{"id":20770,"date":"2022-04-29T01:00:00","date_gmt":"2022-04-29T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=20770"},"modified":"2022-05-17T00:05:23","modified_gmt":"2022-05-17T00:05:23","slug":"campanas-de-pago-tendencias-barcelona","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/tendances-de-paiement-a-barcelone\/","title":{"rendered":"Campagnes de paiement\u00a0: tendances actuelles"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20770\" class=\"elementor elementor-20770\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campagnes de paiement\u00a0: tendances actuelles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l&#039;heure actuelle, tant sur les r\u00e9seaux sociaux que sur les sites Web, nous avons la possibilit\u00e9 d&#039;utiliser <a href=\"https:\/\/numdea.com\/campana-de-pago.html#:~:text=Las%20campa%C3%B1as%20de%20pago%20o,descarga%2C%20un%20lead...\">campagnes payantes<\/a> si nous pensons que notre positionnement en ligne dans les moteurs de recherche est insuffisant pour montrer notre produit ou service \u00e0 la communaut\u00e9 virtuelle. Choisir la plateforme qui nous permettra d&#039;utiliser cet outil pour r\u00e9aliser des conversions n\u00e9cessite toujours un examen approfondi, surtout si nous ne savons pas tr\u00e8s bien o\u00f9 se concentre la partie la plus importante de notre public. Bien qu&#039;il existe plusieurs options pour configurer des annonces en ligne, nous allons nous concentrer sur l&#039;une des plus importantes aujourd&#039;hui\u00a0: <\/span><a href=\"https:\/\/ads.google.com\/intl\/es-419_ve\/home\/\"><span style=\"font-weight: 400;\">Google AdWords<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fe7dc elementor-widget elementor-widget-heading\" data-id=\"32fe7dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne Google Adwords dans les campagnes payantes\u00a0?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec288ca elementor-widget elementor-widget-text-editor\" data-id=\"4ec288ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comme nous le savons, cette plateforme publicitaire autog\u00e9r\u00e9e vous donne la possibilit\u00e9 de payer pour les fois o\u00f9 vos annonces ont \u00e9t\u00e9 diffus\u00e9es dans d&#039;autres espaces en ligne ou pour les visites que vous avez re\u00e7ues sur votre site Web. Il peut \u00e9galement \u00eatre configur\u00e9 en fonction des appels t\u00e9l\u00e9phoniques obtenus, ce qui est tr\u00e8s utile lors de l&#039;\u00e9tablissement ou du positionnement d&#039;un service.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff401c7 elementor-widget elementor-widget-text-editor\" data-id=\"ff401c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si vous recherchez un outil facile \u00e0 utiliser ou avec une interface intuitive qui vous permet de g\u00e9rer personnellement des campagnes comme celles-ci pour un <a href=\"http:\/\/www.ipyme.org\/es-ES\/DatosPublicaciones\/Paginas\/DefinicionPYME.aspx\">PME<\/a>, marque ou signature personnelle, Adwords est une bonne option pour d\u00e9buter et celle de millions d&#039;annonceurs au niveau num\u00e9rique aujourd&#039;hui.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20784\" alt=\"campagnes payantes\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fed613 elementor-widget elementor-widget-spacer\" data-id=\"5fed613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-1024x520.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20783\" alt=\"campagnes payantes\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-1024x520.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-300x152.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-768x390.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-1536x780.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-2048x1040.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-Tendencias-actuales-18x9.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e41d7 elementor-widget elementor-widget-heading\" data-id=\"75e41d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels \u00e9l\u00e9ments faut-il prendre en compte dans les campagnes de paiement digital ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e19339 elementor-widget elementor-widget-text-editor\" data-id=\"8e19339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le taux de clics attendu\u00a0: <\/b><span style=\"font-weight: 400;\">Ceci est bas\u00e9 sur la moyenne des clics que vous recevez quotidiennement, hebdomadairement ou mensuellement sur votre site Web ou vos r\u00e9seaux sociaux.