{"id":14048,"date":"2020-12-22T09:00:00","date_gmt":"2020-12-22T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=14048"},"modified":"2020-12-21T16:46:30","modified_gmt":"2020-12-21T16:46:30","slug":"marketing-digital-ventajas-del-whatsapp","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/marketing-digital-ventajas-del-whatsapp\/","title":{"rendered":"Marketing digital: Ventajas del WhatsApp"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14048\" class=\"elementor elementor-14048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1532d82b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1532d82b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54747712\" data-id=\"54747712\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a26b00 elementor-widget elementor-widget-image\" data-id=\"29a26b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Imagen Logo The Cloud Group\" alt=\"Cloud Group \u00e8 una holding aziendale focalizzata sulla trasformazione digitale globale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-460315b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"460315b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76085de9\" data-id=\"76085de9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35571d4e\" data-id=\"35571d4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d635571 elementor-widget elementor-widget-heading\" data-id=\"d635571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing digital: Ventajas del WhatsApp<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-11e810b5\" data-id=\"11e810b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a41dec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a41dec0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2a63fcc5\" data-id=\"2a63fcc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3df46c49\" data-id=\"3df46c49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52e0683e\" data-id=\"52e0683e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-737d08f3\" data-id=\"737d08f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25dac0d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25dac0d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-508dfe19\" data-id=\"508dfe19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad71654 elementor-widget elementor-widget-text-editor\" data-id=\"1ad71654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfWhatsApp para el marketing digital? \u00bfRealmente funciona? Seg\u00fan <a href=\"https:\/\/revistadigital.inesem.es\/gestion-empresarial\/whatsapp-marketing\/\">Revista Digital INESEM<\/a>, esta red social es la segunda m\u00e1s utilizada hoy en d\u00eda por los espa\u00f1oles. Citan un informe realizado por Hootsuite y We are social en 2019 donde indican que 87% de los encuestados la utiliza a diario. Entonces, realmente no es tan descabellado considerarla para hacer estrategias de marketing digital. Pero, \u00bfc\u00f3mo se puede lograr? \u00bfHay alguna ventaja real?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5fc3cfd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc3cfd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4bc1dddc\" data-id=\"4bc1dddc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c57890 elementor-widget elementor-widget-heading\" data-id=\"24c57890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ventajas de incorporar WhatsApp en estrategias de marketing digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72abf78e elementor-widget elementor-widget-text-editor\" data-id=\"72abf78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La principal ventaja es que WhatsApp es una red social que transmite cercan\u00eda. Ya que en principio las personas la utilizan para comunicarse con sus familiares y amigos, da la sensaci\u00f3n de que la empresa o marca son tan cercanos como ellos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4562775c elementor-widget elementor-widget-text-editor\" data-id=\"4562775c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Otra ventaja es el alcance y frecuencia de uso de WhatsApp, lo cual permite que los mensajes lleguen a un p\u00fablico mucho m\u00e1s amplio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded2421 elementor-widget elementor-widget-text-editor\" data-id=\"ded2421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s, se pueden enviar contenidos en diversos formatos, tales como im\u00e1genes, videos, audios y enlaces, por nombrar algunos. Compartirlos, a su vez, con otras personas, es muy sencillo de realizar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31eeb6e3\" data-id=\"31eeb6e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12f50325 elementor-widget elementor-widget-image\" data-id=\"12f50325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14063\" alt=\"Marketing digital\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0b61ef elementor-widget elementor-widget-text-editor\" data-id=\"1b0b61ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como parte de una estrategia de marketing digital, es excelente para llegarle directo al consumidor potencial. No hay interferencias entre la empresa y el cliente, ni anuncios publicitarios o cualquier cosa que pueda interferir en el mensaje que se desea comunicar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143f57ef elementor-widget elementor-widget-text-editor\" data-id=\"143f57ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asimismo, todav\u00eda no hay mucha competencia en marketing digital a trav\u00e9s de WhatsApp, por lo que si eres pionero en tu nicho en el uso de esta herramienta, tendr\u00e1s una ventaja competitiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c5adbc elementor-widget elementor-widget-heading\" data-id=\"77c5adbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WhatsApp Business para optimizar la atenci\u00f3n al cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ec23b4 elementor-widget elementor-widget-text-editor\" data-id=\"24ec23b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hace no mucho tiempo est\u00e1 disponible WhatsApp Business como una aplicaci\u00f3n hermana de WhatsApp pero con otras opciones \u00fanicas para las empresas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b5fa08 elementor-widget elementor-widget-text-editor\" data-id=\"11b5fa08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por ejemplo, se pueden configurar mensajes de ausencia, horarios de trabajo, mensajes autom\u00e1ticos, subir cat\u00e1logos y mucho m\u00e1s que permite mejorar el servicio al cliente en general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d179b9e elementor-widget elementor-widget-text-editor\" data-id=\"2d179b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchas