{"id":22683,"date":"2022-09-06T03:35:31","date_gmt":"2022-09-06T03:35:31","guid":{"rendered":"https:\/\/thecloud.group\/?p=22683"},"modified":"2022-09-06T03:41:21","modified_gmt":"2022-09-06T03:41:21","slug":"evolution-du-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/evolucion-del-marketing\/","title":{"rendered":"\u00c9volution du marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22683\" class=\"elementor elementor-22683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9volution du marketing : de la version 1.0 \u00e0 la version 4.0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces derni\u00e8res ann\u00e9es, les m\u00e9thodes de vente utilisant des actions de&nbsp;<a href=\"https:\/\/rockcontent.com\/es\/blog\/marketing-2\/\">commercialisation<\/a> Le marketing a connu de nombreuses \u00e9volutions. Aujourd&#039;hui, nous assistons \u00e0 l&#039;av\u00e8nement du Marketing 4.0, une approche commerciale visant \u00e0 accro\u00eetre les ventes des entreprises gr\u00e2ce \u00e0 une collaboration \u00e9troite avec leurs clients. Pendant longtemps, le marketing a servi aux entreprises \u00e0 vendre leurs produits et strat\u00e9gies aux consommateurs. D\u00e9sormais, gr\u00e2ce au Marketing 4.0, l&#039;acquisition de nouveaux clients et l&#039;am\u00e9lioration de l&#039;exp\u00e9rience d&#039;achat constituent un objectif prioritaire pour les entreprises.<\/p>\n<p>Nous analyserons l&#039;\u00e9volution du marketing jusqu&#039;\u00e0 nos jours ; nous sommes pass\u00e9s par le marketing 1.0, 2.0, 3.0 et aujourd&#039;hui nous utilisons les actions du marketing 4.0.<\/p>\n<p>Commen\u00e7ons par d\u00e9finir le marketing. Il s&#039;agit de l&#039;ensemble des actions men\u00e9es, apr\u00e8s une \u00e9tude de march\u00e9 et une analyse de la concurrence, afin de comprendre le comportement des consommateurs et de garantir l&#039;efficacit\u00e9 de chaque action et strat\u00e9gie. L&#039;objectif du marketing est d&#039;attirer et de fid\u00e9liser de nouveaux clients gr\u00e2ce \u00e0 des techniques de communication et de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42432b5 elementor-widget elementor-widget-heading\" data-id=\"42432b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez l&#039;\u00e9volution du marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b932d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b932d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c92329\" data-id=\"3c92329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd82bd0 elementor-widget elementor-widget-image\" data-id=\"4fd82bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canva.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"367\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22717\" alt=\"\u00c9volution du marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0.jpg 612w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0-300x180.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0-18x12.jpg 18w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b57b08\" data-id=\"28b57b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9576376 elementor-widget elementor-widget-heading\" data-id=\"9576376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 1.0\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21afcf elementor-widget elementor-widget-text-editor\" data-id=\"a21afcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La meilleure fa\u00e7on de d\u00e9finir le marketing 1.0 est <em>produit, produit et produit,<\/em> Elle visait \u00e0 vendre le produit et \u00e0 promouvoir ses caract\u00e9ristiques et sa valeur afin de r\u00e9pondre aux besoins d&#039;achat du consommateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5661567 elementor-widget elementor-widget-heading\" data-id=\"5661567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 2.0\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6213077 elementor-widget elementor-widget-text-editor\" data-id=\"6213077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec l&#039;arriv\u00e9e des technologies entre les mains du consommateur, le marketing a commenc\u00e9 \u00e0 se concentrer moins sur le produit que sur l&#039;importance et la priorit\u00e9 accord\u00e9es au consommateur ; l&#039;objectif principal des entreprises \u00e9tant ici de fid\u00e9liser et de satisfaire la client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ee08c elementor-widget elementor-widget-text-editor\" data-id=\"b8ee08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez The Cloud Group, nous proposons <a href=\"https:\/\/thecloud.group\/fr\/agence-de-marketing-numerique-integree-2\/\">services de marketing,<\/a> Si vous souhaitez mettre en \u0153uvre une strat\u00e9gie de m\u00e9dias sociaux, nous avons les professionnels n\u00e9cessaires pour lancer vos projets.