{"id":23570,"date":"2022-11-15T01:00:00","date_gmt":"2022-11-15T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23570"},"modified":"2022-11-16T12:21:07","modified_gmt":"2022-11-16T12:21:07","slug":"ventajas-de-la-publicidad-programatica","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/ventajas-de-la-publicidad-programatica\/","title":{"rendered":"Avantages de la publicit\u00e9 programmatique"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23570\" class=\"elementor elementor-23570\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Avantages de la publicit\u00e9 programmatique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que es tan s\u00f3lo uno de los mucho que hablaremos como cada semana<\/p><p>Consolidar la imagen de marca en la red es uno de los principales objetivos de toda estrategia de marketing y es aqu\u00ed donde la publicidad program\u00e1tica o programmatic advertising es un aliado fundamental, ya veremos el por qu\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la publicidad program\u00e1tica?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B\u00e1sicamente es un tipo de publicidad online que conecta al usuario con la marca a trav\u00e9s de un anuncio relacionado a \u00e9l en un tiempo y lugar determinado.<\/p>\n<p>Dicho de otra manera, es un tipo de publicidad que permite al anunciante acceder a un inventario de espacios publicitarios a trav\u00e9s de plataformas de demanda de sitios web permitiendo conectar con el destinatario que se quiere en el lugar geogr\u00e1fico que se quiera<\/p>\n<p>Para esto se usa el <a href=\"https:\/\/thecloud.group\/fr\/habilidades-mas-demandadas-para-big-data-en-2022\/\">Big Data<\/a>, (algo de lo que ya hemos hablado aqu\u00ed en The Cloud Group) segmentando la audiencia hacia el p\u00fablico indicado mediante <a href=\"https:\/\/es.wikipedia.org\/wiki\/Algoritmo\">algorithmes<\/a> DSP (Demand Side Platform).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23573\" alt=\"publicit\u00e9 programmatique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d64a elementor-widget elementor-widget-text-editor\" data-id=\"7b0d64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algunos t\u00e9rminos relevantes y claves para el proceso de publicidad program\u00e1tica son:<\/p><ul><li>Plataformas del lado de la demanda (<a href=\"https:\/\/www.monetizemore.com\/que-es-una-dsp-demand-side-platform\/\">DSP<\/a>)<\/li><li>Plataformas del lado de la oferta (<a href=\"https:\/\/yieldbird.com\/principales-plataformas-ssp-para-editores-digitales-actualizacion-2021\/\">SSP<\/a>)<\/li><li>Plataformas de Gesti\u00f3n de Datos (<a href=\"https:\/\/www.oracle.com\/co\/cx\/marketing\/data-management-platform\/what-is-dmp\/#:~:text=Una%20plataforma%20de%20gesti%C3%B3n%20de%20datos%20(DMP)%20recopila%2C%20organiza,l%C3%ADnea%20y%20desde%20dispositivos%20m%C3%B3viles.\">DMP<\/a>)<\/li><li>Ad Exchange (<a href=\"https:\/\/dircomfidencial.com\/marketing-digital\/diferencias-entre-google-adx-y-google-adsense-20211223-0630\/#:~:text=AdX%20o%20AdSense%3F-,%C2%BFQu%C3%A9%20es%20Google%20AdX%3F,de%20forma%20r%C3%A1pida%20y%20eficiente..\">AdX<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23572\" alt=\"publicit\u00e9 programmatique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8442402 elementor-widget elementor-widget-text-editor\" data-id=\"8442402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Veremos ahora cuales son las principales ventajas de la publicidad program\u00e1tica, siendo razones suficientes para apostar por ella si lo estas pensando y pueden ayudarte a tomar decisiones acertadas.<\/p><ol><li><strong>Agilidad en el proceso:<\/strong><\/li><\/ol><p>Las campa\u00f1as\u00a0 se pueden gestionar de modo \u00e1gil y eficaz ya que elimina los intermediarios de compraventa en el espacio publicitario, pero adem\u00e1s los anuncios se publican seg\u00fan la configuraci\u00f3n que hayas predeterminado, involucrando as\u00ed automatizaci\u00f3n, pues puedes decidir el tiempo de duraci\u00f3n, los medios y plataformas en los que quieres aparecer y obviamente el presupuesto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-81820a7 elementor-widget elementor-widget-text-editor\" data-id=\"81820a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2 .Control y transparencia:<\/strong><\/p><p>En la program\u00e1tica puedes conocer todos los datos desde que lanzas la acci\u00f3n hasta que finaliza, permitiendo saber cuales sitios y medios han mostrado tus anuncios asi como tambi\u00e9n conocer cu\u00e1les banners generaron m\u00e1s clics, el ROI y la tasa de conversi\u00f3n. Entre muchas cosas m\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e61116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e61116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf2b5e2\" data-id=\"bf2b5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57b69c elementor-widget elementor-widget-text-editor\" data-id=\"b57b69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3 .Medici\u00f3n en tiempo real:<\/strong><\/p><p>No es necesario esperar mucho tiempo para conocer si realmente la campa\u00f1a ha funcionado pues tienes datos en tiempo real que te permiten monitorear, realizar cambios si debes, aplicar mejoras y todo lo que gustes hacer sin esperar que la campa\u00f1a finalice.<\/p><p><strong>4 .Segmentaci\u00f3n:<\/strong><\/p><p>No se trata m\u00e1s que focalizar a quien dirigir la campa\u00f1a, establecer un target, un p\u00fablico dirigido, y es aqu\u00ed donde la program\u00e1tica permite personalizar el segmento por g\u00e9nero, gustos, edades, medios de comunicaci\u00f3n, geolocalizaci\u00f3n, entre otras variables que garanticen que tus anuncios lleguen a quienes esperas que realmente los vean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c807e09\" data-id=\"c807e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985730a elementor-widget elementor-widget-image\" data-id=\"985730a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23571\" alt=\"publicit\u00e9 programmatique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2c05 elementor-widget elementor-widget-text-editor\" data-id=\"53f2c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>5 .Rentabilidad de la inversi\u00f3n (ROI):<\/strong><\/p><p>Cada vez que un usuario visita un sitio web o una app, se est\u00e1n subastando de modo autom\u00e1tico sus espacios publicitarios millones de veces por segundo con miles de empresas haciendo ofertas gracias a plataformas como ONiAd, una de las caracter\u00edsticas de la publicidad program\u00e1tica, haciendo que la eficiencia y la efectividad rentabilicen la inversi\u00f3n y se tenga por tanto una buena tasa de ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b08eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b08eaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f3b940\" data-id=\"9f3b940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc17d3d elementor-widget elementor-widget-video\" data-id=\"bc17d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VKMQ9T9QGl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-559bbf2\" data-id=\"559bbf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4146504 elementor-widget elementor-widget-text-editor\" data-id=\"4146504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>6 .Adaptabilidad a dispositivos:<\/strong><\/p><p>Hay que a\u00f1adir que la program\u00e1tica posee un dise\u00f1o tipo responsive que permite que los anuncios se adapten a los diferentes tipos de dispositivos pues ante la gran cantidad de variaciones que puedan presentarse entre cada uno de ellos, es vital que tu anuncio siempre se encuentre visible sin importar desde donde se est\u00e9 viendo.