{"id":24066,"date":"2022-12-29T19:07:57","date_gmt":"2022-12-29T19:07:57","guid":{"rendered":"https:\/\/thecloud.group\/?p=24066"},"modified":"2022-12-29T19:10:49","modified_gmt":"2022-12-29T19:10:49","slug":"les-5-meilleures-strategies-de-medias-payants-en-marketing-numerique","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/el-top-5-estrategias-de-paid-media-en-marketing-digital\/","title":{"rendered":"Les 5 principales strat\u00e9gies de m\u00e9dias payants"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"24066\" class=\"elementor elementor-24066\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les 5 principales strat\u00e9gies de m\u00e9dias payants<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme chaque ann\u00e9e, de nouvelles tendances \u00e9mergent dans <a href=\"https:\/\/thecloud.group\/fr\/meilleures-strategies-de-marketing-numerique-en-2022\/\">Le marketing num\u00e9rique<\/a> Elles ont un impact consid\u00e9rable et beaucoup sont l\u00e0 pour durer. Puisque nous savons que vous souhaitez atteindre tous vos objectifs pour cette nouvelle ann\u00e9e, nous allons vous pr\u00e9senter les tendances incontournables \u00e0 conna\u00eetre d\u00e8s maintenant. Cette fois-ci, nous aborderons le sujet des m\u00e9dias payants et examinerons cinq strat\u00e9gies ou conseils pour les d\u00e9velopper efficacement.<\/p><p>Si vous n&#039;\u00eates pas tr\u00e8s familier avec le sujet, nous vous en donnerons une br\u00e8ve description afin que vous ayez une id\u00e9e de ce dont nous parlerons plus tard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b932d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b932d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c92329\" data-id=\"3c92329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd82bd0 elementor-widget elementor-widget-image\" data-id=\"4fd82bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canva.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24070\" alt=\"M\u00e9dias payants\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b57b08\" data-id=\"28b57b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53456a8 elementor-widget elementor-widget-heading\" data-id=\"53456a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu&#039;est-ce que le marketing payant\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bfd4c elementor-widget elementor-widget-text-editor\" data-id=\"02bfd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/inprofit.es\/es\/blog\/como-crear-campanas-exitosas-de-paid-media-y-social-ads\"><strong>M\u00e9dias payants<\/strong><\/a>\u00a0Les m\u00e9dias payants d\u00e9signent les canaux de communication sur lesquels on paie pour diffuser des publicit\u00e9s. Il s&#039;agit notamment des journaux, des magazines, de la t\u00e9l\u00e9vision, de la radio, de l&#039;affichage ext\u00e9rieur et du publipostage. On y trouve \u00e9galement des m\u00e9dias plus r\u00e9cents comme les blogs, les sites web et les SMS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2df3b elementor-widget elementor-widget-text-editor\" data-id=\"ef2df3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En bref, la publicit\u00e9 payante consiste \u00e0 payer pour promouvoir nos produits ou services via une plateforme tierce. C&#039;est un \u00e9l\u00e9ment fondamental des strat\u00e9gies de marketing digital. Par cons\u00e9quent, pour promouvoir un produit ou un service, il est n\u00e9cessaire de d\u00e9finir et de d\u00e9velopper des strat\u00e9gies incluant des actions dans le cadre de\u2026\u00a0<a href=\"https:\/\/rockcontent.com\/es\/blog\/earned-media\/\">m\u00e9dias acquis<\/a>, M\u00e9dias d\u00e9tenus et m\u00e9dias payants. Les r\u00e9seaux sociaux comme Facebook, Twitter et LinkedIn proposent des publicit\u00e9s qui peuvent accro\u00eetre les ventes de votre entreprise\u00a0; le marketing d&#039;influence est \u00e9galement un excellent moyen de gagner en visibilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe2b5c elementor-widget elementor-widget-heading\" data-id=\"5fe2b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 5 principales strat\u00e9gies de m\u00e9dias payants\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f1133 elementor-widget elementor-widget-text-editor\" data-id=\"a0f1133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon l&#039;agence 3AW, ces conseils sont utiles pour investir intelligemment des ressources afin de rendre une marque ou une entreprise comp\u00e9titive dans le domaine num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29b16e75\" data-id=\"29b16e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f6056f5 elementor-widget elementor-widget-image\" data-id=\"4f6056f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24071\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d37fc2 elementor-widget elementor-widget-text-editor\" data-id=\"2d37fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Choisissez votre profil d&#039;acheteur id\u00e9al\u00a0:\u00a0<\/strong><\/li><\/ul><p>L&#039;identification de notre client id\u00e9al peut se faire soit en analysant les donn\u00e9es et l&#039;historique des ventes, soit en cr\u00e9ant un profil type. Il est recommand\u00e9 de commencer par cr\u00e9er un ou plusieurs profils d&#039;acheteurs, puis d&#039;utiliser les donn\u00e9es associ\u00e9es pour mieux cibler notre audience.<\/p><ul><li><strong>Fixez-vous de bons objectifs SMART\u00a0:\u00a0<\/strong><\/li><\/ul><p>Dans ce contexte, le terme SMART signifie\u00a0: Sp\u00e9cifique, Mesurable, Atteignable, R\u00e9aliste et Temporellement d\u00e9fini. La d\u00e9finition d\u2019objectifs bas\u00e9s sur ces caract\u00e9ristiques nous permettra de d\u00e9velopper notre campagne de mani\u00e8re organis\u00e9e et d\u2019en mesurer syst\u00e9matiquement les performances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5956ed4 elementor-widget elementor-widget-text-editor\" data-id=\"5956ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Concentrez vos efforts :<\/strong>\u00a0<\/li><\/ul><p>Diversifiez vos canaux et m\u00e9dias en vous demandant o\u00f9 vous souhaitez \u00eatre vu ; c&#039;est essentiel pour atteindre votre public.