{"id":17440,"date":"2021-11-24T01:00:00","date_gmt":"2021-11-24T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=17440"},"modified":"2021-11-23T09:18:31","modified_gmt":"2021-11-23T09:18:31","slug":"por-que-el-email-marketing-sigue-siendo-importante-en-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/pourquoi-le-marketing-par-e-mail-reste-important-en-2021\/","title":{"rendered":"Pourquoi le marketing par e-mail est-il toujours important en 2021 ?"},"content":{"rendered":"
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Pourquoi le marketing par e-mail est-il toujours important en 2021 ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pensez-vous que vous devriez toujours utiliser l'email marketing en 2021 ? Ou devriez-vous abandonner l'id\u00e9e, aller de l'avant et commencer \u00e0 utiliser une m\u00e9thode de marketing diff\u00e9rente et plus r\u00e9cente pour chaque client\u00a0?<\/span><\/p>\n

Pour r\u00e9pondre \u00e0 ces questions, nous partagerons trois raisons pour lesquelles le<\/span> publicit\u00e9 par e-mail<\/span><\/a> c'est un incontournable pour votre strat\u00e9gie de marketing num\u00e9rique, et nous r\u00e9v\u00e9lerons \u00e9galement comment les meilleurs experts l'utilisent comme tactique principale pour leurs prospects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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utilisation globale\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Environ la moiti\u00e9 de la population mondiale utilise le courrier \u00e9lectronique, avec plus de 3,8 milliards de comptes de messagerie actifs dans le monde.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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soif d'informations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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61% des personnes attendent avec impatience les e-mails promotionnels hebdomadaires dans leur bo\u00eete de r\u00e9ception. C'est le contact principal avec votre entreprise et avec chaque utilisateur<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aide \u00e0 la d\u00e9cision d'achat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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59% des personnes d\u00e9clarent que les e-mails influencent leurs d\u00e9cisions d'achat de produits et services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Avec autant de personnes utilisant le courrier \u00e9lectronique et l'utilisant dans le processus d'achat, il est facile de comprendre pourquoi l'importance des campagnes de marketing par courrier \u00e9lectronique est si \u00e9lev\u00e9e. Par cons\u00e9quent, il est judicieux de cr\u00e9er une strat\u00e9gie de marketing par e-mail dans le cadre du service client et utilisateur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Au <\/span>Le groupe Cloud<\/b><\/a> Nous relevons le d\u00e9fi d'\u00e9tablir une familiarit\u00e9 avec vos clients sans para\u00eetre trop amicaux ou intrusifs. Une partie de la r\u00e9alisation et du maintien de cet \u00e9quilibre implique une attention continue \u00e0 s'efforcer d'humaniser vos interactions d'une mani\u00e8re tr\u00e8s personnelle, avec chacun d'eux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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G\u00e9n\u00e9rer des conversions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4,24% de visiteurs du marketing par e-mail ach\u00e8tent quelque chose, contre 2,49% de visiteurs des moteurs de recherche et 0,59% des r\u00e9seaux sociaux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cela montre qu'en mati\u00e8re de conversions, il n'y a pas de canal plus puissant que le courrier \u00e9lectronique, que ce soit sous la forme de support client, de vente crois\u00e9e, d'affiliations ou d'une m\u00e9trique unique \u00e0 votre strat\u00e9gie commerciale. De plus, les r\u00e9sultats sont hautement mesurables, ainsi que le taux de conversion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Augmente le retour sur investissement (ROI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Compte tenu de la capacit\u00e9 in\u00e9gal\u00e9e des e-mails \u00e0 g\u00e9n\u00e9rer des conversions, il est logique que l'envoi de messages \u00e0 une base de donn\u00e9es ou \u00e0 une liste de contacts soit \u00e9galement le canal marketing le plus efficace pour stimuler l'engagement. ROI<\/a> de votre entreprise.<\/span><\/p>

En effet, le marketing direct par email g\u00e9n\u00e8re un retour sur investissement moyen de 3 800% pour les entreprises : pour chaque euro d\u00e9pens\u00e9 en email marketing, le retour sur investissement moyen est de 38 euros.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le marketing par e-mail est une plate-forme ouverte\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le probl\u00e8me avec des canaux comme Facebook et Twitter est qu'ils appartiennent \u00e0 des tiers et que des choses comme les donn\u00e9es personnelles et d'autres contenus pertinents sont contr\u00f4l\u00e9s par eux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alors que le courrier \u00e9lectronique n'est pas d\u00e9tenu ou contr\u00f4l\u00e9 par une entit\u00e9 particuli\u00e8re. Si vous consacrez du temps et de l'argent \u00e0 la cr\u00e9ation et \u00e0 l'entretien de vos bases de donn\u00e9es de messagerie, votre liste d'abonn\u00e9s sera un atout que vous poss\u00e9dez. De cette fa\u00e7on, vous pouvez profiter de votre liste sans la menace que quelqu'un limite son efficacit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contrairement aux r\u00e9seaux sociaux, o\u00f9 les mises \u00e0 jour de statut sont envoy\u00e9es \u00e0 tous les abonn\u00e9s, les e-mails vous permettent d'\u00eatre tr\u00e8s pr\u00e9cis dans vos communications et votre contenu : ils vont directement dans la bo\u00eete de r\u00e9ception.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Utilisez les e-mails \u00e0 votre avantage<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Compte tenu de la capacit\u00e9 in\u00e9gal\u00e9e des e-mails \u00e0 g\u00e9n\u00e9rer des conversions, il est logique que l'envoi de messages \u00e0 une base de donn\u00e9es ou \u00e0 une liste de contacts soit \u00e9galement le canal marketing le plus efficace pour g\u00e9n\u00e9rer un retour sur investissement pour votre entreprise.<\/span><\/p>

retour sur investissement pour les entreprises : pour chaque euro d\u00e9pens\u00e9 en email marketing, le retour sur investissement moyen est de 38 euros.<\/span>Pour toutes les raisons mentionn\u00e9es ci-dessus, le marketing par e-mail est le canal le plus efficace pour attirer, engager, connecter avec vos clients et am\u00e9liorer leur exp\u00e9rience d'achat, m\u00eame sur leurs appareils mobiles, afin de g\u00e9n\u00e9rer des ventes et des revenus pour votre entreprise.<\/span><\/p>

Alors commencez \u00e0 utiliser les e-mails \u00e0 votre avantage d\u00e8s aujourd'hui en tant que service et vous constaterez que cela vous aidera \u00e0 augmenter imm\u00e9diatement vos ventes et vos revenus.<\/span>En effet, le marketing direct par email g\u00e9n\u00e8re en moyenne 3,800% de <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le groupe Cloud<\/b><\/a> est pr\u00eat \u00e0 travailler avec vous. En savoir plus sur les services de marketing par e-mail que nous proposons et entrer en contact<\/span> Nous contacter<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? Para responder a estas interrogantes, compartiremos tres razones por las que […]<\/p>\n","protected":false},"author":20,"featured_media":17441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[735],"class_list":["post-17440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-email-marketing"],"yoast_head":"\n\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? Para responder a estas interrogantes, compartiremos tres razones por las que […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/fr\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/solen-feyissa-TaOGbz_S-Qw-unsplash-1024x829.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021?\",\"datePublished\":\"2021-11-24T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\"},\"wordCount\":821,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/solen-feyissa-TaOGbz_S-Qw-unsplash-scaled.gif\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/ar\\\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\\\/\",\"name\":\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? 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