{"id":15094,"date":"2021-01-18T09:00:00","date_gmt":"2021-01-18T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15094"},"modified":"2021-01-17T21:11:40","modified_gmt":"2021-01-17T21:11:40","slug":"seo-y-sem-que-diferencia-a-ambos-posicionamientos","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","title":{"rendered":"SEO et SEM : qu&#039;est-ce qui diff\u00e9rencie les deux positionnements ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15094\" class=\"elementor elementor-15094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6bb1ee elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c6bb1ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e62f27e\" data-id=\"e62f27e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f01ed25 elementor-widget elementor-widget-image\" data-id=\"1f01ed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Image Logo Le Groupe Cloud\" alt=\"The The Cloud Group es un holding empresarial enfocado en la transformaci\u00f3n digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f6daf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6daf02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-93e29af\" data-id=\"93e29af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bfe4023\" data-id=\"bfe4023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a29963 elementor-widget elementor-widget-heading\" data-id=\"71a29963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement de logiciels\u00a0: les d\u00e9fis auxquels vous \u00eates confront\u00e9s aujourd&#039;hui<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36820c79\" data-id=\"36820c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-750efdf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750efdf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2afdc1d7\" data-id=\"2afdc1d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3dee7cfc\" data-id=\"3dee7cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a056d78\" data-id=\"5a056d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79adde52\" data-id=\"79adde52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcbcfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcbcfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62bfa844\" data-id=\"62bfa844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404bb1b elementor-widget elementor-widget-text-editor\" data-id=\"404bb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez s\u00fbrement entendu parler du positionnement <a href=\"https:\/\/thecloud.group\/fr\/posicionamiento-seo-en-madrid-como-funciona\/\">r\u00e9f\u00e9rencement<\/a> et <a href=\"https:\/\/thecloud.group\/fr\/posicionamiento-sem-7-ventajas-para-tu-negocio\/\">MEB<\/a> qui couvre un domaine fondamental du marketing en ligne. Mais savez-vous ce qui les diff\u00e9rencie les uns des autres ? Si vous voulez plus d&#039;informations sur chacun d&#039;eux, continuez \u00e0 lire car nous allons vous l&#039;expliquer ensuite. En plus de d\u00e9finir ce que sont le SEM et le SEO, nous souhaitons \u00e9galement que vous compreniez comment les appliquer aux techniques de marketing hors ligne pour r\u00e9ussir dans toutes vos strat\u00e9gies num\u00e9riques. Tu es pr\u00eat?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2170f399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2170f399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1c2cfa\" data-id=\"7b1c2cfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e929823 elementor-widget elementor-widget-heading\" data-id=\"4e929823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu&#039;entend-on par r\u00e9f\u00e9rencement ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6ad796 elementor-widget elementor-widget-text-editor\" data-id=\"4a6ad796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous souhaitez classer votre site Web en haut des r\u00e9sultats de recherche (c&#039;est-\u00e0-dire premier ou premier), vous devez vous renseigner sur le r\u00e9f\u00e9rencement. Son acronyme signifie Search Engine Optimization et c&#039;est une strat\u00e9gie fondamentale lorsqu&#039;il s&#039;agit d&#039;augmenter la visibilit\u00e9 des sites dans les r\u00e9sultats de recherche organiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673d326c elementor-widget elementor-widget-text-editor\" data-id=\"673d326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd&#039;hui, l&#039;endroit le plus populaire pour effectuer des recherches est Google. Nous ne pouvons pas nier que bien qu&#039;il existe d&#039;autres options, personne n&#039;a r\u00e9ussi \u00e0 le d\u00e9tr\u00f4ner. C&#039;est le moteur de recherche le plus utilis\u00e9 par les utilisateurs, et se positionner dans ses premiers r\u00e9sultats avec des mots-cl\u00e9s li\u00e9s \u00e0 votre activit\u00e9 vous garantit que votre site web est toujours visit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65d360 elementor-widget elementor-widget-heading\" data-id=\"d65d360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu&#039;entend-on par SEM\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af3be3 elementor-widget elementor-widget-text-editor\" data-id=\"4af3be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour sa part, Search Engine Marketing (SEM) met l&#039;accent sur la pratique qui est ex\u00e9cut\u00e9e sur le site Web pour obtenir le plus de vues gr\u00e2ce \u00e0 la publicit\u00e9 sur les moteurs de