{"id":31348,"date":"2026-06-02T22:17:12","date_gmt":"2026-06-02T22:17:12","guid":{"rendered":"https:\/\/thecloud.group\/?p=31348"},"modified":"2026-06-12T01:58:53","modified_gmt":"2026-06-12T01:58:53","slug":"le-nouvel-or-des-affaires-car-les-donnees-valent-desormais-plus-que-les-logiciels","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/el-nuevo-oro-empresarial-por-que-los-datos-ya-valen-mas-que-el-software\/","title":{"rendered":"Le nouvel or des affaires\u00a0: pourquoi les donn\u00e9es valent d\u00e9sormais plus que les logiciels"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"31348\" class=\"elementor elementor-31348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd484e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd484e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f4c56\" data-id=\"64f4c56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fca4b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"72fca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a76af51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76af51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf15d65\" data-id=\"cf15d65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e993978 elementor-widget elementor-widget-heading\" data-id=\"e993978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le nouvel or des affaires\u00a0: pourquoi les donn\u00e9es valent d\u00e9sormais plus que les logiciels<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047b73 elementor-widget elementor-widget-heading\" data-id=\"c047b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2 juin 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5d61be3 e-flex e-con-boxed e-con e-parent\" data-id=\"5d61be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8f7c5 elementor-widget elementor-widget-heading\" data-id=\"2d8f7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La transformation la plus importante que beaucoup d&#039;entreprises n&#039;ont pas encore comprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43acffb e-flex e-con-boxed e-con e-parent\" data-id=\"43acffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b2d83 elementor-widget elementor-widget-text-editor\" data-id=\"a5b2d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"582\" data-end=\"1002\">Ces vingt derni\u00e8res ann\u00e9es, la transformation num\u00e9rique a \u00e9t\u00e9 guid\u00e9e par une id\u00e9e relativement simple\u00a0: les entreprises qui adopteraient davantage de technologies b\u00e9n\u00e9ficieraient d\u2019un avantage concurrentiel. Cette vision a aliment\u00e9 des investissements de plusieurs milliards de dollars dans les logiciels d\u2019entreprise, les plateformes de gestion, les outils d\u2019automatisation, les syst\u00e8mes CRM, les ERP et les solutions sp\u00e9cialis\u00e9es pour pratiquement tous les domaines d\u2019activit\u00e9.<\/p>\n<p data-start=\"1004\" data-end=\"1427\">Cette strat\u00e9gie a longtemps fonctionn\u00e9. Les entreprises qui ont num\u00e9ris\u00e9 leurs op\u00e9rations ont r\u00e9ussi \u00e0 accro\u00eetre leur productivit\u00e9, \u00e0 r\u00e9duire leurs co\u00fbts et \u00e0 am\u00e9liorer l&#039;exp\u00e9rience client. Cependant, ces derni\u00e8res ann\u00e9es, un changement discret s&#039;est op\u00e9r\u00e9. Les entreprises les plus importantes au monde ne se disputent plus uniquement la technologie, mais se livrent d\u00e9sormais \u00e0 une comp\u00e9tition bien plus strat\u00e9gique\u00a0: celle de l&#039;information.<\/p>\n<p data-start=\"1429\" data-end=\"1921\">Aujourd&#039;hui, la v\u00e9ritable valeur d&#039;une entreprise ne r\u00e9side plus uniquement dans les outils qu&#039;elle utilise, mais dans sa capacit\u00e9 \u00e0 transformer les donn\u00e9es en connaissances, les connaissances en d\u00e9cisions et les d\u00e9cisions en avantages concurrentiels durables. On peut acheter des logiciels, reproduire une infrastructure technologique et remplacer des plateformes. Ce qui est bien plus difficile \u00e0 copier, ce sont des ann\u00e9es d&#039;informations accumul\u00e9es et enrichies, li\u00e9es \u00e0 des processus m\u00e9tier r\u00e9els.