<style id="elementor-post-32579">.elementor-32579 .elementor-element.elementor-element-cfd484e:not(.elementor-motion-effects-element-type-background), .elementor-32579 .elementor-element.elementor-element-cfd484e > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#ECB000;background-image:url("https://thecloud.group/wp-content/uploads/2026/09/AI_users_versus_value_creators_20260922113318.jpeg");background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-32579 .elementor-element.elementor-element-cfd484e > .elementor-background-overlay{background-color:#000000;opacity:0.65;transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-32579 .elementor-element.elementor-element-cfd484e{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:25px 0px 050px 0px;}.elementor-32579 .elementor-element.elementor-element-cfd484e > .elementor-shape-bottom .elementor-shape-fill{fill:var( --e-global-color-2b0f921 );}.elementor-32579 .elementor-element.elementor-element-cfd484e > .elementor-shape-bottom svg{height:60px;}.elementor-32579 .elementor-element.elementor-element-64f4c56 > .elementor-element-populated{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-32579 .elementor-element.elementor-element-64f4c56 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-32579 .elementor-element.elementor-element-a76af51{padding:25px 50px 25px 50px;}.elementor-32579 .elementor-element.elementor-element-cf15d65 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-block-end:0px;}.elementor-32579 .elementor-element.elementor-element-e993978{text-align:center;}.elementor-32579 .elementor-element.elementor-element-e993978 .elementor-heading-title{font-family:"Open Sans", roboto;font-size:33px;font-weight:900;text-transform:capitalize;font-style:italic;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-c047b73 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:20px 0px 0px 0px;}.elementor-32579 .elementor-element.elementor-element-c047b73{text-align:center;}.elementor-32579 .elementor-element.elementor-element-c047b73 .elementor-heading-title{font-family:"IBM Plex Mono", roboto;font-size:17px;font-weight:400;letter-spacing:-0.7px;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-43acffb{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-32579 .elementor-element.elementor-element-ae9189b{text-align:center;}.elementor-32579 .elementor-element.elementor-element-ae9189b .elementor-heading-title{font-family:"Roboto", roboto;font-size:26px;font-weight:800;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-8d84080{text-align:center;}.elementor-32579 .elementor-element.elementor-element-8d84080 .elementor-heading-title{font-family:"Roboto", roboto;font-size:26px;font-weight:800;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-eeb8458{text-align:center;}.elementor-32579 .elementor-element.elementor-element-eeb8458 .elementor-heading-title{font-family:"Roboto", roboto;font-size:26px;font-weight:800;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-5409241{text-align:center;}.elementor-32579 .elementor-element.elementor-element-5409241 .elementor-heading-title{font-family:"Roboto", roboto;font-size:26px;font-weight:800;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-5292ad9{text-align:center;}.elementor-32579 .elementor-element.elementor-element-5292ad9 .elementor-heading-title{font-family:"Roboto", roboto;font-size:26px;font-weight:800;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-e26b29f{text-align:center;}.elementor-32579 .elementor-element.elementor-element-e26b29f .elementor-heading-title{font-family:"Roboto", roboto;font-size:26px;font-weight:800;color:#ECB000;}.elementor-32579 .elementor-element.elementor-element-0bafad2{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-32579 .elementor-element.elementor-element-5b9195b{--display:flex;}.elementor-32579 .elementor-element.elementor-element-0fc0d7e{--display:flex;}.elementor-32579 .elementor-element.elementor-element-1872c91{--display:flex;}.elementor-32579 .elementor-element.elementor-element-69dc4e1{--display:flex;}.elementor-32579 .elementor-element.elementor-element-b0eb544{--display:flex;}.elementor-32579 .elementor-element.elementor-element-394892d{--display:flex;}.elementor-32579 .elementor-element.elementor-element-255e77a{--n-accordion-title-font-size:1rem;--n-accordion-item-title-space-between:0px;--n-accordion-item-title-distance-from-content:0px;--n-accordion-icon-size:15px;}.elementor-32579 .elementor-element.elementor-element-2776e2f{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:25px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-32579 .elementor-element.elementor-element-313fb2f