{"id":17636,"date":"2021-12-01T01:00:00","date_gmt":"2021-12-01T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=17636"},"modified":"2021-12-01T09:52:14","modified_gmt":"2021-12-01T09:52:14","slug":"novedades-del-marketing-que-debes-conocer-en-este-momento","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/novedades-del-marketing-que-debes-conocer-en-este-momento\/","title":{"rendered":"Les actualit\u00e9s marketing que vous devez conna\u00eetre d\u00e8s maintenant"},"content":{"rendered":"
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Les actualit\u00e9s marketing que vous devez conna\u00eetre d\u00e8s maintenant<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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le le marketing num\u00e9rique<\/a> C'est quelque chose qui est aujourd'hui tr\u00e8s impliqu\u00e9 dans nos vies et de nouvelles choses se produisent chaque jour qui affectent ce monde et, par cons\u00e9quent, les entreprises et les personnes. Malgr\u00e9 le fait que nous n'avons commenc\u00e9 2021 que depuis peu de temps, il existe d\u00e9j\u00e0 des probl\u00e8mes pertinents \u00e0 prendre en compte dans l'environnement num\u00e9rique qui ont eu un impact sur la vie de millions de personnes. Allons-nous commencer?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Que s'est-il pass\u00e9 r\u00e9cemment dans le monde du marketing ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tout d'abord, nous pouvons mentionner le fait qu'Instagram a d\u00e9cid\u00e9 d'ajouter plus de services \u00e0 sa version de bureau.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bien que nous le sachions, c'est un r\u00e9seau social qui a voulu rester principalement sur les appareils mobiles et c'est pourquoi la version de bureau n'a pas beaucoup de fonctionnalit\u00e9s, telles que Facebook, Twitter et Instagram, pour n'en nommer que quelques-unes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nous sommes une holding et nous nous concentrons sur la transformation num\u00e9rique contactez-nous\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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La nouveaut\u00e9 r\u00e9side dans la possibilit\u00e9 de profiter d'un format diff\u00e9rent d'histoires ou d'histoires lors de la navigation depuis l'ordinateur.<\/span><\/p>

La deuxi\u00e8me nouveaut\u00e9 fait r\u00e9f\u00e9rence \u00e0 WhatsApp et son annonce de <\/span>nouvelles conditions g\u00e9n\u00e9rales<\/span><\/a> qui est devenu viral car ils ont laiss\u00e9 entendre que cela d\u00e9savantageait les utilisateurs qui utilisent la plate-forme en termes de confidentialit\u00e9.<\/span><\/p>

En cons\u00e9quence, en seulement 72 heures, le concours Telegram a re\u00e7u plus de 25 millions de nouveaux utilisateurs, d\u00e9passant ainsi les 500 millions d'utilisateurs. Cependant, quelques jours plus tard, ils ont annonc\u00e9 qu'ils retarderaient cette d\u00e9cision au vu des r\u00e9ponses n\u00e9gatives qu'ils ont re\u00e7ues apr\u00e8s la d\u00e9claration.<\/span><\/p>

Une autre nouvelle concernant le marketing est celle de l'argent que Facebook gagne gr\u00e2ce aux donn\u00e9es de ses utilisateurs, qui, selon un rapport de <\/span>Statistique<\/span><\/a> d\u00e9pass\u00e9 plus de $57 milliards de dollars en 2020.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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LinkedIn n'est pas en reste dans l'actualit\u00e9 marketing et s'engage d\u00e9sormais \u00e0 travers une plateforme de cours gratuits. L'objectif est d'enseigner aux utilisateurs comment r\u00e9aliser des campagnes publicitaires optimales et quelles sont les ressources dont ils disposent pour se connecter avec d'autres professionnels via ce r\u00e9seau.<\/p>

Cette initiative s'appelle LinkedIn Marketing Labs et fait partie de l'engagement du r\u00e9seau envers la gestion des talents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tendances importantes du marketing des m\u00e9dias sociaux\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Parmi les autres sujets qui ont d\u00e9j\u00e0 \u00e9t\u00e9 abord\u00e9s figurent les tendances que nous observons cette ann\u00e9e. Le plus important est peut-\u00eatre de prendre en compte les utilisateurs mobiles. C'est quelque chose qui devient de plus en plus crucial au vu de la croissance du nombre d'utilisateurs et de l'utilisation des smartphones dans le monde.<\/span><\/p>

Il est essentiel de s'adapter \u00e0 ce qu'on appelle <\/span>mobile d'abord<\/span><\/i> pour obtenir une meilleure exp\u00e9rience utilisateur.<\/span><\/p>

Viennent ensuite les p\u00e9pites vid\u00e9o ou snacks vid\u00e9o, qui sont des vid\u00e9os courtes mais au contenu pertinent. Ils sont consomm\u00e9s rapidement et nous pouvons les consommer encore et encore. Ils suscitent \u00e9galement l'int\u00e9r\u00eat et le d\u00e9sir de les partager.<\/span><\/p>

Autre tendance, celle des micro-moments, qui consistent \u00e0 \u00eatre pr\u00e9sents au bon moment, sur le bon appareil et au format id\u00e9al pour g\u00e9n\u00e9rer une exp\u00e9rience unique. On peut dire que ce n'est pas une t\u00e2che facile, mais il est bon de viser \u00e0 r\u00e9aliser ces moments inoubliables.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Enfin, des \u00e9v\u00e9nements virtuels. Ils ont d\u00e9coll\u00e9 comme jamais auparavant en 2020 \u00e0 la suite de Covid-19 et des quarantaines impos\u00e9es dans le monde et c'est une tendance qui se poursuivra cette ann\u00e9e. Que ce soit pour des webinaires, des r\u00e9unions en ligne, des conf\u00e9rences ou autres, c'est un pas de plus vers la transformation num\u00e9rique des personnes et des entreprises<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Laquelle de ces tendances appliquez-vous d\u00e9j\u00e0 dans votre entreprise et lesquelles aimeriez-vous commencer \u00e0 utiliser\u00a0? Depuis Le groupe Cloud<\/a> Nous sommes pr\u00eats \u00e0 vous fournir le soutien n\u00e9cessaire <\/span>agence de marketing num\u00e9rique<\/span><\/a> et \u00eatre en mesure de vous aider \u00e0 rester toujours align\u00e9 sur les derni\u00e8res nouveaut\u00e9s du secteur.<\/span><\/p>

Nous vous invitons \u00e0 visiter notre <\/span>Blog<\/span><\/a> o\u00f9 vous pourrez profiter d'autres articles d'int\u00e9r\u00eat et, n'oubliez pas de nous suivre \u00e9galement sur nos r\u00e9seaux sociaux !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Novedades del marketing que debes conocer en este momento El marketing digital es algo que hoy en d\u00eda est\u00e1 sumamente involucrado con nuestras vidas y todos los d\u00edas ocurren cosas nuevas que afectan este mundo, y como consecuencia a los negocios y personas. A pesar de que llevamos poco tiempo de haber iniciado el 2021, […]<\/p>\n","protected":false},"author":20,"featured_media":18402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[723],"class_list":["post-17636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-marketing"],"yoast_head":"\nNovedades del marketing que debes conocer en este momento | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/novedades-del-marketing-que-debes-conocer-en-este-momento\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades del marketing que debes conocer en este momento | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Novedades del marketing que debes conocer en este momento El marketing digital es algo que hoy en d\u00eda est\u00e1 sumamente involucrado con nuestras vidas y todos los d\u00edas ocurren cosas nuevas que afectan este mundo, y como consecuencia a los negocios y personas. 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