{"id":15094,"date":"2021-01-18T09:00:00","date_gmt":"2021-01-18T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15094"},"modified":"2021-01-17T21:11:40","modified_gmt":"2021-01-17T21:11:40","slug":"seo-e-sem-cosa-differenzia-le-due-strategie-di-posizionamento","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","title":{"rendered":"SEO e SEM: quali sono le differenze?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15094\" class=\"elementor elementor-15094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6bb1ee elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c6bb1ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e62f27e\" data-id=\"e62f27e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f01ed25 elementor-widget elementor-widget-image\" data-id=\"1f01ed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logo dell&#039;immagine The Cloud Group\" alt=\"Cloud Group \u00e8 una holding aziendale focalizzata sulla trasformazione digitale globale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f6daf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6daf02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-93e29af\" data-id=\"93e29af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bfe4023\" data-id=\"bfe4023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a29963 elementor-widget elementor-widget-heading\" data-id=\"71a29963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sviluppo software: le sfide odierne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36820c79\" data-id=\"36820c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-750efdf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750efdf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2afdc1d7\" data-id=\"2afdc1d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3dee7cfc\" data-id=\"3dee7cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a056d78\" data-id=\"5a056d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79adde52\" data-id=\"79adde52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcbcfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcbcfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62bfa844\" data-id=\"62bfa844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404bb1b elementor-widget elementor-widget-text-editor\" data-id=\"404bb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Probabilmente hai gi\u00e0 sentito parlare di posizionamento <a href=\"https:\/\/thecloud.group\/it\/posicionamiento-seo-en-madrid-como-funciona\/\">SEO<\/a> y <a href=\"https:\/\/thecloud.group\/it\/posicionamiento-sem-7-ventajas-para-tu-negocio\/\">SEM<\/a> che copre un campo fondamentale del marketing online. Ma sai cosa li differenzia l&#039;uno dall&#039;altro? Se vuoi saperne di pi\u00f9 su ciascuno, continua a leggere perch\u00e9 te lo spiegheremo. Oltre a definire cosa sono SEM e SEO, vogliamo anche farti capire come applicarli alle tecniche di marketing offline per raggiungere il successo in tutte le tue strategie digitali. Sei pronto?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2170f399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2170f399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1c2cfa\" data-id=\"7b1c2cfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e929823 elementor-widget elementor-widget-heading\" data-id=\"4e929823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che cosa si intende per SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6ad796 elementor-widget elementor-widget-text-editor\" data-id=\"4a6ad796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se desideri che il tuo sito web si posizioni ai primi posti nei risultati di ricerca (ovvero, al primo posto o tra i primi risultati), devi imparare a conoscere la SEO. SEO \u00e8 l&#039;acronimo di Search Engine Optimization (ottimizzazione per i motori di ricerca) ed \u00e8 una strategia fondamentale per aumentare la visibilit\u00e0 di un sito web nei risultati di ricerca organici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673d326c elementor-widget elementor-widget-text-editor\" data-id=\"673d326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oggi Google \u00e8 il motore di ricerca pi\u00f9 popolare. Sebbene esistano altre opzioni, nessuno \u00e8 riuscito a spodestarlo. \u00c8 il motore di ricerca pi\u00f9 utilizzato e un buon posizionamento nei risultati per le parole chiave relative alla propria attivit\u00e0 garantisce un flusso costante di traffico sul sito web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65d360 elementor-widget elementor-widget-heading\" data-id=\"d65d360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che cosa si intende per SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af3be3 elementor-widget elementor-widget-text-editor\" data-id=\"4af3be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il Search Engine Marketing (SEM), d&#039;altro canto, si concentra sull&#039;ottimizzazione di un sito web per massimizzare il traffico attraverso la pubblicit\u00e0 sui motori di ricerca. In altre parole, il SEM \u00e8 la componente di pubblicit\u00e0 a pagamento dei motori di ricerca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e913 elementor-widget elementor-widget-text-editor\" data-id=\"869e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In altre parole, l&#039;inserzionista paga ogni volta che un utente clicca su un annuncio in cambio dell&#039;ottenimento della prima posizione nei risultati di ricerca, riservata a questo tipo di campagna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ea5dcde\" data-id=\"7ea5dcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfe3e12 elementor-widget elementor-widget-image\" data-id=\"4cfe3e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"950\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15097\" alt=\"SEO e SEM, alcune differenze\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg 633w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-8x12.jpg 8w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad73a2e elementor-widget elementor-widget-heading\" data-id=\"3ad73a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In sintesi, qual \u00e8 la differenza tra posizionamento SEO e SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2495a16b elementor-widget elementor-widget-text-editor\" data-id=\"2495a16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come abbiamo visto, sia la SEO che il SEM mirano a ottimizzare il posizionamento di un sito web nei motori di ricerca (come Google). Le loro differenze risiedono nel modo in cui questo posizionamento viene raggiunto e in altri fattori, come ad esempio:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d9a810 elementor-widget elementor-widget-heading\" data-id=\"75d9a810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433176b9 elementor-widget elementor-widget-text-editor\" data-id=\"433176b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Il numero di parole chiave \u00e8 limitato.<\/li><li>Il pagamento avviene tramite attivit\u00e0 di ottimizzazione (stipendio di professionisti, agenzia esterna o SEO).<\/li><li>La cosa pi\u00f9 importante \u00e8 che si ottengano risultati a medio e lungo termine.<\/li><li>Diversi studi hanno dimostrato che il tasso di clic (CTR) al di sotto della quinta posizione \u00e8 inferiore al 51%, il che ha un impatto significativo sugli sforzi di ottimizzazione. Raggiungere la seconda pagina \u00e8 praticamente irrilevante, poich\u00e9 solo l&#039;11% degli utenti va oltre la prima pagina.