img{border-style:solid;border-width:2px 2px 2px 2px;border-color:#ECB000;border-radius:25px 25px 25px 25px;}.elementor-32579 .elementor-element.elementor-element-5d096db img{border-style:solid;border-width:2px 2px 2px 2px;border-color:#ECB000;border-radius:25px 25px 25px 25px;}.elementor-32579 .elementor-element.elementor-element-f22134d img{border-style:solid;border-width:2px 2px 2px 2px;border-color:#ECB000;border-radius:25px 25px 25px 25px;}body.elementor-page-32579:not(.elementor-motion-effects-element-type-background), body.elementor-page-32579 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-2b0f921 );}body.elementor-page-32579{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}@media(max-width:1024px) and (min-width:768px){.elementor-32579 .elementor-element.elementor-element-cf15d65{width:70%;}}@media(min-width:1025px){.elementor-32579 .elementor-element.elementor-element-cfd484e:not(.elementor-motion-effects-element-type-background), .elementor-32579 .elementor-element.elementor-element-cfd484e > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-attachment:scroll;}}@media(max-width:767px){.elementor-32579 .elementor-element.elementor-element-72fca4b img{width:27%;}.elementor-32579 .elementor-element.elementor-element-e993978 .elementor-heading-title{font-size:24px;}.elementor-32579 .elementor-element.elementor-element-2776e2f{--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}}</style>{"id":32579,"date":"2026-09-23T16:34:18","date_gmt":"2026-09-23T16:34:18","guid":{"rendered":"https:\/\/thecloud.group\/?p=32579"},"modified":"2026-09-22T16:34:59","modified_gmt":"2026-09-22T16:34:59","slug":"adoption-de-lia-vs-valeur-commerciale","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/adopcion-ia-vs-valor-empresarial\/","title":{"rendered":"Le 88% utilise l&#039;IA. Cela ne signifie pas pour autant que le 88% cr\u00e9e de la valeur."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32579\" class=\"elementor elementor-32579\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd484e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd484e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f4c56\" data-id=\"64f4c56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fca4b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"72fca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a76af51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76af51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf15d65\" data-id=\"cf15d65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e993978 elementor-widget elementor-widget-heading\" data-id=\"e993978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047b73 elementor-widget elementor-widget-heading\" data-id=\"c047b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">23 septembre 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-43acffb e-flex e-con-boxed e-con e-parent\" data-id=\"43acffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b2d83 elementor-widget elementor-widget-text-editor\" data-id=\"a5b2d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El 88% de las organizaciones usa inteligencia artificial de forma habitual en al menos una funci\u00f3n. Solo el 39% reporta alg\u00fan impacto en su EBIT a nivel de empresa, y apenas un 6% supera el 5% de EBIT atribuible a la IA. Los tres datos salen del mismo estudio de McKinsey de 2025, elaborado sobre 1.993 participantes en 105 pa\u00edses, y la distancia entre el primero y el tercero es la historia real de este ciclo.<\/span><\/p><p><span style=\"font-weight: 400;\">La conclusi\u00f3n de McKinsey es literal y merece leerse dos veces: el impacto significativo en la cuenta de resultados sigue siendo raro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9189b elementor-widget elementor-widget-heading\" data-id=\"ae9189b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tres cifras que hay que citar juntas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78ab64 elementor-widget elementor-widget-text-editor\" data-id=\"e78ab64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando solo se cita el 88%, se sostiene el argumento de que quien no adopte se queda atr\u00e1s. Cuando se citan las tres, la pregunta cambia: <\/span><b>\u00bfqu\u00e9 est\u00e1 haciendo distinto ese 6%?