{"id":22417,"date":"2022-08-16T01:00:00","date_gmt":"2022-08-16T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=22417"},"modified":"2022-08-07T00:36:39","modified_gmt":"2022-08-07T00:36:39","slug":"5-pasos-para-construir-un-plan-de-social-media","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/5-etapes-pour-elaborer-un-plan-de-medias-sociaux\/","title":{"rendered":"5 \u00e9tapes pour \u00e9laborer un plan de m\u00e9dias sociaux"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22417\" class=\"elementor elementor-22417\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 \u00e9tapes pour \u00e9laborer un plan de m\u00e9dias sociaux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planifier un plan <a href=\"https:\/\/bienpensado.com\/que-es-social-media-y-su-diferencia-con-las-redes-sociales\/\">R\u00e9seaux sociaux<\/a> Il s&#039;agit d&#039;une des phases les plus importantes \u00e0 prendre en compte pour am\u00e9liorer notre pr\u00e9sence sur les r\u00e9seaux sociaux. Cette phase d\u00e9terminera le fonctionnement de notre strat\u00e9gie et nous aidera \u00e0 atteindre nos objectifs.<\/p><p>Une strat\u00e9gie de m\u00e9dias sociaux bien planifi\u00e9e nous aidera \u00e0 trouver les id\u00e9es les plus cr\u00e9atives, \u00e0 rendre notre pr\u00e9sence sur les m\u00e9dias sociaux plus attrayante et int\u00e9ressante pour les utilisateurs, et \u00e0 accro\u00eetre notre audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3da05c elementor-widget elementor-widget-heading\" data-id=\"d3da05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voici un r\u00e9sum\u00e9 des 5 \u00e9tapes les plus importantes \u00e0 retenir\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b573f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b573f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04f650b\" data-id=\"04f650b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8ead4 elementor-widget elementor-widget-image\" data-id=\"5e8ead4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-1024x768.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22448\" alt=\"r\u00e9seaux sociaux\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-1024x768.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-768x576.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-1536x1152.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-2048x1536.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1749b09\" data-id=\"1749b09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be24c7a elementor-widget elementor-widget-heading\" data-id=\"be24c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Auditez vos comptes de m\u00e9dias sociaux actuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158168d elementor-widget elementor-widget-text-editor\" data-id=\"158168d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Avant d&#039;\u00e9laborer une strat\u00e9gie pour les r\u00e9seaux sociaux, la meilleure chose \u00e0 faire est d&#039;analyser votre situation actuelle. Vous pourriez notamment envisager d&#039;analyser\u00a0:<\/span><\/span><\/span><\/span><\/p><p>\u00a0<\/p><ul><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sur quelles plateformes de m\u00e9dias sociaux \u00eates-vous actuellement actif ?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Votre contenu multim\u00e9dia est-il optimis\u00e9 ?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Les informations concernant mon entreprise sont-elles \u00e0 jour sur toutes les plateformes\u00a0?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Quels sont les r\u00e9seaux qui offrent actuellement le plus de valeur et le plus d&#039;engagement\u00a0?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Qu&#039;est-ce qui me distingue de la concurrence ?<\/span><\/span><\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2a972 elementor-widget elementor-widget-heading\" data-id=\"1b2a972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Recherchez et d\u00e9finissez votre public cible.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cb48f elementor-widget elementor-widget-text-editor\" data-id=\"a8cb48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#039;une des choses les plus importantes lorsqu&#039;il s&#039;agit de se faire conna\u00eetre sur les r\u00e9seaux sociaux est de bien conna\u00eetre son public. <a href=\"https:\/\/es.wikipedia.org\/wiki\/Audiencia_(medios_de_comunicaci%C3%B3n)\">spectateurs<\/a>, Pour savoir qui pourrait \u00eatre int\u00e9ress\u00e9 par votre contenu, vous devez effectuer des recherches pr\u00e9liminaires et passer du niveau macro au niveau micro\u00a0; c\u2019est-\u00e0-dire, d\u00e9finir votre public cible, puis affiner encore davantage votre strat\u00e9gie en cr\u00e9ant votre audience cible. <a href=\"https:\/\/blog.hubspot.es\/marketing\/que-son-buyer-personas\">Profil de l&#039;acheteur<\/a> (avatar), pour cr\u00e9er une id\u00e9e ou un profil d&#039;une personne, cela vous aidera \u00e0 savoir quel type utiliser pour communiquer vos services et votre proposition de valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4bd3514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd3514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43889d8\" data-id=\"43889d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6197b1e elementor-widget elementor-widget-heading\" data-id=\"6197b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Fixez-vous des objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a8b26 elementor-widget elementor-widget-text-editor\" data-id=\"20a8b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Nous devons toujours travailler avec un objectif en t\u00eate, avoir des directives \u00e0 suivre pour atteindre un r\u00e9sultat escompt\u00e9 et, par cons\u00e9quent, \u00e9tablir des objectifs mesurables et r\u00e9alistes.<\/span><\/span><\/span><\/span><\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cela vous permettra de savoir quelles actions vous devez entreprendre pour atteindre vos objectifs.<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa3bad elementor-widget elementor-widget-heading\" data-id=\"0fa3bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Identifier les indicateurs les plus pertinents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a858058 elementor-widget elementor-widget-text-editor\" data-id=\"a858058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est n\u00e9cessaire de disposer de certains indicateurs qui me permettent de savoir si ce que je fais me donne des r\u00e9sultats ; ces indicateurs varieront toujours en fonction de la plateforme utilis\u00e9e et de l&#039;objectif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ccb8143\" data-id=\"ccb8143\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9da04fe elementor-widget elementor-widget-image\" data-id=\"9da04fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-1024x768.