<\/p><p>Les produits ne se contentent plus de r\u00e9pondre \u00e0 un besoin fonctionnel\u00a0; il est devenu imp\u00e9ratif de se diff\u00e9rencier des autres produits de la m\u00eame cat\u00e9gorie, ce qui conf\u00e8re une importance croissante \u00e0 la proposition de valeur. Face \u00e0 cette \u00e9volution, le marketing 2.0 s\u2019appuie sur les technologies de l\u2019information, en utilisant des outils et des m\u00e9thodes pour manipuler et diffuser l\u2019information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29b16e75\" data-id=\"29b16e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f6056f5 elementor-widget elementor-widget-image\" data-id=\"4f6056f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1024x669.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22685\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1024x669.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-300x196.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-768x502.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1536x1004.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-2048x1338.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce39bee elementor-widget elementor-widget-heading\" data-id=\"ce39bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 3.0, l&#039;arriv\u00e9e du vert\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d37fc2 elementor-widget elementor-widget-text-editor\" data-id=\"2d37fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le comportement des consommateurs \u00e9volue constamment, et le marketing doit donc s&#039;adapter. Il prend d\u00e9sormais davantage conscience de la valeur de ses produits et services\u00a0; il ne s&#039;agit plus seulement de satisfaire des besoins, mais aussi de r\u00e9pondre \u00e0 un besoin, par exemple en proposant des produits et services socialement et \u00e9cologiquement responsables. Le client souhaite s&#039;identifier au produit ou acheter aupr\u00e8s d&#039;une entreprise qui partage ses valeurs.<\/p><p>Pour les entreprises, le consommateur est d\u00e9sormais per\u00e7u comme un \u00eatre humain dot\u00e9 de sentiments et d&#039;\u00e9motions, avec des besoins parfois complexes, interagissant avec d&#039;autres consommateurs. Ceci implique une r\u00e9vision p\u00e9riodique des strat\u00e9gies et actions marketing afin d&#039;identifier les points forts et les axes d&#039;am\u00e9lioration, et de mettre en place un plan de contingence ou un plan de gestion de la r\u00e9putation de la marque, auparavant inexistants. Dans ce contexte marketing, un nouveau concept technologique, la \u201c Nouvelle Vague \u201d, se d\u00e9veloppe, reposant sur quatre piliers principaux\u00a0:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a4bfc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a4bfc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c07062\" data-id=\"1c07062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f07a2 elementor-widget elementor-widget-image\" data-id=\"d3f07a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1024x680.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22686\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1024x680.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-300x199.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-768x510.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1536x1020.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-2048x1360.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0f8aca5\" data-id=\"0f8aca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55557be elementor-widget elementor-widget-text-editor\" data-id=\"55557be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li>Ordinateurs<\/li><li>Internet \u00e0 bas prix.<\/li><li>T\u00e9l\u00e9phones portables.<\/li><li>Sources ouvertes (m\u00e9dias sociaux)<\/li><\/ul><p>Parall\u00e8lement, les entreprises accordent une grande importance aux donn\u00e9es, et l&#039;achat et la vente de volumes importants de donn\u00e9es se d\u00e9veloppent. Gr\u00e2ce \u00e0 cette ressource, la publicit\u00e9 diffus\u00e9e aux consommateurs est beaucoup plus cibl\u00e9e et peut \u00eatre per\u00e7ue comme agressive car elle para\u00eet tr\u00e8s personnalis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0afc65c elementor-widget elementor-widget-heading\" data-id=\"0afc65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes arriv\u00e9s \u00e0 l&#039;\u00e8re du marketing 4.0.