<\/b><\/p><p><span style=\"font-weight: 400;\">Otras fuentes apuntan en la misma direcci\u00f3n con metodolog\u00edas diferentes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>IBM<\/b><span style=\"font-weight: 400;\">, en su CEO Study de 2025 sobre 2.000 directores generales de 33 pa\u00edses: solo el 25% de las iniciativas ha dado el retorno esperado y solo el 16% se ha escalado a nivel de organizaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>S&amp;P Global Market Intelligence<\/b><span style=\"font-weight: 400;\">, marzo de 2025: el 42% de las empresas ha abandonado la mayor\u00eda de sus iniciativas de IA, frente al 17% del a\u00f1o anterior, y de media se descarta el 46% de las pruebas de concepto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>MIT Project NANDA<\/b><span style=\"font-weight: 400;\">, 2025: alrededor del 95% de las organizaciones no obtuvo retorno medible de la IA generativa. Conviene citarlo con la advertencia de que es un informe preliminar, no revisado por pares y con cr\u00edticas metodol\u00f3gicas relevantes por el tama\u00f1o de la muestra y la ventana de medici\u00f3n.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La magnitud var\u00eda. La direcci\u00f3n no.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d84080 elementor-widget elementor-widget-heading\" data-id=\"8d84080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El factor que s\u00ed correlaciona con el impacto\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cc72e elementor-widget elementor-widget-text-editor\" data-id=\"c2cc72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">McKinsey identifica una variable que supera a todas las dem\u00e1s en correlaci\u00f3n con impacto en EBIT: <\/span><b>haber redise\u00f1ado los flujos de trabajo de forma fundamental<\/b><span style=\"font-weight: 400;\">. Solo el 21% de los adoptantes de IA generativa lo hab\u00eda hecho, y quienes obtienen alto rendimiento tienen aproximadamente tres veces m\u00e1s probabilidades de haberlo hecho.<\/span><\/p><p><span style=\"font-weight: 400;\">No es el modelo. No es el proveedor. No es el presupuesto. Es haber cambiado c\u00f3mo se hace el trabajo.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto tiene una explicaci\u00f3n operativa sencilla. A\u00f1adir una herramienta a un proceso existente ahorra minutos por tarea. Redise\u00f1ar el proceso alrededor de la nueva capacidad elimina pasos completos. El primero se nota en la percepci\u00f3n de los empleados; el segundo se nota en la cuenta de resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539ec89 elementor-widget elementor-widget-text-editor\" data-id=\"539ec89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><th><p><b>Enfoque<\/b><\/p><\/th><th><p><b>Qu\u00e9 se cambia<\/b><\/p><\/th><th><p><b>D\u00f3nde aparece el resultado<\/b><\/p><\/th><\/tr><\/thead><tbody><tr><td><p><b>A\u00f1adir herramienta<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Las tareas se hacen m\u00e1s r\u00e1pido<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Encuestas de satisfacci\u00f3n interna<\/span><\/p><\/td><\/tr><tr><td><p><b>Automatizar el proceso actual<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Se elimina trabajo manual repetitivo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Coste operativo de un departamento<\/span><\/p><\/td><\/tr><tr><td><p><b>Redise\u00f1ar el flujo de trabajo<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Desaparecen pasos, controles y esperas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">EBIT<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d3dc9 elementor-widget elementor-widget-text-editor\" data-id=\"88d3dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mayor\u00eda de las organizaciones est\u00e1 en la primera fila y espera resultados de la tercera.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb8458 elementor-widget elementor-widget-heading\" data-id=\"eeb8458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 el ahorro de tiempo no llega a la cuenta de resultados\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba0180 elementor-widget elementor-widget-text-editor\" data-id=\"3ba0180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay un fen\u00f3meno que conviene entender antes de prometer retorno. Cuando una herramienta ahorra veinte minutos al d\u00eda a cincuenta personas, eso no son diecis\u00e9is jornadas de trabajo liberadas. Son veinte minutos repartidos, que se reabsorben en otras tareas sin que aparezca ninguna partida presupuestaria.<\/span><\/p><p><span style=\"font-weight: 400;\">El ahorro solo se convierte en resultado cuando ocurre una de estas tres cosas:<\/span><\/p><p><b>Se elimina un paso completo del proceso.<\/b><span style=\"font-weight: 400;\"> No se acelera: desaparece.<\/span><\/p><p><b>Se absorbe un aumento de volumen sin aumentar plantilla.<\/b><span style=\"font-weight: 400;\"> El equipo hace un 30% m\u00e1s con la misma estructura.