{"id":24128,"date":"2023-01-05T15:33:35","date_gmt":"2023-01-05T15:33:35","guid":{"rendered":"https:\/\/thecloud.group\/?p=24128"},"modified":"2023-01-05T18:07:58","modified_gmt":"2023-01-05T18:07:58","slug":"la-durabilite-dans-la-publicite-a-lhorizon-2023","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/la-sostenibilidad-en-la-publicidad-hacia-2023\/","title":{"rendered":"La durabilit\u00e9 dans la publicit\u00e9 \u00e0 l&#039;horizon 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"24128\" class=\"elementor elementor-24128\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La durabilit\u00e9 dans la publicit\u00e9 \u00e0 l&#039;horizon 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019une des principales pr\u00e9occupations actuelles, dans tous les secteurs et aspects de l\u2019humanit\u00e9, est l\u2019impact anthropique sur les m\u00e9canismes environnementaux de la plan\u00e8te\u00a0; autrement dit, l\u2019action humaine sur le changement climatique et son acc\u00e9l\u00e9ration incontr\u00f4l\u00e9e, qui atteint non seulement des niveaux sans pr\u00e9c\u00e9dent, mais s\u2019accro\u00eet quotidiennement sans que des mesures ad\u00e9quates soient prises pour l\u2019att\u00e9nuer et le contr\u00f4ler\u00a0; une situation o\u00f9\u2026 <a href=\"https:\/\/thecloud.group\/fr\/publicite-contextuelle-a-lhorizon-2023\/\">publicit\u00e9<\/a> Elle n&#039;est pas \u00e0 l&#039;abri de ce ph\u00e9nom\u00e8ne, laissant derri\u00e8re elle une importante empreinte carbone et devant clairement mettre en place des mesures contribuant \u00e0 la durabilit\u00e9 environnementale future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec288ca elementor-widget elementor-widget-text-editor\" data-id=\"4ec288ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd&#039;hui, nous pouvons dire qu&#039;\u00e0 mesure que la consommation de contenu num\u00e9rique augmente, et donc l&#039;ampleur et l&#039;utilisation d&#039;Internet augmentent, une situation qui peut m\u00eame \u00eatre mesur\u00e9e en comparant que l&#039;utilisation d&#039;Internet repr\u00e9sente 3,7 TP3T d&#039;\u00e9missions mondiales contre tout le trafic a\u00e9rien mondial qui repr\u00e9sente la m\u00eame valeur.<\/p><p>C\u2019est pourquoi la plupart des marques actuelles se sont engag\u00e9es \u00e0 garantir des progr\u00e8s dans la r\u00e9duction des \u00e9missions de gaz \u00e0 effet de serre du secteur et seront plus strictes en 2023 en veillant \u00e0 ce que <a href=\"https:\/\/enciclopedia.net\/partner\/\">partenaires<\/a> Les produits qu&#039;ils utilisent repr\u00e9sentent non seulement la meilleure plateforme technologique, mais aussi une preuve tangible de la mani\u00e8re dont ils minimisent leur impact environnemental.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"298\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1024x382.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24134\" alt=\"publicit\u00e9 2023\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1024x382.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-300x112.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-768x287.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1536x573.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2048x764.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-18x7.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2-1024x576.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24133\" alt=\"publicit\u00e9 2023\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2-1024x576.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2-300x169.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2-768x432.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2-18x10.jpg 18w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-2.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e19339 elementor-widget elementor-widget-text-editor\" data-id=\"8e19339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En moyenne, nous constatons plus de 500 messages par jour que les utilisateurs consid\u00e8rent comme de la publicit\u00e9 intrusive (79 % sur 3), ce qui les am\u00e8ne \u00e0 se demander si le marketing contribue r\u00e9ellement \u00e0 la protection de la plan\u00e8te ou si son impact peut \u00eatre r\u00e9duit, sans parler, bien s\u00fbr, de ce ph\u00e9nom\u00e8ne bien connu. <a href=\"https:\/\/ovacen.com\/que-es-el-greenwashing-y-como-funciona\/\">Pratiques d&#039;\u00e9coblanchiment<\/a>, Communiquer pour afficher une image positive sans r\u00e9aliser r\u00e9ellement cette transformation, c&#039;est-\u00e0-dire tromper le consommateur ou le client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abd6be elementor-widget elementor-widget-heading\" data-id=\"4abd6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L&#039;essor de la communication dite responsable\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef92da1 elementor-widget elementor-widget-text-editor\" data-id=\"ef92da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie de communication \u00e9cologique n&#039;est pas un sujet \u00e0 la mode ni une question de <a href=\"https:\/\/rockcontent.com\/es\/blog\/branding\/\">image de marque<\/a> mais un r\u00e9el besoin, celui d&#039;une communication responsable, dont