{"id":23870,"date":"2022-12-13T01:00:00","date_gmt":"2022-12-13T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23870"},"modified":"2022-12-12T22:11:43","modified_gmt":"2022-12-12T22:11:43","slug":"publicite-contextuelle-a-lhorizon-2023","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/publicidad-contextual-hacia-2023\/","title":{"rendered":"Publicit\u00e9 contextuelle \u00e0 l'horizon 2023"},"content":{"rendered":"
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Publicit\u00e9 contextuelle \u00e0 l'horizon 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nous avons constat\u00e9 au fil du temps dans Le groupe Cloud<\/a>Nous avons d\u00e9j\u00e0 abord\u00e9 certains aspects sp\u00e9cifiques de la publicit\u00e9 contextuelle, mais cette fois-ci, nous nous concentrerons principalement sur les nouveaut\u00e9s et les pr\u00e9visions pour 2023, en nous appuyant sur sa croissance significative en 2022, qui s'ach\u00e8ve maintenant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Que peut-on dire de la publicit\u00e9 en ligne aujourd'hui\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La publicit\u00e9 contextuelle<\/a> Il s'agit d'un type de publicit\u00e9 adapt\u00e9 au contexte du contenu d'une page.<\/p>

C'est pourquoi ce type de commercialisation<\/a> Il s'agit d'une technologie qui respecte la vie priv\u00e9e \u00e0 100 % et qui offre des capacit\u00e9s uniques de segmentation client.<\/p>

Il existe une r\u00e9alit\u00e9 actuelle dans ce secteur, et c'est que Google a annonc\u00e9<\/a> R\u00e9cemment, il a \u00e9t\u00e9 annonc\u00e9 que les cookies tiers seraient supprim\u00e9s d'ici la fin de l'ann\u00e9e, obligeant les concepteurs de campagnes marketing \u00e0 rechercher des alternatives encore plus s\u00fbres. C'est pourquoi nous pouvons conclure et pr\u00e9dire que d'ici 2023, la publicit\u00e9 contextuelle sera tr\u00e8s importante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Selon les donn\u00e9es de l'Interactive Advertising Bureau (IAB), 82 % de la publicit\u00e9 en ligne est bas\u00e9e sur des cookies pour la segmentation de l'audience, tandis que 77,41 % des sites Web utilisent au moins un cookie et seulement 211 % en utilisent plus de dix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelle est la croissance attendue de la publicit\u00e9 contextuelle en 2023\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selon l'IAB, la publicit\u00e9 contextuelle conna\u00eetra une croissance d'environ 631 TP3T en Am\u00e9rique latine et repr\u00e9sente une optimisation de l'offre, de la demande et de l'int\u00e9gration verticale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le ciblage contextuel permet d'afficher des publicit\u00e9s l\u00e0 o\u00f9 l'utilisateur le souhaite. Cette technique identifie les sites web les plus pertinents pour une publicit\u00e9 donn\u00e9e gr\u00e2ce \u00e0 une s\u00e9rie de crit\u00e8res. mots-cl\u00e9s<\/a>. Ce type de publicit\u00e9 peut multiplier par 2,5 l'int\u00e9r\u00eat des consommateurs pour un contenu sp\u00e9cifique et l'accro\u00eetre jusqu'\u00e0 32 % par rapport \u00e0 la segmentation d\u00e9mographique traditionnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Si vous avez encore du mal \u00e0 comprendre comment fonctionne ce type de publicit\u00e9, on peut penser aux publicit\u00e9s des moteurs de recherche comme Google qui s'activent en fonction du mot-cl\u00e9 recherch\u00e9 par un utilisateur sp\u00e9cifique\u00a0; c'est pr\u00e9cis\u00e9ment le principe de la publicit\u00e9 contextuelle\u00a0: cibler les utilisateurs potentiellement int\u00e9ress\u00e9s par un produit ou un service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La publicit\u00e9 contextuelle sur les t\u00e9l\u00e9phones mobiles en 2023\u00a0:<\/p>

L'utilisation du t\u00e9l\u00e9phone mobile est actuellement tr\u00e8s r\u00e9pandue dans la publicit\u00e9 et devrait continuer \u00e0 dominer le march\u00e9 mondial en 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Statista r\u00e9v\u00e8le que le march\u00e9 de la publicit\u00e9 int\u00e9gr\u00e9e aux applications conna\u00eet une croissance constante et devrait atteindre 339 millions de dollars en 2023. On constate donc clairement que la publicit\u00e9 contextuelle dans les applications est plus pertinente que jamais, cherchant \u00e0 offrir de multiples avantages tels qu'une meilleure exp\u00e9rience utilisateur, la protection de la vie priv\u00e9e des utilisateurs gr\u00e2ce \u00e0 un ciblage sans collecte de donn\u00e9es et une augmentation de l'engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En conclusion, nous soulignerons l'int\u00e9r\u00eat croissant que suscitera la publicit\u00e9 contextuelle en 2023, compte tenu de son efficacit\u00e9 av\u00e9r\u00e9e pour influencer positivement l'intention d'achat, notamment pour les produits de niche ou sp\u00e9cialis\u00e9s. En effet, lorsque les publicit\u00e9s sont diffus\u00e9es dans un contexte appropri\u00e9, le consommateur est plus enclin \u00e0 passer \u00e0 l'action, par exemple en achetant un produit ou en recherchant des informations compl\u00e9mentaires.<\/p>

Si vous recherchez un prestataire de services publicitaires, de le marketing num\u00e9rique<\/a>, R\u00e9f\u00e9rencement (SEO), logiciels sur mesure, intelligence artificielle, applications mobiles, pages de destination, sites web personnalis\u00e9s, cr\u00e9ation de logos d'entreprise et bien d'autres services encore\u00a0: n'h\u00e9sitez pas \u00e0 nous contacter par ce biais, nous serons ravis de vous aider et de vous conseiller. \u00c9crivez-nous et faites-nous part de vos besoins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Amenez votre entreprise \u00e0 un autre niveau ! ici<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Publicidad Contextual hacia 2023 Hemos visto a lo largo del tiempo en The Cloud Group algunas particularidades de la publicidad contextual, pero en esta ocasi\u00f3n trataremos principalmente lo que viene y se espera para el 2023, partiendo de su gran crecimiento en el 2022 que termina. \u00bfQu\u00e9 podemos decir de la publicidad en l\u00ednea actualmente? […]<\/p>\n","protected":false},"author":20,"featured_media":23881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[813],"class_list":["post-23870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-contextual"],"yoast_head":"\nPublicidad Contextual hacia 2023 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/publicite-contextuelle-a-lhorizon-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad Contextual hacia 2023\" \/>\n<meta property=\"og:description\" content=\"Publicidad Contextual hacia 2023 Hemos visto a lo largo del tiempo en The Cloud Group algunas particularidades de la publicidad contextual, pero en esta ocasi\u00f3n trataremos principalmente lo que viene y se espera para el 2023, partiendo de su gran crecimiento en el 2022 que termina. \u00bfQu\u00e9 podemos decir de la publicidad en l\u00ednea actualmente? 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