<\/span><\/p><p><b>Se reduce un coste directo identificable.<\/b><span style=\"font-weight: 400;\"> Menos errores, menos reprocesos, menos penalizaciones.<\/span><\/p><p><span style=\"font-weight: 400;\">Si un proyecto no puede explicar cu\u00e1l de las tres persigue, no tiene un caso de negocio: tiene una expectativa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5409241 elementor-widget elementor-widget-heading\" data-id=\"5409241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las cuatro preguntas del comit\u00e9 antes de aprobar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb5a9a elementor-widget elementor-widget-text-editor\" data-id=\"6cb5a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b> <\/b><b>\u00bfQu\u00e9 proceso concreto va a cambiar, y en qu\u00e9 se nota?<\/b><span style=\"font-weight: 400;\"> No \u00abmejorar la productividad\u00bb: qu\u00e9 paso desaparece.<\/span><\/li><li><b> <\/b><b>\u00bfCu\u00e1l es la m\u00e9trica y el umbral de decisi\u00f3n?<\/b><span style=\"font-weight: 400;\"> Tiempo de ciclo, coste por caso, tasa de error, con un valor que determine continuar o parar.<\/span><\/li><li><b> <\/b><b>\u00bfQui\u00e9n es el responsable de negocio?<\/b><span style=\"font-weight: 400;\"> Alguien cuyo objetivo dependa del resultado del proceso, no de la implantaci\u00f3n de la herramienta.<\/span><\/li><li><b> <\/b><b>\u00bfCu\u00e1l es el coste unitario a volumen real?<\/b><span style=\"font-weight: 400;\"> Extrapolado desde el principio, con picos y reintentos.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Un proyecto que responde a las cuatro pertenece al 6%. Uno que no responde a dos o m\u00e1s pertenece, estad\u00edsticamente, al 42% que se abandona.<\/span><\/p><p><span style=\"font-weight: 400;\">Este es el mismo diagn\u00f3stico que planteamos en <\/span><a href=\"https:\/\/thecloud.group\/piloto-ia-no-llega-a-produccion\/\"><span style=\"font-weight: 400;\">el purgatorio del piloto<\/span><\/a><i><span style=\"font-weight: 400;\"> [enlace interno]<\/span><\/i><span style=\"font-weight: 400;\">, visto desde la perspectiva del retorno en lugar de la del despliegue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5292ad9 elementor-widget elementor-widget-heading\" data-id=\"5292ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que estas cifras no significan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d19941 elementor-widget elementor-widget-text-editor\" data-id=\"6d19941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ser\u00eda igual de deshonesto usar estos datos para concluir que la IA no funciona. El 6% existe y obtiene ventaja real; el coste de inferencia ha ca\u00eddo m\u00e1s de 280 veces en dos a\u00f1os seg\u00fan Stanford HAI, lo que ampl\u00eda el rango de casos rentables; y el problema documentado no es la tecnolog\u00eda, sino el trabajo organizativo que la rodea.<\/span><\/p><p><span style=\"font-weight: 400;\">La lectura correcta es m\u00e1s \u00fatil: <\/span><b>la adopci\u00f3n ya no diferencia, porque la tiene casi todo el mundo; lo que diferencia es el redise\u00f1o<\/b><span style=\"font-weight: 400;\">. Y el redise\u00f1o es lento, poco vistoso y no se puede comprar.<\/span><\/p><p><span style=\"font-weight: 400;\">Que es, probablemente, la raz\u00f3n por la que solo lo ha hecho el 21%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26b29f elementor-widget elementor-widget-heading\" data-id=\"e26b29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bafad2 e-flex e-con-boxed e-con e-parent\" data-id=\"0bafad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-255e77a elementor-widget elementor-widget-n-accordion\" data-id=\"255e77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3910\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-3910\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1ntas empresas obtienen realmente retorno de la IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3910\" class=\"elementor-element elementor-element-5b9195b e-con-full e-flex e-con e-child\" data-id=\"5b9195b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128178a elementor-widget elementor-widget-text-editor\" data-id=\"128178a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan McKinsey (2025), el 88% de las organizaciones usa IA en alguna funci\u00f3n, el 39% reporta alg\u00fan impacto en EBIT a nivel de empresa y solo el 6% supera el 5% de EBIT atribuible. IBM sit\u00faa en el 25% las iniciativas que han dado el retorno esperado y en el 16% las escaladas a nivel de organizaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3911\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3911\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 