{"id":19900,"date":"2022-03-14T01:00:00","date_gmt":"2022-03-14T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19900"},"modified":"2022-02-18T13:19:44","modified_gmt":"2022-02-18T13:19:44","slug":"el-diseno-de-logotipo-de-facebook-es-un-plagio","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/el-diseno-de-logotipo-de-facebook-es-un-plagio\/","title":{"rendered":"La conception du logo Facebook est-elle un plagiat ?"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"logo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La conception du logo Facebook est-elle un plagiat ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le g\u00e9ant de Mark Zuckerberg a surpris le monde il y a quelques semaines avec un changement de nom drastique et inattendu. La plateforme sur laquelle une bonne partie de l'humanit\u00e9 a laiss\u00e9 une trace de sa vie a laiss\u00e9 derri\u00e8re elle son nom Facebook pour devenir Meta. Et, avec le nom, le nom a \u00e9galement chang\u00e9. Logo<\/a>, qui ne nous rappelle pas du tout l'initiale.<\/span><\/p>

Et alors que des changements sont n\u00e9cessaires dans la vie, et m\u00eame dans les affaires, l'entreprise a \u00e9t\u00e9 critiqu\u00e9e pour avoir subi un changement aussi soudain. Pour beaucoup, cela repr\u00e9sente non seulement l'opportunit\u00e9 de se r\u00e9inventer et de donner naissance au \u00ab m\u00e9tavers \u00bb dont ils parlent tant, mais aussi un moyen de dissiper les accusations d'abus de donn\u00e9es. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quoi qu'il en soit, ce n'est pas le sujet pour le moment. Les critiques envers Meta vont au-del\u00e0 de son pass\u00e9 criminel et atteignent m\u00eame le plagiat du <\/span>conception de logo<\/span><\/a>. Car, m\u00eame si cela peut sembler incroyable, compte tenu de sa pertinence dans le monde entier, l'image qui la repr\u00e9sente co\u00efncide avec celle d'une entreprise allemande. On vous dit tout. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sur le passage de Facebook \u00e0 Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le 28 octobre, Zuckerberg a annonc\u00e9 le nouveau nom de sa soci\u00e9t\u00e9 : Meta. \u00c9videmment, cela n'a rien \u00e0 voir avec ce que nous avons utilis\u00e9 au cours de la derni\u00e8re d\u00e9cennie et, en fait, renvoie \u00e0 une nouvelle facette. L'objectif du jeune entrepreneur est de cr\u00e9er un m\u00e9taverse, un univers de r\u00e9alit\u00e9 virtuelle qui fonctionnera comme la matrice de plateformes telles qu'Instagram et WhatsApp.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pour une entreprise comme Facebook, qui a \u00e9galement achet\u00e9 d'autres ph\u00e9nom\u00e8nes sociaux num\u00e9riques comme Oculus, Snaptu et les innovants CTRL-Labs, une situation de plagiat semble impensable. Cependant, peu de temps apr\u00e8s l'annonce importante, des plaintes ont \u00e9merg\u00e9 d'Allemagne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La startup qui accuse Facebook de plagiat de conception de logo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M-sense Migr\u00e4ne, une startup situ\u00e9e \u00e0 Berlin, a exprim\u00e9 avec un clair sarcasme sur son compte officiel du r\u00e9seau social Twitter (qui ne fait pas partie de Facebook) la fiert\u00e9 qu'elle s'est faite d'avoir \u00e9t\u00e9 une r\u00e9f\u00e9rence pour la conception du logo Meta.<\/span><\/p>

"Nous sommes tellement honor\u00e9s que @facebook ait \u00e9t\u00e9 inspir\u00e9 par le logo de notre application contre la migraine", a-t-il \u00e9crit dans un tweet. "Peut-\u00eatre sont-ils \u00e9galement inspir\u00e9s par nos proc\u00e9dures de confidentialit\u00e9 des donn\u00e9es."<\/span><\/p>