<\/p>\n<p data-start=\"1923\" data-end=\"2293\">C\u2019est pourquoi des entreprises comme Google, Amazon, Microsoft, NVIDIA et OpenAI investissent des milliards de dollars dans l\u2019intelligence artificielle, les centres de donn\u00e9es et les architectures d\u2019information avanc\u00e9es. Leur concurrence ne se limite pas au d\u00e9veloppement de technologies plus performantes\u00a0; elle vise \u00e0 contr\u00f4ler la ressource la plus pr\u00e9cieuse de l\u2019\u00e9conomie num\u00e9rique moderne\u00a0: les donn\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-561f661 elementor-widget elementor-widget-heading\" data-id=\"561f661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment les donn\u00e9es sont pass\u00e9es du statut de sous-produit \u00e0 celui d&#039;atout strat\u00e9gique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec288ca elementor-widget elementor-widget-text-editor\" data-id=\"4ec288ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2388\" data-end=\"2702\">Il y a encore quelques ann\u00e9es, de nombreuses entreprises consid\u00e9raient les donn\u00e9es comme une cons\u00e9quence naturelle de leurs op\u00e9rations. Les ventes g\u00e9n\u00e9raient des informations commerciales, la finance produisait des documents comptables et les syst\u00e8mes stockaient des informations historiques rarement utilis\u00e9es au-del\u00e0 des rapports traditionnels.<\/p>\n<p data-start=\"2704\" data-end=\"2748\">Aujourd&#039;hui, cette perception a radicalement chang\u00e9.<\/p>\n<p data-start=\"2750\" data-end=\"3055\">Les organisations les plus performantes comprennent que les donn\u00e9es ne se limitent pas \u00e0 un simple enregistrement des \u00e9v\u00e9nements pass\u00e9s. Elles constituent une source de connaissances permettant d&#039;anticiper les comportements, d&#039;optimiser les processus, de r\u00e9duire les risques et de r\u00e9v\u00e9ler des opportunit\u00e9s de croissance qui, autrement, resteraient insoup\u00e7onn\u00e9es.<\/p>\n<p data-start=\"3057\" data-end=\"3538\">La diff\u00e9rence entre une entreprise traditionnelle et une organisation ax\u00e9e sur les donn\u00e9es ne r\u00e9side pas dans la quantit\u00e9 d&#039;informations qu&#039;elles poss\u00e8dent, mais dans leur capacit\u00e9 \u00e0 transformer ces informations en actions concr\u00e8tes. Deux entreprises peuvent op\u00e9rer dans le m\u00eame secteur, utiliser des technologies similaires et desservir des march\u00e9s comparables. Cependant, celle qui comprend le mieux ses donn\u00e9es aura une capacit\u00e9 nettement sup\u00e9rieure \u00e0 prendre des d\u00e9cisions plus rapides, plus pr\u00e9cises et plus rentables.<\/p>\n<p data-start=\"3540\" data-end=\"3697\">C\u2019est pourquoi les donn\u00e9es ont cess\u00e9 d\u2019\u00eatre une ressource op\u00e9rationnelle et sont devenues un atout strat\u00e9gique qui influence directement la comp\u00e9titivit\u00e9 des entreprises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12c5d5 elementor-widget elementor-widget-heading\" data-id=\"a12c5d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le probl\u00e8me\u00a0: les entreprises produisent plus d\u2019informations que jamais auparavant, mais comprennent moins bien leur propre activit\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93eac6 elementor-widget elementor-widget-text-editor\" data-id=\"d93eac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3801\" data-end=\"4009\">Nous vivons \u00e0 une \u00e9poque o\u00f9 pratiquement tout g\u00e9n\u00e8re de l&#039;information. Chaque interaction num\u00e9rique, chaque achat, chaque visite de site web, chaque appel commercial et chaque processus interne produisent constamment des donn\u00e9es.