distingue a las empresas que s\u00ed obtienen valor de la IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3911\" class=\"elementor-element elementor-element-0fc0d7e e-con-full e-flex e-con e-child\" data-id=\"0fc0d7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fff5b06 elementor-widget elementor-widget-text-editor\" data-id=\"fff5b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El redise\u00f1o profundo de los flujos de trabajo. McKinsey lo identifica como el factor con mayor correlaci\u00f3n con impacto en EBIT, y se\u00f1ala que solo el 21% de los adoptantes de IA generativa lo hab\u00eda acometido, mientras que las empresas de alto rendimiento tienen alrededor de tres veces m\u00e1s probabilidad de haberlo hecho.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3912\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3912\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfPor qu\u00e9 el ahorro de tiempo no se traduce en beneficio? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3912\" class=\"elementor-element elementor-element-1872c91 e-con-full e-flex e-con e-child\" data-id=\"1872c91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a1d1a elementor-widget elementor-widget-text-editor\" data-id=\"64a1d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Porque veinte minutos ahorrados a cincuenta personas se reabsorben en otras tareas sin generar ninguna partida presupuestaria. El ahorro solo llega a la cuenta de resultados si desaparece un paso del proceso, si se absorbe m\u00e1s volumen sin ampliar plantilla o si se reduce un coste directo identificable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3913\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3913\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfEs cierto que el 95% de los proyectos de IA fracasan? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3913\" class=\"elementor-element elementor-element-69dc4e1 e-con-full e-flex e-con e-child\" data-id=\"69dc4e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770ee8f elementor-widget elementor-widget-text-editor\" data-id=\"770ee8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esa cifra procede de un informe preliminar del MIT Project NANDA de 2025, no revisado por pares y con cr\u00edticas metodol\u00f3gicas por su muestra y su ventana de medici\u00f3n. Fuentes m\u00e1s s\u00f3lidas apuntan en la misma direcci\u00f3n con magnitudes distintas: el problema de escalado es real, la cifra exacta no est\u00e1 establecida.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3914\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3914\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 debe preguntar un comit\u00e9 antes de aprobar un proyecto de IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3914\" class=\"elementor-element elementor-element-b0eb544 e-con-full e-flex e-con e-child\" data-id=\"b0eb544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa43162 elementor-widget elementor-widget-text-editor\" data-id=\"aa43162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Qu\u00e9 proceso concreto va a cambiar y qu\u00e9 paso desaparece, cu\u00e1l es la m\u00e9trica y el umbral que determinar\u00e1 continuar o parar, qui\u00e9n es el responsable de negocio del resultado, y cu\u00e1l es el coste unitario extrapolado a volumen real con picos y reintentos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3915\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3915\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfSignifica esto que no conviene invertir en IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3915\" class=\"elementor-element elementor-element-394892d e-con-full e-flex e-con e-child\" data-id=\"394892d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b896dc elementor-widget elementor-widget-text-editor\" data-id=\"6b896dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No. El 6% que obtiene ventaja significativa existe, y la ca\u00edda del coste de inferencia \u2014m\u00e1s de 280 veces entre 2022 y 2024 seg\u00fan Stanford HAI\u2014 ampl\u00eda el rango de casos rentables. Lo que los datos indican es que la adopci\u00f3n ya no diferencia y que el factor determinante es el trabajo organizativo que rodea a la tecnolog\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62494f1 elementor-widget elementor-widget-text-editor\" data-id=\"62494f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>\u00bfTu proyecto de IA pertenece al 6% o al 42%?