{"id":20867,"date":"2022-05-02T01:00:00","date_gmt":"2022-05-02T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=20867"},"modified":"2022-06-27T15:01:17","modified_gmt":"2022-06-27T15:01:17","slug":"diccionario-de-palabras-de-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/diccionario-de-palabras-de-marketing\/","title":{"rendered":"Dictionnaire de mots marketing"},"content":{"rendered":"
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Dictionnaire de mots marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L'un des grands d\u00e9fis que ceux qui souhaitent entrer dans le commercialisation<\/a> num\u00e9rique est le vocabulaire. Bien que cela semble trivial et simple, ce monde est si vaste qu'il peut \u00eatre d\u00e9routant pour beaucoup pr\u00e9cis\u00e9ment \u00e0 cause de l'ignorance de ses fondements. En fait, beaucoup peuvent abandonner pour le simple fait de ne pas se situer dans le contexte.<\/span><\/p>

Par cons\u00e9quent, nous saisissons cette occasion pour pr\u00e9senter certains des termes les plus courants que les sp\u00e9cialistes et les clients doivent g\u00e9rer. Beaucoup d'entre eux sont des anglicismes de l'anglais, donc les apprendre serait un plus pour ceux qui \u00e9tudient \u00e9galement cette langue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Compte rendu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le briefing est probablement la premi\u00e8re \u00e9tape dans la cr\u00e9ation d'une strat\u00e9gie de marketing num\u00e9rique. Cela pourrait \u00eatre d\u00e9fini comme la s\u00e9rie de r\u00e9unions ou de conversations entre un client et des sp\u00e9cialistes du domaine pour d\u00e9finir les objectifs. Au cours du processus, de nombreuses marques peuvent d\u00e9couvrir qu'elles veulent ou veulent faire certaines choses qui n'avaient pas \u00e9t\u00e9 initialement envisag\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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l'image de marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quand on parle d'une marque, on pense g\u00e9n\u00e9ralement \u00e0 une <\/span>Logo<\/span><\/a> et un slogan transcendantal. Et m\u00eame s'il en fait certainement partie, le branding propose d'aller plus loin. Le branding est l'ensemble des strat\u00e9gies qui permettent de faire conna\u00eetre les valeurs d'une organisation afin d'\u00e9tablir une relation plus \u00e9troite avec ses clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Plaidoyer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aussi connu sous le nom de marketing de recommandation, il s'agit d'un ensemble de techniques appliqu\u00e9es pour cr\u00e9er une communaut\u00e9 d'ambassadeurs de marque qui soutiendront, \u00e0 certains moments, votre image. Ils le font \u00e0 travers des commentaires, des critiques positives et des recommandations via des photos, d'autres sites de commerce \u00e9lectronique et des march\u00e9s num\u00e9riques. Mais contrairement aux influenceurs, ils ne doivent pas n\u00e9cessairement avoir un \u00e9norme public.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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carte routi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La planification (ou son absence) peut litt\u00e9ralement nous co\u00fbter beaucoup d'argent. Pour cette raison, une r\u00e8gle g\u00e9n\u00e9rale est de cr\u00e9er une feuille de route qui \u00e9tablit la strat\u00e9gie qu'une \u00e9quipe de travail doit suivre pour atteindre les objectifs fix\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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acheteur personne<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C'est l'arch\u00e9type du client id\u00e9al, une personne dont les caract\u00e9ristiques (ou les besoins) correspondent exactement au produit ou au service propos\u00e9 par une marque. Et malgr\u00e9 l'adjectif id\u00e9al, sa construction repose sur une analyse de donn\u00e9es sociod\u00e9mographiques et d'aspects tr\u00e8s personnels ; par exemple, leurs pr\u00e9occupations, leurs int\u00e9r\u00eats, leurs exp\u00e9riences, leurs propres d\u00e9fis, entre autres. