{"id":11838,"date":"2020-11-18T10:00:00","date_gmt":"2020-11-18T10:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=11838"},"modified":"2026-06-12T01:39:43","modified_gmt":"2026-06-12T01:39:43","slug":"marketing-digitale-cosa-devo-sapere","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/marketing-digital-que-necesito-saber\/","title":{"rendered":"Marketing digitale: cosa devo sapere su questa attivit\u00e0?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11838\" class=\"elementor elementor-11838\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527ec9cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527ec9cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2202977b\" data-id=\"2202977b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ff9f8c elementor-widget elementor-widget-image\" data-id=\"39ff9f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logo dell&#039;immagine The Cloud Group\" alt=\"Cloud Group \u00e8 una holding aziendale focalizzata sulla trasformazione digitale globale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-439c7801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"439c7801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f0c5d\" data-id=\"76f0c5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d0e65a6\" data-id=\"3d0e65a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dd7cdc elementor-widget elementor-widget-heading\" data-id=\"9dd7cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing digitale: cosa devo sapere su questa attivit\u00e0?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-33b57825\" data-id=\"33b57825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d8c0ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8c0ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2e46dc98\" data-id=\"2e46dc98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d0689f6\" data-id=\"d0689f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-66f3b701\" data-id=\"66f3b701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-605ff011\" data-id=\"605ff011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e482629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e482629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4feb785a\" data-id=\"4feb785a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4412c06e elementor-widget elementor-widget-text-editor\" data-id=\"4412c06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innanzitutto, cos&#039;\u00e8 il marketing digitale? Possiamo definirlo come l&#039;insieme di tutte le azioni e strategie attuate attraverso canali digitali per acquisire nuovi clienti o promuovere un prodotto o un servizio. Questi canali virtuali possono includere siti web, blog, social media, video, pubblicit\u00e0 e altro ancora. Si tratta di una disciplina che ha trasferito tecniche utilizzate nel mondo offline a quello online, ma in questo caso, una caratteristica peculiare \u00e8 l&#039;immediatezza e le enormi opportunit\u00e0 che internet offre per dare impulso a un&#039;azienda o a un marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-459e0c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459e0c09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-200918a5\" data-id=\"200918a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc7ebf3 elementor-widget elementor-widget-heading\" data-id=\"4dc7ebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quali sono gli elementi del marketing digitale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43aa9f48 elementor-widget elementor-widget-text-editor\" data-id=\"43aa9f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oltre ai social media, elemento fondamentale del marketing digitale, ci sono altri aspetti altrettanto rilevanti da considerare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3299cc9c elementor-widget elementor-widget-text-editor\" data-id=\"3299cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il social media marketing ti permetter\u00e0 di aumentare la presenza online della tua azienda attraverso i vari social network disponibili. In questo modo, i follower potranno rimanere aggiornati sulle ultime novit\u00e0 dell&#039;azienda e connettersi con il marchio a un livello pi\u00f9 personale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86fb18 elementor-widget elementor-widget-text-editor\" data-id=\"f86fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il content marketing \u00e8 un altro elemento che fa parte del marketing digitale. Oggi \u00e8 fondamentale, soprattutto se si vuole implementare una strategia SEO (Search Engine Optimization).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c6359\" data-id=\"24c6359\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b16202e elementor-widget elementor-widget-image\" data-id=\"7b16202e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11840\" alt=\"marketing digitale\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-203fb93c elementor-widget elementor-widget-text-editor\" data-id=\"203fb93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel corso del tempo, i contenuti hanno acquisito un&#039;importanza sempre maggiore all&#039;interno delle strategie di marketing. Poich\u00e9 raggiungere con precisione il pubblico di riferimento desiderato diventa sempre pi\u00f9 cruciale, i contenuti sono ormai un elemento chiave.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd28c3 elementor-widget elementor-widget-text-editor\" data-id=\"0fd28c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un altro motivo \u00e8 che i consumatori hanno accesso a una vasta quantit\u00e0 di contenuti 24 ore su 24, 7 giorni su 7, tutto l&#039;anno. Ci\u00f2 ha generato la necessit\u00e0 di offrire contenuti coinvolgenti, aggiornati, pertinenti e di alta qualit\u00e0 per un sito web o un blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5855b elementor-widget elementor-widget-text-editor\" data-id=\"8b5855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il content marketing viene utilizzato per contribuire ad aumentare il traffico web, il coinvolgimento e il posizionamento SEO, elementi fondamentali per la conversione dei lead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de277d0 elementor-widget elementor-widget-heading\" data-id=\"de277d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ottimizzazione per i motori di ricerca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb927a elementor-widget elementor-widget-text-editor\" data-id=\"3fb927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chi non vorrebbe comparire tra i primi risultati di Google al giorno d&#039;oggi? Potremmo dire praticamente tutti. \u00c8 una competizione agguerrita e difficile da raggiungere, ma non impossibile. Il fatto \u00e8 che ottenere un&#039;elevata visibilit\u00e0 nei risultati di ricerca pu\u00f2 aiutare un&#039;azienda ad aumentare significativamente le proprie vendite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069d4f2 elementor-widget elementor-widget-text-editor\" data-id=\"069d4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affinch\u00e9 tutto funzioni nel modo pi\u00f9 efficiente possibile, \u00e8 fondamentale collegare la strategia di content marketing con la SEO. La SEO comprende strategie che aiutano a ottenere un buon posizionamento