empresas que toman pedidos para realizar delivery se apoyan de WhatsApp Business para tomar las \u00f3rdenes del cliente y cerrar la venta, por poner un ejemplo del uso de esta red social en las empresas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677adcf elementor-widget elementor-widget-text-editor\" data-id=\"677adcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por si fuera poco, WhatsApp Business incluye tambi\u00e9n un panel de estad\u00edsticas que permite conocer la cantidad de mensajes recibidos, enviados, le\u00eddos y otros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad9d463 elementor-widget elementor-widget-heading\" data-id=\"2ad9d463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo desarrollar una estrategia de marketing digital a trav\u00e9s de WhatsApp<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a6b7b elementor-widget elementor-widget-text-editor\" data-id=\"e4a6b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WhatsApp puede integrarse a una estrategia de marketing digital de forma muy efectiva. Como ya dijimos, uno de los valores m\u00e1s grandes es el de permitir la comunicaci\u00f3n directa con los usuarios ofreciendo contenido de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d121055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d121055\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11e7e0e2\" data-id=\"11e7e0e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86ac61 elementor-widget elementor-widget-text-editor\" data-id=\"a86ac61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo primero que debes hacer es definir los objetivos del uso de WhatsApp para tu empresa. Seguido a eso debes promover el registro de tu n\u00famero telef\u00f3nico como medio de contacto y atenci\u00f3n al cliente. WhatsApp Business permite crear un enlace que se puede compartir donde desees y a trav\u00e9s del cual llegan directo a un chat contigo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab37961 elementor-widget elementor-widget-text-editor\" data-id=\"4ab37961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mant\u00e9n tus mensajes claros y frescos. De vez en cuando puedes enviar promociones por esta v\u00eda a trav\u00e9s de una lista de difusi\u00f3n o utilizando los estados de WhatsApp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722023e9 elementor-widget elementor-widget-text-editor\" data-id=\"722023e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los mejores contenidos para disfrutar en esta red deben ser visualmente atractivos y de f\u00e1cil consumo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c302309 elementor-widget elementor-widget-text-editor\" data-id=\"c302309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finalmente, trata de responder a las personas que te contacten por esta v\u00eda de forma r\u00e1pida, cordial y eficaz. Ten en cuenta la sensaci\u00f3n de cercan\u00eda que las personas esperan recibir a trav\u00e9s de esta red social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70d94e0\" data-id=\"70d94e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185d81a0 elementor-widget elementor-widget-image\" data-id=\"185d81a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14085\" alt=\"Marj\u00e7keting Digital WhatsApp\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5f6dc elementor-widget elementor-widget-heading\" data-id=\"8c5f6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfExisten inconvenientes de utilizar WhatsApp para marketing digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8e537 elementor-widget elementor-widget-text-editor\" data-id=\"ce8e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pesar de todas las ventajas que existen con respecto a WhatsApp como parte de una estrategia de marketing digital, tambi\u00e9n hay algunas desventajas o inconvenientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b68cc0 elementor-widget elementor-widget-text-editor\" data-id=\"6b68cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de ellas es que tiene que instalarse en un m\u00f3vil necesariamente. As\u00ed como el WhatsApp personal est\u00e1 vinculado a un smartphone, sucede igual con la app de WhatsApp Business. Por lo tanto, lo m\u00e1s conveniente ser\u00eda adquirir un equipo que se utilizar\u00e1 solo con este fin si no quieres mezclar tus cosas personales con las laborales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17169ab elementor-widget elementor-widget-text-editor\" data-id=\"17169ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que esta aplicaci\u00f3n funcione se debe contar con una conexi\u00f3n permanente de internet. Es decir, si no hay buena se\u00f1al de datos o WiFi, no funcionar\u00e1, ni siquiera a trav\u00e9s de WhatsApp web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974fdc7 elementor-widget elementor-widget-text-editor\" data-id=\"974fdc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si deseas apoyo para tu estrategia de marketing digital, te invitamos a contactar a <a href=\"https:\/\/thecloud.group\/it\/contacto\/\">Il Gruppo Cloud<\/a> donde queremos ser tus aliados. Si deseas leer otros art\u00edculos de inter\u00e9s, te invitamos a dar una vuelta por nuestro <a href=\"https:\/\/thecloud.group\/it\/blog\/\">blog<\/a> donde seguro podr\u00e1s enterarte de muchas cosas m\u00e1s relacionadas al marketing digital, software, redes sociales y m\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502e8482 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502e8482\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1683831e\" data-id=\"1683831e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing digital: Ventajas del WhatsApp \u00bfWhatsApp para el marketing digital? \u00bfRealmente funciona? Seg\u00fan Revista Digital INESEM, esta red social es la segunda m\u00e1s utilizada hoy en d\u00eda por los espa\u00f1oles. Citan un informe realizado por Hootsuite y We are social en 2019 donde indican que 87% de los encuestados la utiliza a diario. Entonces, realmente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing digital: Ventajas del WhatsApp | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/marketing-digital-ventajas-del-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: Ventajas del WhatsApp\" \/>\n<meta property=\"og:description\" content=\"Marketing digital: Ventajas del WhatsApp \u00bfWhatsApp para el marketing digital? \u00bfRealmente funciona? Seg\u00fan Revista Digital INESEM, esta red social es la segunda m\u00e1s utilizada hoy en d\u00eda por los espa\u00f1oles. Citan un informe realizado por Hootsuite y We are social en 2019 donde indican que 87% de los encuestados la utiliza a diario. 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