{"id":15806,"date":"2021-06-09T11:08:00","date_gmt":"2021-06-09T11:08:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15806"},"modified":"2021-11-02T14:06:45","modified_gmt":"2021-11-02T14:06:45","slug":"que-es-el-storytelling-y-como-aplicarlo-al-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","title":{"rendered":"Storytelling Comment l&#039;appliquer en Marketing ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15806\" class=\"elementor elementor-15806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a415c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a415c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78309fdf\" data-id=\"78309fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4433b60c elementor-widget elementor-widget-image\" data-id=\"4433b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Image Logo Le Groupe Cloud\" alt=\"Cloud Group est une soci\u00e9t\u00e9 holding sp\u00e9cialis\u00e9e dans la transformation num\u00e9rique mondiale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ad53d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ad53d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47ef8309\" data-id=\"47ef8309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8df2bd\" data-id=\"d8df2bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723e2ea elementor-widget elementor-widget-heading\" data-id=\"723e2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/fr\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/\">Storytelling Comment l&#039;appliquer en Marketing ?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-189f5268\" data-id=\"189f5268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b8d9c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b8d9c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-58c03c50\" data-id=\"58c03c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-27e93b05\" data-id=\"27e93b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f4d47a7\" data-id=\"3f4d47a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28d9fe07\" data-id=\"28d9fe07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c020e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c020e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e460a7e\" data-id=\"e460a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee372cc elementor-widget elementor-widget-heading\" data-id=\"ee372cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"font-size:14.0pt;,sans-serif\">Quel est le <i>narration <\/i>et comment l&#039;appliquer au marketing ?<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f71123a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f71123a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fba816\" data-id=\"71fba816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa0b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7fa0b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un premier temps, nous allons vous expliquer ce qu&#039;est le storytelling : c&#039;est la technique qui consiste \u00e0 raconter une histoire pour se connecter davantage avec l&#039;utilisateur. L&#039;objectif est de faire appel au c\u00f4t\u00e9 \u00e9motionnel des gens pour instaurer la confiance et la loyaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa39339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa39339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27be0dd7\" data-id=\"27be0dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5871bf8b elementor-widget elementor-widget-text-editor\" data-id=\"5871bf8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le type de narration que nous utiliserons d\u00e9pendra de l&#039;histoire dans laquelle nous voulons soutenir le message que nous voulons transmettre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f468ba3 elementor-widget elementor-widget-text-editor\" data-id=\"4f468ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Fiction\u00a0: l&#039;histoire et les personnages surgissent dans nos esprits et ne sont pas r\u00e9els, nous cr\u00e9ons l&#039;histoire \u00e0 partir de z\u00e9ro dans le but de transmettre un message sp\u00e9cifique<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142b12c elementor-widget elementor-widget-text-editor\" data-id=\"142b12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Historique : le plus courant de tous, il peut s&#039;agir d&#039;un r\u00e9cit sur des \u00e9v\u00e9nements g\u00e9n\u00e9raux qui se sont produits ou sur l&#039;histoire de la marque en question. Il est tr\u00e8s utile de passer en revue les \u00e9tapes suivies par la marque et de se connecter avec les utilisateurs les plus fid\u00e8les qui sont l\u00e0 depuis le d\u00e9but, ainsi que d&#039;enseigner aux plus r\u00e9cents toute l&#039;histoire de l&#039;entreprise.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691d003 elementor-widget elementor-widget-text-editor\" data-id=\"691d003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Situations de consommation : ce type est tr\u00e8s courant dans les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, bien qu&#039;elles ne montrent pas toujours la r\u00e9alit\u00e9 telle qu&#039;elle est. L&#039;id\u00e9e est de se connecter avec l&#039;utilisateur \u00e0 travers une histoire dans laquelle il se voit refl\u00e9t\u00e9 lorsqu&#039;il consomme notre produit. Par exemple, si nous vendons une marque de boisson gazeuse, racontez l&#039;histoire d&#039;un groupe d&#039;amis qui boivent cette boisson gazeuse sur une plage en regardant le coucher du soleil.