{"id":20057,"date":"2022-03-23T01:00:00","date_gmt":"2022-03-23T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=20057"},"modified":"2022-03-03T11:02:12","modified_gmt":"2022-03-03T11:02:12","slug":"empresa-de-posicionamiento-seo-este-2022","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/empresa-de-posicionamiento-seo-este-2022\/","title":{"rendered":"7 conseils qu'une entreprise de positionnement SEO devrait vous donner en 2022"},"content":{"rendered":"
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7 conseils qu'une entreprise de positionnement SEO devrait vous donner en 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2022 r\u00e9serve de nombreuses surprises \u00e0 chaque entreprise Positionnement SEO<\/a>, car Google a fourni de nouvelles directives qui affecteront les positions dans les r\u00e9sultats des moteurs de recherche.<\/span><\/p>\n

Avec l'arriv\u00e9e de FLOC<\/a>, qui signifie Federated Cohort Learning, les cookies tiers perdront de leur valeur et de leur support, ce qui affectera la publicit\u00e9.<\/span><\/p>\n

Aussi, conduisez bien <\/span>strat\u00e9gie digitale et marketing de contenu<\/span><\/a> Ce sera la cl\u00e9 pour se d\u00e9marquer de la concurrence.<\/span><\/p>\n

Nous avons pr\u00e9par\u00e9 cet article pour vous montrer les sept facteurs qui seront essentiels pour que votre entreprise num\u00e9rique soit un leader dans Google, ait plus de prospects et plus de conversions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Positionnement\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ce 2022, le positionnement SEO r\u00e9side dans l'exp\u00e9rience utilisateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Toutes les dispositions que Google a marqu\u00e9es pour 2022 visent \u00e0 offrir la meilleure exp\u00e9rience utilisateur, tant dans le contenu que dans son intention.<\/span><\/p>

Par exemple, si un utilisateur a une intention informationnelle, c'est-\u00e0-dire qu'il ne veut rien acheter mais obtenir des informations, un contenu pertinent sera plus important que jamais.<\/span><\/p>

Mais, si l'utilisateur veut acheter un produit ou un service, les entreprises en ligne qui offrent ce que l'utilisateur veut voir seront dans les premi\u00e8res positions.<\/span><\/p>

En ce sens, les pages d'auteur auront un impact plus important en raison de la qualit\u00e9 de leur contenu et de l'historique qu'elles ont, simulant la r\u00e9putation d'un domaine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7 conseils qu'une entreprise de positionnement SEO devrait vous donner en 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. La r\u00e9putation sera la cl\u00e9 du positionnement<\/strong><\/li><\/ol>

    L'EAT, qui fait r\u00e9f\u00e9rence \u00e0 l'exp\u00e9rience, \u00e0 l'autorit\u00e9 et \u00e0 la fiabilit\u00e9, est en 2022 un \u00e9l\u00e9ment si important que, si d'autres sites pointent n\u00e9gativement vers votre site Web, vous dispara\u00eetrez de Google.<\/p>

    Le rem\u00e8de \u00e0 cette maladie est d'offrir \u00e0 tout moment un contenu de qualit\u00e9 qui offre de la valeur et de nouvelles id\u00e9es \u00e0 l'utilisateur.<\/p>

    1. Si vous avez un blog ou un site d'actualit\u00e9s, vous devez activer Google Discover<\/strong><\/li><\/ol>

      Google Discover est une plateforme qui propose des actualit\u00e9s aux utilisateurs. Ainsi, optimiser votre site Web et activer cette fonctionnalit\u00e9 vous aidera \u00e0 avoir une plus grande visibilit\u00e9.<\/p>

      1. Proposer du contenu de qualit\u00e9, sans paille<\/strong><\/li><\/ol>

        Adieu ces contenus \u00e9tendus qui, au final, ne disent rien. Votre agence de r\u00e9f\u00e9rencement doit cr\u00e9er des textes qui vont \u00e0 l'essentiel et r\u00e9pondent rapidement \u00e0 ce que l'utilisateur souhaite lire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        1. Avoir un bon score sur Core Web Vitals<\/strong><\/li><\/ol>

          En repensant \u00e0 l'utilisateur, Google positionne mieux les pages qui offrent une exp\u00e9rience plus rapide, confortable et interactive.<\/p>

