{"id":19130,"date":"2022-02-04T01:00:00","date_gmt":"2022-02-04T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19130"},"modified":"2022-01-17T17:27:35","modified_gmt":"2022-01-17T17:27:35","slug":"differences-entre-les-pages-de-destination-et-les-pages-de-capture","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/diferencias-entre-landing-pages-y-squeeze-pages\/","title":{"rendered":"Diff\u00e9rences entre les landing pages et les squeeze pages"},"content":{"rendered":"
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Diff\u00e9rences entre les landing pages et les squeeze pages<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Bien qu'il y ait encore beaucoup de confusion entre la fonctionnalit\u00e9 de pages de destination<\/a> et presser la page<\/a>Ils ont tous deux des objectifs diff\u00e9rents.<\/span><\/p>

Il est vrai qu'ils peuvent se compl\u00e9ter en travaillant ensemble pour obtenir de meilleurs r\u00e9sultats, cependant, comprendre les diff\u00e9rences qui d\u00e9finissent une landing page d'une squeeze page est essentiel pour mettre en place une strat\u00e9gie de marketing num\u00e9rique appropri\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u00e9finition des termes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour entrer dans le vif du sujet, il faut commencer par clarifier la d\u00e9finition des landing pages et des squeeze pages.<\/span><\/p>

De cette fa\u00e7on, vous commencerez \u00e0 remarquer les diff\u00e9rences.<\/span><\/p>

Les pages de destination sont des pages o\u00f9 les visiteurs arrivent apr\u00e8s avoir cliqu\u00e9 sur un lien sur un site Web, un blog, un e-mail, une publicit\u00e9, un r\u00e9seau social, entre autres.<\/span><\/p>

Leur approche est tr\u00e8s sp\u00e9cifique, ils favorisent le trafic afin que les utilisateurs ex\u00e9cutent une seule action, qui consiste g\u00e9n\u00e9ralement \u00e0 convertir les visiteurs en clients potentiels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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D'autre part, presser les pages<\/span> appartiennent \u00e0 l'un des types de<\/span> landing pages mais avec un autre objectif : capturer des donn\u00e9es.<\/span><\/p>

En d'autres termes, il s'agit d'un visiteur fournissant son e-mail via un formulaire, de cette mani\u00e8re l'intention est d'augmenter <\/span><\/p>

le nombre d'abonn\u00e9s dans la base de donn\u00e9es d'une entreprise, \u00e0 qui vous pourrez ensuite proposer vos produits ou services.<\/span><\/p>

Ces types de pages se trouvent au d\u00e9but de l'entonnoir d'acquisition d'abonn\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comment diff\u00e9rencier les landing pages des squeeze pages ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En principe, vous devez savoir \u00e0 quel point il est important pour une entreprise d'avoir une page de destination qui favorise la vente de produits ou de services et, \u00e0 son tour, d'avoir une page de compression pour obtenir les adresses e-mail des visiteurs.<\/span><\/p>

Lorsqu'une landing page est cr\u00e9\u00e9e, elle doit avoir un objectif de conversion pr\u00e9cis et pr\u00e9alablement d\u00e9fini.<\/span><\/p>

Une caract\u00e9ristique de<\/span> pages de destination<\/span><\/a> est qu'ils sont simples, c'est-\u00e0-dire qu'ils manquent d'\u00e9l\u00e9ments distrayants pouvant d\u00e9tourner l'attention des visiteurs, qu'ils n'ont pas de menus, ni de liens ou de boutons vers les r\u00e9seaux sociaux, il est con\u00e7u de cette mani\u00e8re afin d'obtenir la conversion attendue par le utilisateur Nom d'utilisateur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Au lieu de cela, les squeeze pages sont utilis\u00e9es pour obtenir des abonn\u00e9s.<\/span>.<\/b><\/p>

Pour atteindre cet objectif, nous devons proposer une proposition percutante qui capte l'attention du public cible et celui-ci ne peut r\u00e9sister \u00e0 notre offre, en \u00e9change de son email nous lui offrons un avantage ou un cadeau, tel que : participer gratuitement \u00e0 un \u00e9v\u00e9nement, t\u00e9l\u00e9charger un livre \u00e9lectronique etc<\/span><\/p>

