{"id":23987,"date":"2022-12-23T15:24:02","date_gmt":"2022-12-23T15:24:02","guid":{"rendered":"https:\/\/thecloud.group\/?p=23987"},"modified":"2022-12-23T15:26:42","modified_gmt":"2022-12-23T15:26:42","slug":"para-que-sirve-el-marketing-de-influencers","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/para-que-sirve-el-marketing-de-influencers\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve el marketing de Influencers?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23987\" class=\"elementor elementor-23987\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-753608fa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"753608fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c1c3\" data-id=\"56e2c1c3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6d9f1 elementor-widget elementor-widget-image\" data-id=\"7e6d9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69e500a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69e500a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dabe67a\" data-id=\"dabe67a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cbb6ee8\" data-id=\"cbb6ee8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b8ac8 elementor-widget elementor-widget-heading\" data-id=\"47b8ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfPara qu\u00e9 sirve el marketing de Influencers?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1dde7e38\" data-id=\"1dde7e38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47f35f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47f35f90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-44efda02\" data-id=\"44efda02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4d7b4ccf\" data-id=\"4d7b4ccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1bbf3c99\" data-id=\"1bbf3c99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-679224e2\" data-id=\"679224e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11dfcd91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11dfcd91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a134096\" data-id=\"7a134096\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a9e8bfc elementor-widget elementor-widget-text-editor\" data-id=\"1a9e8bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de las novedades que nos ha tra\u00eddo el nuevo siglo y el auge de las redes sociales es la creaci\u00f3n de profesiones que nuestros padres o abuelos nunca llegar\u00edan a imaginar, no s\u00f3lo por las tareas particulares, sino por sus conocidos altos salarios, reconocimiento y estilo de vida del que gozan quienes viven de impulsar y promover diversos productos y servicios de todo tipo de marcas y compa\u00f1\u00edas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fbdca elementor-widget elementor-widget-heading\" data-id=\"e4fbdca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un influencer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e994448 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e994448\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2226113a\" data-id=\"2226113a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5cde7 elementor-widget elementor-widget-text-editor\" data-id=\"4e5cde7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podemos decir que el t\u00e9rmino influencer ya ha logrado un reconocimiento social amplio dada su relaci\u00f3n directa con las <a href=\"https:\/\/thecloud.group\/cuales-redes-sociales-deberia-estar-mi-marca\/\">redes sociales<\/a>, siendo una de las estrategias de <a href=\"https:\/\/thecloud.group\/mejores-estrategias-de-marketing-digital-en-2022\/\">marketing<\/a> m\u00e1s utilizadas actualmente por las marcas, pero no todo es tan claro como pensamos, y es que, \u00bfqu\u00e9 es un influencer? \u00bfuna persona famosa? \u00bfun vendedor? \u00bfun artista? Ante lo cual diremos que no necesariamente, aunque en su mayor\u00eda si se hacen famosos debido a su impacto medi\u00e1tico de gran alcance gracias a la difusi\u00f3n instant\u00e1nea de contenido a trav\u00e9s de las redes.<\/p><p>Respondiendo entonces a las preguntas, un influencer es alguien que, gracias a su personalidad y sus habilidades sociales, tiene una gran influencia sobre la opini\u00f3n o la decisi\u00f3n de otras personas. Estas capacidades son id\u00f3neas para convertise en un prescriptor de una marca o un producto espec\u00edfico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7221f7d0\" data-id=\"7221f7d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e87e761 elementor-widget elementor-widget-image\" data-id=\"3e87e761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24003\" alt=\"marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-1536x1025.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-2048x1366.