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pertinence de l&#039;annonce\u00a0: <\/b><span style=\"font-weight: 400;\">Si la pi\u00e8ce poss\u00e8de toutes les caract\u00e9ristiques importantes qu&#039;une publicit\u00e9 devrait avoir pour \u00eatre publi\u00e9e num\u00e9riquement et quel que soit son format, son apparition sur d&#039;autres sites Web et moteurs de recherche sera plus importante.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pertinence cible\u00a0: <\/b><span style=\"font-weight: 400;\">Plus l&#039;annonce a de liens avec la page Web ou le site de destination, plus il sera facile de la positionner pour notre public cible et de l&#039;atteindre.<\/span><\/li><\/ul><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bf5315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf5315\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb93f7a\" data-id=\"eb93f7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9f5679 elementor-widget elementor-widget-heading\" data-id=\"d9f5679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles campagnes payantes sont actuellement \u00e0 la mode\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77b030 elementor-widget elementor-widget-text-editor\" data-id=\"d77b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 l&#039;interface offerte par la plateforme Google Adwords, il existe de nombreuses fa\u00e7ons de la configurer en fonction de notre budget et de nos int\u00e9r\u00eats pour r\u00e9ussir une conversion, en tenant toujours compte de la segmentation de l&#039;audience pour cette derni\u00e8re fin.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Certaines des campagnes les plus utilis\u00e9es aujourd&#039;hui sont\u00a0:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rechercher avec des annonces textuelles\u00a0: <\/b><span style=\"font-weight: 400;\">Destin\u00e9s aux moteurs de recherche et comprennent g\u00e9n\u00e9ralement un titre, une description sp\u00e9cifique et un lien ou extension compl\u00e9mentaire.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Contrairement aux campagnes de texte dynamique, dans celles-ci, nous devons d\u00e9finir quels seront les mots-cl\u00e9s, cependant, le premier nous donne une plus grande libert\u00e9 pour configurer et modifier le contenu en fonction de nos int\u00e9r\u00eats commerciaux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fba79d1\" data-id=\"fba79d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f40ecba elementor-widget elementor-widget-image\" data-id=\"f40ecba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-1024x681.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20785\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-1024x681.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-768x511.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-1536x1022.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-2048x1363.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pago-tendenciasactuales-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a30851 elementor-widget elementor-widget-text-editor\" data-id=\"71a30851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>De la vid\u00e9o\u00a0: <\/b><span style=\"font-weight: 400;\">Ce sont les publicit\u00e9s que l&#039;on voit sur les r\u00e9seaux sociaux comme YouTube avant de diffuser l&#039;une de nos vid\u00e9os pr\u00e9f\u00e9r\u00e9es.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Bien que cette option soit g\u00e9r\u00e9e sur les sites Web ou dans les pages de destination, nous devons choisir tr\u00e8s soigneusement l&#039;endroit o\u00f9 nous voulons la positionner afin de ne pas cr\u00e9er de conflit avec d&#039;autres types de contenu interactif, car cela peut g\u00eaner l&#039;exp\u00e9rience utilisateur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd72f30 elementor-widget elementor-widget-text-editor\" data-id=\"dd72f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remarketing sur le R\u00e9seau\u00a0Display\u00a0:<\/b><span style=\"font-weight: 400;\"> Pr\u00e9senter des publicit\u00e9s aux personnes qui ont visit\u00e9 nos espaces en ligne, mais qui ne sont pas encore des clients \u00e0 part enti\u00e8re, est un bon moyen de les inciter \u00e0 continuer \u00e0 s&#039;int\u00e9resser \u00e0 ce que nous proposons.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">De cette fa\u00e7on, s&#039;ils se trouvent sur un autre site Web en dehors du n\u00f4tre, l&#039;utilisateur aura plus de chances de revenir et de devenir un nouveau prospect.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afficher sur des sites Web ou un public cible\u00a0: <\/b><span style=\"font-weight: 400;\">Celles o\u00f9 nous concentrons nos publicit\u00e9s sur une page pr\u00e9cise ou un public pr\u00e9cis en fonction de leur segmentation.