<\/b><span style=\"font-weight: 400;\"> Analizamos el caso de uso, la m\u00e9trica de negocio y el coste unitario antes de que se convierta en un piloto m\u00e1s. Dos horas, sin compromiso. <\/span><a href=\"https:\/\/thecloud.group\/inteligencia-artificial\/\"><span style=\"font-weight: 400;\">Hablemos \u2192<\/span><\/a><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2776e2f e-con-full e-flex e-con e-child\" data-id=\"2776e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313fb2f elementor-widget elementor-widget-image\" data-id=\"313fb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32581\" alt=\"Todo proyecto de IA necesita un due\u00f1o de negocio\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d096db elementor-widget elementor-widget-image\" data-id=\"5d096db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32326\" alt=\"Control de calidad de software y pruebas QA en c\u00f3digo generado con Inteligencia Artificial\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22134d elementor-widget elementor-widget-image\" data-id=\"f22134d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32075\" alt=\"Arquitectura de software que limita el flujo de datos y la evoluci\u00f3n empresarial\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le vaste paysage num\u00e9rique du XXIe si\u00e8cle, la s\u00e9curit\u00e9 est la pierre angulaire de toute entreprise. Les vuln\u00e9rabilit\u00e9s en mati\u00e8re de cybers\u00e9curit\u00e9 ne font aucune distinction entre les grandes entreprises et les jeunes pousses prometteuses.<\/p>","protected":false},"author":20,"featured_media":32581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[859],"tags":[896,883],"class_list":["post-32579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ia","tag-producto-digital","tag-sistemas-empresariales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor The Cloud Group<\/title>\n<meta name=\"description\" content=\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. Caso real publicado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/adoption-de-lia-vs-valeur-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor\" \/>\n<meta property=\"og:description\" content=\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/adoption-de-lia-vs-valeur-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T16:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:site\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor\",\"datePublished\":\"2026-09-23T16:34:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/\"},\"wordCount\":1664,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI_users_versus_value_creators_20260922113318.jpeg\",\"keywords\":[\"producto digital\",\"sistemas empresariales\"],\"articleSection\":[\"Data &amp; IA\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/\",\"name\":\"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI_users_versus_value_creators_20260922113318.jpeg\",\"datePublished\":\"2026-09-23T16:34:18+00:00\",\"description\":\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. Caso real publicado.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI_users_versus_value_creators_20260922113318.jpeg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI_users_versus_value_creators_20260922113318.jpeg\",\"width\":1024,\"height\":1024,\"caption\":\"Adoptar IA no es lo mismo que transformar el negocio. El valor aparece cuando la tecnolog\u00eda mejora procesos, decisiones y resultados.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/adopcion-ia-vs-valor-empresarial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"Empresa especializada en desarrollo de software a medida, automatizaci\u00f3n empresarial e inteligencia artificial para empresas.\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"alternateName\":\"TCG Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group\",\"alternateName\":\"TCG\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\",\"https:\\\/\\\/x.com\\\/thecloudgroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-cloud-group\",\"https:\\\/\\\/www.instagram.com\\\/thecloudgroupglobal\",\"https:\\\/\\\/www.youtube.com\\\/@TheCloudGroup\"],\"description\":\"The Cloud Group es una empresa internacional especializada en desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y m\u00f3viles y transformaci\u00f3n digital. Ayudamos a empresas a optimizar procesos, reducir costos y acelerar su crecimiento mediante soluciones tecnol\u00f3gicas personalizadas.