{"id":15176,"date":"2021-01-25T13:55:19","date_gmt":"2021-01-25T13:55:19","guid":{"rendered":"https:\/\/thecloud.group\/?p=15176"},"modified":"2021-01-25T13:55:21","modified_gmt":"2021-01-25T13:55:21","slug":"marketing-par-e-mail-comment-creer-une-strategie-efficace","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/email-marketing-como-hacer-una-estrategia-efectiva\/","title":{"rendered":"Marketing par e-mail : comment \u00e9laborer une strat\u00e9gie efficace"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15176\" class=\"elementor elementor-15176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11634c96 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11634c96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be9fc34\" data-id=\"3be9fc34\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5b2079 elementor-widget elementor-widget-image\" data-id=\"1a5b2079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Image Logo Le Groupe Cloud\" alt=\"Cloud Group est une soci\u00e9t\u00e9 holding sp\u00e9cialis\u00e9e dans la transformation num\u00e9rique mondiale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78960910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78960910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36c2e6f2\" data-id=\"36c2e6f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2028b6e8\" data-id=\"2028b6e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb25828 elementor-widget elementor-widget-heading\" data-id=\"eb25828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing par e-mail : comment \u00e9laborer une strat\u00e9gie efficace<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5db53026\" data-id=\"5db53026\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-685e73ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"685e73ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5cb4fa34\" data-id=\"5cb4fa34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-515e03bf\" data-id=\"515e03bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-617321f8\" data-id=\"617321f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7079cea6\" data-id=\"7079cea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49095b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49095b4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50c108b8\" data-id=\"50c108b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1876f462 elementor-widget elementor-widget-text-editor\" data-id=\"1876f462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une strat\u00e9gie de marketing par e-mail peut \u00eatre facilement r\u00e9alis\u00e9e en envoyant des e-mails \u00e0 la base de donn\u00e9es et c&#039;est tout. Cependant, si vous voulez faire les choses bien et professionnellement, vous devez vous fixer des objectifs que vous devez ensuite mesurer et ajuster en permanence. Pour cette raison, nous consid\u00e9rons qu&#039;il est important de partager avec vous les \u00e9tapes \u00e0 suivre pour \u00e9laborer une strat\u00e9gie de marketing par e-mail efficace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eef16c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eef16c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b154a6d\" data-id=\"2b154a6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcde888 elementor-widget elementor-widget-heading\" data-id=\"1fcde888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finissez les objectifs de votre campagne d&#039;email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc0914e elementor-widget elementor-widget-text-editor\" data-id=\"6cc0914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&#039;abord, vous devez \u00e9tablir les objectifs de votre campagne d&#039;email marketing. Par exemple, vous pouvez d\u00e9cider que les e-mails \u00e0 envoyer seront destin\u00e9s \u00e0 fid\u00e9liser l&#039;audience, ou \u00e0 vendre les produits et services. Il peut s&#039;agir d&#039;augmenter le nombre d&#039;abonn\u00e9s \u00e0 la base de donn\u00e9es. Quoi que vous d\u00e9cidiez, vous devez le d\u00e9finir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c7d69d elementor-widget elementor-widget-text-editor\" data-id=\"36c7d69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est pratique que vous mettiez des pourcentages. Autrement dit, si vous souhaitez augmenter vos ventes, de quel pourcentage\u00a0? 15%\u00a0? 20%\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d420863 elementor-widget elementor-widget-text-editor\" data-id=\"d420863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuite, \u00e9tablissez les strat\u00e9gies \u00e0 utiliser. Si vous souhaitez vendre plus via la newsletter, comment allez-vous proc\u00e9der\u00a0? Enverrez-vous des offres ? Allez-vous faire un cadeau? Allez-vous partager des tutoriels vid\u00e9o\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ba60dfe\" data-id=\"5ba60dfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f74c5fa elementor-widget elementor-widget-image\" data-id=\"2f74c5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15181\" alt=\"publicit\u00e9 par e-mail\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fff0a7 elementor-widget elementor-widget-text-editor\" data-id=\"19fff0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuite, d\u00e9cidez des types de contenu \u00e0 partager. Il peut s&#039;agir d&#039;actualit\u00e9s, d&#039;offres, de vid\u00e9os, d&#039;articles de blog, etc. Et \u00e0 quelle fr\u00e9quence ? Au moins une fois par semaine est recommand\u00e9, mais si vous n&#039;avez pas beaucoup de contenu \u00e0 partager, une fois par mois est pr\u00e9f\u00e9rable. Rappelez-vous que la qualit\u00e9 vaut mieux que la quantit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5babb4c5 elementor-widget elementor-widget-text-editor\" data-id=\"5babb4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintenant, ce que vous devrez d\u00e9cider, c&#039;est le plan d&#039;exp\u00e9dition. Nous vous recommandons de planifier mois par mois quand vous enverrez des emails marketing afin de pouvoir les pr\u00e9parer bien \u00e0 l&#039;avance et sereinement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dac0983 elementor-widget elementor-widget-heading\" data-id=\"6dac0983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels outils puis-je utiliser pour le marketing par e-mail\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e5b2be elementor-widget elementor-widget-text-editor\" data-id=\"16e5b2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe de nombreuses plateformes pour envoyer des e-mails en masse et l&#039;id\u00e9al est que vous les \u00e9tudiiez afin de pouvoir en s\u00e9lectionner une qui corresponde \u00e0 vos besoins. Nous en citons quelques-uns ci-dessous :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2c56dd elementor-widget elementor-widget-text-editor\" data-id=\"1a2c56dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>mailchimp<\/strong>: C&#039;est l&#039;un des plus reconnus mais sa version gratuite n&#039;a pas beaucoup d&#039;options.