{"id":11149,"date":"2020-09-03T21:22:02","date_gmt":"2020-09-03T21:22:02","guid":{"rendered":"https:\/\/thecloud.group\/?p=11149"},"modified":"2020-12-10T15:43:35","modified_gmt":"2020-12-10T15:43:35","slug":"gestione-dei-social-media-10-consigli-per-un-report","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/gestion-de-redes-sociales-10-tips-para-un-informe\/","title":{"rendered":"Gestione dei social media: 10 consigli per creare un buon report"},"content":{"rendered":"
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Gestione dei social media: 10 consigli per creare un buon report<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nell'ambito della gestione dei social media, \u00e8 fondamentale creare report che monitorino le performance dei vari account gestiti dal community manager o dall'agenzia di social media. Questo permette di comprendere i progressi o i cali in termini di follower, engagement, acquisti e altre metriche utili a misurare l'efficacia delle azioni in corso. Allo stesso modo, consente di determinare il ritorno sull'investimento (ROI) e di prendere decisioni informate basate su questi dati. Data l'importanza di questo aspetto nel marketing digitale, oggi vogliamo condividere con voi 10 consigli per la creazione di un report sui social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Chi legger\u00e0 il rapporto?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c8 fondamentale sapere in anticipo a chi \u00e8 indirizzato il report, perch\u00e9 n\u00e9 il tono n\u00e9 la presentazione dei dati dovrebbero essere gli stessi per l'amministratore delegato dell'azienda e per il responsabile marketing, ad esempio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il responsabile marketing vorr\u00e0 conoscere dati come chi sono gli influencer di nicchia, qual \u00e8 stato il tasso di coinvolgimento delle campagne e quanti nuovi follower sono stati acquisiti. L'amministratore delegato, d'altro canto, vorr\u00e0 sapere come i consumatori percepiscono il marchio e di quale budget si ha bisogno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2. Lunghezza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un altro aspetto fondamentale da considerare per quanto riguarda i report da redigere nell'ambito della gestione dei social media \u00e8 la lunghezza del documento. A volte pu\u00f2 essere necessario un report lungo e dettagliato, mentre in altri casi un report breve e conciso potrebbe essere pi\u00f9 appropriato. Se il report \u00e8 urgente, dovrebbe essere breve e leggibile in non pi\u00f9 di 15 minuti. Questo tipo di report \u00e8 perfetto per l'amministratore delegato. D'altro canto, un report dettagliato richieder\u00e0 probabilmente diversi giorni di preparazione ed \u00e8 molto pratico per un utilizzo interno da parte del reparto marketing dell'azienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Quali argomenti verranno trattati? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un consiglio che vi diamo \u00e8 quello di creare un indice per la vostra relazione prima di iniziare a scriverne il contenuto. In questo modo, saprete quali argomenti includere e sarete pi\u00f9 organizzati quando inizierete a scrivere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Utilizzare grafici semplici<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Molte persone faticano a interpretare dati e grafici, quindi suggeriamo di presentarli nel modo pi\u00f9 semplice possibile. Idealmente, tutto dovrebbe essere autoesplicativo e il messaggio dovrebbe raggiungere chiaramente il pubblico di riferimento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Descrivi i risultati<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quando si presentano i dati, si consiglia di includere sempre un breve riassunto che riporti i risultati pi\u00f9 importanti. Per breve intendiamo non pi\u00f9 di due o tre righe, in modo che le informazioni presentate siano facilmente comprensibili.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Identificare i risultati<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un buon report sui social media dovrebbe evidenziare i risultati pi\u00f9 importanti e le conclusioni che se ne possono trarre. Dovrebbe inoltre includere suggerimenti per modifiche e miglioramenti basati su tale analisi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Conclusioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quando si redigono le conclusioni, si raccomanda di presentare prove a supporto (preferibilmente dati). Siate concisi e obiettivi e accompagnate le vostre raccomandazioni con informazioni pertinenti e verificabili.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Presta attenzione alla presentazione grafica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un report che trascura l'estetica non sar\u00e0 ben accolto, a prescindere dalla qualit\u00e0 dei dati che contiene. Pertanto, assicurati di mantenere i colori del marchio, utilizzare caratteri professionali e una grafica di alta qualit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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9. Mantenere la professionalit\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Non dimenticare di includere la data di redazione del rapporto, il nome dell'autore e una pagina introduttiva che ne spieghi l'argomento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Raccomandiamo di mantenere questa coerenza nel tempo in ogni report che invierete, in quanto conferir\u00e0 un'aria di professionalit\u00e0 che sar\u00e0 apprezzata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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10. Verifica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prima di inviare o presentare la relazione, se necessario, verificate che tutto sia in ordine e che non vi siano errori di alcun tipo. Allo stesso modo, dovete assicurarvi che sia autosufficiente e comprensibile senza richiedere ulteriori spiegazioni da parte di chi l'ha redatta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Condividi questo articolo se ti \u00e8 piaciuto e dai un'occhiata a [nome del sito\/piattaforma]. il nostro blog<\/a> dove troverete altri articoli interessanti che siamo certi apprezzerete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Nell'ambito della gestione dei social media, \u00e8 fondamentale creare report che monitorino le performance dei vari account gestiti dal community manager o dall'agenzia di social media. Questo permette di comprendere i progressi o i cali in termini di follower, engagement, acquisti e altre metriche utili a misurare l'efficacia delle azioni in corso. Allo stesso modo, consente di determinare il ritorno sull'investimento (ROI) e di prendere decisioni informate basate su questi dati. Data l'importanza di questo aspetto nel marketing digitale, oggi vogliamo condividere con voi 10 consigli per la creazione di un report sui social media.<\/p>","protected":false},"author":1,"featured_media":11154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-11149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"\nGesti\u00f3n de redes sociales: 10 tips para elaborar un buen informe | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/gestione-dei-social-media-10-consigli-per-un-report\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n de redes sociales: 10 tips para elaborar un buen informe\" \/>\n<meta property=\"og:description\" content=\"Como parte de la gesti\u00f3n de redes sociales est\u00e1 el elaborar informes de la evoluci\u00f3n de las diferentes cuentas que el community manager o la agencia de social media maneja. Todo esto es con la finalidad de conocer el progreso o retroceso en seguidores, engagement, compras, entre otros datos que pueden servir para medir si las acciones que se est\u00e1n realizando han sido efectivas o no. De igual manera, se puede saber c\u00f3mo es el retorno de inversi\u00f3n (ROI) y tomar decisiones con base a esta data. 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