          Les utilisateurs ne veulent pas attendre plus de 4 secondes pour voir ce dont ils ont besoin. Si votre site Web est lent ou n'a pas de conception r\u00e9active, vous aurez un taux de rebond plus \u00e9lev\u00e9.<\/p>

          Par cons\u00e9quent, nous vous conseillons d'accorder une grande importance \u00e0 la note que vous recevez dans les Core Web Vitals de Google.<\/p>

          1. Adieu la version AMP pour le SEO<\/strong><\/li><\/ol>

            Google ne consid\u00e8re plus la version AMP, c'est-\u00e0-dire qu'il ne la positionne plus comme avant. G\u00e9rez donc une seule version de votre site, mais qui s'adapte \u00e0 n'importe quel appareil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            1. Optimiser le r\u00e9f\u00e9rencement local et affili\u00e9<\/strong><\/li><\/ol>

              Optimiser le r\u00e9f\u00e9rencement local, ses donn\u00e9es et ce que cela implique signifiera que davantage d'utilisateurs auront acc\u00e8s \u00e0 votre entreprise num\u00e9rique et que vous pourrez en convertir davantage.<\/p>

              De plus, le r\u00e9f\u00e9rencement des affili\u00e9s va changer, donnant plus d'importance aux critiques de produits qui fournissent des connaissances d'expert, se comparent \u00e0 la concurrence et d\u00e9crivent les produits.<\/p>

              1. Avoir une bonne cha\u00eene de maillons internes<\/strong><\/li><\/ol>

                Dans le pass\u00e9, les liens internes \u00e9taient destin\u00e9s \u00e0 classer les pages internes.<\/p>

                Pour 2022, la priorit\u00e9 sera de fournir \u00e0 l'utilisateur des informations compl\u00e9mentaires lui permettant de mieux comprendre ce qu'il lit.<\/p>

                Par cons\u00e9quent, votre agence de r\u00e9f\u00e9rencement doit \u00eatre efficace pour lier correctement le contenu, en pensant \u00e0 l'utilisateur<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                Positionnez votre entreprise num\u00e9rique dans les premiers r\u00e9sultats et g\u00e9n\u00e9rez plus de profits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Maintenant que vous connaissez les cl\u00e9s que 2022 apporte pour vous positionner dans Google, nous vous encourageons \u00e0 l'aborder avec votre soci\u00e9t\u00e9 de positionnement SEO.<\/span><\/p>

                La qualit\u00e9 du contenu, l'interaction, une note \u00e9lev\u00e9e dans Vitals Web de base<\/a> et offrir \u00e0 l'utilisateur une exp\u00e9rience agr\u00e9able marquera le succ\u00e8s de votre entreprise cette ann\u00e9e<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                Donc, si vous voulez \u00eatre un leader sur Google et avoir plus de visites, nous vous encourageons \u00e0 <\/span>contacter le Groupe Cloud<\/span><\/a>, une agence SEO de haute qualit\u00e9, trajectoire et avec des r\u00e9sultats garantis<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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                <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                7 consejos que una empresa de posicionamiento SEO deber\u00e1 darte este 2022 2022 trae muchas sorpresas para toda empresa de posicionamiento SEO, ya que Google ha dispuesto nuevas directrices que afectar\u00e1n las posiciones en los resultados de los buscadores. Con la llegada del FLoC, que significa Aprendizaje federado de cohortes, las cookies de terceros perder\u00e1n […]<\/p>\n","protected":false},"author":20,"featured_media":20067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[742],"class_list":["post-20057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-posicionamiento-seo"],"yoast_head":"\n7 consejos que una empresa de posicionamiento SEO deber\u00e1 darte este 2022 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/empresa-de-posicionamiento-seo-este-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 consejos que una empresa de posicionamiento SEO deber\u00e1 darte este 2022 | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"7 consejos que una empresa de posicionamiento SEO deber\u00e1 darte este 2022 2022 trae muchas sorpresas para toda empresa de posicionamiento SEO, ya que Google ha dispuesto nuevas directrices que afectar\u00e1n las posiciones en los resultados de los buscadores. Con la llegada del FLoC, que significa Aprendizaje federado de cohortes, las cookies de terceros perder\u00e1n […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/empresa-de-posicionamiento-seo-este-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-23T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/02\/7-consejos-que-una-empresa-de-posicionamiento-SEO-deberadarte-este-2022-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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