<\/p>\n<p data-start=\"4011\" data-end=\"4099\">Paradoxalement, cette abondance d&#039;informations ne se traduit pas toujours par une plus grande clart\u00e9.<\/p>\n<p data-start=\"4101\" data-end=\"4440\">De nombreuses organisations sont confront\u00e9es \u00e0 un ph\u00e9nom\u00e8ne inqui\u00e9tant\u00a0: bien qu\u2019elles aient acc\u00e8s \u00e0 une quantit\u00e9 de donn\u00e9es sans pr\u00e9c\u00e9dent, elles peinent de plus en plus \u00e0 comprendre ce qui se passe r\u00e9ellement au sein de leur entreprise. La raison est simple\u00a0: l\u2019information est souvent dispers\u00e9e dans de multiples syst\u00e8mes qui n\u2019ont pas \u00e9t\u00e9 con\u00e7us pour fonctionner ensemble.<\/p>\n<p data-start=\"4442\" data-end=\"4713\">Certaines donn\u00e9es se trouvent dans le CRM, d&#039;autres dans l&#039;ERP. Il existe \u00e9galement des feuilles de calcul utilis\u00e9es par diff\u00e9rents services, des plateformes marketing externes, des applications financi\u00e8res et des outils op\u00e9rationnels qui stockent les informations de mani\u00e8re isol\u00e9e.<\/p>\n<p data-start=\"4715\" data-end=\"4972\">Il en r\u00e9sulte une organisation qui accumule constamment des donn\u00e9es, mais qui manque d&#039;une vision unifi\u00e9e de la r\u00e9alit\u00e9. Dans ce cas, les d\u00e9cisions sont plus lentes, les analyses moins pr\u00e9cises et les opportunit\u00e9s plus difficiles \u00e0 identifier.<\/p>\n<p data-start=\"4974\" data-end=\"5139\">Disposer d&#039;une grande quantit\u00e9 de donn\u00e9es ne garantit pas l&#039;intelligence d&#039;affaires. Sans une architecture appropri\u00e9e, une abondance d&#039;informations peut devenir une source de complexit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c329f80 elementor-widget elementor-widget-heading\" data-id=\"c329f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi l&#039;intelligence artificielle a multipli\u00e9 la valeur des donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e95d840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e95d840\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-de87e3b\" data-id=\"de87e3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4996ec1 elementor-widget elementor-widget-text-editor\" data-id=\"4996ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5223\" data-end=\"5529\">L&#039;essor de l&#039;intelligence artificielle a encore accentu\u00e9 l&#039;importance strat\u00e9gique des donn\u00e9es. Alors qu&#039;auparavant une entreprise pouvait fonctionner avec des informations partiellement structur\u00e9es, aujourd&#039;hui, la qualit\u00e9 des donn\u00e9es d\u00e9termine directement la qualit\u00e9 des r\u00e9sultats obtenus gr\u00e2ce \u00e0 l&#039;IA.<\/p>\n<p data-start=\"5531\" data-end=\"5736\">Dans le monde de l&#039;analyse de donn\u00e9es, on utilise souvent l&#039;expression\u00a0: \u00ab\u00a0Si les donn\u00e9es d&#039;entr\u00e9e sont erron\u00e9es, les r\u00e9sultats le seront \u00e9galement.\u00a0\u00bb Autrement dit, si les donn\u00e9es entrant dans un syst\u00e8me sont incorrectes, les r\u00e9sultats le seront aussi.<\/p>\n<p data-start=\"5738\" data-end=\"5816\">L&#039;intelligence artificielle n&#039;\u00e9limine pas les probl\u00e8mes d&#039;information. Elle les amplifie.<\/p>\n<p data-start=\"5818\" data-end=\"6194\">De nombreuses organisations d\u00e9couvrent cette r\u00e9alit\u00e9 apr\u00e8s avoir investi des ressources consid\u00e9rables dans des projets d&#039;IA. Les mod\u00e8les sont capables d&#039;analyser de grands volumes d&#039;informations, d&#039;automatiser des t\u00e2ches complexes et de g\u00e9n\u00e9rer des recommandations avanc\u00e9es. Cependant, lorsqu&#039;ils travaillent avec des donn\u00e9es incompl\u00e8tes, dupliqu\u00e9es ou incoh\u00e9rentes, les conclusions qui en d\u00e9coulent perdent toute leur valeur.