{"id":19804,"date":"2022-03-07T01:00:00","date_gmt":"2022-03-07T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19804"},"modified":"2022-02-16T10:38:35","modified_gmt":"2022-02-16T10:38:35","slug":"tips-de-copywriting-persuasivo-para-squeeze-pages","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/tips-de-copywriting-persuasivo-para-squeeze-pages\/","title":{"rendered":"3 conseils de r\u00e9daction persuasifs pour les squeeze pages"},"content":{"rendered":"
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3 conseils de r\u00e9daction persuasifs pour les squeeze pages<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L'un des principaux objectifs du marketing digital est de convertir vos visiteurs occasionnels en clients r\u00e9guliers, ou plut\u00f4t en prospects. Pour y parvenir, il est clair qu'il est n\u00e9cessaire de configurer la strat\u00e9gie de contenu en fonction dudit objectif. En son sein, des \u00e9l\u00e9ments de la r\u00e9daction<\/a>, notre meilleur alli\u00e9 pour convaincre \u00e0 distance.<\/span><\/p>\n

D'ailleurs, le presser la page<\/a> Ils ne sont pas une option, mais un \u00e9l\u00e9ment tr\u00e8s important pour obtenir des prospects sur notre plateforme. Imaginez maintenant les combiner avec un texte persuasif, subtil et bien structur\u00e9.<\/span><\/p>\n

Chez The Cloud Group, nous sommes conscients de l'impact de ce m\u00e9lange, qui a, en fait, servi les leaders du march\u00e9 m\u00eame pour que d'autres g\u00e9nies postulent \u00e0 leurs cours. Cette fois, nous avons cr\u00e9\u00e9 un article avec trois conseils de r\u00e9daction simples mais pr\u00e9cieux qui vous permettront d'en tirer le meilleur parti. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c9tudiez le march\u00e9 et formulez un titre impressionnant\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 l'heure actuelle, nous ne savons que trop bien l'impact qu'un bon titre peut avoir. M\u00eame aujourd'hui, plong\u00e9s dans le monde du marketing num\u00e9rique, nous nous sommes retrouv\u00e9s \u00e0 lire des articles contenant des informations terribles simplement parce que les gros titres ont r\u00e9ussi \u00e0 capter notre attention.<\/span><\/p>\n

Cette \u00e9trange curiosit\u00e9 est quelque chose dont nous devons profiter, seulement dans notre cas nous ne voulons pas seulement augmenter les visites ; nous voulons que ceux qui correspondent \u00e0 notre public cible emm\u00e9nagent avec nous. Plus que vendre, nous voulons<\/span> \u00e9tablir une relation<\/span><\/a>. Si oui, suivez la r\u00e8gle d'or : traitez-les bien.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Et, contrairement \u00e0 ce que beaucoup pensent, \u00eatre gentil avec les autres n'est pas lancer de beaux gestes \u00e0 gauche et \u00e0 droite. Il est pr\u00e9f\u00e9rable de les conna\u00eetre, d'identifier leurs faiblesses ou leurs besoins et d'essayer de les aider. La fa\u00e7on dont vous pr\u00e9voyez de le faire sera indiqu\u00e9e dans le texte des pages de compression, mais le titre devrait aborder ce probl\u00e8me et\/ou garantir une solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Inclure un appel \u00e0 l'action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apr\u00e8s avoir accroch\u00e9 votre public avec votre proposition de produit ou de service, beaucoup se demanderont quelles sont les \u00e9tapes pour l'obtenir ou le payer. En g\u00e9n\u00e9ral, vous ne devriez pas tarder \u00e0 fournir ces informations car vous pourriez d\u00e9tourner leur attention de votre cible : leurs e-mails. <\/span><\/p>

