{"id":15222,"date":"2021-01-28T13:26:50","date_gmt":"2021-01-28T13:26:50","guid":{"rendered":"https:\/\/thecloud.group\/?p=15222"},"modified":"2021-01-28T13:26:53","modified_gmt":"2021-01-28T13:26:53","slug":"il-marketing-conosce-le-tendenze-per-il-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/marketing-conoce-las-tendencias-para-el-2021\/","title":{"rendered":"Marketing: resta al passo con i tempi e scopri le tendenze del 2021."},"content":{"rendered":"
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Marketing: resta al passo con i tempi e scopri le tendenze del 2021.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Il 2020 si \u00e8 concluso e il 2021 \u00e8 iniziato con nuove sfide e opportunit\u00e0. Per questo motivo, e come sempre, vogliamo offrirvi informazioni aggiornate e pertinenti, e quindi vogliamo parlarvi delle tendenze di marketing che ci attendono a breve. Molti di noi concordano sul fatto che l'anno scorso sia stato uno dei pi\u00f9 strani che abbiamo mai vissuto. Questo ha innescato eventi che probabilmente non si sarebbero verificati altrimenti, o almeno non in modo cos\u00ec repentino. Quest'anno, che molti stanno ormai festeggiando come concluso, ha rivelato che molte aziende e organizzazioni non erano preparate alla digitalizzazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Questa crisi ha accelerato la digitalizzazione, e non c'\u00e8 dubbio che sia destinata a rimanere e a progredire ulteriormente. Analizziamo quindi le tendenze per questo nuovo anno, gi\u00e0 iniziato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tendenze di marketing per quest'anno<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Innanzitutto, come abbiamo gi\u00e0 visto durante questa crisi, i webinar e ogni tipo di evento digitale si sono moltiplicati, quasi tutti incentrati sulla generazione di lead. Ci\u00f2 ha comportato un notevole sforzo per le aziende, poich\u00e9 questo tipo di eventi non \u00e8 cos\u00ec semplice da organizzare. Non essendo in presenza, si concentrano sull'offrire un'esperienza coinvolgente che mantenga l'attenzione del pubblico. Non c'\u00e8 dubbio che nel 2021 continueranno a crescere e raggiungeranno un livello superiore, grazie a un'attenta preparazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Analogamente, i dati indicano che il settore dei videogiochi sta acquisendo sempre maggiore importanza e le aziende non si sono lasciate sfuggire questa opportunit\u00e0. Non si tratta pi\u00f9 solo del product placement digitale che alcuni marchi avevano gi\u00e0 iniziato a utilizzare; hanno capito che raggiungere i consumatori in questo modo \u00e8 molto efficace e non genera reazioni negative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c8 cos\u00ec che \u00e8 nato il concetto di social gaming marketing. In questo modo, i brand possono connettersi con i consumatori offrendo intrattenimento, aumentando esponenzialmente il coinvolgimento. Inoltre, molti brand hanno gi\u00e0 scelto di creare il proprio videogioco. Sei pronto a provarci?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D'altro canto, proprio mentre le aziende cominciavano a gettare le basi dello storytelling e a integrarlo nelle proprie strategie di marketing, i consumatori ci hanno fatto sapere di essere stanchi di sentire storie e di voler vedere come queste vengono messe in pratica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Oggi non basta pi\u00f9 vendere un prodotto o un servizio, e sia i millennial che la Generazione Z sanno cosa vogliono: esperienze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aziende come Coca-Cola o Bic hanno messo in pratica questa strategia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La narrazione \u00e8 morta?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Facciamo un esempio. Come molti di noi sanno, ci\u00f2 che Coca-Cola vende davvero \u00e8 la felicit\u00e0, quindi ha colto l'occasione e, in occasione della Giornata dell'Amicizia, ha installato un distributore automatico che erogava bevande solo con l'aiuto di un amico. Questa semplice iniziativa ha attirato molte persone nel centro commerciale in cui si trovava e le ha spinte a pubblicare video dell'evento sui social media, che sono diventati virali in breve tempo. Tuttavia, non preoccupatevi, lo storytelling vende ancora, ma entrambe le strategie dovrebbero essere combinate per ottenere risultati ottimali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tendenze\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Infine, ti parleremo di Shoploop<\/a>, TikTok, la piattaforma creata da Google, sta spopolando. Colossi come questo motore di ricerca hanno capito che TikTok vende. \u00c8 un dato di fatto. Pertanto, l'hanno utilizzato come modello per creare una piattaforma con brevi video di persone che utilizzano i prodotti che offrono e ne esprimono le opinioni. Al momento, \u00e8 focalizzata solo sui cosmetici ed \u00e8 disponibile come app per dispositivi mobili; tuttavia, stanno gi\u00e0 lavorando per adattarla anche agli utenti desktop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cosa ne pensi di queste nuove tendenze? Noi di The Cloud Group possiamo aiutarti a orientarti in questo ecosistema in continua evoluzione e a tenerti aggiornato su tutti gli ultimi sviluppi.<\/p>

Non esitare a contattaci<\/a> E ti spiegheremo come sfruttare al meglio le tue risorse e implementare con successo strategie di marketing digitale. Inoltre, dai un'occhiata al nostro blog<\/a> Scopri altri articoli interessanti!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Marketing: Ve un paso por delante y conoce las tendencias para el 2021 El a\u00f1o 2020 ya finaliz\u00f3 y el 2021 ha arrancado con nuevos retos y posibilidades por delante. Por esta raz\u00f3n y como siempre queremos ofrecerte informaci\u00f3n actualizada y relevante para todo momento, queremos hablarte sobre  las tendencias de marketing que nos esperan […]<\/p>\n","protected":false},"author":1,"featured_media":15227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nMarketing: Ve un paso por delante y conoce las tendencias para el 2021 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/il-marketing-conosce-le-tendenze-per-il-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: Ve un paso por delante y conoce las tendencias para el 2021\" \/>\n<meta property=\"og:description\" content=\"Marketing: Ve un paso por delante y conoce las tendencias para el 2021 El a\u00f1o 2020 ya finaliz\u00f3 y el 2021 ha arrancado con nuevos retos y posibilidades por delante. 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