{"id":22683,"date":"2022-09-06T03:35:31","date_gmt":"2022-09-06T03:35:31","guid":{"rendered":"https:\/\/thecloud.group\/?p=22683"},"modified":"2026-06-12T20:46:15","modified_gmt":"2026-06-12T20:46:15","slug":"evolution-du-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/evolucion-del-marketing\/","title":{"rendered":"\u00c9volution du marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22683\" class=\"elementor elementor-22683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1cf552 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1cf552\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6555706\" data-id=\"6555706\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0268c95 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0268c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63f7fc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f7fc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-882a5e4\" data-id=\"882a5e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b6a325 elementor-widget elementor-widget-heading\" data-id=\"0b6a325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9volution du marketing : de la version 1.0 \u00e0 la version 4.0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836df9f elementor-widget elementor-widget-heading\" data-id=\"836df9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 septembre 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces derni\u00e8res ann\u00e9es, les m\u00e9thodes de vente utilisant des actions de&nbsp;<a href=\"https:\/\/rockcontent.com\/es\/blog\/marketing-2\/\">commercialisation<\/a> Le marketing a connu de nombreuses \u00e9volutions. Aujourd&#039;hui, nous assistons \u00e0 l&#039;av\u00e8nement du Marketing 4.0, une approche commerciale visant \u00e0 accro\u00eetre les ventes des entreprises gr\u00e2ce \u00e0 une collaboration \u00e9troite avec leurs clients. Pendant longtemps, le marketing a servi aux entreprises \u00e0 vendre leurs produits et strat\u00e9gies aux consommateurs. D\u00e9sormais, gr\u00e2ce au Marketing 4.0, l&#039;acquisition de nouveaux clients et l&#039;am\u00e9lioration de l&#039;exp\u00e9rience d&#039;achat constituent un objectif prioritaire pour les entreprises.<\/p>\n<p>Nous analyserons l&#039;\u00e9volution du marketing jusqu&#039;\u00e0 nos jours ; nous sommes pass\u00e9s par le marketing 1.0, 2.0, 3.0 et aujourd&#039;hui nous utilisons les actions du marketing 4.0.<\/p>\n<p>Commen\u00e7ons par d\u00e9finir le marketing. Il s&#039;agit de l&#039;ensemble des actions men\u00e9es, apr\u00e8s une \u00e9tude de march\u00e9 et une analyse de la concurrence, afin de comprendre le comportement des consommateurs et de garantir l&#039;efficacit\u00e9 de chaque action et strat\u00e9gie. L&#039;objectif du marketing est d&#039;attirer et de fid\u00e9liser de nouveaux clients gr\u00e2ce \u00e0 des techniques de communication et de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42432b5 elementor-widget elementor-widget-heading\" data-id=\"42432b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez l&#039;\u00e9volution du marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b932d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b932d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28b57b08\" data-id=\"28b57b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9576376 elementor-widget elementor-widget-heading\" data-id=\"9576376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 1.0\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21afcf elementor-widget elementor-widget-text-editor\" data-id=\"a21afcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La meilleure fa\u00e7on de d\u00e9finir le marketing 1.0 est <em>produit, produit et produit,<\/em> Elle visait \u00e0 vendre le produit et \u00e0 promouvoir ses caract\u00e9ristiques et sa valeur afin de r\u00e9pondre aux besoins d&#039;achat du consommateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5661567 elementor-widget elementor-widget-heading\" data-id=\"5661567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 2.0\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6213077 elementor-widget elementor-widget-text-editor\" data-id=\"6213077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec l&#039;arriv\u00e9e des technologies entre les mains du consommateur, le marketing a commenc\u00e9 \u00e0 se concentrer moins sur le produit que sur l&#039;importance et la priorit\u00e9 accord\u00e9es au consommateur ; l&#039;objectif principal des entreprises \u00e9tant ici de fid\u00e9liser et de satisfaire la client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ee08c elementor-widget elementor-widget-text-editor\" data-id=\"b8ee08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez The Cloud Group, nous proposons <a href=\"https:\/\/thecloud.group\/fr\/agence-de-marketing-numerique-integree-2\/\">services de marketing,<\/a> Si vous souhaitez mettre en \u0153uvre une strat\u00e9gie de m\u00e9dias sociaux, nous avons les professionnels n\u00e9cessaires pour lancer vos projets.<\/p><p>Les produits ne se contentent plus de r\u00e9pondre \u00e0 un besoin fonctionnel\u00a0; il est devenu imp\u00e9ratif de se diff\u00e9rencier des autres produits de la m\u00eame cat\u00e9gorie, ce qui conf\u00e8re une importance croissante \u00e0 la proposition de valeur. Face \u00e0 cette \u00e9volution, le marketing 2.0 s\u2019appuie sur les technologies de l\u2019information, en utilisant des outils et des m\u00e9thodes pour manipuler et diffuser l\u2019information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce39bee elementor-widget elementor-widget-heading\" data-id=\"ce39bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing 3.0, l&#039;arriv\u00e9e du vert\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d37fc2 elementor-widget elementor-widget-text-editor\" data-id=\"2d37fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le comportement des consommateurs \u00e9volue constamment, et le marketing doit donc s&#039;adapter. Il prend d\u00e9sormais davantage conscience de la valeur de ses produits et services\u00a0; il ne s&#039;agit plus seulement de satisfaire des besoins, mais aussi de r\u00e9pondre \u00e0 un besoin, par exemple en proposant des produits et services socialement et \u00e9cologiquement responsables. Le client souhaite s&#039;identifier au produit ou acheter aupr\u00e8s d&#039;une entreprise qui partage ses valeurs.<\/p><p>Pour les entreprises, le consommateur est d\u00e9sormais per\u00e7u comme un \u00eatre humain dot\u00e9 de sentiments et d&#039;\u00e9motions, avec des besoins parfois complexes, interagissant avec d&#039;autres consommateurs. Ceci implique une r\u00e9vision p\u00e9riodique des strat\u00e9gies et actions marketing afin d&#039;identifier les points forts et les axes d&#039;am\u00e9lioration, et de mettre en place un plan de contingence ou un plan de gestion de la r\u00e9putation de la marque, auparavant inexistants. Dans ce contexte marketing, un nouveau concept technologique, la \u201c Nouvelle Vague \u201d, se d\u00e9veloppe, reposant sur quatre piliers principaux\u00a0:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a4bfc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a4bfc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0f8aca5\" data-id=\"0f8aca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55557be elementor-widget elementor-widget-text-editor\" data-id=\"55557be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li>Ordinateurs<\/li><li>Internet \u00e0 bas prix.<\/li><li>T\u00e9l\u00e9phones portables.<\/li><li>Sources ouvertes (m\u00e9dias sociaux)<\/li><\/ul><p>Parall\u00e8lement, les entreprises accordent une grande importance aux donn\u00e9es, et l&#039;achat et la vente de volumes importants de donn\u00e9es se d\u00e9veloppent. Gr\u00e2ce \u00e0 cette ressource, la publicit\u00e9 diffus\u00e9e aux consommateurs est beaucoup plus cibl\u00e9e et peut \u00eatre per\u00e7ue comme agressive car elle para\u00eet tr\u00e8s personnalis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0afc65c elementor-widget elementor-widget-heading\" data-id=\"0afc65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes arriv\u00e9s \u00e0 l&#039;\u00e8re du marketing 4.0.