{"id":23570,"date":"2022-11-15T01:00:00","date_gmt":"2022-11-15T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23570"},"modified":"2022-11-16T12:21:07","modified_gmt":"2022-11-16T12:21:07","slug":"avantages-de-la-publicite-programmatique","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/ventajas-de-la-publicidad-programatica\/","title":{"rendered":"Avantages de la publicit\u00e9 programmatique"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23570\" class=\"elementor elementor-23570\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Avantages de la publicit\u00e9 programmatique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous abordons divers sujets depuis un certain temps d\u00e9j\u00e0 ici au sein de The Cloud Group, et il y a encore tellement \u00e0 dire que nous vous sugg\u00e9rons de prendre une tasse de th\u00e9 ou un bon caf\u00e9 et de rester avec nous quelques minutes pendant que nous nous penchons sur cet important sujet de la publicit\u00e9 programmatique, qui n&#039;est qu&#039;un des nombreux sujets que nous aborderons chaque semaine.<\/p><p>Consolider l&#039;image de marque en ligne est l&#039;un des principaux objectifs de toute strat\u00e9gie marketing, et c&#039;est l\u00e0 que la publicit\u00e9 programmatique se r\u00e9v\u00e8le un alli\u00e9 fondamental ; nous verrons pourquoi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu&#039;est-ce que la publicit\u00e9 programmatique\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En r\u00e9sum\u00e9, il s&#039;agit d&#039;un type de publicit\u00e9 en ligne qui met en relation l&#039;utilisateur et la marque gr\u00e2ce \u00e0 une publicit\u00e9 cibl\u00e9e, diffus\u00e9e \u00e0 un moment et un endroit pr\u00e9cis.<\/p>\n<p>Autrement dit, il s&#039;agit d&#039;un type de publicit\u00e9 qui permet aux annonceurs d&#039;acc\u00e9der \u00e0 un inventaire d&#039;espaces publicitaires via des plateformes de demande de sites web, leur permettant ainsi d&#039;entrer en contact avec leur public cible dans la zone g\u00e9ographique souhait\u00e9e.<\/p>\n<p>Voici ce qui sert \u00e0 <a href=\"https:\/\/thecloud.group\/fr\/les-competences-les-plus-recherchees-dans-le-domaine-du-big-data-en-2022\/\">Big Data<\/a>, (un sujet que nous avons d\u00e9j\u00e0 abord\u00e9 ici chez The Cloud Group) segmenter l&#039;audience pour la cibler en fonction des bonnes personnes <a href=\"https:\/\/es.wikipedia.org\/wiki\/Algoritmo\">algorithmes<\/a> DSP (Plateforme c\u00f4t\u00e9 demande).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23573\" alt=\"publicit\u00e9 programmatique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d64a elementor-widget elementor-widget-text-editor\" data-id=\"7b0d64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voici quelques termes cl\u00e9s et pertinents pour le processus de publicit\u00e9 programmatique\u00a0:<\/p><ul><li>Plateformes c\u00f4t\u00e9 demande (<a href=\"https:\/\/www.monetizemore.com\/que-es-una-dsp-demand-side-platform\/\">DSP<\/a>)<\/li><li>Plateformes c\u00f4t\u00e9 offre (<a href=\"https:\/\/yieldbird.com\/principales-plataformas-ssp-para-editores-digitales-actualizacion-2021\/\">SSP<\/a>)<\/li><li>Plateformes de gestion des donn\u00e9es (<a href=\"https:\/\/www.oracle.com\/co\/cx\/marketing\/data-management-platform\/what-is-dmp\/#:~:text=Una%20plataforma%20de%20gesti%C3%B3n%20de%20datos%20(DMP)%20recopila%2C%20organiza,l%C3%ADnea%20y%20desde%20dispositivos%20m%C3%B3viles.\">DMP<\/a>)<\/li><li>\u00c9change publicitaire (<a href=\"https:\/\/dircomfidencial.com\/marketing-digital\/diferencias-entre-google-adx-y-google-adsense-20211223-0630\/#:~:text=AdX%20o%20AdSense%3F-,%C2%BFQu%C3%A9%20es%20Google%20AdX%3F,de%20forma%20r%C3%A1pida%20y%20eficiente..\">AdX<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23572\" alt=\"publicit\u00e9 programmatique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8442402 elementor-widget elementor-widget-text-editor\" data-id=\"8442402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous allons maintenant voir quels sont les principaux avantages de la publicit\u00e9 programmatique, qui constituent des raisons suffisantes pour l&#039;opter si vous l&#039;envisagez et qui peuvent vous aider \u00e0 prendre les bonnes d\u00e9cisions.<\/p><ol><li><strong>Agilit\u00e9 dans le processus\u00a0:<\/strong><\/li><\/ol><p>Les campagnes peuvent \u00eatre g\u00e9r\u00e9es rapidement et efficacement car elles \u00e9liminent les interm\u00e9diaires dans le secteur publicitaire, mais les annonces sont \u00e9galement publi\u00e9es selon la configuration que vous avez pr\u00e9d\u00e9termin\u00e9e, ce qui implique une automatisation, puisque vous pouvez d\u00e9cider de la dur\u00e9e, des m\u00e9dias et des plateformes sur lesquels vous souhaitez appara\u00eetre et, bien s\u00fbr, du budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-81820a7 elementor-widget elementor-widget-text-editor\" data-id=\"81820a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Contr\u00f4le et transparence :<\/strong><\/p><p>La publicit\u00e9 programmatique vous permet de suivre toutes les donn\u00e9es, du lancement \u00e0 la fin d&#039;une campagne. Vous pouvez ainsi voir sur quels sites et m\u00e9dias vos annonces ont \u00e9t\u00e9 diffus\u00e9es, et quelles banni\u00e8res ont