{"id":15806,"date":"2021-06-09T11:08:00","date_gmt":"2021-06-09T11:08:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15806"},"modified":"2021-11-02T14:06:45","modified_gmt":"2021-11-02T14:06:45","slug":"cose-lo-storytelling-e-come-applicarlo-al-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","title":{"rendered":"Storytelling: come applicarlo al marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15806\" class=\"elementor elementor-15806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a415c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a415c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78309fdf\" data-id=\"78309fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4433b60c elementor-widget elementor-widget-image\" data-id=\"4433b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logo dell&#039;immagine The Cloud Group\" alt=\"Cloud Group \u00e8 una holding aziendale focalizzata sulla trasformazione digitale globale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ad53d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ad53d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47ef8309\" data-id=\"47ef8309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8df2bd\" data-id=\"d8df2bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723e2ea elementor-widget elementor-widget-heading\" data-id=\"723e2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/it\/cose-lo-storytelling-e-come-applicarlo-al-marketing\/\">Storytelling: come applicarlo al marketing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-189f5268\" data-id=\"189f5268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b8d9c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b8d9c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-58c03c50\" data-id=\"58c03c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-27e93b05\" data-id=\"27e93b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f4d47a7\" data-id=\"3f4d47a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28d9fe07\" data-id=\"28d9fe07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c020e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c020e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e460a7e\" data-id=\"e460a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee372cc elementor-widget elementor-widget-heading\" data-id=\"ee372cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"font-size:14.0pt;,sans-serif\">Che cos&#039;\u00e8 il <i>narrazione <\/i>E come si pu\u00f2 applicare tutto ci\u00f2 al marketing?<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f71123a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f71123a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fba816\" data-id=\"71fba816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa0b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7fa0b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innanzitutto, spieghiamo cos&#039;\u00e8 lo storytelling: \u00e8 la tecnica di raccontare una storia per creare un legame pi\u00f9 profondo con l&#039;utente. L&#039;obiettivo \u00e8 fare leva sulle emozioni delle persone per costruire fiducia e fedelt\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa39339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa39339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27be0dd7\" data-id=\"27be0dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5871bf8b elementor-widget elementor-widget-text-editor\" data-id=\"5871bf8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il tipo di narrazione che utilizzeremo dipender\u00e0 dalla storia che vogliamo raccontare e dal messaggio che intendiamo trasmettere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f468ba3 elementor-widget elementor-widget-text-editor\" data-id=\"4f468ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Narrativa: sia la storia che i personaggi nascono nella nostra mente e non sono reali; creiamo la storia da zero con l&#039;obiettivo di trasmettere un messaggio specifico.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142b12c elementor-widget elementor-widget-text-editor\" data-id=\"142b12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Storico: il tipo pi\u00f9 comune, pu\u00f2 riguardare eventi generali accaduti o la storia del marchio stesso. \u00c8 molto utile per ripercorrere le tappe compiute dal marchio e per entrare in contatto con i clienti fedeli che lo seguono fin dall&#039;inizio, nonch\u00e9 per raccontare ai nuovi clienti la storia dell&#039;azienda.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691d003 elementor-widget elementor-widget-text-editor\" data-id=\"691d003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Scenari di consumo: questo tipo di spot \u00e8 molto comune nelle pubblicit\u00e0 televisive, anche se non sempre rispecchiano fedelmente la realt\u00e0. L&#039;idea \u00e8 quella di creare un legame con il consumatore attraverso una storia in cui si riconosca mentre consuma il nostro prodotto. Ad esempio, se vendiamo una marca di bibita analcolica, potremmo raccontare la storia di un gruppo di amici che la bevono su una spiaggia mentre guardano il tramonto.<p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt;\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-253f243b\" data-id=\"253f243b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35076165 elementor-widget elementor-widget-image\" data-id=\"35076165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15832\" alt=\"lo storytelling nel marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7520aba4 elementor-widget elementor-widget-text-editor\" data-id=\"7520aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pubblicit\u00e0 basata sui valori: questo \u00e8 l&#039;approccio pi\u00f9 efficace per entrare in contatto con l&#039;utente, perch\u00e9, se ben realizzato, trasmette la visione e la missione del marchio in modo emotivo e diretto. Questo tipo di pubblicit\u00e0 prevede il racconto di una storia che rifletta i valori del marchio, con l&#039;obiettivo di far s\u00ec che l&#039;acquirente associ il marchio ai valori dimostrati dal protagonista della storia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498c81 elementor-widget elementor-widget-heading\" data-id=\"498c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consigli per essere un bravo narratore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba0d22 elementor-widget elementor-widget-text-editor\" data-id=\"5cba0d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E dopo aver appreso la teoria, ti chiederai: come faccio a iniziare ad essere un bravo <em>narratore<\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de85f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de85f30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c37d8\" data-id=\"72c37d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f9699 elementor-widget elementor-widget-image\" data-id=\"484f9699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15833\" alt=\"struttura narrativa\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb5e39 elementor-widget elementor-widget-image\" data-id=\"edb5e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg\" class=\"elementor-animation-float attachment-medium_large size-medium_large wp-image-15836\" alt=\"Storytelling-Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg 626w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-16x12.jpg 16w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1354100e\" data-id=\"1354100e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4efcab elementor-widget elementor-widget-text-editor\" data-id=\"5c4efcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Abbi qualcosa da dire. Non concentrarti prima sulla forma e poi sul contenuto; la prima cosa \u00e8 avere una storia da raccontare. Una storia senza sostanza non ha successo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b107b elementor-widget elementor-widget-text-editor\" data-id=\"2a8b107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Metti gi\u00f9 i tuoi dispositivi elettronici. Puoi fare una passeggiata, leggere la tua rivista preferita, perderti tra le pagine di un dizionario... ma non farlo <em>scorrimento <\/em>Instagram raramente ti conceder\u00e0 pi\u00f9 di qualche lungo minuto sprecato.