<p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt;\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-253f243b\" data-id=\"253f243b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35076165 elementor-widget elementor-widget-image\" data-id=\"35076165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15832\" alt=\"storytelling-en-marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7520aba4 elementor-widget elementor-widget-text-editor\" data-id=\"7520aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bas\u00e9 sur les valeurs : c&#039;est le plus efficace en termes de connexion avec l&#039;utilisateur, car si nous le faisons bien, nous transmettrons la vision et la mission de la marque de mani\u00e8re \u00e9motionnelle et directe. Ce type consiste \u00e0 raconter une histoire qui refl\u00e8te les valeurs de la marque, dans le but que l&#039;acheteur associe la marque aux valeurs port\u00e9es par le protagoniste de l&#039;histoire.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498c81 elementor-widget elementor-widget-heading\" data-id=\"498c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conseils pour \u00eatre un bon conteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba0d22 elementor-widget elementor-widget-text-editor\" data-id=\"5cba0d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et apr\u00e8s avoir pris connaissance de la th\u00e9orie, vous vous demanderez : comment puis-je commencer \u00e0 \u00eatre un bon <em>conteur<\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de85f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de85f30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c37d8\" data-id=\"72c37d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f9699 elementor-widget elementor-widget-image\" data-id=\"484f9699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15833\" alt=\"storytelling-estructura\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb5e39 elementor-widget elementor-widget-image\" data-id=\"edb5e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg\" class=\"elementor-animation-float attachment-medium_large size-medium_large wp-image-15836\" alt=\"Storytelling-Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg 626w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-16x12.jpg 16w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1354100e\" data-id=\"1354100e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4efcab elementor-widget elementor-widget-text-editor\" data-id=\"5c4efcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Avoir quelque chose \u00e0 dire. Ne cherchez pas d&#039;abord la forme puis le fond, la premi\u00e8re chose est d&#039;avoir l&#039;histoire pour la raconter. Une narration sans fond n&#039;est pas r\u00e9ussie.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b107b elementor-widget elementor-widget-text-editor\" data-id=\"2a8b107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>D\u00e9posez les appareils \u00e9lectroniques. Vous pouvez vous promener, lire votre magazine pr\u00e9f\u00e9r\u00e9, vous perdre dans les pages d&#039;un dictionnaire... mais ne <em>d\u00e9filement <\/em>sur Instagram, cela vous donnera rarement plus que quelques longues minutes perdues.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbcf62 elementor-widget elementor-widget-text-editor\" data-id=\"2dbcf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Observez, vous devrez regarder attentivement tout ce qui vous entoure, car la personne ou l&#039;objet le moins attendu vous racontera une histoire attrayante. Un bar anim\u00e9, un salon de coiffure, une quincaillerie ou la boucherie de votre quartier sont tous de bons endroits.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c53eb elementor-widget elementor-widget-text-editor\" data-id=\"86c53eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Une fois que vous avez l&#039;histoire, il est temps de l&#039;organiser. le s<em>narration<\/em> dans <a href=\"https:\/\/thecloud.group\/fr\/agence-de-marketing-numerique-integree-2\/\">commercialisation<\/a> Ils sont g\u00e9n\u00e9ralement brefs mais directs, pour lesquels vous aurez besoin d&#039;une bonne structure sur laquelle appuyer votre histoire. Emmenez le lecteur du point X au point Y, il est crucial que votre histoire ait un d\u00e9but et une fin. Sur la ligne entre ces deux points, votre histoire se passe, qui doit \u00eatre racont\u00e9e de mani\u00e8re courte mais efficace.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abccc8 elementor-widget elementor-widget-text-editor\" data-id=\"8abccc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Les sentiments positifs. Les bonnes \u00e9motions transmettent toujours plus que les n\u00e9gatives, m\u00eame si un conflit appara\u00eet dans votre histoire, il est tr\u00e8s important que le message final soit au moins plein d&#039;espoir, au cas o\u00f9 notre histoire serait dramatique.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59a47f elementor-widget elementor-widget-text-editor\" data-id=\"e59a47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Profondeur dans les personnages. Un personnage simple sans d\u00e9tails ne se connecte pas avec l&#039;utilisateur, il d\u00e9veloppe un arri\u00e8re-plan derri\u00e8re chaque personnage, avec ses forces et ses faiblesses, afin que le consommateur puisse se voir refl\u00e9t\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a421a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a421a59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee622c5\" data-id=\"1ee622c5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d07e14 elementor-widget elementor-widget-text-editor\" data-id=\"4d07e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez The Cloud Group, nous serons heureux d&#039;appliquer toutes ces connaissances \u00e0 votre marque, il vous suffit de <a href=\"https:\/\/thecloud.group\/fr\/contact\/\">Nous contacter<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Informations relatives aux actions de storytelling en marketing<\/p>","protected":false},"author":1,"featured_media":15817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[726,723,725,724],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-agencia-de-marketing","tag-marketing","tag-social-media","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? 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