{"id":22966,"date":"2022-10-06T21:05:54","date_gmt":"2022-10-06T21:05:54","guid":{"rendered":"https:\/\/thecloud.group\/?p=22966"},"modified":"2022-10-07T10:59:14","modified_gmt":"2022-10-07T10:59:14","slug":"neuromarketing-strategies-publicitaires","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/neuromarketing-estrategias-publicitarias\/","title":{"rendered":"Le neuromarketing peut-il nous aider dans nos strat\u00e9gies publicitaires\u00a0?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22966\" class=\"elementor elementor-22966\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le neuromarketing peut-il nous aider dans nos strat\u00e9gies publicitaires\u00a0?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez peut-\u00eatre d\u00e9j\u00e0 entendu ce mot <a href=\"https:\/\/rockcontent.com\/es\/blog\/neuromarketing\/\">Neuromarketing<\/a>, Sinon, ne vous inqui\u00e9tez pas, nous allons vous expliquer ici de quoi il s&#039;agit, quelles sont ses principales caract\u00e9ristiques et les avantages de son application en mati\u00e8re de ventes, notamment l&#039;augmentation du nombre de clients, ce qui est en fin de compte l&#039;un des principaux objectifs de toutes les entreprises.<\/p><p>Dans le monde du marketing, il existe un pilier commun\u00a0: accro\u00eetre le nombre de clients qui g\u00e9n\u00e8rent des ventes, laissant aux professionnels et aux apprentis la t\u00e2che de trouver des m\u00e9thodes et des outils permettant d\u2019accomplir cette t\u00e2che titanesque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933e2b0 elementor-widget elementor-widget-heading\" data-id=\"933e2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu&#039;est-ce que le neuromarketing ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9f012 elementor-widget elementor-widget-text-editor\" data-id=\"1c9f012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voici comment se d\u00e9roule la relation entre les <a href=\"https:\/\/es.wikipedia.org\/wiki\/Neurociencia\">Neuroscience<\/a> et certaines techniques de marketing qui, ensemble, appliquent des connaissances concernant l&#039;exposition des utilisateurs aux marques, aux logos, aux couleurs, aux saveurs et aux aspects caract\u00e9ristiques de ceux-ci en relation avec les processus c\u00e9r\u00e9braux qu&#039;ils g\u00e9n\u00e8rent chez eux, en particulier l&#039;effet et l&#039;impact g\u00e9n\u00e9r\u00e9s sur les sens du corps humain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b932d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b932d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c92329\" data-id=\"3c92329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749f52d elementor-widget elementor-widget-heading\" data-id=\"749f52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne le neuromarketing ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184c039 elementor-widget elementor-widget-text-editor\" data-id=\"184c039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises propri\u00e9taires des marques les plus c\u00e9l\u00e8bres et les plus performantes commercialement ont compris qu&#039;il ne suffit pas toujours de proposer un produit ou un service de qualit\u00e9\u00a0; elles disposent \u00e9galement d&#039;outils comme le neuromarketing, qui offre un cadre scientifique pour prendre les d\u00e9cisions les plus pertinentes en se connectant aux \u00e9motions et aux motivations personnelles des consommateurs. Cela leur permet, par exemple, d&#039;\u00e9valuer l&#039;impact potentiel d&#039;un produit avant son lancement, d&#039;\u00e9laborer une strat\u00e9gie de prix, de choisir la saveur la plus attrayante ou la couleur la plus percutante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc65389 elementor-widget elementor-widget-text-editor\" data-id=\"bc65389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est important de souligner cette particularit\u00e9 humaine\u00a0: bien que nos sens per\u00e7oivent un \u00e9l\u00e9ment attrayant, notre esprit en d\u00e9cide finalement du contraire. Fait int\u00e9ressant, l\u2019inconscient est un alli\u00e9 pr\u00e9cieux des marques pour influencer nos comportements et nos d\u00e9cisions\u00a0; \u00e0 tel point qu\u2019on estime qu\u2019environ 95\u00a0% des achats trouvent leur origine dans l\u2019inconscient du consommateur et se produisent en un peu plus de deux secondes en moyenne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b57b08\" data-id=\"28b57b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd82bd0 elementor-widget elementor-widget-image\" data-id=\"4fd82bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canva.