Une particularit\u00e9 qu'ont les squeeze pages c'est qu'elles ont moins d'\u00e9l\u00e9ments que les landing pages, elles sont tr\u00e8s concises, moins il y a de donn\u00e9es demand\u00e9es \u00e0 l'utilisateur, mieux c'est, car si le formulaire impl\u00e9ment\u00e9 a beaucoup de champs \u00e0 remplir, le visiteur quittera simplement le page et il ne reviendra probablement pas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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mythes vs r\u00e9alit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nombreux sont ceux qui pensent que plus une page de destination a d'objectifs, plus elle sera favorable, ce n'est pas vrai, cela n'a aucun sens de fixer un grand nombre d'objectifs si cela ne fait que distraire l'utilisateur ou le confondre, tout ce que vous faire sur votre landing page Elle doit \u00eatre centr\u00e9e sur un objectif particulier, selon la segmentation de votre audience.<\/span><\/p>

Un autre mythe tr\u00e8s r\u00e9pandu est le suivant\u00a0: les gens ne lisent pas sur Internet et pour cette raison, les pages compress\u00e9es devraient contenir tr\u00e8s peu de texte, la r\u00e9alit\u00e9 est que les gens ne lisent pas ce qui n'attire pas leur attention ou ce qui n'est pas assez frappant pour inciter \u00e0 la lecture, si vos textes g\u00e9n\u00e8rent de la confiance et sont int\u00e9ressants, vous verrez les r\u00e9sultats. Bien s\u00fbr, les extr\u00eames sont nuisibles, vous devrez vous assurer que votre \u00e9criture sur les squeeze pages est \u00e9quilibr\u00e9e et respecte les crit\u00e8res \u00e9tablis pour ces types de pages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Si vous avez atteint ce point, il vous sera s\u00fbrement maintenant plus facile de distinguer quand vous \u00eates en pr\u00e9sence d'une landing page ou, au contraire, d'une squeeze page, tenez compte du fait que chacun d'eux vous offre la possibilit\u00e9 de g\u00e9n\u00e9rer plus de valeur pour votre entreprise et d\u00e9marquez-vous de vos concurrents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vous souhaitez transformer num\u00e9riquement votre entreprise ? Vous \u00eates sur le point de le faire, nous vous aidons \u00e0 optimiser votre strat\u00e9gie marketing gr\u00e2ce \u00e0 l'utilisation de pages de destination professionnelles, si vous souhaitez en savoir plus,<\/span> Prenez contact avec nous.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Logiciel 100% adapt\u00e9 \u00e0 vos besoins ici<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Diferencias entre landing pages y squeeze pages Aunque a\u00fan existe mucha confusi\u00f3n entre la funcionalidad de landing pages y squeeze pages, ambas tienen prop\u00f3sitos distintos. Es cierto que pueden complementarse trabajando en conjunto para obtener mejores resultados, sin embargo, comprender las diferencias que delimitan una landing page de una squeeze page, es elemental para poner […]<\/p>\n","protected":false},"author":20,"featured_media":19142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[756],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-landing-pages"],"yoast_head":"\nDiferencias entre landing pages y squeeze pages | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/differences-entre-les-pages-de-destination-et-les-pages-de-capture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre landing pages y squeeze pages\" \/>\n<meta property=\"og:description\" content=\"Diferencias entre landing pages y squeeze pages Aunque a\u00fan existe mucha confusi\u00f3n entre la funcionalidad de landing pages y squeeze pages, ambas tienen prop\u00f3sitos distintos. Es cierto que pueden complementarse trabajando en conjunto para obtener mejores resultados, sin embargo, comprender las diferencias que delimitan una landing page de una squeeze page, es elemental para poner […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/differences-entre-les-pages-de-destination-et-les-pages-de-capture\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/12\/Diferencias-entre-landing-pages-y-squeeze-pages-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula 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