{"id":15176,"date":"2021-01-25T13:55:19","date_gmt":"2021-01-25T13:55:19","guid":{"rendered":"https:\/\/thecloud.group\/?p=15176"},"modified":"2021-01-25T13:55:21","modified_gmt":"2021-01-25T13:55:21","slug":"marketing-via-email-come-creare-una-strategia-efficace","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/email-marketing-como-hacer-una-estrategia-efectiva\/","title":{"rendered":"Email marketing: come creare una strategia efficace"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15176\" class=\"elementor elementor-15176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11634c96 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11634c96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be9fc34\" data-id=\"3be9fc34\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5b2079 elementor-widget elementor-widget-image\" data-id=\"1a5b2079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logo dell&#039;immagine The Cloud Group\" alt=\"Cloud Group \u00e8 una holding aziendale focalizzata sulla trasformazione digitale globale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78960910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78960910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36c2e6f2\" data-id=\"36c2e6f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2028b6e8\" data-id=\"2028b6e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb25828 elementor-widget elementor-widget-heading\" data-id=\"eb25828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email marketing: come creare una strategia efficace<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5db53026\" data-id=\"5db53026\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-685e73ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"685e73ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5cb4fa34\" data-id=\"5cb4fa34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-515e03bf\" data-id=\"515e03bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-617321f8\" data-id=\"617321f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7079cea6\" data-id=\"7079cea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49095b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49095b4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50c108b8\" data-id=\"50c108b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1876f462 elementor-widget elementor-widget-text-editor\" data-id=\"1876f462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una strategia di email marketing pu\u00f2 essere semplice come inviare email al proprio database e considerarsi a posto. Tuttavia, se si desidera fare le cose per bene e in modo professionale, \u00e8 necessario definire degli obiettivi che andranno poi misurati e modificati regolarmente. Ecco perch\u00e9 riteniamo importante condividere con voi i passaggi da considerare per creare una strategia di email marketing efficace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eef16c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eef16c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b154a6d\" data-id=\"2b154a6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcde888 elementor-widget elementor-widget-heading\" data-id=\"1fcde888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definisci gli obiettivi della tua campagna di email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc0914e elementor-widget elementor-widget-text-editor\" data-id=\"6cc0914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innanzitutto, \u00e8 necessario definire gli obiettivi della propria campagna di email marketing. Ad esempio, si potrebbe decidere che le email inviate servano a fidelizzare i clienti, oppure a vendere prodotti e servizi. L&#039;obiettivo potrebbe anche essere quello di aumentare il numero di iscritti al database. Qualunque sia la vostra scelta, \u00e8 fondamentale definirla con precisione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c7d69d elementor-widget elementor-widget-text-editor\" data-id=\"36c7d69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 meglio usare le percentuali. Ad esempio, se vuoi aumentare le vendite, di quale percentuale? 15%? 20%?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d420863 elementor-widget elementor-widget-text-editor\" data-id=\"d420863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successivamente, definisci le strategie che utilizzerai. Se vuoi vendere di pi\u00f9 tramite la newsletter, come intendi farlo? Invierai offerte? Organizzerai un concorso a premi? Condividerai dei video tutorial?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ba60dfe\" data-id=\"5ba60dfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f74c5fa elementor-widget elementor-widget-image\" data-id=\"2f74c5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15181\" alt=\"Marketing via e-mail\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fff0a7 elementor-widget elementor-widget-text-editor\" data-id=\"19fff0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successivamente, decidi quali tipi di contenuti condividere. Potrebbero includere notizie, offerte, video, post del blog, ecc. E con quale frequenza? Si consiglia almeno una volta a settimana, ma se non hai molti contenuti da condividere, una volta al mese \u00e8 l&#039;ideale. Ricorda, la qualit\u00e0 \u00e8 pi\u00f9 importante della quantit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5babb4c5 elementor-widget elementor-widget-text-editor\" data-id=\"5babb4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ora dovrai decidere il tuo piano di email marketing. Ti consigliamo di pianificare le tue campagne di email marketing mese per mese, in modo da poterle preparare con largo anticipo e secondo i tuoi ritmi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dac0983 elementor-widget elementor-widget-heading\" data-id=\"6dac0983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quali strumenti posso utilizzare per l&#039;email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e5b2be elementor-widget elementor-widget-text-editor\" data-id=\"16e5b2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esistono numerose piattaforme per l&#039;invio di email in massa, ed \u00e8 consigliabile esplorarle per scegliere quella pi\u00f9 adatta alle proprie esigenze. Di seguito ne elenchiamo alcune:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2c56dd elementor-widget elementor-widget-text-editor\" data-id=\"1a2c56dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Mailchimp<\/strong>\u00c8 uno dei pi\u00f9 conosciuti, ma la sua versione gratuita non offre molte opzioni.