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5978f35 elementor-widget elementor-widget-text-editor\" data-id=\"5978f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9tudes de march\u00e9 et la collecte de donn\u00e9es de navigation des utilisateurs sont incluses afin de cerner les pr\u00e9f\u00e9rences des consommateurs et les tendances de recherche ; cela fait \u00e9galement partie du Marketing 4.0. <a href=\"https:\/\/www.iberdrola.com\/innovacion\/que-es-inteligencia-artificial\">IA<\/a> Des machines capables de comprendre un \u00eatre humain et d&#039;apprendre nos sch\u00e9mas comportementaux\u00a0; Google en est un exemple flagrant\u00a0: mi-2016, l&#039;entreprise a modifi\u00e9 son algorithme et a commenc\u00e9 \u00e0 afficher\u2026 <a href=\"https:\/\/www.mkg20.es\/que-es-la-busqueda-semantica-google\/\">r\u00e9sultats s\u00e9mantiques<\/a>.<\/p>\n<p>Aujourd&#039;hui, nous pouvons effectuer n&#039;importe quelle recherche sur Google et celui-ci nous donnera non seulement une liste de r\u00e9sultats, mais aussi une r\u00e9ponse exacte \u00e0 la question pos\u00e9e.<\/p>\n<p>Nous sommes convaincus que le marketing continuera d&#039;\u00e9voluer et qu&#039;au fil des ans, d&#039;autres indicateurs importants d\u00e9finiront le type d&#039;actions et de strat\u00e9gies que nous mettrons en \u0153uvre. Cela sera toujours le cas, car les consommateurs sont chaque jour plus exigeants, avec des go\u00fbts uniques et des besoins complexes. Nous avons inclus un petit tableau comparatif pour vous aider \u00e0 mieux comprendre les diff\u00e9rentes \u00e9tapes du marketing. Nous n&#039;avons pas inclus le Marketing 4.0, car il s&#039;agit d&#039;une phase que nous sommes encore en train de mettre en \u0153uvre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395e5acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395e5acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9775eb8\" data-id=\"9775eb8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9604c7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9604c7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18a8e6a\" data-id=\"18a8e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb2c61 elementor-widget elementor-widget-spacer\" data-id=\"4cb2c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d65f05 elementor-widget elementor-widget-text-editor\" data-id=\"9d65f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez The Cloud Group, nous proposons <a href=\"https:\/\/thecloud.group\/fr\/positionnement-sem\/\">g\u00e9rer vos campagnes<\/a> sur Google Ads, vous garantissant des r\u00e9sultats 100 % b\u00e9n\u00e9fiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85147a1\" data-id=\"85147a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84af3cc elementor-widget elementor-widget-video\" data-id=\"84af3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=B1mx6rI1RjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a769b elementor-widget elementor-widget-heading\" data-id=\"49a769b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/fr\/agence-de-marketing-numerique-integree-2\/\">Amenez votre entreprise \u00e0 un autre niveau ! ici<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Evoluci\u00f3n del marketing: Del 1.0 al 4.0 En los \u00faltimos a\u00f1os las formas de vender utilizando acciones de&nbsp;marketing han tenido muchos cambios de enfoque. Al d\u00eda de hoy nos encontramos con un marketing 4.0, una forma de vender que tiene como objetivo aumentar las ventas para las empresas a trav\u00e9s de la colaboraci\u00f3n con los [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791],"class_list":["post-22683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-evolucion-del-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evoluci\u00f3n del Marketing | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/evolution-du-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evoluci\u00f3n del Marketing\" \/>\n<meta property=\"og:description\" content=\"Evoluci\u00f3n del marketing: Del 1.0 al 4.0 En los \u00faltimos a\u00f1os las formas de vender utilizando acciones de&nbsp;marketing han tenido muchos cambios de enfoque. 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