{"id":19205,"date":"2022-02-09T01:00:00","date_gmt":"2022-02-09T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19205"},"modified":"2022-02-08T16:07:29","modified_gmt":"2022-02-08T16:07:29","slug":"sacarle-provecho-a-las-paginas-web-corporativas","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/sacarle-provecho-a-las-paginas-web-corporativas\/","title":{"rendered":"Comment tirer le meilleur parti des sites Web d'entreprise"},"content":{"rendered":"
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Comment tirer le meilleur parti des sites Web d'entreprise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Il ne fait aucun doute que les r\u00e9seaux sociaux sont devenus un cadre id\u00e9al pour faire conna\u00eetre notre entreprise et obtenir des clients. Cependant, de nombreux experts recommandent toujours de cr\u00e9er pages web d'entreprise<\/a>. Parce que?<\/span><\/p>

Eh bien, ce sont des outils utiles et efficaces pour pr\u00e9senter notre marque et, plus pr\u00e9cis\u00e9ment, les services ou produits que nous proposons. Aussi d'autres donn\u00e9es int\u00e9ressantes (et non moins importantes), telles que la vision, la mission, l'emplacement et m\u00eame ses contributions au monde au-del\u00e0 de la vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bien que cela puisse sembler une \u00e9tape co\u00fbteuse et inutile au milieu de la r\u00e9volution des m\u00e9dias sociaux, la r\u00e9alit\u00e9 est tr\u00e8s diff\u00e9rente. Le r\u00f4le d'un site Web va au-del\u00e0 de l'objectif de g\u00e9n\u00e9rer des ventes, on pourrait dire que c'est un autre exemple de sophistication et de fiabilit\u00e9 pour attirer les clients.<\/span><\/p>\n

En effet, sa cr\u00e9ation offre une grande vari\u00e9t\u00e9 d'avantages \u00e0 moyen et long terme qu'il ne faut pas sous-estimer. Parmi eux, l'augmentation de la port\u00e9e de la marque, pouvant m\u00eame atteindre un public international\u00a0; renforcement de l'image corporative; ainsi que d'obtenir des clients mieux inform\u00e9s.<\/span><\/p>\n

Mais comment obtenir ces avantages et d'autres fournis par les sites Web d'entreprise ? Comme dans presque toute entreprise, il faudra \u00eatre minutieux et se renseigner sur le march\u00e9. Pour mieux vous guider, nous vous pr\u00e9sentons quelques conseils utiles. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Recherchez un design sophistiqu\u00e9 et \u00e9vitez la saturation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un site Web<\/a> de tout type doivent r\u00e9pondre \u00e0 deux exigences pour \u00eatre suivis\u00a0: avoir un design attrayant et simple avec des informations pertinentes\u00a0; et en m\u00eame temps, il doit \u00eatre organis\u00e9 de mani\u00e8re ordonn\u00e9e et sophistiqu\u00e9e. La m\u00eame firme Adobe affirme que le 40% du les internautes<\/a> ils fuient les pages web qui rompent avec ces fondamentaux.<\/span><\/p>

Comme nous n'avons certainement pas tous des connaissances en design, il est pr\u00e9f\u00e9rable dans ces cas de faire appel \u00e0 un professionnel du domaine qui le fera. Ce que nous transmettons via le site pourrait motiver davantage de personnes \u00e0 visiter le site (et \u00e0 nous contacter) ou les faire fuir nous et notre produit ou service.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Maintenir le site Web \u00e0 jour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La mise \u00e0 jour est un point cl\u00e9 pour tirer le meilleur parti de la <\/span>pages web d'entreprise<\/span><\/a>. Et si vous ne nous croyez pas, r\u00e9pondez \u00e0 ceci : quelle impression cela vous ferait-il d'entrer sur une plateforme avec des publications d'il y a trois mois ? Ce que beaucoup penseraient, c'est que leurs services ont cess\u00e9, qu'ils sont en vacances ou qu'il n'est pas tr\u00e8s facile de les contacter via ledit canal.<\/span><\/p>

Nous devons donner des signes que nous sommes vivants et travaillons en permanence, mais n'oubliez pas le probl\u00e8me de la saturation : pr\u00e9senter trop d'informations pourrait \u00eatre contre-productif. Planifier vos publications et proposer du contenu qui r\u00e9sout l'intention de recherche pourrait vous aider. Un peu de marketing de contenu ne fait jamais de mal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Coordonn\u00e9es\u00a0: inclure une section de contact avec l'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si la page d'accueil r\u00e9ussit le test et que le client potentiel souhaite en savoir plus sur la marque, la prochaine \u00e9tape consiste probablement \u00e0 trouver la section contact. S'il y a quelque chose qui donne confiance aux internautes int\u00e9ress\u00e9s par l'achat ou la sous-traitance de services, c'est de savoir que l'entreprise a un si\u00e8ge physique, un num\u00e9ro de t\u00e9l\u00e9phone, une adresse e-mail et des liens vers leurs r\u00e9seaux sociaux.<\/span><\/p>

