{"id":21968,"date":"2022-07-05T01:00:00","date_gmt":"2022-07-05T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=21968"},"modified":"2022-06-26T06:21:01","modified_gmt":"2022-06-26T06:21:01","slug":"outils-de-marketing-internet","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/herramientas-de-marketing-en-internet\/","title":{"rendered":"Outils de marketing Internet\u00a0: Google nous les propose"},"content":{"rendered":"
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Outils de marketing Internet\u00a0: une s\u00e9lection des meilleurs outils propos\u00e9s par Google.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Il est temps de prendre en main la planification de votre strat\u00e9gie globale de m\u00e9dias sociaux pour votre entreprise, et quoi de mieux pour cela que d'utiliser les innombrables ressources disponibles ? outils marketing<\/a> offert par notre grand alli\u00e9 Google.<\/p>\n

Vous \u00eates un excellent professionnel, mais saviez-vous que vous avez des superpouvoirs ? Google<\/a> peut vous aider \u00e0 les d\u00e9bloquer.<\/p>\n

Les outils Google sont largement connus. Vous les connaissez tous et les utilisez quotidiennement, et ce n'est pas \u00e9tonnant\u00a0: Google propose une application ou un outil pour presque tout. Leur utilisation est pr\u00e9cieuse pour les professionnels du marketing qui cherchent \u00e0 augmenter leurs ventes, \u00e0 d\u00e9velopper leur client\u00e8le et \u00e0 am\u00e9liorer leur r\u00e9f\u00e9rencement. Aujourd'hui, nous avons compil\u00e9 une liste des outils marketing Google que vous devriez utiliser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nous allons maintenant vous pr\u00e9senter une s\u00e9lection des meilleurs outils marketing propos\u00e9s par Google\u00a0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Google AdWords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si vous souhaitez optimiser davantage vos efforts de r\u00e9f\u00e9rencement et obtenir un meilleur classement dans les r\u00e9sultats de recherche, nous vous recommandons d'utiliser cet outil\/cette application.<\/p>

Si vous travaillez dans le marketing, vous l'avez probablement d\u00e9j\u00e0 utilis\u00e9, mais au cas o\u00f9, voici une br\u00e8ve explication de son fonctionnement\u00a0: cet outil vous permet de cr\u00e9er des publicit\u00e9s en ligne payantes \u00e0 l'aide de mots-cl\u00e9s li\u00e9s \u00e0 votre entreprise ou \u00e0 votre activit\u00e9. Ces publicit\u00e9s appara\u00eetront toujours avant les r\u00e9sultats de recherche. r\u00e9sultats biologiques<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Planificateur de mots cl\u00e9s Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cet outil vous aide \u00e0 identifier les mots-cl\u00e9s li\u00e9s \u00e0 votre activit\u00e9, ce qui optimisera \u00e0 la fois votre strat\u00e9gie de r\u00e9f\u00e9rencement naturel et votre publicit\u00e9 en ligne sur Google Ads.<\/p>

Cette recherche de mots cl\u00e9s vous aidera \u00e9galement \u00e0 obtenir les mots cl\u00e9s n\u00e9cessaires pour votre blog, votre site web et vos textes web, \u00e0 am\u00e9liorer le r\u00e9f\u00e9rencement sur page afin que votre contenu soit optimis\u00e9 \u00e0 100 % et \u00e0 augmenter votre classement organique sur Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Google My Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous disposons du profil d'entreprise recommand\u00e9 par Google\u00a0; il est toujours judicieux de maintenir ce profil. Google My Business<\/a> car nous pouvons obtenir une publicit\u00e9 gratuite et appara\u00eetre dans les r\u00e9sultats de Google Maps, qui se trouvent avant m\u00eame la recherche organique.<\/p>

Alors si vous avez n\u00e9glig\u00e9 cet outil, vous feriez mieux de commencer \u00e0 l'optimiser d\u00e8s maintenant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4. Google Search Console<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette plateforme enti\u00e8rement gratuite, qui vous aide \u00e0 surveiller et \u00e0 analyser votre site web afin d'am\u00e9liorer son classement dans les r\u00e9sultats de recherche Google, vous permet \u00e9galement de d\u00e9tecter d'\u00e9ventuels probl\u00e8mes ou erreurs susceptibles d'affecter votre site.<\/p>