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22447\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-1024x768.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-768x576.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-1536x1152.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-2048x1536.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09a19b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09a19b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67307be\" data-id=\"67307be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e34b271 elementor-widget elementor-widget-text-editor\" data-id=\"e34b271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour atteindre un objectif de marque, les indicateurs \u00e0 prendre en compte pourraient \u00eatre les suivants\u00a0:<\/p><ul><li>Go\u00fbts<\/li><li>Commentaires<\/li><li>De la part des abonn\u00e9s<\/li><li>Nombre d&#039;actions.<\/li><li>Nombre de vues<\/li><\/ul><p>Et pour un objectif de g\u00e9n\u00e9ration de prospects \u00e0 partir de campagnes payantes, il s&#039;agirait de\u00a0:<\/p><ul><li>taux de conversion<\/li><li>Temps pass\u00e9 sur le site web<\/li><li>CPC<\/li><li>Fr\u00e9quence<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7547cdd elementor-widget elementor-widget-heading\" data-id=\"7547cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Analyser et prendre des d\u00e9cisions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda9209 elementor-widget elementor-widget-text-editor\" data-id=\"fda9209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\">Il s&#039;agit sans aucun doute d&#039;une \u00e9tape cruciale, car pour r\u00e9ussir sur les r\u00e9seaux sociaux, l&#039;un des meilleurs moyens de comprendre sa communaut\u00e9 est le test A\/B (essais et erreurs). Il est essentiel de suivre les r\u00e9sultats obtenus gr\u00e2ce \u00e0 la mise en \u0153uvre du plan de m\u00e9dias sociaux, d&#039;analyser les donn\u00e9es, puis d&#039;apporter des ajustements, de prendre des d\u00e9cisions et de finaliser le projet.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Chaque \u00e9tape mentionn\u00e9e doit \u00eatre constamment \u00e9valu\u00e9e, car le comportement des utilisateurs sur les r\u00e9seaux sociaux est en perp\u00e9tuelle \u00e9volution.<\/span><\/p><p>La mise en \u0153uvre d&#039;une strat\u00e9gie de m\u00e9dias sociaux est un travail constant qui doit \u00e9voluer au besoin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71188e3\" data-id=\"71188e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49fd43b elementor-widget elementor-widget-image\" data-id=\"49fd43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-683x1024.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22446\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-683x1024.jpg 683w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-768x1152.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-1024x1536.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-1365x2048.jpg 1365w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-8x12.jpg 8w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29b16e75\" data-id=\"29b16e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5731e5 elementor-widget elementor-widget-video\" data-id=\"f5731e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/B1mx6rI1RjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d37fc2 elementor-widget elementor-widget-text-editor\" data-id=\"2d37fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Toutes ces \u00e9tapes que nous avons compil\u00e9es sont importantes pour votre entreprise et vous devriez les suivre pour cr\u00e9er une strat\u00e9gie de marketing efficace sur les r\u00e9seaux sociaux. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Il est tr\u00e8s important de comprendre quel est votre objectif principal, afin d&#039;avoir une id\u00e9e claire de la mani\u00e8re dont vous mesurerez vos efforts de marketing sur les r\u00e9seaux sociaux.<\/span><\/span><\/span><\/span><\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Chez The Cloud Group, notre catalogue de services comprend les prestations suivantes\u00a0:\u00a0 <\/span><\/span><a href=\"https:\/\/thecloud.group\/fr\/agencia-de-marketing-digital-integral\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">audits des m\u00e9dias sociaux<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0et des entreprises pour identifier vos faiblesses num\u00e9riques et les transformer en atouts, am\u00e9liorant ainsi la pr\u00e9sence de votre marque sur les m\u00e9dias num\u00e9riques<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-03855bc elementor-widget elementor-widget-heading\" data-id=\"03855bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/fr\/positionnement-professionnel-en-ligne\/\">Amenez votre entreprise \u00e0 un autre niveau ! ici<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395e5acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395e5acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9775eb8\" data-id=\"9775eb8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 pasos para construir un plan de Social Media La planificaci\u00f3n de un plan de Social Media es una de las fases m\u00e1s importantes a tener en cuenta a la hora de mejorar nuestra presencia en las redes sociales. Esta fase determinar\u00e1 c\u00f3mo funcionar\u00e1 nuestra estrategia de Social Media y nos ayudar\u00e1 a conseguir los [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[725],"class_list":["post-22417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 pasos para construir un plan de Social Media | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/5-etapes-pour-elaborer-un-plan-de-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 pasos para construir un plan de Social Media | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"5 pasos para construir un plan de Social Media La planificaci\u00f3n de un plan de Social Media es una de las fases m\u00e1s importantes a tener en cuenta a la hora de mejorar nuestra presencia en las redes sociales. 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