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22976\" alt=\"Neuromarketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias.jpg 612w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias-18x12.jpg 18w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f4c5e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4c5e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7add0ea\" data-id=\"7add0ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3e1b26 elementor-widget elementor-widget-image\" data-id=\"a3e1b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"406\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias2.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22978\" alt=\"Neuromarketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias2.jpg 612w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias2-300x199.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias2-18x12.jpg 18w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-511f20c\" data-id=\"511f20c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab8957b elementor-widget elementor-widget-text-editor\" data-id=\"ab8957b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons d\u00e9j\u00e0 constat\u00e9 l&#039;utilit\u00e9 du neuromarketing, mais quels sont ses \u00e9l\u00e9ments ?<\/p><p>Les \u00e9tudes de neuromarketing ont permis d&#039;obtenir jusqu&#039;\u00e0 pr\u00e9sent des r\u00e9sultats importants\u00a0; voici quelques-unes des plus pertinentes et efficaces pour tous types de besoins\u00a0:<\/p><ul><li>Orientez le regard vers les points d&#039;int\u00e9r\u00eat et \u00e9vitez d&#039;utiliser des images o\u00f9 le regard est fix\u00e9 sur l&#039;utilisateur.<\/li><li>L&#039;utilisation des couleurs et leur capacit\u00e9 \u00e0 influencer l&#039;\u201c humeur \u201d du consommateur \u2014 c&#039;est-\u00e0-dire \u00e0 stimuler, apaiser et \u00e9veiller des \u00e9motions \u2014 sont telles que le rouge, par exemple, peut attirer l&#039;attention et est associ\u00e9 au pouvoir, \u00e0 la passion et \u00e0 l&#039;amour, mais aussi au danger, et il a tendance \u00e0 \u00e9voquer plus facilement certains ar\u00f4mes m\u00e9morables que d&#039;autres couleurs qui provoquent des sensations diff\u00e9rentes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c95d4 elementor-widget elementor-widget-text-editor\" data-id=\"b9c95d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/thecloud.group\/fr\/psychologie-de-la-couleur-importance-graphisme\/\">Utilisation des couleurs<\/a> Et son utilit\u00e9 pour influencer l&#039;\u201c humeur \u201d du consommateur, c&#039;est-\u00e0-dire stimuler, calmer et \u00e9veiller des \u00e9motions, ainsi le rouge, par exemple, peut attirer l&#039;attention et est associ\u00e9 au pouvoir, \u00e0 la passion, \u00e0 l&#039;amour, mais aussi au danger, et il a tendance \u00e0 rappeler aux gens certains ar\u00f4mes facilement m\u00e9morisables plus que d&#039;autres couleurs qui provoquent des sensations diff\u00e9rentes.<\/li><li>Rapidit\u00e9 et effet de rapidit\u00e9\u00a0: PayPal en est un parfait exemple. L\u2019entreprise a su tirer profit de la promesse d\u2019un service de qualit\u00e9, diff\u00e9renci\u00e9 par une agilit\u00e9 et une efficacit\u00e9 accrues, pour attirer les clients et susciter chez eux une impression de rapidit\u00e9 et une compensation pour un temps d\u2019attente r\u00e9duit.<\/li><li>Le sc\u00e9nario\u00a0: raconter une histoire et permettre au consommateur de s\u2019y identifier est l\u2019un des plus grands succ\u00e8s du neuromarketing gr\u00e2ce \u00e0 la technique de\u2026 <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-es-storytelling\/\">narration<\/a>, Rien de mieux que de disposer d&#039;un contexte et d&#039;un d\u00e9veloppement cr\u00e9atif complet bas\u00e9s sur la marque.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29b16e75\" data-id=\"29b16e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7464ec4a elementor-widget elementor-widget-text-editor\" data-id=\"7464ec4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Prix compos\u00e9s ou arrondis\u00a0?\u00a0: On a l\u2019habitude de percevoir des prix comme\u00a0: 3,99, car ils fonctionnent mieux qu\u2019un prix comme 4, car le cerveau privil\u00e9giera le nombre le plus petit sans toujours tenir compte de la faible diff\u00e9rence avec le prix le plus \u00e9lev\u00e9.<\/li><li>Titres bas\u00e9s sur l&#039;hippocampe\u00a0: Il s&#039;agit d&#039;une technique de neuromarketing qui \u00e9value le consommateur en mesurant l&#039;activit\u00e9 c\u00e9r\u00e9brale lorsque l&#039;hippocampe est activ\u00e9 et que notre attention est \u00e9veill\u00e9e, gr\u00e2ce \u00e0 l&#039;utilisation de titres percutants et accrocheurs.<\/li><li>\u00c9vitez d&#039;utiliser les mots PAYER OU ACHETER\u00a0: il est courant d&#039;utiliser des mots diff\u00e9rents, mais li\u00e9s, pour inciter le consommateur \u00e0 finaliser la transaction, comme par exemple \u00ab\u00a0ajouter au panier\u00a0\u00bb ou \u00ab\u00a0emportez-moi chez vous\u00a0\u00bb, r\u00e9duisant ainsi son anxi\u00e9t\u00e9 face au mot \u00ab\u00a0payer\u00a0\u00bb.