<\/li><li>Bisogna valutare originalit\u00e0, lunghezza, qualit\u00e0 e pertinenza.<\/li><li>Non si registrano grandi fluttuazioni nella posizione occupata nella classifica dei risultati.<\/li><li>I risultati non sono garantiti.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5443c9ea elementor-widget elementor-widget-heading\" data-id=\"5443c9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a69fc90 elementor-widget elementor-widget-text-editor\" data-id=\"3a69fc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Il numero di parole chiave \u00e8 illimitato.<\/li><li>\u00c8 possibile pagare per le visite (per Google, Bing e altri) e per la gestione delle campagne (ad esempio, tramite professionisti della gestione paghe, agenzie esterne o SEM).<\/li><li>I risultati possono essere ottenuti quasi immediatamente e, se necessario, \u00e8 possibile prolungare il tempo a seconda delle esigenze.<\/li><li>Per i sistemi pubblicitari come AdWords, \u00e8 possibile ottenere un elevato tasso di clic (CTR) sui primi quattro risultati. Questi risultati vengono visualizzati per primi e possono raggiungere valori superiori a 101CTR, fino a 301CTR.<\/li><li>La posizione pu\u00f2 essere costante.<\/li><li>Risultati garantiti, a seconda della concorrenza per le parole chiave selezionate.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37efb4f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37efb4f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-622d0422\" data-id=\"622d0422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a56ec42 elementor-widget elementor-widget-heading\" data-id=\"2a56ec42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come combinare la strategia SEO e quella SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502059fd elementor-widget elementor-widget-text-editor\" data-id=\"502059fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando si avvia un&#039;attivit\u00e0 in proprio, \u00e8 fondamentale implementare strategie SEO e SEM il prima possibile. Pi\u00f9 tempo si dedica a queste attivit\u00e0, pi\u00f9 velocemente si vedranno i risultati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb7da elementor-widget elementor-widget-text-editor\" data-id=\"a6bb7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A seconda del budget a disposizione, il risultato sar\u00e0 maggiore o minore in entrambi i casi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ad68d elementor-widget elementor-widget-text-editor\" data-id=\"43ad68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se puoi permetterti un&#039;agenzia o un professionista SEO, vedrai che con il <a href=\"https:\/\/rockcontent.com\/es\/blog\/estrategia-de-marketing-de-contenidos\/#:~:text=En%20s%C3%AD%2C%20%C2%BFqu%C3%A9%20es%20una,y%20los%20resultados%20que%20brindan.\">reazioni di contenuto che <\/a>Proponete una strategia e otterrete buoni risultati. Lo stesso vale per il SEM. Un&#039;agenzia di marketing digitale che comprende SEO e SEM sapr\u00e0 come gestire campagne di successo per raggiungere gli obiettivi prefissati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-483c2cad\" data-id=\"483c2cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef94a6b elementor-widget elementor-widget-image\" data-id=\"5ef94a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15096\" alt=\"SEO e SEM\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-300x201.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a5c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a5c88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54ee6c\" data-id=\"6e54ee6c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dc62c elementor-widget elementor-widget-text-editor\" data-id=\"11dc62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scopri di pi\u00f9 su come <a href=\"https:\/\/thecloud.group\/it\/posicionamiento-online-profesional\/\">Il Gruppo Cloud<\/a> Queste strategie possono aiutarti a posizionare il tuo marchio e non dimenticare di leggere altri articoli di interesse nella nostra <a href=\"https:\/\/thecloud.group\/it\/blog\/\">blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/seo-e-sem-cosa-differenzia-le-due-strategie-di-posizionamento\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?\" \/>\n<meta property=\"og:description\" content=\"Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/it\/seo-e-sem-cosa-differenzia-le-due-strategie-di-posizionamento\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?\",\"datePublished\":\"2021-01-18T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/\"},\"wordCount\":747,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/seo1.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/\",\"name\":\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/seo1.jpg\",\"datePublished\":\"2021-01-18T09:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/seo1.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/seo1.jpg\",\"width\":950,\"height\":635,\"caption\":\"De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thecloud.group\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO e SEM: cosa li differenzia? | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/it\/seo-e-sem-cosa-differenzia-le-due-strategie-di-posizionamento\/","og_locale":"it_IT","og_type":"article","og_title":"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?","og_description":"Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]","og_url":"https:\/\/thecloud.group\/it\/seo-e-sem-cosa-differenzia-le-due-strategie-di-posizionamento\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-01-18T09:00:00+00:00","og_image":[{"width":950,"height":635,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"admin","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/"},"author":{"name":"admin","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3"},"headline":"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?","datePublished":"2021-01-18T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/"},"wordCount":747,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg","articleSection":["Sin categor\u00eda"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","url":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","name":"SEO e SEM: cosa li differenzia? | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg","datePublished":"2021-01-18T09:00:00+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg","width":950,"height":635,"caption":"De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online."},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"Il Gruppo Cloud","description":"| International Services Holding","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"Cloud Group - Holding di servizi internazionali","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3","name":"amministratore","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thecloud.group"]}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/15094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/comments?post=15094"}],"version-history":[{"count":5,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/15094\/revisions"}],"predecessor-version":[{"id":15101,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/posts\/15094\/revisions\/15101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/media\/15096"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/media?parent=15094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/categories?post=15094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/it\/wp-json\/wp\/v2\/tags?post=15094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}