<\/li><li><strong>Acumbamail<\/strong>: Il est en espagnol et poss\u00e8de de nombreuses fonctionnalit\u00e9s utiles.<\/li><li><strong>Avoir une r\u00e9ponse<\/strong>: Il n&#039;a pas de version gratuite mais c&#039;est une solution assez compl\u00e8te non seulement pour le marketing par e-mail mais aussi pour la configuration du workflow.<\/li><li><strong>BenchmarkCourriel<\/strong>: Comprend l&#039;automatisation et est \u00e9galement tr\u00e8s populaire.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b418dd elementor-widget elementor-widget-text-editor\" data-id=\"52b418dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, vous devrez configurer le formulaire de capture car, sinon, comment obtiendrez-vous les e-mails pour votre base de donn\u00e9es, n&#039;est-ce pas\u00a0? Le plus courant ne demande que l&#039;adresse e-mail, mais vous pouvez \u00e9galement demander le pr\u00e9nom et le nom. Un formulaire plus professionnel comprend le pays, l&#039;entreprise et m\u00eame quelques questions suppl\u00e9mentaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6142d0b5 elementor-widget elementor-widget-heading\" data-id=\"6142d0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conseils pour cr\u00e9er des e-mails efficaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3b8717 elementor-widget elementor-widget-text-editor\" data-id=\"3c3b8717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintenant que vous savez ce dont vous avez besoin pour mener \u00e0 bien vos campagnes, nous voulons vous parler de ce qu&#039;il faut pour que les e-mails qui font partie de ces campagnes soient efficaces et atteignent les r\u00e9sultats souhait\u00e9s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c9298 elementor-widget elementor-widget-text-editor\" data-id=\"19c9298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Ils doivent contenir un titre accrocheur <\/strong>et susciter l&#039;int\u00e9r\u00eat d&#039;\u00eatre ouvert. Avec le titre, nous nous r\u00e9f\u00e9rons au sujet de l&#039;e-mail, qui s&#039;il n&#039;invite pas \u00e0 \u00eatre ouvert, alors il ne le sera pas. Vous pouvez offrir une promesse et nous vous recommandons d&#039;utiliser un ton proche et direct.<\/li><li><strong>Le contenu de l&#039;email doit \u00eatre travaill\u00e9 en d\u00e9tail. <\/strong>Incorporez des sous-titres pour diviser les informations et vous concentrer davantage sur les ressources visuelles que sur les textes.<\/li><li><strong>N&#039;oubliez pas l&#039;appel \u00e0 l&#039;action<\/strong> que nous recommandons qu&#039;il soit un seul par email, persuasif, convaincant et accrocheur.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44806243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44806243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3392df3b\" data-id=\"3392df3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e03c6 elementor-widget elementor-widget-heading\" data-id=\"11e03c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9triques \u00e0 prendre en compte dans le marketing par e-mail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732ab78b elementor-widget elementor-widget-text-editor\" data-id=\"732ab78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parmi les m\u00e9triques les plus importantes \u00e0 prendre en compte pour l&#039;email marketing figurent l&#039;augmentation du nombre d&#039;abonn\u00e9s, le taux de d\u00e9sabonnement, le taux d&#039;ouverture des emails, les clics sur les liens, les d\u00e9sabonnements par envoi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1253d1 elementor-widget elementor-widget-text-editor\" data-id=\"3f1253d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En plus de ceux-ci, il existe d&#039;autres mesures avec lesquelles vous pouvez mesurer la conversion de ceux qui ont ouvert votre e-mail, cliqu\u00e9 puis achet\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f0ec9 elementor-widget elementor-widget-text-editor\" data-id=\"17f0ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#039;une des raisons pour lesquelles le marketing par e-mail est encore un outil largement utilis\u00e9 est qu&#039;il fonctionne. Il reste, et rien n&#039;indique le contraire, l&#039;un des moyens les plus efficaces pour r\u00e9aliser des conversions dans le cadre d&#039;une strat\u00e9gie d&#039;email marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28705704\" data-id=\"28705704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c14b0fd elementor-widget elementor-widget-image\" data-id=\"3c14b0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15188\" alt=\"Indicateurs de performance en marketing par e-mail\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-300x169.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-768x432.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-16x9.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f839f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f839f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39dc06f3\" data-id=\"39dc06f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76560a2 elementor-widget elementor-widget-text-editor\" data-id=\"76560a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D&#039;apr\u00e8s le site <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-es-email-marketing\/\">Contenu de la roche<\/a> &quot;Gr\u00e2ce \u00e0 l&#039;avancement des outils d&#039;automatisation du marketing, ce canal est devenu le meilleur moyen de transmettre les bons messages aux bonnes personnes au bon moment.&quot;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce8cef elementor-widget elementor-widget-text-editor\" data-id=\"0ce8cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Donc, si vous souhaitez un soutien professionnel pour mener \u00e0 bien des campagnes de marketing par e-mail pour votre entreprise, votre entreprise, votre produit ou votre marque, The Cloud Group est pr\u00eat \u00e0 \u00eatre votre alli\u00e9. <a href=\"https:\/\/thecloud.group\/fr\/marketing-par-e-mail-professionnel\/\">apprendre encore plus<\/a> sur les services de marketing que nous proposons et contactez-nous d\u00e8s aujourd&#039;hui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/marketing-par-e-mail-comment-creer-une-strategie-efficace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva\" \/>\n<meta property=\"og:description\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. 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Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. 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