<\/li><li><strong>Acumbamail<\/strong>\u00c8 in spagnolo e ha molte funzioni utili.<\/li><li><strong>Ottieni risposta<\/strong>Non esiste una versione gratuita, ma \u00e8 una soluzione piuttosto completa non solo per l&#039;email marketing, ma anche per la configurazione dei flussi di lavoro.<\/li><li><strong>E-mail di riferimento<\/strong>Include l&#039;automazione ed \u00e8 anche piuttosto popolare.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b418dd elementor-widget elementor-widget-text-editor\" data-id=\"52b418dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inoltre, dovrai configurare il modulo di acquisizione contatti perch\u00e9, in che altro modo potresti ottenere gli indirizzi email per il tuo database? Il modulo pi\u00f9 comune richiede solo l&#039;indirizzo email, ma potresti anche richiedere nome e cognome. Un modulo pi\u00f9 professionale include il paese, l&#039;azienda e persino alcune domande aggiuntive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6142d0b5 elementor-widget elementor-widget-heading\" data-id=\"6142d0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consigli per creare email efficaci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3b8717 elementor-widget elementor-widget-text-editor\" data-id=\"3c3b8717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ora che sapete cosa vi serve per gestire le vostre campagne, vogliamo parlarvi di cosa serve per rendere efficaci le email che le compongono e raggiungere i risultati desiderati:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c9298 elementor-widget elementor-widget-text-editor\" data-id=\"19c9298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Devono contenere un titolo che catturi l&#039;attenzione <\/strong>e suscitare interesse nell&#039;aprirla. Per titolo intendiamo l&#039;oggetto dell&#039;email; se non invoglia il destinatario ad aprirla, non lo far\u00e0. Puoi fare una promessa e ti consigliamo di usare un tono amichevole e diretto.<\/li><li><strong>Il contenuto dell&#039;e-mail deve essere attentamente studiato. <\/strong>Utilizza sottotitoli per suddividere le informazioni e concentrati maggiormente sulle risorse visive piuttosto che sul testo.<\/li><li><strong>Non dimenticare l&#039;invito all&#039;azione<\/strong> Si consiglia di inviare un&#039;unica email, persuasiva, convincente e accattivante.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44806243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44806243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3392df3b\" data-id=\"3392df3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e03c6 elementor-widget elementor-widget-heading\" data-id=\"11e03c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metriche da considerare nell&#039;email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732ab78b elementor-widget elementor-widget-text-editor\" data-id=\"732ab78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tra le metriche pi\u00f9 importanti da considerare per l&#039;email marketing ci sono la crescita degli iscritti, il tasso di disiscrizione, il tasso di apertura delle email, i clic sui link e le disiscrizioni per invio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1253d1 elementor-widget elementor-widget-text-editor\" data-id=\"3f1253d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oltre a queste, esistono altre metriche che puoi utilizzare per misurare il tasso di conversione di coloro che hanno aperto la tua email, cliccato sul link e poi effettuato un acquisto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f0ec9 elementor-widget elementor-widget-text-editor\" data-id=\"17f0ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uno dei motivi per cui l&#039;email marketing rimane uno strumento cos\u00ec popolare \u00e8 perch\u00e9 funziona. Continua a essere, e non ci sono prove che suggeriscano il contrario, uno dei modi pi\u00f9 efficaci per generare conversioni nell&#039;ambito di una strategia di email marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28705704\" data-id=\"28705704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c14b0fd elementor-widget elementor-widget-image\" data-id=\"3c14b0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15188\" alt=\"Metriche nell&#039;email marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-300x169.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-768x432.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-16x9.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f839f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f839f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39dc06f3\" data-id=\"39dc06f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76560a2 elementor-widget elementor-widget-text-editor\" data-id=\"76560a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secondo il sito web <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-es-email-marketing\/\">Contenuti rock<\/a> \u201cGrazie al progresso degli strumenti di marketing automation, questo canale \u00e8 diventato il modo migliore per veicolare i messaggi giusti alle persone giuste al momento giusto.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce8cef elementor-widget elementor-widget-text-editor\" data-id=\"0ce8cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quindi, se desiderate un supporto professionale per gestire campagne di email marketing per la vostra azienda, iniziativa, prodotto o marchio, The Cloud Group \u00e8 pronto a essere il vostro alleato. <a href=\"https:\/\/thecloud.group\/it\/marketing-via-email-professionale\/\">Saperne di pi\u00f9<\/a> Scopri di pi\u00f9 sui servizi di marketing che offriamo e contattaci oggi stesso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/marketing-via-email-come-creare-una-strategia-efficace\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva\" \/>\n<meta property=\"og:description\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. 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