<\/p>\n<p data-start=\"6196\" data-end=\"6507\">C\u2019est pourquoi les entreprises qui obtiennent les meilleurs r\u00e9sultats en mati\u00e8re d\u2019intelligence artificielle ne sont pas forc\u00e9ment celles qui poss\u00e8dent les mod\u00e8les les plus sophistiqu\u00e9s. Ce sont celles qui ont mis en place une infrastructure de donn\u00e9es solide et organis\u00e9e, pr\u00eate \u00e0 alimenter correctement leurs syst\u00e8mes intelligents.<\/p>\n<p data-start=\"6509\" data-end=\"6661\">L&#039;IA a transform\u00e9 les donn\u00e9es, d&#039;un avantage concurrentiel important, en une n\u00e9cessit\u00e9 indispensable pour \u00eatre comp\u00e9titif sur le march\u00e9 actuel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47dfa6f elementor-widget elementor-widget-heading\" data-id=\"47dfa6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le co\u00fbt cach\u00e9 des donn\u00e9es d\u00e9sorganis\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62352b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62352b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed1a409\" data-id=\"ed1a409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ba1ee elementor-widget elementor-widget-text-editor\" data-id=\"31ba1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6716\" data-end=\"7043\">L&#039;un des principaux probl\u00e8mes li\u00e9s aux donn\u00e9es en entreprise est que leurs cons\u00e9quences sont rarement refl\u00e9t\u00e9es directement dans les \u00e9tats financiers. Il n&#039;existe pas de ligne budg\u00e9taire intitul\u00e9e \u00ab\u00a0Pertes dues \u00e0 la mauvaise qualit\u00e9 des donn\u00e9es\u00a0\u00bb. Pourtant, leurs effets se font sentir dans pratiquement tous les secteurs de l&#039;organisation.<\/p>\n<p data-start=\"7045\" data-end=\"7334\">Les \u00e9quipes perdent du temps \u00e0 chercher des informations. Les rapports pr\u00e9sentent des r\u00e9sultats diff\u00e9rents selon la source consult\u00e9e. Les services travaillent avec des versions diff\u00e9rentes de la r\u00e9alit\u00e9, et les processus d\u00e9pendent constamment de validations manuelles pour garantir leur coh\u00e9rence.<\/p>\n<p data-start=\"7336\" data-end=\"7680\">D&#039;apr\u00e8s une \u00e9tude de Gartner, les probl\u00e8mes de qualit\u00e9 des donn\u00e9es entra\u00eenent chaque ann\u00e9e des pertes de plusieurs millions de dollars pour les entreprises du monde entier. Ces pertes se traduisent par des erreurs op\u00e9rationnelles, des d\u00e9cisions inappropri\u00e9es, des retards de projets, des opportunit\u00e9s manqu\u00e9es et une exp\u00e9rience client d\u00e9grad\u00e9e.<\/p>\n<p data-start=\"7682\" data-end=\"7860\">Le probl\u00e8me, c&#039;est que de nombreuses entreprises per\u00e7oivent ces sympt\u00f4mes comme des probl\u00e8mes ind\u00e9pendants alors qu&#039;en r\u00e9alit\u00e9 ils ont la m\u00eame cause profonde\u00a0: une mauvaise gestion de l&#039;information.<\/p>\n<p data-start=\"7862\" data-end=\"7962\">Lorsque les donn\u00e9es ne sont pas correctement organis\u00e9es, l&#039;ensemble de l&#039;organisation perd en efficacit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee2830 elementor-widget elementor-widget-heading\" data-id=\"aee2830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM, ERP et IA\u00a0: la nouvelle architecture d\u2019entreprise ax\u00e9e sur les donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc20c11 elementor-widget elementor-widget-text-editor\" data-id=\"dc20c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8038\" data-end=\"8324\">Pendant des ann\u00e9es, les entreprises ont mis en \u0153uvre des syst\u00e8mes sp\u00e9cialis\u00e9s pour r\u00e9pondre \u00e0 des besoins sp\u00e9cifiques. Le CRM g\u00e9rait les clients. L&#039;ERP g\u00e9rait les op\u00e9rations et les finances. Les outils analytiques produisaient des rapports. Chaque syst\u00e8me remplissait une fonction particuli\u00e8re au sein de l&#039;entreprise.<\/p>\n<p data-start=\"8326\" data-end=\"8362\">Aujourd&#039;hui, cette approche \u00e9volue.