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbcf62 elementor-widget elementor-widget-text-editor\" data-id=\"2dbcf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Osservate. Dovrete guardare attentamente tutto ci\u00f2 che vi circonda, perch\u00e9 la persona o l&#039;oggetto meno prevedibile potrebbe raccontarvi una storia avvincente. Un bar affollato, un parrucchiere, una ferramenta o la macelleria del vostro quartiere sono tutti ottimi punti di partenza.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c53eb elementor-widget elementor-widget-text-editor\" data-id=\"86c53eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Una volta che hai la storia, \u00e8 il momento di organizzarla.<em>narrazione<\/em> In <a href=\"https:\/\/thecloud.group\/it\/agencia-de-marketing-digital-integral\/\">marketing<\/a> Solitamente sono brevi ma dirette, quindi avrai bisogno di una buona struttura per supportare la tua storia. Guida il lettore dal punto X al punto Y; \u00e8 fondamentale che la tua storia abbia un inizio e una fine. La tua storia si sviluppa lungo la linea tra questi due punti e deve essere raccontata in modo conciso ma efficace.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abccc8 elementor-widget elementor-widget-text-editor\" data-id=\"8abccc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sentimenti positivi. Le emozioni positive comunicano sempre pi\u00f9 di quelle negative e, anche se la tua storia include un conflitto, \u00e8 molto importante che il messaggio finale sia almeno di speranza, soprattutto se la storia \u00e8 drammatica.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59a47f elementor-widget elementor-widget-text-editor\" data-id=\"e59a47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Personaggi complessi e sfaccettati. Un personaggio semplice e insignificante non riesce a entrare in sintonia con il lettore; \u00e8 fondamentale sviluppare un background per ogni personaggio, con i suoi punti di forza e di debolezza, in modo che il lettore possa riconoscersi in lui.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a421a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a421a59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee622c5\" data-id=\"1ee622c5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d07e14 elementor-widget elementor-widget-text-editor\" data-id=\"4d07e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noi di The Cloud Group saremmo lieti di applicare tutte queste conoscenze al vostro marchio; dovete solo <a href=\"https:\/\/thecloud.group\/it\/contatto\/\">contattaci<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Informazioni relative alle azioni di storytelling nel marketing<\/p>","protected":false},"author":1,"featured_media":15817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[726,723,725,724],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-agencia-de-marketing","tag-marketing","tag-social-media","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/cose-lo-storytelling-e-come-applicarlo-al-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?\" \/>\n<meta property=\"og:description\" content=\"Informaci\u00f3n relacionada con acciones de storytelling en el marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/it\/cose-lo-storytelling-e-come-applicarlo-al-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T11:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T14:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1745\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?\",\"datePublished\":\"2021-06-09T11:08:00+00:00\",\"dateModified\":\"2021-11-02T14:06:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\"},\"wordCount\":650,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"keywords\":[\"agencia de marketing\",\"marketing\",\"social media\",\"storytelling\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\",\"name\":\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"datePublished\":\"2021-06-09T11:08:00+00:00\",\"dateModified\":\"2021-11-02T14:06:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg\",\"width\":1745,\"height\":2560,\"caption\":\"M\u00e1quina de escribir, acciones de storytelling en el marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thecloud.group\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Storytelling: come applicarlo al marketing? | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/it\/cose-lo-storytelling-e-come-applicarlo-al-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?","og_description":"Informaci\u00f3n relacionada con acciones de storytelling en el marketing","og_url":"https:\/\/thecloud.group\/it\/cose-lo-storytelling-e-come-applicarlo-al-marketing\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-06-09T11:08:00+00:00","article_modified_time":"2021-11-02T14:06:45+00:00","og_image":[{"width":1745,"height":2560,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"admin","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/"},"author":{"name":"admin","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3"},"headline":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?","datePublished":"2021-06-09T11:08:00+00:00","dateModified":"2021-11-02T14:06:45+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/"},"wordCount":650,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","keywords":["agencia de marketing","marketing","social media","storytelling"],"articleSection":["Sin categor\u00eda"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","url":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","name":"Storytelling: come applicarlo al marketing? | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","datePublished":"2021-06-09T11:08:00+00:00","dateModified":"2021-11-02T14:06:45+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/florian-klauer-mk7D-4UCfmg-unsplash-scaled.jpg","width":1745,"height":2560,"caption":"M\u00e1quina de escribir, acciones de storytelling en el marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"Il Gruppo Cloud","description":"| International Services Holding","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"Cloud Group - Holding di servizi internazionali","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3","name":"amministratore","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thecloud.group"]}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/15806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/comments?post=15806"}],"version-history":[{"count":36,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/15806\/revisions"}],"predecessor-version":[{"id":15908,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/15806\/revisions\/15908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/media\/15817"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/media?parent=15806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/categories?post=15806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/tags?post=15806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}