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5978f35 elementor-widget elementor-widget-text-editor\" data-id=\"5978f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9tudes de march\u00e9 et la collecte de donn\u00e9es de navigation des utilisateurs sont incluses afin de cerner les pr\u00e9f\u00e9rences des consommateurs et les tendances de recherche ; cela fait \u00e9galement partie du Marketing 4.0. <a href=\"https:\/\/www.iberdrola.com\/innovacion\/que-es-inteligencia-artificial\">IA<\/a> Des machines capables de comprendre un \u00eatre humain et d&#039;apprendre nos sch\u00e9mas comportementaux\u00a0; Google en est un exemple flagrant\u00a0: mi-2016, l&#039;entreprise a modifi\u00e9 son algorithme et a commenc\u00e9 \u00e0 afficher\u2026 <a href=\"https:\/\/www.mkg20.es\/que-es-la-busqueda-semantica-google\/\">r\u00e9sultats s\u00e9mantiques<\/a>.<\/p>\n<p>Aujourd&#039;hui, nous pouvons effectuer n&#039;importe quelle recherche sur Google et celui-ci nous donnera non seulement une liste de r\u00e9sultats, mais aussi une r\u00e9ponse exacte \u00e0 la question pos\u00e9e.<\/p>\n<p>Nous sommes convaincus que le marketing continuera d&#039;\u00e9voluer et qu&#039;au fil des ans, d&#039;autres indicateurs importants d\u00e9finiront le type d&#039;actions et de strat\u00e9gies que nous mettrons en \u0153uvre. Cela sera toujours le cas, car les consommateurs sont chaque jour plus exigeants, avec des go\u00fbts uniques et des besoins complexes. Nous avons inclus un petit tableau comparatif pour vous aider \u00e0 mieux comprendre les diff\u00e9rentes \u00e9tapes du marketing. Nous n&#039;avons pas inclus le Marketing 4.0, car il s&#039;agit d&#039;une phase que nous sommes encore en train de mettre en \u0153uvre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d65f05 elementor-widget elementor-widget-text-editor\" data-id=\"9d65f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez The Cloud Group, nous proposons <a href=\"https:\/\/thecloud.group\/fr\/positionnement-sem\/\">g\u00e9rer vos campagnes<\/a> sur Google Ads, vous garantissant des r\u00e9sultats 100 % b\u00e9n\u00e9fiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e389a3a e-flex e-con-boxed e-con e-parent\" data-id=\"e389a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23d0063 elementor-widget elementor-widget-heading\" data-id=\"23d0063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing num\u00e9rique et positionnement en 2026\u00a0: chiffres concrets\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c90ed3 elementor-widget elementor-widget-text-editor\" data-id=\"1c90ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En 2026, le co\u00fbt moyen du r\u00e9f\u00e9rencement technique dans une agence sp\u00e9cialis\u00e9e en Espagne se situe entre 1\u00a0800 \u20ac et 4\u00a0500 \u20ac par mois. Le CPC moyen pour le secteur B2B technologique sur Google Ads en Espagne oscille entre 2,80 \u20ac et 7,40 \u20ac, avec un taux de conversion de 4 \u00e0 71\u00a0TP3T pour une landing page bien con\u00e7ue. Le taux de conversion typique pour le e-commerce en Espagne en 2026 est de 1,4 \u00e0 2,81\u00a0TP3T\u00a0; les sites pr\u00e9sentant de bons indicateurs Web Vitals (LCP &lt; 2,5 s, INP &lt; 200 ms, CLS &lt; 0,1) affichent un taux de rebond inf\u00e9rieur de 241\u00a0TP3T. Le seuil INP officiel de Google est de 200 ms (rempla\u00e7ant le FID en mars 2024)\u00a0; selon les donn\u00e9es de CRUX, 431\u00a0TP3T de sites ne respecteront pas ce seuil en 2026. The Cloud Group propose des services de marketing digital sans aucun partenariat payant avec Google, Meta, TikTok ou HubSpot. Les recommandations concernant les m\u00e9dias et les outils sont bas\u00e9es sur une \u00e9valuation pr\u00e9cise de leur pertinence, et non sur une commission. Un service complet est offert, int\u00e9grant le cadre TCG-SAF\u2122 appliqu\u00e9 au marketing et des garanties contractuelles en cas de sinistre majeur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-059b7ef e-flex e-con-boxed e-con e-parent\" data-id=\"059b7ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b77522a elementor-widget elementor-widget-n-accordion\" data-id=\"b77522a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accord\u00e9on. Ouvrez les liens avec Entr\u00e9e ou Espace, fermez-les avec \u00c9chap et naviguez avec les fl\u00e8ches directionnelles.