organico sui motori di ricerca. Anche il SEM, o Search Engine Marketing, fa parte del marketing digitale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5142dc elementor-widget elementor-widget-text-editor\" data-id=\"c5142dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il SEM (Search Engine Marketing) si riferisce alle azioni intraprese per ottenere un buon posizionamento nei motori di ricerca tramite pubblicit\u00e0 a pagamento. Ci\u00f2 \u00e8 possibile attraverso campagne pubblicitarie, link sponsorizzati, annunci display, Google Shopping e altro ancora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e294e5f elementor-widget elementor-widget-heading\" data-id=\"e294e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PR digitali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7280837 elementor-widget elementor-widget-text-editor\" data-id=\"7280837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le pubbliche relazioni digitali sono un&#039;altra strategia che rientra nel marketing digitale. Attraverso di esse, possiamo diffondere ampiamente le informazioni aziendali per influenzare le decisioni dei consumatori riguardo ai suoi prodotti e servizi. Si tratta di una sorta di fusione tra content marketing e pubbliche relazioni tramite i social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1628c elementor-widget elementor-widget-heading\" data-id=\"3f1628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing via e-mail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7bedc elementor-widget elementor-widget-text-editor\" data-id=\"9f7bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si dice che l&#039;email marketing sia oggi la strategia di marketing digitale pi\u00f9 efficace, nonostante i social media, la pubblicit\u00e0 e tutte le altre piattaforme online emerse. Permette di fornire contenuti e informazioni di interesse direttamente ai consumatori, a un solo clic di distanza da un potenziale acquisto. Ci\u00f2 consente un elevato ritorno sull&#039;investimento con spese minime.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55d1d815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55d1d815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b0d85e9\" data-id=\"7b0d85e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769ec5a0 elementor-widget elementor-widget-heading\" data-id=\"769ec5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 la tua azienda ha bisogno di fare marketing digitale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5983f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"5983f8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Riteniamo che per qualsiasi azienda che oggi voglia crescere e rimanere competitiva, la scelta pi\u00f9 saggia sia implementare strategie di marketing digitale. Non \u00e8 necessario che siano onnipresenti, ma \u00e8 fondamentale avere almeno una presenza online di base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adc1ca elementor-widget elementor-widget-text-editor\" data-id=\"3adc1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alcuni dei motivi per addentrarsi nel mondo del marketing digitale sono:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5e5c8 elementor-widget elementor-widget-text-editor\" data-id=\"2ac5e5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>L&#039;investimento \u00e8 inferiore rispetto al marketing tradizionale<\/li><li>\u00c8 possibile controllare le campagne pubblicitarie in tempo reale<\/li><li>\u00c8 possibile misurare tutte le azioni che compi<\/li><li>Segmentazione del mercato<\/li><li>Hai la possibilit\u00e0 di testare prima di investire grandi somme<\/li><li>Ci sono pi\u00f9 riscontri da parte dei consumatori<\/li><li>Puoi contattare il cliente immediatamente<\/li><li>In questo modo si genera maggiore fiducia da parte dei consumatori.<\/li><li>Senza limiti geografici o temporali<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d1ec40a\" data-id=\"7d1ec40a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f792ddb elementor-widget elementor-widget-image\" data-id=\"6f792ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11845\" alt=\"Marketing digitale a Madrid\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c4f416 elementor-widget elementor-widget-text-editor\" data-id=\"50c4f416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se desideri leggere altri articoli di interesse, ti invitiamo a visitare [link al sito web\/website]. <a href=\"https:\/\/thecloud.group\/it\/blog\/\">il nostro blog<\/a>. Da <a href=\"https:\/\/thecloud.group\/it\/\">Il Gruppo Cloud<\/a> Siamo pronti a supportarvi nella vostra strategia di marketing digitale e con molti altri servizi complementari. Non vediamo l&#039;ora di sentirvi!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4f5641 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4f5641\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c71d0e0\" data-id=\"6c71d0e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Innanzitutto, cos&#039;\u00e8 il marketing digitale? Possiamo definirlo come l&#039;insieme di tutte le azioni e strategie attuate attraverso canali digitali per acquisire nuovi clienti o promuovere un prodotto o un servizio. Questi canali virtuali possono includere siti web, blog, social media, video, pubblicit\u00e0 e altro ancora. Si tratta di una disciplina che ha trasferito tecniche utilizzate nel mondo offline a quello online, ma in questo caso, una caratteristica peculiare \u00e8 l&#039;immediatezza e le enormi opportunit\u00e0 che internet offre per dare impulso a un&#039;azienda o a un marchio.<\/p>","protected":false},"author":1,"featured_media":11840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[896,880],"class_list":["post-11838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad? The Cloud Group<\/title>\n<meta name=\"description\" content=\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/marketing-digitale-cosa-devo-sapere\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad?\" \/>\n<meta property=\"og:description\" content=\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/it\/marketing-digitale-cosa-devo-sapere\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T01:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:site\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/marketing-digital-que-necesito-saber\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/marketing-digital-que-necesito-saber\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad?\",\"datePublished\":\"2020-11-18T10:00:00+00:00\",\"dateModified\":\"2026-06-12T01:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/marketing-digital-que-necesito-saber\\\/\"},\"wordCount\":831,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/marketing-digital-que-necesito-saber\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/marketingDigital.jpg\",\"keywords\":[\"producto digital\",\"transformaci\u00f3n digital\"],\"articleSection\":[\"Founder Notes\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/marketing-digital-que-necesito-saber\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/marketing-digital-que-necesito-saber\\\/\",\"name\":\"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad? 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