder a estas interrogantes, compartiremos tres razones por las que […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/it\/perche-lemail-marketing-e-ancora-importante-nel-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/solen-feyissa-TaOGbz_S-Qw-unsplash-1024x829.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021?\",\"datePublished\":\"2021-11-24T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\"},\"wordCount\":821,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/solen-feyissa-TaOGbz_S-Qw-unsplash-scaled.gif\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\",\"name\":\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? 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