\u00a0<em>cible<\/em>. Bien que certaines plateformes semblent plus rentables, de nombreuses marques choisissent de mener des campagnes payantes sur TikTok ou Instagram, o\u00f9 le format vid\u00e9o court permet de capter l&#039;attention d&#039;un public difficile \u00e0 atteindre. <a href=\"https:\/\/www.questionpro.com\/blog\/es\/generacion-z\/\">G\u00e9n\u00e9ration Z<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ddb6e4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddb6e4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47a88b9\" data-id=\"47a88b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134f1ec elementor-widget elementor-widget-image\" data-id=\"134f1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24072\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33435b5\" data-id=\"33435b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db48483 elementor-widget elementor-widget-text-editor\" data-id=\"db48483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Prospection et reciblage<\/strong>:<\/li><\/ul><p>Dans le cadre de la publicit\u00e9 programmatique,\u00a0<em>prospection<\/em>\u00a0Cela permet d&#039;attirer des clients potentiels en pla\u00e7ant des publicit\u00e9s sur des sites web tiers.\u00a0<em>reciblage<\/em>\u00a0Cela permet aux publicit\u00e9s de s&#039;afficher sur d&#039;autres sites web aupr\u00e8s des utilisateurs ayant d\u00e9j\u00e0 visit\u00e9 le n\u00f4tre. Un placement judicieux des publicit\u00e9s dans les deux campagnes garantira la visibilit\u00e9 de notre marque.\u00a0<em>priorit\u00e9<\/em>\u00a0de l&#039;acheteur en ligne \u00e0 tout moment.<\/p><ul><li><strong>L&#039;\u00e9quilibre parfait entre m\u00e9dias payants et m\u00e9dias organiques\u00a0:\u00a0<\/strong><\/li><\/ul><p>Si la croissance organique exige beaucoup d&#039;efforts et de temps, le trafic payant est plus direct, mais aussi plus co\u00fbteux. Il est donc pr\u00e9f\u00e9rable de commencer par cr\u00e9er du contenu organique de qualit\u00e9 afin que la campagne payante instaure une relation de confiance avec votre public cible\u00a0; en d&#039;autres termes, trouvez le juste \u00e9quilibre pour que les deux se renforcent mutuellement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395e5acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395e5acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9775eb8\" data-id=\"9775eb8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9604c7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9604c7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18a8e6a\" data-id=\"18a8e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123b851 elementor-widget elementor-widget-video\" data-id=\"123b851\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=VKMQ9T9QGl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85147a1\" data-id=\"85147a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c37a26e elementor-widget elementor-widget-text-editor\" data-id=\"c37a26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/thecloud.group\/fr\/\">Le groupe Cloud<\/a> Nous sommes un prestataire de services num\u00e9riques et de conseil strat\u00e9gique pr\u00e9sent dans 6 pays. Nous accompagnons les entreprises dans leur transformation digitale gr\u00e2ce \u00e0 nos solutions logicielles, marketing et de conseil. Forts de plus de 9 ans d&#039;exp\u00e9rience, nous avons d\u00e9j\u00e0 accompagn\u00e9 1\u00a0000 entreprises dans leur transformation digitale\u00a0; pourquoi pas vous\u00a0? Si vous \u00eates int\u00e9ress\u00e9(e), n&#039;h\u00e9sitez pas \u00e0 nous contacter. <a href=\"https:\/\/thecloud.group\/fr\/contact\/\">formulaire de contact<\/a>, \u00e0 notre ligne WhatsApp 910602524<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El top 5 estrategias de Paid Media Como cada a\u00f1o nuevas tendencias del Marketing Digital vienen pisando fuerte y, muchas de ellas llegan para quedarse. As\u00ed que, como sabemos que en este nuevo a\u00f1o quieres alcanzar todos tus objetivos, te hablaremos de las tendencias que no puedes perderte y debes conocer desde ya, asi que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":24070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[817],"class_list":["post-24066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-paid-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El top 5 estrategias de Paid Media | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/les-5-meilleures-strategies-de-medias-payants-en-marketing-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El top 5 estrategias de Paid Media\" \/>\n<meta property=\"og:description\" content=\"El top 5 estrategias de Paid Media Como cada a\u00f1o nuevas tendencias del Marketing Digital vienen pisando fuerte y, muchas de ellas llegan para quedarse. As\u00ed que, como sabemos que en este nuevo a\u00f1o quieres alcanzar todos tus objetivos, te hablaremos de las tendencias que no puedes perderte y debes conocer desde ya, asi que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/les-5-meilleures-strategies-de-medias-payants-en-marketing-numerique\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-29T19:07:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-29T19:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/EL-TOP-5-ESTRATEGIAS-DE-PAID-MEDIA-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" 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