l&#039;objectif est de souligner l&#039;importance des aspects sociaux et environnementaux, en int\u00e9grant dans le positionnement d&#039;un produit non seulement ses avantages, mais aussi en v\u00e9hiculant un message d&#039;impact social sur l&#039;environnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8132a elementor-widget elementor-widget-heading\" data-id=\"1b8132a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avantages de la publicit\u00e9 durable pour 2023\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4835a7 elementor-widget elementor-widget-text-editor\" data-id=\"b4835a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Am\u00e9liore l&#039;image de marque<\/strong><\/li><\/ul><p>Le fait d&#039;avoir des valeurs fond\u00e9es sur l&#039;\u00e9thique et la responsabilit\u00e9 contribue \u00e0 projeter une meilleure image. Faire preuve d&#039;engagement social g\u00e9n\u00e8re une plus grande visibilit\u00e9 et forge une identit\u00e9 que le public appr\u00e9ciera davantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bf5315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf5315\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb93f7a\" data-id=\"eb93f7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77b030 elementor-widget elementor-widget-text-editor\" data-id=\"d77b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Une plus grande fid\u00e9lit\u00e9 des clients<\/strong><\/li><\/ul><p>R\u00e9pondre aux attentes de la communaut\u00e9 des utilisateurs peut contribuer \u00e0 fid\u00e9liser la client\u00e8le, car il ne suffit plus d&#039;offrir un bon service ; nous devons aller plus loin et r\u00e9duire l&#039;impact environnemental de nos activit\u00e9s commerciales ou industrielles.<\/p><ul><li><strong>Am\u00e9liorer les relations et le dialogue avec les utilisateurs<\/strong><\/li><\/ul><p>Les avantages pour les entreprises ne se limitent pas aux aspects \u00e9conomiques\u00a0; ils concernent \u00e9galement la communication avec les clients, qui b\u00e9n\u00e9ficieront d\u2019une visibilit\u00e9 accrue, d\u2019une plus grande cr\u00e9dibilit\u00e9 et d\u2019un dialogue plus approfondi avec les utilisateurs, lesquels seront en phase avec votre philosophie d\u2019entreprise et appr\u00e9cieront les efforts que vous d\u00e9ployez pour aller plus loin que la concurrence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fba79d1\" data-id=\"fba79d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f40ecba elementor-widget elementor-widget-image\" data-id=\"f40ecba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-1024x450.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24135\" alt=\"publicit\u00e9 2023\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-1024x450.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-300x132.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-768x338.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-1536x675.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-2048x900.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2023\/01\/La-sostenibilidad-en-la-publicidad-hacia-2023-1-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bd42c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd42c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c25f4\" data-id=\"50c25f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ec51b elementor-widget elementor-widget-text-editor\" data-id=\"45ec51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez The Cloud Group, notre \u00e9quipe est sp\u00e9cialis\u00e9e en technologies, d\u00e9veloppement logiciel, applications mobiles, conception web, r\u00e9f\u00e9rencement (SEO) et tout ce dont vous avez besoin pour votre projet. N&#039;h\u00e9sitez pas \u00e0 nous contacter. <a href=\"https:\/\/thecloud.group\/fr\/contact\/\">Nous contacter<\/a> Pour vous apporter des solutions et des conseils adapt\u00e9s \u00e0 vos besoins, nous sommes form\u00e9s pour vous offrir le meilleur service du secteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-827e335\" data-id=\"827e335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa0b82 elementor-widget elementor-widget-video\" data-id=\"3fa0b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=zY-QAgf0QJA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44a0ed elementor-widget elementor-widget-text-editor\" data-id=\"e44a0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/thecloud.group\/fr\/contact\/\"><b>Il est temps de transformer votre entreprise ! inscrivez-vous ici<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad en la publicidad hacia 2023 Una de las grandes preocupaciones actuales en todos los sectores y aspectos de la humanidad se trata del efecto antropog\u00e9nico sobre las mec\u00e1nicas ambientales del planeta, de otro modo, la acci\u00f3n del hombre en el cambio clim\u00e1tico y su aceleraci\u00f3n desmedida, lo cual no s\u00f3lo se encuentra en [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":24134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[819],"class_list":["post-24128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La sostenibilidad en la publicidad hacia 2023 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, 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