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bd42c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd42c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c25f4\" data-id=\"50c25f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ec51b elementor-widget elementor-widget-text-editor\" data-id=\"45ec51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En bref : si vous envisagez de d\u00e9velopper ou de lancer une campagne payante, vous devez d&#039;abord identifier celle qui correspond \u00e0 ce dont vous avez besoin au-del\u00e0 du budget, et qui poss\u00e8de \u00e9galement les \u00e9l\u00e9ments n\u00e9cessaires pour r\u00e9ussir un positionnement en ligne r\u00e9ussi ou du moins, visant la conversion.<\/span><\/p><p><span style=\"font-weight: 400;\">Nous vous invitons \u00e0 lire d&#039;autres articles de notre <\/span><a href=\"https:\/\/thecloud.group\/fr\/blog\/\"><span style=\"font-weight: 400;\">Blog<\/span><\/a><span style=\"font-weight: 400;\"> Et si vous souhaitez plus d&#039;informations, contactez-nous et recevez des informations que seul The Cloud Group peut vous offrir dans ce domaine pour am\u00e9liorer la visibilit\u00e9 de votre entreprise ou de votre entreprise.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-827e335\" data-id=\"827e335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa0b82 elementor-widget elementor-widget-video\" data-id=\"3fa0b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=68gZKT3yDNE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44a0ed elementor-widget elementor-widget-text-editor\" data-id=\"e44a0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/thecloud.group\/fr\/contact\/\"><b>Il est temps de transformer votre entreprise ! inscrivez-vous ici<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1as de pago: Tendencias actuales En el presente, tanto en redes sociales como en sitios web, tenemos la posibilidad de utilizar campa\u00f1as de pago si creemos que nuestro posicionamiento en l\u00ednea dentro de motores de b\u00fasqueda es insuficiente para mostrar nuestro producto o servicio a la comunidad virtual. Escoger la plataforma que nos permitir\u00e1 hacer [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":20784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[768],"class_list":["post-20770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-campanas-de-pago"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de pago: Tendencias actuales | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/tendances-de-paiement-a-barcelone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de pago: Tendencias actuales | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1as de pago: Tendencias actuales En el presente, tanto en redes sociales como en sitios web, tenemos la posibilidad de utilizar campa\u00f1as de pago si creemos que nuestro posicionamiento en l\u00ednea dentro de motores de b\u00fasqueda es insuficiente para mostrar nuestro producto o servicio a la comunidad virtual. Escoger la plataforma que nos permitir\u00e1 hacer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/tendances-de-paiement-a-barcelone\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-17T00:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Campa\u00f1as de pago: Tendencias actuales\",\"datePublished\":\"2022-04-29T01:00:00+00:00\",\"dateModified\":\"2022-05-17T00:05:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/\"},\"wordCount\":782,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-scaled.jpg\",\"keywords\":[\"campa\u00f1as de pago\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/\",\"url\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/\",\"name\":\"Campa\u00f1as de pago: Tendencias actuales | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-scaled.jpg\",\"datePublished\":\"2022-04-29T01:00:00+00:00\",\"dateModified\":\"2022-05-17T00:05:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#primaryimage\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-scaled.jpg\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Campanas-de-pagoTendencias-actuales-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"campa\u00f1as de pago\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecloud.group\/campanas-de-pago-tendencias-barcelona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecloud.group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campa\u00f1as de pago: Tendencias actuales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecloud.group\/#website\",\"url\":\"https:\/\/thecloud.group\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecloud.group\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thecloud.group\/#organization\",\"name\":\"The Cloud Group - 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