\",\"email\":\"paula.franco@thecloud.group\",\"telephone\":\"3042544988\",\"legalName\":\"THE CLOUD COLOMBIA SAS\",\"vatID\":\"902084280\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\",\"name\":\"Paula Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"caption\":\"Paula Franco\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Le 88% utilise l&#039;IA. Cela ne signifie pas pour autant qu&#039;il cr\u00e9e de la valeur. - The Cloud Group","description":"Num\u00e9risation des archives du Parlement de Guin\u00e9e \u00e9quatoriale\u00a0: p\u00e9rim\u00e8tre, d\u00e9fis techniques, solution et r\u00e9sultats. \u00c9tude de cas publi\u00e9e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/fr\/adoption-de-lia-vs-valeur-commerciale\/","og_locale":"fr_FR","og_type":"article","og_title":"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor","og_description":"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.","og_url":"https:\/\/thecloud.group\/fr\/adoption-de-lia-vs-valeur-commerciale\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2026-09-23T16:34:18+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg","type":"image\/jpeg"}],"author":"Paula Franco","twitter_card":"summary_large_image","twitter_creator":"@thecloudgroup","twitter_site":"@thecloudgroup","twitter_misc":{"\u00c9crit par":"Paula Franco","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/"},"author":{"name":"Paula Franco","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f"},"headline":"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor","datePublished":"2026-09-23T16:34:18+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/"},"wordCount":1664,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg","keywords":["producto digital","sistemas empresariales"],"articleSection":["Data &amp; IA"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/","url":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/","name":"Le 88% utilise l&#039;IA. Cela ne signifie pas pour autant qu&#039;il cr\u00e9e de la valeur. - The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg","datePublished":"2026-09-23T16:34:18+00:00","description":"Num\u00e9risation des archives du Parlement de Guin\u00e9e \u00e9quatoriale\u00a0: p\u00e9rim\u00e8tre, d\u00e9fis techniques, solution et r\u00e9sultats. \u00c9tude de cas publi\u00e9e.","breadcrumb":{"@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg","width":1024,"height":1024,"caption":"Adoptar IA no es lo mismo que transformar el negocio. El valor aparece cuando la tecnolog\u00eda mejora procesos, decisiones y resultados."},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/adopcion-ia-vs-valor-empresarial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"Le groupe Cloud","description":"Entreprise sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de logiciels sur mesure, l&#039;automatisation des processus m\u00e9tier et l&#039;intelligence artificielle pour les entreprises.","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"alternateName":"TCG Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"Le groupe Cloud","alternateName":"TCG","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal","https:\/\/x.com\/thecloudgroup","https:\/\/www.linkedin.com\/company\/the-cloud-group","https:\/\/www.instagram.com\/thecloudgroupglobal","https:\/\/www.youtube.com\/@TheCloudGroup"],"description":"The Cloud Group est une entreprise internationale sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de logiciels sur mesure, l&#039;automatisation des processus m\u00e9tier, l&#039;intelligence artificielle, les ERP, les CRM, les applications web et mobiles, et la transformation num\u00e9rique. Nous aidons les entreprises \u00e0 optimiser leurs processus, \u00e0 r\u00e9duire leurs co\u00fbts et \u00e0 acc\u00e9l\u00e9rer leur croissance gr\u00e2ce \u00e0 des solutions technologiques personnalis\u00e9es.","email":"paula.franco@thecloud.group","telephone":"3042544988","legalName":"THE CLOUD COLOMBIA SAS","vatID":"902084280"},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f","name":"Paula Franco","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","caption":"Paula Franco"}}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts\/32579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/comments?post=32579"}],"version-history":[{"count":4,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts\/32579\/revisions"}],"predecessor-version":[{"id":32584,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts\/32579\/revisions\/32584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/media\/32581"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/media?parent=32579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/categories?post=32579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/tags?post=32579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}