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La cible, souvent d\u00e9finie comme un public cible, une niche de march\u00e9 ou des clients potentiels, n'est rien de plus que ce groupe de consommateurs ayant des caract\u00e9ristiques, des d\u00e9sirs ou des besoins similaires et qui correspondent au produit ou au service offert. Il diff\u00e8re de la personne acheteuse car il est plus g\u00e9n\u00e9rique, puisque le pr\u00e9c\u00e9dent peut m\u00eame avoir un pr\u00e9nom et un nom.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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entonnoir\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Encore une fois, nous nous heurtons \u00e0 des id\u00e9alit\u00e9s. L'entonnoir de vente, \u00e9galement connu sous le nom d'entonnoir de vente, est une sorte de th\u00e9orie qui d\u00e9crit comment les phases de vente doivent se d\u00e9rouler. Plus simplement, il s'agit d'une repr\u00e9sentation de chacune des \u00e9tapes que doit franchir un client potentiel depuis le premier contact avec l'entreprise jusqu'\u00e0 la r\u00e9alisation d'une vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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recherche de mots cl\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'une des \u00e9tapes les plus essentielles du marketing num\u00e9rique, en particulier celle qui comprend les blogs, l'utilisation des r\u00e9seaux sociaux et des sites Web officiels, est la recherche de mots cl\u00e9s. Ce terme fait r\u00e9f\u00e9rence \u00e0 la recherche de mots cl\u00e9s la plus rentable avec le plus grand potentiel d'augmentation de la Circulation<\/a> et donc des ventes. Il consiste essentiellement \u00e0 rechercher les mots les plus recherch\u00e9s concernant un sujet dans les moteurs de recherche pour appara\u00eetre parmi les r\u00e9sultats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Exp\u00e9rience utilisateur (UX)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'une des cl\u00e9s du succ\u00e8s sur le march\u00e9 num\u00e9rique est de cr\u00e9er une plateforme Web sophistiqu\u00e9e, intuitive et \u00e0 chargement rapide pour offrir la meilleure exp\u00e9rience \u00e0 vos visiteurs. Et, en effet, le terme User Experience y fait r\u00e9f\u00e9rence. L'id\u00e9e est que les utilisateurs trouvent facilement ce qu'ils recherchent sur le web, que les liens fonctionnent et, bien s\u00fbr, qu'ils se chargent rapidement. Et il est \u00e0 noter que cela favorise \u00e9galement son positionnement dans les moteurs de recherche.<\/span><\/p>

Nous esp\u00e9rons que ces termes ont \u00e9t\u00e9 utiles pour comprendre les aspects les plus fondamentaux du marketing num\u00e9rique. Mais, si m\u00eame en les comprenant, vous d\u00e9cidez que vous avez besoin d'un soutien externe pour d\u00e9ployer votre strat\u00e9gie, vous \u00eates au bon endroit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Cloud Group dispose d'une \u00e9quipe bien form\u00e9e et exp\u00e9riment\u00e9e \u00e0 qui vous pourrez expliquer les objectifs de votre marque pour identifier votre cible et \u00e9tablir une feuille de route, par exemple. <\/span>Cliquez ici<\/span><\/a> et racontez-nous votre histoire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Diccionario de palabras de marketing Uno de los grandes desaf\u00edos que tienen que superar quienes desean adentrarse en el marketing digital es el vocabulario. Aunque suene trivial y sencillo, este mundo es tan vasto que puede resultar confuso para muchos precisamente por desconocimiento de sus bases. De hecho, muchos pueden desistir por el simple hecho […]<\/p>\n","protected":false},"author":20,"featured_media":20873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[723],"class_list":["post-20867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-marketing"],"yoast_head":"\nDiccionario de palabras de marketing | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/diccionario-de-palabras-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diccionario de palabras de marketing | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Diccionario de palabras de marketing Uno de los grandes desaf\u00edos que tienen que superar quienes desean adentrarse en el marketing digital es el vocabulario. Aunque suene trivial y sencillo, este mundo es tan vasto que puede resultar confuso para muchos precisamente por desconocimiento de sus bases. 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