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ee0cd elementor-widget elementor-widget-heading\" data-id=\"e4ee0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de influencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268cc99 elementor-widget elementor-widget-text-editor\" data-id=\"268cc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de ver las funciones del <a href=\"https:\/\/www.inboundcycle.com\/diccionario-marketing-online\/marketing-influencers\">marketing de influencers<\/a>, veamos un poco algunos de los tipos m\u00e1s comunes de influenciadores que se han determinado, siendo com\u00fan entre todos, poseer gran poder de convicci\u00f3n, amplio n\u00famero de seguidores en sus redes sociales y primordialmente una gran capacidad para comunicar e influir en las decisiones de compra sobre temas concretos, de esta manera:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-789f6775 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"789f6775\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd7e8cc\" data-id=\"dd7e8cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e4dda elementor-widget elementor-widget-text-editor\" data-id=\"f2e4dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Lover<\/strong>. Usuario que muestra su apoyo a una marca en las redes sociales sin que exista una relaci\u00f3n formal con esta ni una remuneraci\u00f3n a cambio.<\/li><li><strong>Embajador<\/strong>. Usuario que apoya a una marca a cambio de alguna remuneraci\u00f3n o compensaci\u00f3n por parte de la marca.<\/li><li><strong>Celebridad<\/strong>. Persona reconocida e influyente fuera de las redes sociales que utiliza su <a href=\"https:\/\/concepto.de\/estatus\/\">estatus<\/a> de celebridad para comunicarse dentro de ellas con alto impacto.<\/li><li><strong>Popular<\/strong>. Usuario muy influyente dentro de la red social, pero que, al contrario que la celebridad, no lo es fuera de ella.<\/li><li><strong>Experto<\/strong>. Persona con influencia directa debido a su profesi\u00f3n o conocimientos expertos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7993c495\" data-id=\"7993c495\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f35c27 elementor-widget elementor-widget-image\" data-id=\"9f35c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-2048x1365.jpg\" class=\"elementor-animation-hang attachment-2048x2048 size-2048x2048 wp-image-24002\" alt=\"marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers1-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46e25e elementor-widget elementor-widget-text-editor\" data-id=\"c46e25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por su parte en las organizaciones existe la figura de influencer, embargo este no hace exactamente las mismas funciones, sino que se enfoca m\u00e1s en el liderazgo y la influencia dentro de una compa\u00f1\u00eda, los tipos m\u00e1s comunes de estos son:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-02cc16b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02cc16b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43317b9\" data-id=\"43317b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-034465c elementor-widget elementor-widget-image\" data-id=\"034465c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.4&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-24001\" alt=\"marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a01351c\" data-id=\"a01351c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82a5dab elementor-widget elementor-widget-text-editor\" data-id=\"82a5dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Supporter<\/strong>: empleado que sus compa\u00f1eros reconocen como una fuente de apoyo para llevar a cabo el trabajo<strong>.<\/strong><\/li><li><strong>L\u00edder<\/strong>: empleado que inspira a sus compa\u00f1eros, cuya opini\u00f3n se tiene en cuenta en la toma de decisiones.<\/li><li><strong>Broker<\/strong>: empleado en una posici\u00f3n estrat\u00e9gica en el flujo de informaci\u00f3n.<\/li><li><strong>Experto<\/strong>: persona reconocida por sus compa\u00f1eros como experta en una o m\u00e1s materias de conocimiento.<\/li><li><strong>Catalizador<\/strong>: persona que fomenta la innovaci\u00f3n y el cambio entre sus compa\u00f1eros.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9624234 elementor-widget elementor-widget-heading\" data-id=\"9624234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el marketing de influencers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6423699 elementor-widget elementor-widget-text-editor\" data-id=\"6423699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ampliar el alcance.<\/strong>\u00a0Elegir a un influencer acorde con la tem\u00e1tica o \u201c<a href=\"https:\/\/es.wikipedia.org\/wiki\/Nicho_de_mercado\">nicho<\/a>\u201d al que la marca quiere llegar, conectar\u00e1 con m\u00e1s usuarios y tendr\u00e1 m\u00e1s cuota de mercado.<\/p><ul><li><strong>Generar m\u00e1s conversaci\u00f3n en la red<\/strong>. Una caracter\u00edstica del influencer es que es capaz de crear un movimiento para que sus fans interact\u00faen con la marca. Eso se traduce en m\u00e1s comentarios, likes, publicaciones, viralizar un contenido, entre otros. Como, por ejemplo, concursos o sorteos en redes sociales.