g\u00e9n\u00e9r\u00e9 le plus de clics, de retour sur investissement et de taux de conversion. Et bien plus encore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e61116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e61116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf2b5e2\" data-id=\"bf2b5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57b69c elementor-widget elementor-widget-text-editor\" data-id=\"b57b69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Mesure en temps r\u00e9el :<\/strong><\/p><p>Vous n&#039;avez pas besoin d&#039;attendre longtemps pour savoir si la campagne a vraiment fonctionn\u00e9, car vous disposez de donn\u00e9es en temps r\u00e9el qui vous permettent de suivre les r\u00e9sultats, d&#039;apporter des modifications si n\u00e9cessaire, d&#039;appliquer des am\u00e9liorations et de faire tout ce que vous voulez sans attendre la fin de la campagne.<\/p><p><strong>4. Segmentation :<\/strong><\/p><p>Il s&#039;agit simplement de se concentrer sur les personnes \u00e0 cibler avec la campagne, d&#039;\u00e9tablir une audience cible, et c&#039;est l\u00e0 que la publicit\u00e9 programmatique vous permet de personnaliser le segment en fonction du sexe, des go\u00fbts, de l&#039;\u00e2ge, des m\u00e9dias, de la g\u00e9olocalisation, entre autres variables qui garantissent que vos publicit\u00e9s atteignent les personnes que vous \u00eates cens\u00e9 voir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c807e09\" data-id=\"c807e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985730a elementor-widget elementor-widget-image\" data-id=\"985730a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23571\" alt=\"publicit\u00e9 programmatique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2c05 elementor-widget elementor-widget-text-editor\" data-id=\"53f2c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>5. Retour sur investissement (ROI) :<\/strong><\/p><p>\u00c0 chaque fois qu&#039;un utilisateur visite un site web ou une application, son espace publicitaire est automatiquement mis aux ench\u00e8res des millions de fois par seconde, des milliers d&#039;entreprises ench\u00e9rissant gr\u00e2ce \u00e0 des plateformes comme ONiAd, une des caract\u00e9ristiques de la publicit\u00e9 programmatique, ce qui rend l&#039;efficacit\u00e9 et la rentabilit\u00e9 de l&#039;investissement et permet donc d&#039;obtenir un bon retour sur investissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b08eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b08eaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f3b940\" data-id=\"9f3b940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc17d3d elementor-widget elementor-widget-video\" data-id=\"bc17d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VKMQ9T9QGl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-559bbf2\" data-id=\"559bbf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4146504 elementor-widget elementor-widget-text-editor\" data-id=\"4146504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>6. Adaptabilit\u00e9 de l&#039;appareil\u00a0:<\/strong><\/p><p>Il convient d&#039;ajouter que la publicit\u00e9 programmatique b\u00e9n\u00e9ficie d&#039;une conception adaptative permettant aux annonces de s&#039;afficher correctement sur diff\u00e9rents types d&#039;appareils. Compte tenu de la grande vari\u00e9t\u00e9 d&#039;affichages possibles entre ces appareils, il est essentiel que votre annonce soit toujours visible, quel que soit l&#039;appareil utilis\u00e9 pour la visionner.<\/p><p>Au <a href=\"https:\/\/thecloud.group\/fr\/\">Le groupe Cloud<\/a> Vous pourrez obtenir tous les supports marketing, <a href=\"https:\/\/thecloud.group\/fr\/services-de-megadonnees\/\">Big Data<\/a>, Pour le r\u00e9f\u00e9rencement naturel, la conception de logiciels et de pages web visant \u00e0 am\u00e9liorer les performances de votre entreprise ou \u00e0 d\u00e9velopper pleinement votre activit\u00e9, n&#039;h\u00e9sitez pas \u00e0 nous contacter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d33c4 elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-385 elementor-widget-image\" data-id=\"24d33c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thecloud.group\/fr\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png\" class=\"attachment-medium size-medium wp-image-91\" alt=\"Cloud Group est une soci\u00e9t\u00e9 holding sp\u00e9cialis\u00e9e dans la transformation num\u00e9rique mondiale.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-768x485.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-320x202.png 320w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-700x441.png 700w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-200x126.png 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-400x253.png 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-600x379.png 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-800x506.png 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[807],"class_list":["post-23570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ventajas de la publicidad program\u00e1tica | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/avantages-de-la-publicite-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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