<\/p><p>Au <a href=\"https:\/\/thecloud.group\/fr\/\">Le groupe Cloud<\/a> podr\u00e1s conseguir todos los elementos de marketing, <a href=\"https:\/\/thecloud.group\/fr\/services-de-megadonnees\/\">Big Data<\/a>, Posicionamiento SEO, dise\u00f1o de software y p\u00e1ginas web para que aumentes el desempe\u00f1o de tu empresa o para que desarrolles a cabalidad tu emprendimiento, no dudes en contactarnos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d33c4 elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-385 elementor-widget-image\" data-id=\"24d33c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thecloud.group\/fr\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png\" class=\"attachment-medium size-medium wp-image-91\" alt=\"Cloud Group est une soci\u00e9t\u00e9 holding sp\u00e9cialis\u00e9e dans la transformation num\u00e9rique mondiale.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-768x485.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-320x202.png 320w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-700x441.png 700w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-200x126.png 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-400x253.png 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-600x379.png 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-800x506.png 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[807],"class_list":["post-23570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventajas de la publicidad program\u00e1tica | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/ventajas-de-la-publicidad-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventajas de la publicidad program\u00e1tica | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/ventajas-de-la-publicidad-programatica\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-16T12:21:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Ventajas de la publicidad program\u00e1tica\",\"datePublished\":\"2022-11-15T01:00:00+00:00\",\"dateModified\":\"2022-11-16T12:21:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg\",\"keywords\":[\"publicidad program\u00e1tica\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/\",\"url\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/\",\"name\":\"Ventajas de la publicidad program\u00e1tica | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg\",\"datePublished\":\"2022-11-15T01:00:00+00:00\",\"dateModified\":\"2022-11-16T12:21:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"publicidad program\u00e1tica\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecloud.group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ventajas de la publicidad program\u00e1tica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecloud.group\/#website\",\"url\":\"https:\/\/thecloud.group\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecloud.group\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thecloud.group\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\/\/thecloud.group\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\",\"name\":\"Paula Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"caption\":\"Paula Franco\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ventajas de la publicidad program\u00e1tica | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/fr\/ventajas-de-la-publicidad-programatica\/","og_locale":"fr_FR","og_type":"article","og_title":"Ventajas de la publicidad program\u00e1tica | The Cloud Group","og_description":"Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]","og_url":"https:\/\/thecloud.group\/fr\/ventajas-de-la-publicidad-programatica\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2022-11-15T01:00:00+00:00","article_modified_time":"2022-11-16T12:21:07+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg","type":"image\/jpeg"}],"author":"Paula Franco","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Paula Franco","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/"},"author":{"name":"Paula Franco","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f"},"headline":"Ventajas de la publicidad program\u00e1tica","datePublished":"2022-11-15T01:00:00+00:00","dateModified":"2022-11-16T12:21:07+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/"},"wordCount":717,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg","keywords":["publicidad program\u00e1tica"],"articleSection":["Sin categor\u00eda"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/","url":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/","name":"Ventajas de la publicidad program\u00e1tica | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg","datePublished":"2022-11-15T01:00:00+00:00","dateModified":"2022-11-16T12:21:07+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-scaled.jpg","width":2560,"height":1707,"caption":"publicidad program\u00e1tica"},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/ventajas-de-la-publicidad-programatica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Ventajas de la publicidad program\u00e1tica"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"Le groupe Cloud","description":"| Soci\u00e9t\u00e9 de services internationaux","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group - Soci\u00e9t\u00e9 de services internationaux","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f","name":"Paula Franco","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecloud.group\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","caption":"Paula Franco"}}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts\/23570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/comments?post=23570"}],"version-history":[{"count":20,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts\/23570\/revisions"}],"predecessor-version":[{"id":23633,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/posts\/23570\/revisions\/23633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/media\/23573"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/media?parent=23570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/categories?post=23570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/fr\/wp-json\/wp\/v2\/tags?post=23570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}