<\/li><li><strong>Mejorar el Branding o imagen de la marca.<\/strong>\u00a0Los usuarios perciben al influencer como una fuente fiable de informaci\u00f3n. Un blogger, youtuber, instagrammer, gamer, etc., que habla sobre tu marca, aporta una imagen positiva y de credibilidad.<\/li><li><strong>Incrementar las ventas.<\/strong>\u00a0Los influencers son embajadores de la marca y hacen de puente entre la marca y su comunidad de fans. Que un influencer muestre una marca o producto en su blog, canal de YouTube o perfiles de redes sociales, puede hacer aumentar la notoriedad de esta, y con ello, las ventas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1d2e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1d2e6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-772c084\" data-id=\"772c084\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d73def elementor-widget elementor-widget-spacer\" data-id=\"6d73def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1653d7 elementor-widget elementor-widget-text-editor\" data-id=\"a1653d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En <a href=\"https:\/\/thecloud.group\/\">The Cloud Group<\/a> llevamos a\u00f1os de experiencia elaborando <a href=\"https:\/\/thecloud.group\/agencia-de-marketing-digital-integral\/\">estrategias de marketing<\/a> de todo tipo de contenido y generando valor a nuestros clientes por medio del impacto logrado con nuestro trabajo, por eso, si estas interesado y deseas contactarnos no dudes en escribirnos por este medio, recuerda que contamos con sedes en distintos pa\u00edses de varios continentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-304f616\" data-id=\"304f616\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af0c7d8 elementor-widget elementor-widget-video\" data-id=\"af0c7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=usy__6zWXhc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda hay much\u00edsimas aplicaciones web que se pueden utilizar sin tener que descargar nada. Si bien hay personas que prefieren utilizar aplicaciones nativas, los navegadores de hoy en d\u00eda son lo suficientemente poderosos para ejecutar hasta sistemas operativos de hace unos a\u00f1os. En otras palabras, muchas aplicaciones web van a funcionar perfectamente desde el mismo navegador. Adem\u00e1s, tienen el beneficio de que pueden servir sin problemas en Windows, Linux, macOS, incluso en iOS y Android. Por esta raz\u00f3n, muchos desarrolladores van a preferir crear una aplicaci\u00f3n web con el fin de prestarle soporte a sus usuarios de una forma m\u00e1s r\u00e1pida y sin tener que invertir tantos recursos y tiempo.<\/p>","protected":false},"author":20,"featured_media":24003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[723],"class_list":["post-23987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPara qu\u00e9 sirve el marketing de Influencers? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/para-que-sirve-el-marketing-de-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve el marketing de Influencers? | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda hay much\u00edsimas aplicaciones web que se pueden utilizar sin tener que descargar nada. Si bien hay personas que prefieren utilizar aplicaciones nativas, los navegadores de hoy en d\u00eda son lo suficientemente poderosos para ejecutar hasta sistemas operativos de hace unos a\u00f1os. En otras palabras, muchas aplicaciones web van a funcionar perfectamente desde el mismo navegador. Adem\u00e1s, tienen el beneficio de que pueden servir sin problemas en Windows, Linux, macOS, incluso en iOS y Android. Por esta raz\u00f3n, muchos desarrolladores van a preferir crear una aplicaci\u00f3n web con el fin de prestarle soporte a sus usuarios de una forma m\u00e1s r\u00e1pida y sin tener que invertir tantos recursos y tiempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/para-que-sirve-el-marketing-de-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-23T15:24:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-23T15:26:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/para-que-sirve-el-marketing-de-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/para-que-sirve-el-marketing-de-influencers\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"\u00bfPara qu\u00e9 sirve el marketing de Influencers?\",\"datePublished\":\"2022-12-23T15:24:02+00:00\",\"dateModified\":\"2022-12-23T15:26:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/para-que-sirve-el-marketing-de-influencers\/\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/para-que-sirve-el-marketing-de-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/12\/Para-que-sirve-el-marketing-de-Influencers3-scaled.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/para-que-sirve-el-marketing-de-influencers\/\",\"url\":\"https:\/\/thecloud.group\/para-que-sirve-el-marketing-de-influencers\/\",\"name\":\"\u00bfPara qu\u00e9 sirve el marketing de Influencers? 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