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f6056f5 elementor-widget elementor-widget-image\" data-id=\"4f6056f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22977\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias1.jpg 612w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias1-18x12.jpg 18w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17b60e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17b60e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-182533e\" data-id=\"182533e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd87a87 elementor-widget elementor-widget-text-editor\" data-id=\"fd87a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintenant que nous connaissons cet outil, qu&#039;en pensez-vous\u00a0? Croyez-vous qu&#039;il puisse vous aider dans votre strat\u00e9gie publicitaire\u00a0? Nous pensons que oui, et m\u00eame beaucoup.<\/p><p>Chez The Cloud Group, vous\u00a0<a href=\"https:\/\/thecloud.group\/fr\/contact\/\">Nous offrons des services de conseil et de consultation.<\/a>\u00a0Vous pourrez ainsi clarifier et identifier comment lancer vos projets, tout en b\u00e9n\u00e9ficiant de services technologiques bas\u00e9s sur l&#039;IA qui peuvent vous \u00eatre tr\u00e8s utiles.<\/p><p>Nous vous invitons donc \u00e0 nous contacter, \u00e0 nous faire part de vos besoins, et \u00e0 entamer ensemble cette transformation num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ddc345a\" data-id=\"ddc345a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff7e238 elementor-widget elementor-widget-video\" data-id=\"ff7e238\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/B1mx6rI1RjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-03855bc elementor-widget elementor-widget-heading\" data-id=\"03855bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/fr\/agence-de-marketing-numerique-integree-2\/\">Cr\u00e9ez et g\u00e9rez votre marketing num\u00e9rique en ligne ici<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfPuede el Neuromarketing ayudar en nuestras estrategias publicitarias? Tal vez ya has escuchado la palabra Neuromarketing, si no es as\u00ed, no te preocupes aqu\u00ed te contamos de que se trata, cu\u00e1les son sus principales caracter\u00edsticas y beneficios de su aplicaci\u00f3n en las ventas mediante el incremento de clientes que es al final uno de los [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[797],"class_list":["post-22966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-neuromarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPuede el Neuromarketing ayudar en nuestras estrategias publicitarias? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/neuromarketing-strategies-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPuede el Neuromarketing ayudar en nuestras estrategias publicitarias?\" \/>\n<meta property=\"og:description\" content=\"\u00bfPuede el Neuromarketing ayudar en nuestras estrategias publicitarias? Tal vez ya has escuchado la palabra Neuromarketing, si no es as\u00ed, no te preocupes aqu\u00ed te contamos de que se trata, cu\u00e1les son sus principales caracter\u00edsticas y beneficios de su aplicaci\u00f3n en las ventas mediante el incremento de clientes que es al final uno de los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/neuromarketing-strategies-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T21:05:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T10:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/10\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/neuromarketing-estrategias-publicitarias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/neuromarketing-estrategias-publicitarias\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"\u00bfPuede el Neuromarketing ayudar en nuestras estrategias publicitarias?\",\"datePublished\":\"2022-10-06T21:05:54+00:00\",\"dateModified\":\"2022-10-07T10:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/neuromarketing-estrategias-publicitarias\\\/\"},\"wordCount\":874,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/neuromarketing-estrategias-publicitarias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Puede-el-Neuromarketing-ayudar-en-nuestras-estrategias-publicitarias.jpg\",\"keywords\":[\"Neuromarketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/neuromarketing-estrategias-publicitarias\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/neuromarketing-estrategias-publicitarias\\\/\",\"name\":\"\u00bfPuede el Neuromarketing ayudar en nuestras estrategias publicitarias? 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