<\/p>\n<p data-start=\"8364\" data-end=\"8643\">Les organisations les plus avanc\u00e9es con\u00e7oivent des architectures o\u00f9 CRM, ERP, plateformes op\u00e9rationnelles et intelligence artificielle fonctionnent comme un \u00e9cosyst\u00e8me int\u00e9gr\u00e9. L&#039;objectif n&#039;est plus simplement de stocker des informations, mais de les relier pour g\u00e9n\u00e9rer du contexte.<\/p>\n<p data-start=\"8645\" data-end=\"8983\">Lorsqu&#039;un CRM est int\u00e9gr\u00e9 \u00e0 un ERP et que les deux alimentent des syst\u00e8mes d&#039;intelligence artificielle, l&#039;entreprise b\u00e9n\u00e9ficie d&#039;une vision beaucoup plus globale de ses op\u00e9rations. Elle n&#039;analyse plus les ventes ni les finances de mani\u00e8re isol\u00e9e, mais comprend d\u00e9sormais comment clients, co\u00fbts, rentabilit\u00e9, processus et opportunit\u00e9s de croissance sont interd\u00e9pendants.<\/p>\n<p data-start=\"8985\" data-end=\"9184\">Cette int\u00e9gration permet une prise de d\u00e9cision automatis\u00e9e, une d\u00e9tection pr\u00e9coce des risques et une optimisation op\u00e9rationnelle continue. C&#039;est l\u00e0 que les donn\u00e9es commencent \u00e0 g\u00e9n\u00e9rer une r\u00e9elle valeur ajout\u00e9e pour l&#039;entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75516cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75516cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8d03ff3\" data-id=\"8d03ff3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a088d elementor-widget elementor-widget-heading\" data-id=\"90a088d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L&#039;architecture des donn\u00e9es sera l&#039;avantage concurrentiel de la prochaine d\u00e9cennie.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0654e elementor-widget elementor-widget-text-editor\" data-id=\"6f0654e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"9269\" data-end=\"9522\">De nombreuses organisations continuent d&#039;investir dans de nouveaux outils sans s&#039;interroger sur la circulation de l&#039;information entre eux. Cependant, les entreprises leaders commencent \u00e0 concentrer leurs efforts sur un aspect bien plus important\u00a0: l&#039;architecture des donn\u00e9es.<\/p>\n<p data-start=\"9524\" data-end=\"9777\">L&#039;architecture d\u00e9finit la mani\u00e8re dont les donn\u00e9es sont captur\u00e9es, stock\u00e9es, int\u00e9gr\u00e9es, prot\u00e9g\u00e9es et utilis\u00e9es au sein d&#039;une organisation. Elle constitue le socle qui permet la connexion des syst\u00e8mes, l&#039;automatisation des processus et le d\u00e9ploiement \u00e0 grande \u00e9chelle des technologies \u00e9mergentes telles que l&#039;intelligence artificielle.<\/p>\n<p data-start=\"9779\" data-end=\"10046\">Les entreprises qui con\u00e7oivent des architectures robustes pourront int\u00e9grer rapidement les nouvelles technologies et tirer pleinement parti de chaque innovation sur le march\u00e9. Celles qui continuent d&#039;accumuler des syst\u00e8mes isol\u00e9s auront de plus en plus de mal \u00e0 s&#039;adapter.<\/p>\n<p data-start=\"10048\" data-end=\"10261\">La v\u00e9ritable transformation num\u00e9rique ne consiste pas \u00e0 d\u00e9ployer davantage de logiciels. Il s&#039;agit de construire une infrastructure o\u00f9 l&#039;information circule de mani\u00e8re fluide et peut \u00eatre utilis\u00e9e pour g\u00e9n\u00e9rer de la valeur en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6888c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6888c8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b7714b\" data-id=\"3b7714b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcee31 elementor-widget elementor-widget-heading\" data-id=\"1fcee31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gouvernance des donn\u00e9es\u00a0: le d\u00e9fi qui d\u00e9terminera qui sera en t\u00eate et qui sera \u00e0 la tra\u00eene.