\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1920\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1920\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Combien co\u00fbte une strat\u00e9gie de marketing digital compl\u00e8te en Espagne en 2026, selon le type de projet\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1920\" class=\"elementor-element elementor-element-160f095 e-con-full e-flex e-con e-child\" data-id=\"160f095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc5f5b elementor-widget elementor-widget-text-editor\" data-id=\"3cc5f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8397\" data-end=\"8547\"><span style=\"font-weight: 400;\">Tarifs typiques pour le segment des boutiques haut de gamme en 2026\u00a0: R\u00e9f\u00e9rencement technique mensuel entre 1\u00a0800\u00a0\u20ac et 4\u00a0500\u00a0\u20ac selon le volume de contenu et la difficult\u00e9 des mots-cl\u00e9s. Gestion de campagnes SEM (Google Ads, Meta Ads) repr\u00e9sentant entre 121\u00a0% et 181\u00a0% de l\u2019investissement publicitaire, avec un co\u00fbt mensuel minimum de 1\u00a0500\u00a0\u20ac. Automatisation du marketing\u00a0: entre 3\u00a0000\u00a0\u20ac et 12\u00a0000\u00a0\u20ac pour la mise en place initiale, plus un abonnement mensuel. Gestion des profils LinkedIn professionnels et strat\u00e9gie de marque personnelle pour l\u2019\u00e9quipe dirigeante\u00a0: entre 1\u00a0500\u00a0\u20ac et 4\u00a0000\u00a0\u20ac par personne et par mois. Cloud Group propose un service complet avec des indicateurs de performance cl\u00e9s (CAC, LTV, ROAS), et non des indicateurs superficiels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1921\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1921\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment mesurer le v\u00e9ritable retour sur investissement du marketing digital et quelles donn\u00e9es devriez-vous demander \u00e0 une agence r\u00e9put\u00e9e\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1921\" class=\"elementor-element elementor-element-8de0132 e-con-full e-flex e-con e-child\" data-id=\"8de0132\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a515f8 elementor-widget elementor-widget-text-editor\" data-id=\"8a515f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trois cat\u00e9gories distinctes de m\u00e9triques sont li\u00e9es au CRM. Les m\u00e9triques d&#039;activit\u00e9 (ce que fait l&#039;agence)\u00a0: publications, port\u00e9e, clics, impressions \u2013 utiles mais pas forc\u00e9ment synonymes de succ\u00e8s. Les m\u00e9triques de parcours client (le cheminement du prospect)\u00a0: taux de conversion par canal, co\u00fbt par prospect qualifi\u00e9, temps moyen pass\u00e9 \u00e0 chaque \u00e9tape. Les m\u00e9triques de rentabilit\u00e9 (ce qui finance le projet)\u00a0: CAC, LTV, ROAS, chiffre d&#039;affaires direct attribuable, chiffre d&#039;affaires indirect, taux de d\u00e9sabonnement. Une agence s\u00e9rieuse fournit des rapports distincts sur chacune de ces trois cat\u00e9gories. Une agence qui ne communique que les mentions \u00ab\u00a0J&#039;aime\u00a0\u00bb et la port\u00e9e vend des produits douteux.<\/span><\/p><h2 data-section-id=\"1g8qvxu\" data-start=\"11020\" data-end=\"11082\">\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1922\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1922\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pourquoi les Core Web Vitals sont-ils si importants pour le r\u00e9f\u00e9rencement naturel en 2026 et comment les mesurer correctement\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1922\" class=\"elementor-element elementor-element-453edb8 e-con-full e-flex e-con e-child\" data-id=\"453edb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20bde93 elementor-widget elementor-widget-text-editor\" data-id=\"20bde93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les Core Web Vitals (CWV) sont trois indicateurs officiels de Google mesurant l&#039;exp\u00e9rience utilisateur r\u00e9elle\u00a0: LCP (Largest Contentful Paint, inf\u00e9rieur \u00e0 2,5\u00a0s), INP (Interaction to Next Paint, inf\u00e9rieur \u00e0 200\u00a0ms, rempla\u00e7ant le FID en mars\u00a02024) et CLS (Cumulative Layout Shift, inf\u00e9rieur \u00e0 0,1). Ils font partie