Ainsi, une fois qu'ils sont immerg\u00e9s dans le potentiel de votre produit, vous devez lancer un appel \u00e0 l'action sauvage qui leur permet d'obtenir des r\u00e9ponses imm\u00e9diates. Nous nous r\u00e9f\u00e9rons \u00e0 cette fameuse case avec de grandes lettres et un lien qui nous dirige vers ce que nous voulons savoir. Son emplacement varie, bien s\u00fbr, mais un bon conseil de r\u00e9daction consiste \u00e0 le placer apr\u00e8s avoir soumis votre proposition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelle est votre promesse ? Mettez-la en valeur !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous souvenez-vous quand, \u00e0 l'\u00e9cole, on vous demandait de classer des informations dans des tableaux\u00a0? Le moment est venu de mettre en pratique les comp\u00e9tences d\u00e9velopp\u00e9es gr\u00e2ce \u00e0 cela (oui, m\u00eame si vous pensiez probablement que c'\u00e9tait tr\u00e8s trivial jusqu'\u00e0 il y a quelques secondes).<\/span><\/p>

Apr\u00e8s avoir frott\u00e9 la plaie du besoin de vos lecteurs et pr\u00e9sent\u00e9 le produit ou service sp\u00e9cialement con\u00e7u pour y rem\u00e9dier, il ne reste plus qu'\u00e0 parler de ses bienfaits. Au-del\u00e0 du vide que vous souhaitez combler, pourquoi vos visiteurs devraient-ils s'inscrire ? Pourquoi devraient-ils acheter votre produit ? Que se passerait-il s'ils ne le faisaient pas ?<\/span><\/p>

Mais ne dis pas tout. N'oubliez pas qu'un bon moyen d'ennuyer les gens est de tout raconter. Les humains r\u00e9agissent tr\u00e8s bien au myst\u00e8re et \u00e0 la possibilit\u00e9 de trouver une solution ou une r\u00e9compense. Les squeeze pages ne feront rien de plus que guider vos visiteurs sur le chemin pour l'obtenir, et le fil rouge du destin sera leurs donn\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bonus : ne vous surmenez pas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beaucoup pensent que le copywriting n\u00e9cessite de longs textes, mais ce n'est pas toujours le cas. Comme pour presque tout dans la vie, la bonne r\u00e9ponse dans ce cas et dans bien d'autres est : cela d\u00e9pend. Dans les squeeze pages, tout d\u00e9pendra du sujet et du contexte dans lequel il est pr\u00e9sent\u00e9.<\/span><\/p>

Par exemple, si les avantages offerts par votre proposition sont nombreux, il ne faut pas h\u00e9siter \u00e0 les mettre en avant. Mais surcharger vos lecteurs d'informations pourrait se retourner contre vous, nous vous recommandons donc d'\u00eatre plus \u00e9quilibr\u00e9.\u00a0\u00a0<\/span><\/p>

Maintenant, si vous pensez toujours avoir besoin d'aide pour cr\u00e9er un SP, The Cloud Group est l\u00e0 pour vous servir. Notre catalogue de services est si vaste que nous proposons m\u00eame des services d'automatisation et des entonnoirs que vous pouvez ajouter \u00e0 votre plateforme pour obtenir des prospects.<\/span> Cliquez ici<\/span><\/a>, qu'attendez-vous pour nous contacter ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il est temps de transformer votre entreprise ! inscrivez-vous ici<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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3 tips de copywriting persuasivo para squeeze pages Uno de los principales objetivos del marketing digital es convertir a tus visitantes ocasionales en clientes fijos, o m\u00e1s bien, en leads. Para lograrlo, est\u00e1 claro que es necesario configurar la estrategia de contenido de acuerdo a dicha meta. Dentro de ella no pueden faltar elementos del […]<\/p>\n","protected":false},"author":20,"featured_media":19814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[764],"class_list":["post-19804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-copywriting"],"yoast_head":"\n3 tips de copywriting persuasivo para squeeze pages | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/tips-de-copywriting-persuasivo-para-squeeze-pages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips de copywriting persuasivo para squeeze pages | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"3 tips de copywriting persuasivo para squeeze pages Uno de los principales objetivos del marketing digital es convertir a tus visitantes ocasionales en clientes fijos, o m\u00e1s bien, en leads. 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