Une autre section tr\u00e8s appr\u00e9ci\u00e9e est celle dans laquelle ils sont autoris\u00e9s \u00e0 envoyer directement des messages avec des pr\u00e9occupations, des demandes ou des propositions. Recevoir une r\u00e9ponse rapide laisse \u00e9galement une bonne impression.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Communication : facilite l'interaction avec les clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce qui nous am\u00e8ne au sujet de la communication, qui est cruciale pour attirer les clients et, surtout, pour la r\u00e9putation de la marque. Les coordonn\u00e9es seules ne suffisent pas\u00a0: vous devez r\u00e9pondre rapidement aux questions pos\u00e9es par les clients potentiels dans les messages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les informations que nous fournissons doivent \u00eatre exactes, pr\u00e9sent\u00e9es clairement et dans un langage convivial. De nos jours, les chats avec des robots automatis\u00e9s sur les sites Web d'entreprise sont tr\u00e8s utiles pour cela. Ce ne serait pas non plus une mauvaise id\u00e9e d'inclure une section de commentaires et d'\u00e9valuations o\u00f9 les utilisateurs ou les clients peuvent exprimer leur exp\u00e9rience avec la marque. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comme vous pouvez le constater, tirer parti des sites Web d'entreprises n'est pas une t\u00e2che hercul\u00e9enne. Nous pourrions y voir la pr\u00e9paration d'un lieu et l'embauche de personnel qualifi\u00e9 pour servir nos clients. \u00c9videmment, cela n\u00e9cessitera un certain investissement si nous ne sommes pas experts en la mati\u00e8re, mais ce sera mieux que de passer inaper\u00e7u dans Google. Si vous ne savez pas comment faire, <\/span>cliquez ici<\/span><\/a> et b\u00e9n\u00e9ficiez des conseils de The Cloud Group.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Obtenez le positionnement de votre entreprise d\u00e8s maintenant\u00a0!<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda hay much\u00edsimas aplicaciones web que se pueden utilizar sin tener que descargar nada. Si bien hay personas que prefieren utilizar aplicaciones nativas, los navegadores de hoy en d\u00eda son lo suficientemente poderosos para ejecutar hasta sistemas operativos de hace unos a\u00f1os. En otras palabras, muchas aplicaciones web van a funcionar perfectamente desde el mismo navegador. Adem\u00e1s, tienen el beneficio de que pueden servir sin problemas en Windows, Linux, macOS, incluso en iOS y Android. Por esta raz\u00f3n, muchos desarrolladores van a preferir crear una aplicaci\u00f3n web con el fin de prestarle soporte a sus usuarios de una forma m\u00e1s r\u00e1pida y sin tener que invertir tantos recursos y tiempo.<\/p>","protected":false},"author":20,"featured_media":19210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[757],"class_list":["post-19205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-paginas-web-corporativas"],"yoast_head":"\nC\u00f3mo sacarle el mayor provecho a las p\u00e1ginas web corporativas | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/sacarle-provecho-a-las-paginas-web-corporativas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo sacarle el mayor provecho a las p\u00e1ginas web corporativas | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda hay much\u00edsimas aplicaciones web que se pueden utilizar sin tener que descargar nada. Si bien hay personas que prefieren utilizar aplicaciones nativas, los navegadores de hoy en d\u00eda son lo suficientemente poderosos para ejecutar hasta sistemas operativos de hace unos a\u00f1os. En otras palabras, muchas aplicaciones web van a funcionar perfectamente desde el mismo navegador. Adem\u00e1s, tienen el beneficio de que pueden servir sin problemas en Windows, Linux, macOS, incluso en iOS y Android. Por esta raz\u00f3n, muchos desarrolladores van a preferir crear una aplicaci\u00f3n web con el fin de prestarle soporte a sus usuarios de una forma m\u00e1s r\u00e1pida y sin tener que invertir tantos recursos y tiempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/sacarle-provecho-a-las-paginas-web-corporativas\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-09T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/01\/Como-sacarle-el-mayor-provecho-a-las-paginas-web-corporativas-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1822\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/sacarle-provecho-a-las-paginas-web-corporativas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/sacarle-provecho-a-las-paginas-web-corporativas\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"C\u00f3mo sacarle el mayor provecho a las p\u00e1ginas web 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