Contrairement \u00e0 Meta, la soci\u00e9t\u00e9 allemande se consacre au d\u00e9veloppement et \u00e0 la mise \u00e0 disposition d'une application de suivi des sympt\u00f4mes et de traitement des migraines sous prescription m\u00e9dicale. Comme beaucoup le savent, la migraine est une maladie chronique pour laquelle plusieurs outils technologiques ont \u00e9t\u00e9 con\u00e7us ces derniers temps. Son isotype est vert.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La signification du logo Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fait int\u00e9ressant, malgr\u00e9 des r\u00f4les aussi diff\u00e9rents, l'\u00e9quipe de Zuckerberg semble avoir \u00e9t\u00e9 inspir\u00e9e par son isotype<\/a>, car il faudrait plut\u00f4t se r\u00e9f\u00e9rer au symbole en forme de \u00ab M \u00bb enroul\u00e9 ou infini.<\/span><\/p>

En ce qui concerne le symbole, la soci\u00e9t\u00e9 \u00e0 l'origine du m\u00e9taverse l'a d\u00e9crit comme "une boucle continue qui fonctionne de mani\u00e8re transparente entre les contextes 2D et 3D". En fait, la double comparaison semble exister expr\u00e8s.<\/span><\/p>

L'isotype "est con\u00e7u pour \u00eatre exp\u00e9riment\u00e9 sous diff\u00e9rents angles et avec lequel interagir". En effet, "cela peut ressembler \u00e0 un M pour Meta, et parfois aussi au symbole de l'infini, qui repr\u00e9sente des horizons sans fin dans le m\u00e9taverse", pr\u00e9cise l'entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Une d\u00e9cision planifi\u00e9e de longue date <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Markus Dahlem, le propri\u00e9taire de la soci\u00e9t\u00e9 allemande \u00e0 l'origine de l'application, a remarqu\u00e9 cette similitude lorsqu'on lui a envoy\u00e9 une photo. La question qui a d\u00e9clench\u00e9 le drame \u00e9tait de savoir si M-sense Migraine avait d\u00e9j\u00e0 enregistr\u00e9 le logo.<\/span><\/p>

"Il m'a imm\u00e9diatement sembl\u00e9 clair que notre identit\u00e9 de marque \u00e9tait \u00e0 peu pr\u00e8s \u00e0 la poubelle", a d\u00e9clar\u00e9 Dahlem, m\u00e9decin et Ph.D., selon le magazine Gr\u00fcnderszene. "Sauf pour la couleur, il n'y a pratiquement aucune diff\u00e9rence."\u00a0<\/span><\/p>

Cependant, sur la base des retours des dirigeants de Meta, cette \u00e9volution \u00e9tait pr\u00e9vue depuis longtemps ; avant m\u00eame qu'ils ne le fassent conna\u00eetre \u00e0 travers les "Facebook Papers". Il semble donc logique de penser qu'il s'agit d'une co\u00efncidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dans ce m\u00eame contexte, l'entreprise s'est content\u00e9e de pointer la similitude sur les r\u00e9seaux, sans engager de poursuites contre la conception du logo. Il s'agissait peut-\u00eatre m\u00eame de sa propre strat\u00e9gie marketing, ou d'un pas en avant pour diff\u00e9rencier sa startup du g\u00e9ant am\u00e9ricain.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qu'il s'agisse ou non d'un cas de plagiat, ce malentendu nous laisse une grande le\u00e7on : l'originalit\u00e9 est un point cl\u00e9 de la r\u00e9putation d'une marque. Pour que la m\u00eame chose ne vous arrive pas, le mieux est que vous alliez avec des cr\u00e9atifs et des connaisseurs du secteur. Le groupe Cloud fait l'affaire, donc<\/span> cliquez ici<\/span><\/a> et fa\u00e7onnez votre marque avec nous.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Cr\u00e9er et g\u00e9rer le Web Design ici<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au <\/span>Le groupe Cloud<\/b><\/a> Nous sommes dans les meilleures dispositions pour collaborer \u00e0 la r\u00e9alisation de tous vos projets de conception. <\/span>tu peux compter avec nous<\/span><\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? El gigante de Mark Zuckerberg sorprendi\u00f3 al mundo hace algunas semanas con un cambio dr\u00e1stico e inesperado de nombre. La plataforma en la que buena parte de la humanidad ha dejado rastro de su vida ha dejado atr\u00e1s su nombre Facebook para convertirse en Meta. Y, […]<\/p>\n","protected":false},"author":20,"featured_media":19904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[766],"class_list":["post-19900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-logotipo"],"yoast_head":"\n\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/el-diseno-de-logotipo-de-facebook-es-un-plagio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? 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