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0ed44 elementor-widget elementor-widget-text-editor\" data-id=\"fd0ed44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"10353\" data-end=\"10653\">Les donn\u00e9es \u00e9tant devenues le principal atout des entreprises, la n\u00e9cessit\u00e9 de les gouverner efficacement s&#039;accro\u00eet \u00e9galement. La s\u00e9curit\u00e9, la confidentialit\u00e9, la conformit\u00e9 r\u00e9glementaire et la qualit\u00e9 des donn\u00e9es ne sont plus de simples pr\u00e9occupations techniques, mais des priorit\u00e9s strat\u00e9giques.<\/p>\n<p data-start=\"10655\" data-end=\"10930\">La gouvernance des donn\u00e9es \u00e9tablit les r\u00e8gles qui garantissent la coh\u00e9rence, la s\u00e9curit\u00e9 et l&#039;utilit\u00e9 des informations pour l&#039;ensemble de l&#039;organisation. Elle d\u00e9finit qui peut acc\u00e9der \u00e0 des donn\u00e9es sp\u00e9cifiques, comment elles doivent \u00eatre stock\u00e9es, valid\u00e9es et utilis\u00e9es pour la prise de d\u00e9cision.<\/p>\n<p data-start=\"10932\" data-end=\"11140\">Les entreprises qui d\u00e9veloppent de solides capacit\u00e9s de gouvernance seront mieux pr\u00e9par\u00e9es \u00e0 tirer parti de l&#039;intelligence artificielle, \u00e0 se conformer aux r\u00e9glementations futures et \u00e0 prot\u00e9ger l&#039;un de leurs actifs les plus pr\u00e9cieux.<\/p>\n<p data-start=\"11142\" data-end=\"11283\">Dans un environnement o\u00f9 l&#039;information influence de plus en plus les d\u00e9cisions, la gouvernance des donn\u00e9es devient la gouvernance de l&#039;avenir de l&#039;organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efa6ff elementor-widget elementor-widget-heading\" data-id=\"8efa6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment The Cloud Group aide \u00e0 b\u00e2tir des entreprises ax\u00e9es sur les donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6c3f3 elementor-widget elementor-widget-text-editor\" data-id=\"4a6c3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"11363\" data-end=\"11531\">Au <span class=\"\" data-state=\"closed\"><a class=\"decorated-link\" href=\"https:\/\/thecloud.group\/fr\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Le groupe Cloud<\/a><\/span> Nous aidons les organisations \u00e0 transformer leurs donn\u00e9es \u00e9parses en syst\u00e8mes intelligents capables de g\u00e9n\u00e9rer une r\u00e9elle valeur commerciale.<\/p>\n<p data-start=\"11533\" data-end=\"11763\">Notre approche combine architecture d&#039;entreprise, int\u00e9gration CRM et ERP, automatisation intelligente, intelligence artificielle et gouvernance des donn\u00e9es pour construire des \u00e9cosyst\u00e8mes technologiques pr\u00eats \u00e0 cro\u00eetre durablement.<\/p>\n<p data-start=\"11765\" data-end=\"12061\">Nous sommes convaincus que l&#039;avenir appartient aux entreprises capables de transformer l&#039;information en d\u00e9cisions et les d\u00e9cisions en r\u00e9sultats. C&#039;est pourquoi nous concevons des solutions o\u00f9 les donn\u00e9es cessent d&#039;\u00eatre une ressource passive et deviennent le moteur des op\u00e9rations, de l&#039;innovation et de la croissance de l&#039;entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff5ad6 elementor-widget elementor-widget-heading\" data-id=\"4ff5ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Foire aux questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd053ca elementor-widget elementor-widget-n-accordion\" data-id=\"dd053ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accord\u00e9on. Ouvrez les liens avec Entr\u00e9e ou Espace, fermez-les avec \u00c9chap et naviguez avec les fl\u00e8ches directionnelles.