{"id":15040,"date":"2021-01-14T20:41:32","date_gmt":"2021-01-14T20:41:32","guid":{"rendered":"https:\/\/thecloud.group\/?p=15040"},"modified":"2021-01-14T20:41:34","modified_gmt":"2021-01-14T20:41:34","slug":"link-building-tutto-cio-che-ti-serve-per-il-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/link-building-todo-lo-que-necesitas-para-el-2021\/","title":{"rendered":"Link building: tutto quello che c'\u00e8 da sapere per il 2021"},"content":{"rendered":"
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Link building: tutto quello che c'\u00e8 da sapere per il 2021<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Molti dicono che la link building sia morta, ma la verit\u00e0 \u00e8 che \u00e8 ancora una strategia molto efficace per SEO<\/a> e per promuovere il nostro sito web. Anche dopo il rilascio dell'algoritmo Hummingbird di Google nel 2013, che ha migliorato il modo in cui il motore di ricerca risponde alle query degli utenti, la creazione di link di qualit\u00e0 contribuisce ancora a stabilire la qualit\u00e0 di un determinato sito, ovvero la quantit\u00e0 e la qualit\u00e0 dei link esterni che riceve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Che cos'\u00e8 il link building?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In spagnolo si chiama "link building" e si basa sulla semplice intuizione che se qualcosa \u00e8 collegato ad altri siti, significa che \u00e8 importante. Sono come i "mi piace" sui social media. Quindi, pi\u00f9 "mi piace" ha un sito web, pi\u00f9 Google lo considera rilevante e maggiore autorevolezza gli attribuisce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Per questo motivo, parte dell'ottimizzazione per i motori di ricerca (SEO) consiste nell'ottenere link da altri siti web verso il proprio. Ci\u00f2 migliora drasticamente il posizionamento nei motori di ricerca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In un certo senso, l'autorevolezza del sito che crea il link viene trasferita al tuo. Ad esempio, la Pagina A ha un buon posizionamento su Google e contiene un link alla Pagina B, che rappresenta la tua startup. L'autorevolezza della Pagina A verr\u00e0 quindi trasferita alla Pagina B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Un tempo era molto semplice determinare l'autorevolezza di un dominio utilizzando lo strumento PageRank di Google, ora non pi\u00f9 attivo. Tuttavia, \u00e8 ancora possibile utilizzare le metriche Page Authority e Domain Authority offerte da Google come guida. MOZ<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tecniche di link building efficaci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esistono molti modi per ottenere link al proprio sito e quindi migliorare la SEO, alcuni facili da implementare, altri meno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Contattare i webmaster<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tramite il contatto diretto (messaggi, email, ecc.) con i webmaster di un sito web, \u00e8 possibile negoziare l'acquisto di link, pubblicare post sponsorizzati o realizzare guest post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un modo per mettersi in contatto con loro \u00e8 visitare il loro sito web e contattarli tramite l'indirizzo email che hanno fornito. Sarebbe fantastico se includessero il tuo link senza chiedere nulla in cambio, semplicemente come favore!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Creare blog satellite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si tratta di creare dei blog che rimandano al tuo sito web. Puoi pubblicare articoli interessanti e, naturalmente, inserire link al tuo sito. \u00c8 un'operazione che richiede un po' di tempo, ma \u00e8 facile da realizzare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Reti di blog privati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Private Blog Network (PBN) sono reti utilizzate per supportare un sito web a pagamento tramite backlink. In questo caso, i blog sono di alta qualit\u00e0, non si utilizzano piattaforme gratuite per la strategia e si acquistano domini privati con hosting privato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dovresti pubblicare contenuti di qualit\u00e0 su questi domini che rimandino al sito web principale. \u00c8 possibile acquistare domini scaduti che in precedenza godevano di una buona autorit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Esca per link<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Questa strategia, che funziona molto bene ma richiede pazienza, consiste nel creare contenuti di valore e aspettare che qualcuno inserisca un link al tuo sito... prima o poi. Tuttavia, \u00e8 il modo pi\u00f9 "corretto" di fare link building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lo svantaggio \u00e8 che si tratta di un processo estremamente lento e non c'\u00e8 alcuna garanzia di ottenere un link. Tuttavia, se ti impegni a creare contenuti di valore, \u00e8 possibile che qualche webmaster o copywriter ti trovi e voglia inserire un link al tuo articolo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La link building \u00e8 davvero efficace?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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S\u00ec, la link building \u00e8 efficace, ma richiede impegno, proprio come qualsiasi altra cosa che si voglia fare bene e che produca risultati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Non \u00e8 qualcosa che produrr\u00e0 risultati dall'oggi al domani e richiede tempo e impegno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un altro modo per creare link \u00e8 condividere i propri contenuti su piattaforme di social media come Facebook e Twitter, dove le persone sono presenti. Da l\u00ec, possono trovare il tuo sito web o blog e creare un link ad esso dai loro account social, oppure copiare e incollare il link dai propri siti web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Creazione\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Se vuoi sapere come possiamo aiutarti con strategie di link building<\/a>, Scopri di pi\u00f9 su questo servizio che mettiamo a tua disposizione e non dimenticare di leggere altri articoli di interesse nella nostra blog<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Link building: Todo lo que necesitas saber para el 2021 Muchas personas dicen que el link building ha muerto, pero la verdad es que todav\u00eda sigue siendo una estrategia muy efectiva para el SEO y para dar a conocer nuestro sitio web. Incluso desde que sali\u00f3 el algoritmo Hummingbird de Google en 2013 que mejor\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nLink building: Todo lo que necesitas saber para el 2021 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/link-building-tutto-cio-che-ti-serve-per-il-2021\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link building: Todo lo que necesitas saber para el 2021\" \/>\n<meta property=\"og:description\" content=\"Link building: Todo lo que necesitas saber para el 2021 Muchas personas dicen que el link building ha muerto, pero la verdad es que todav\u00eda sigue siendo una estrategia muy efectiva para el SEO y para dar a conocer nuestro sitio web. 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