Il offre une analyse tr\u00e8s compl\u00e8te des performances de votre site web dans les r\u00e9sultats de recherche, fournissant des donn\u00e9es telles que : les recherches dans lesquelles il appara\u00eet, les positions auxquelles il se trouve, ainsi que le comportement et le profil de chaque utilisateur qui visite le site web (pays d'origine, taux de clics sur vos pages, entre autres).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Google Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C'est un excellent outil qui peut vous aider \u00e0 prendre de meilleures d\u00e9cisions concernant les mots-cl\u00e9s s\u00e9lectionn\u00e9s pour votre r\u00e9f\u00e9rencement naturel ou payant., Google Trends<\/a> Il vous permet d'\u00e9valuer et d'analyser la popularit\u00e9 et l'\u00e9volution de certains termes ou sujets au fil du temps.<\/p>

Il vous aide \u00e9galement \u00e0 identifier les sujets, les actualit\u00e9s pertinentes et les nouveaux contenus pour votre site web ou votre blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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6. Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cet outil vous offre des informations pr\u00e9cieuses sur votre audience num\u00e9rique et r\u00e9pond \u00e0 des questions telles que\u00a0: combien de visiteurs ai-je re\u00e7us un jour donn\u00e9 ou au cours du mois\u00a0? Combien de visites a re\u00e7u une page sp\u00e9cifique de mon site web\u00a0? D'o\u00f9 viennent les utilisateurs qui remplissent le formulaire de contact de mon site\u00a0? Viennent-ils des r\u00e9seaux sociaux, de recherches par mots-cl\u00e9s sur Google ou de liens provenant d'autres sites web\u00a0? Vous trouverez les r\u00e9ponses \u00e0 toutes ces questions dans Google Analytics, ce qui vous permettra de prendre de meilleures d\u00e9cisions pour am\u00e9liorer votre site web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Au Le groupe Cloud<\/a>, Nous proposons le g\u00e9rer vos campagnes<\/a> sur Google Ads, garantissant des r\u00e9sultats 100 % b\u00e9n\u00e9fiques pour vous<\/p>

Le co\u00fbt de votre annonce d\u00e9pendra toujours des mots cl\u00e9s choisis, car vos concurrents peuvent \u00e9galement ench\u00e9rir sur les m\u00eames, ce qui rend certaines annonces plus ch\u00e8res que d'autres. N'oubliez pas que Google Ads vous facture chaque clic sur votre annonce (et cela ne garantit pas une conversion).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Design 100% ajust\u00e9 \u00e0 vos besoins ici<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Herramientas de marketing en Internet: Una selecci\u00f3n de las mejores herramientas que Google nos ofrece. Es hora de hacerse cargo de la planificaci\u00f3n de tu estrategia de social media integral de tu negocio y para ello que mejor idea que utilizar las innumerables herramientas de marketing que nos ofrece nuestro gran aliado Google. Eres un […]<\/p>\n","protected":false},"author":20,"featured_media":21979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[778],"class_list":["post-21968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-herramientas-de-marketing"],"yoast_head":"\nHerramientas de marketing en Internet: Google nos ofrece | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/outils-de-marketing-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas de marketing en Internet: Google nos ofrece\" \/>\n<meta property=\"og:description\" content=\"Herramientas de marketing en Internet: Una selecci\u00f3n de las mejores herramientas que Google nos ofrece. Es hora de hacerse cargo de la planificaci\u00f3n de tu estrategia de social media integral de tu negocio y para ello que mejor idea que utilizar las innumerables herramientas de marketing que nos ofrece nuestro gran aliado Google. Eres un […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/outils-de-marketing-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/06\/Herramientas-de-Marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Herramientas de marketing en Internet: Google nos ofrece\",\"datePublished\":\"2022-07-05T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"keywords\":[\"Herramientas de Marketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\",\"name\":\"Herramientas de marketing en Internet: Google nos ofrece | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"datePublished\":\"2022-07-05T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"width\":2560,\"height\":1838,\"caption\":\"Herramientas de Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Herramientas de marketing en Internet: Google nos ofrece\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - 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