\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2310\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2310\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi les donn\u00e9es sont-elles consid\u00e9r\u00e9es comme le nouvel or des entreprises ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2310\" class=\"elementor-element elementor-element-d54de88 e-con-full e-flex e-con e-child\" data-id=\"d54de88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a47a43e elementor-widget elementor-widget-text-editor\" data-id=\"a47a43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parce qu&#039;elles permettent de g\u00e9n\u00e9rer des connaissances, d&#039;automatiser les processus, d&#039;am\u00e9liorer les d\u00e9cisions et de b\u00e2tir des avantages concurrentiels beaucoup plus difficiles \u00e0 copier qu&#039;une technologie ou un outil sp\u00e9cifique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2311\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2311\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quel est le lien entre les donn\u00e9es et l&#039;intelligence artificielle\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2311\" class=\"elementor-element elementor-element-9bfc2b4 e-con-full e-flex e-con e-child\" data-id=\"9bfc2b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0a73a elementor-widget elementor-widget-text-editor\" data-id=\"cb0a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#039;intelligence artificielle est enti\u00e8rement d\u00e9pendante de la qualit\u00e9 des donn\u00e9es qu&#039;elle re\u00e7oit. Des donn\u00e9es incorrectes produisent des r\u00e9sultats incorrects, quelle que soit la sophistication du mod\u00e8le utilis\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2312\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2312\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu&#039;est-ce qu&#039;une architecture de donn\u00e9es ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2312\" class=\"elementor-element elementor-element-063bd68 e-con-full e-flex e-con e-child\" data-id=\"063bd68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-611b11c elementor-widget elementor-widget-text-editor\" data-id=\"611b11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8730\" data-end=\"8832\">Il s&#039;agit de la structure qui d\u00e9finit comment les donn\u00e9es sont captur\u00e9es, stock\u00e9es, int\u00e9gr\u00e9es et utilis\u00e9es au sein d&#039;une organisation pour g\u00e9n\u00e9rer de la valeur commerciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2313\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2313\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi tant d&#039;entreprises \u00e9chouent-elles dans leurs projets d&#039;IA ? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2313\" class=\"elementor-element elementor-element-b534740 e-flex e-con-boxed e-con e-child\" data-id=\"b534740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df8b1d7 elementor-widget elementor-widget-text-editor\" data-id=\"df8b1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8892\" data-end=\"8984\">Parce qu&#039;ils mettent en \u0153uvre des mod\u00e8les avanc\u00e9s sans avoir pr\u00e9alablement organis\u00e9 leurs donn\u00e9es ni construit une infrastructure ad\u00e9quate pour les prendre en charge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2314\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2314\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment les logiciels CRM et ERP peuvent-ils am\u00e9liorer la gestion des donn\u00e9es\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2314\" class=\"elementor-element elementor-element-f508092 e-flex e-con-boxed e-con e-child\" data-id=\"f508092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a782ad elementor-widget elementor-widget-text-editor\" data-id=\"3a782ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois int\u00e9gr\u00e9es, elles permettent une vision unifi\u00e9e des clients, des op\u00e9rations et des finances, facilitant ainsi de meilleures d\u00e9cisions et des automatisations plus intelligentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718097d elementor-widget elementor-widget-text-editor\" data-id=\"718097d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"13260\" data-end=\"13362\">Pendant des ann\u00e9es, les entreprises se sont disput\u00e9 la technologie. Au cours de la prochaine d\u00e9cennie, elles se disputeront l&#039;information.