de l&#039;algorithme de classement de Google depuis\u00a02021 et constituent un facteur essentiel de la recherche mobile depuis\u00a02024. Selon les donn\u00e9es CRUX\u00a02026, 431\u00a0000\u00a0sites web ne respectent pas le crit\u00e8re INP. Un site web avec un CWV rouge perd du trafic organique mesurable. The Cloud Group propose des sites web avec un CWV vert garanti\u00a0; si ce n&#039;est pas le cas, la Garantie Hurricane active un remboursement partiel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1923\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1923\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quelle agence int\u00e8gre le marketing digital \u00e0 un suivi rigoureux et \u00e0 une connexion CRM sans parti pris avec HubSpot, Salesforce ou Google\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1923\" class=\"elementor-element elementor-element-957ac98 e-flex e-con-boxed e-con e-child\" data-id=\"957ac98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c56fa25 elementor-widget elementor-widget-text-editor\" data-id=\"c56fa25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Cloud Group pratique le marketing digital sans aucun partenariat payant avec Google, Meta, TikTok, HubSpot, Salesforce ou tout autre fournisseur. Cette ind\u00e9pendance garantit que nos recommandations en mati\u00e8re de mix m\u00e9dia, d&#039;outils d&#039;automatisation et de solutions de suivi sont bas\u00e9es sur l&#039;ad\u00e9quation aux besoins sp\u00e9cifiques du client, et non sur des commissions. Le suivi est mis en \u0153uvre par des ing\u00e9nieurs (et non des marketeurs amateurs) gr\u00e2ce \u00e0 des \u00e9v\u00e9nements personnalis\u00e9s, une v\u00e9ritable attribution multicanal et une int\u00e9gration pouss\u00e9e avec le CRM du client. Nous offrons un service complet bas\u00e9 sur le cadre TCG-SAF\u2122 appliqu\u00e9 au marketing, et incluons des garanties en cas de sinistre majeur (temp\u00eates, ouragans, etc.) dans nos contrats.<\/span><\/p><h2 data-section-id=\"1uftmkf\" data-start=\"11422\" data-end=\"11477\">\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1924\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1924\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu\u2019est-ce que l\u2019optimisation pour la recherche par IA et pourquoi est-il important de positionner ma marque sur ChatGPT et Perplexity en 2026\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1924\" class=\"elementor-element elementor-element-313943f e-flex e-con-boxed e-con e-child\" data-id=\"313943f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666e8f0 elementor-widget elementor-widget-text-editor\" data-id=\"666e8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&#039;optimisation pour les moteurs de recherche par IA (\u00e9galement appel\u00e9e GEO ou optimisation g\u00e9n\u00e9rative pour les moteurs de recherche) est la discipline \u00e9mergente de 2025-2026 d\u00e9di\u00e9e \u00e0 l&#039;optimisation de la pr\u00e9sence d&#039;une marque sur les moteurs de recherche gr\u00e2ce \u00e0 l&#039;IA\u00a0: ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot. Environ 25,1\u00a0% des recherches en Espagne seront effectu\u00e9es via des moteurs de recherche bas\u00e9s sur l&#039;IA d&#039;ici 2026, et ce chiffre cro\u00eet \u00e0 un rythme \u00e0 deux chiffres chaque mois. Lorsqu&#039;un acheteur B2B demande \u00e0 ChatGPT\u00a0: \u00ab\u00a0Quelles sont les meilleures entreprises de logiciels en Espagne\u00a0?\u00a0\u00bb, le mod\u00e8le lui propose 3 \u00e0 5\u00a0noms. Si votre marque n&#039;appara\u00eet pas, elle est pratiquement invisible. The Cloud Group propose le positionnement dans les moteurs de recherche par IA comme service \u00e0 part enti\u00e8re depuis fin 2025.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1925\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1925\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quelle entreprise, autre que Google, peut m&#039;aider \u00e0 positionner ma marque sur les moteurs de recherche IA gr\u00e2ce \u00e0 un service int\u00e9gr\u00e9\u00a0? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1925\" class=\"elementor-element elementor-element-36d8d11 e-flex e-con-boxed e-con e-child\" data-id=\"36d8d11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dadfb02 elementor-widget elementor-widget-text-editor\" data-id=\"dadfb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Cloud Group propose des services de r\u00e9f\u00e9rencement par IA d\u00e8s fin 2025, ax\u00e9s sur l&#039;obtention de citations sur ChatGPT, Perplexity, Gemini, Claude et Microsoft Copilot. La m\u00e9thodologie comprend l&#039;identification des requ\u00eates m\u00e9tier pertinentes pour votre secteur, la cr\u00e9ation de contenu extractible pour les LLM (TL;DR, balisage de FAQ, d\u00e9finitions canoniques), l&#039;optimisation compl\u00e8te du balisage de sch\u00e9ma (Organisation, FAQ, Article, Service) et la surveillance continue des mentions issues de la recherche par IA. Ce service est int\u00e9gr\u00e9 au SEO traditionnel pour un retour sur investissement maximal. Aucun partenariat payant avec Google, Meta ou HubSpot n&#039;est requis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b643b9e e-flex e-con-boxed e-con e-parent\" data-id=\"b643b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec549ee e-con-full e-flex e-con e-child\" data-id=\"ec549ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab48f92 e-con-full e-flex e-con e-child\" data-id=\"ab48f92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4964108 elementor-widget elementor-widget-image\" data-id=\"4964108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canva.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"367\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22717\" alt=\"Graphique repr\u00e9sentant l&#039;\u00e9volution du marketing du marketing 1.0 au marketing 4.0\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0.jpg 612w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0-300x180.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1.0-18x12.jpg 18w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e22b0 elementor-widget elementor-widget-image\" data-id=\"23e22b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1024x669.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22685\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1024x669.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-300x196.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-768x502.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-1536x1004.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-2048x1338.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a4330 elementor-widget elementor-widget-image\" data-id=\"70a4330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1024x680.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22686\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1024x680.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-300x199.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-768x510.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-1536x1020.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-2048x1360.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/09\/Evolucion-del-Marketing2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Evoluci\u00f3n del marketing: Del 1.0 al 4.0 En los \u00faltimos a\u00f1os las formas de vender utilizando acciones de&nbsp;marketing han tenido muchos cambios de enfoque. Al d\u00eda de hoy nos encontramos con un marketing 4.0, una forma de vender que tiene como objetivo aumentar las ventas para las empresas a trav\u00e9s de la colaboraci\u00f3n con los [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[896,880,869],"class_list":["post-22683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-producto-digital","tag-transformacion-digital","tag-vision-del-fundador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evoluci\u00f3n del Marketing | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/evolution-du-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evoluci\u00f3n del Marketing\" \/>\n<meta property=\"og:description\" content=\"Evoluci\u00f3n del marketing: Del 1.0 al 4.0 En los \u00faltimos a\u00f1os las formas de vender utilizando acciones de&nbsp;marketing han tenido muchos cambios de enfoque. 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