<\/p>\n<p data-start=\"13364\" data-end=\"13734\">Les organisations qui comprennent cette \u00e9volution seront mieux \u00e0 m\u00eame de tirer parti de l&#039;intelligence artificielle, d&#039;automatiser davantage de processus, de r\u00e9duire leurs co\u00fbts op\u00e9rationnels et de prendre des d\u00e9cisions plus \u00e9clair\u00e9es. Celles qui continuent de consid\u00e9rer les donn\u00e9es comme un simple sous-produit de leurs activit\u00e9s d\u00e9couvriront trop tard que le logiciel n&#039;a jamais \u00e9t\u00e9 l&#039;atout le plus pr\u00e9cieux de l&#039;\u00e9conomie num\u00e9rique.<\/p>\n<p data-start=\"13736\" data-end=\"13755\">Voil\u00e0 les informations.<\/p>\n<p data-start=\"13757\" data-end=\"13955\" data-is-last-node=\"\" data-is-only-node=\"\">Dans un monde ax\u00e9 sur les donn\u00e9es, les entreprises les plus performantes ne seront pas celles qui poss\u00e8dent le plus d&#039;outils, mais celles qui sauront le mieux comprendre, organiser et exploiter les connaissances qu&#039;elles g\u00e9n\u00e8rent au quotidien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0bafad2 e-flex e-con-boxed e-con e-parent\" data-id=\"0bafad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2776e2f e-con-full e-flex e-con e-child\" data-id=\"2776e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313fb2f elementor-widget elementor-widget-image\" data-id=\"313fb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Golden_data_core_extracting_value_202606021717.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-31507\" alt=\"Les donn\u00e9es d&#039;entreprise comme atout strat\u00e9gique pour l&#039;intelligence artificielle et la transformation num\u00e9rique - The Cloud Group\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Golden_data_core_extracting_value_202606021717.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Golden_data_core_extracting_value_202606021717-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Golden_data_core_extracting_value_202606021717-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Golden_data_core_extracting_value_202606021717-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Golden_data_core_extracting_value_202606021717-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d096db elementor-widget elementor-widget-image\" data-id=\"5d096db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-31506\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22134d elementor-widget elementor-widget-image\" data-id=\"f22134d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-1.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-31505\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-1.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-1-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-1-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-1-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/06\/Workers_extracting_business_data_202606021717-1-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le vaste paysage num\u00e9rique du XXIe si\u00e8cle, la s\u00e9curit\u00e9 est la pierre angulaire de toute entreprise. Les vuln\u00e9rabilit\u00e9s en mati\u00e8re de cybers\u00e9curit\u00e9 ne font aucune distinction entre les grandes entreprises et les jeunes pousses prometteuses.<\/p>","protected":false},"author":20,"featured_media":31507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[858],"tags":[899,847],"class_list":["post-31348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingenieria-de-software","tag-recomendado","tag-software--consultoria--legal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El Nuevo Oro Empresarial: Por Qu\u00e9 los Datos Ya Valen M\u00e1s que el Software | The Cloud Group<\/title>\n<meta name=\"description\" content=\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. 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