recherche. En d&#039;autres termes, le SEM est le r\u00e9sultat payant des moteurs de recherche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e913 elementor-widget elementor-widget-text-editor\" data-id=\"869e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&#039;est-\u00e0-dire que l&#039;annonceur paie chaque fois qu&#039;un utilisateur clique sur une annonce en \u00e9change de l&#039;obtention de la premi\u00e8re position de recherche, qui est r\u00e9serv\u00e9e \u00e0 ce type de campagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ea5dcde\" data-id=\"7ea5dcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfe3e12 elementor-widget elementor-widget-image\" data-id=\"4cfe3e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"950\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15097\" alt=\"SEO y SEM, algunas diferencias\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg 633w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-8x12.jpg 8w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad73a2e elementor-widget elementor-widget-heading\" data-id=\"3ad73a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors, en r\u00e9sum\u00e9, quelle est la diff\u00e9rence entre le positionnement SEO et SEM\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2495a16b elementor-widget elementor-widget-text-editor\" data-id=\"2495a16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme on l&#039;a vu, le SEO et le SEM visent \u00e0 optimiser le positionnement du site Web dans les moteurs de recherche (tels que Google). Leurs diff\u00e9rences sont donn\u00e9es par la mani\u00e8re dont ce positionnement est atteint et d&#039;autres facteurs, tels que :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d9a810 elementor-widget elementor-widget-heading\" data-id=\"75d9a810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">r\u00e9f\u00e9rencement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433176b9 elementor-widget elementor-widget-text-editor\" data-id=\"433176b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Le nombre de mots cl\u00e9s est limit\u00e9.<\/li><li>Elle est r\u00e9mun\u00e9r\u00e9e pour un travail d&#039;optimisation (salaire professionnel, agence externe ou SEO).<\/li><li>Le plus important est que les r\u00e9sultats soient obtenus \u00e0 moyen et long terme.<\/li><li>Plusieurs \u00e9tudes ont montr\u00e9 que le taux de clics (CTR) en dessous de la cinqui\u00e8me position est inf\u00e9rieur \u00e0 5%, ce qui affecte grandement le travail d&#039;optimisation. En soi, acc\u00e9der \u00e0 la deuxi\u00e8me page revient \u00e0 ne pas y \u00eatre, car seuls 1% des utilisateurs d\u00e9passent la premi\u00e8re page.<\/li><li>Vous devez rechercher l&#039;originalit\u00e9, l&#039;extension, la qualit\u00e9 et la pertinence.<\/li><li>Il n&#039;y a pas de grandes fluctuations dans la position occup\u00e9e dans le classement des r\u00e9sultats.<\/li><li>Les r\u00e9sultats ne sont pas garantis.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5443c9ea elementor-widget elementor-widget-heading\" data-id=\"5443c9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a69fc90 elementor-widget elementor-widget-text-editor\" data-id=\"3a69fc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Le nombre de mots cl\u00e9s est illimit\u00e9.<\/li><li>Vous pouvez payer les visites (pour Google, Bing, entre autres) et la gestion des campagnes (professionnels de la paie, agences externes ou SEM).<\/li><li>Les r\u00e9sultats peuvent \u00eatre obtenus presque imm\u00e9diatement et peuvent \u00eatre prolong\u00e9s dans le temps selon les besoins.<\/li><li>Pour les syst\u00e8mes de diffusion comme AdWords, vous pouvez obtenir un taux de clics \u00e9lev\u00e9 dans les quatre premiers r\u00e9sultats. Ces r\u00e9sultats apparaissent en premier et peuvent atteindre des chiffres sup\u00e9rieurs \u00e0 10%, jusqu&#039;\u00e0 30%.<\/li><li>La position peut \u00eatre constante.<\/li><li>R\u00e9sultats garantis, selon la concurrence qui existe dans les mots-cl\u00e9s s\u00e9lectionn\u00e9s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37efb4f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37efb4f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-622d0422\" data-id=\"622d0422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a56ec42 elementor-widget elementor-widget-heading\" data-id=\"2a56ec42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment combiner votre strat\u00e9gie SEO et SEM ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502059fd elementor-widget elementor-widget-text-editor\" data-id=\"502059fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque vous d\u00e9marrez votre propre entreprise, il est essentiel de mettre en \u0153uvre les tactiques SEO et SEM d\u00e8s que possible. Plus vous y mettrez, plus vite vous verrez les r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb7da elementor-widget elementor-widget-text-editor\" data-id=\"a6bb7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon votre budget, le r\u00e9sultat sera sup\u00e9rieur ou inf\u00e9rieur dans les deux cas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ad68d elementor-widget elementor-widget-text-editor\" data-id=\"43ad68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous pouvez vous permettre une agence ou un professionnel du r\u00e9f\u00e9rencement, vous verrez qu&#039;avec le <a href=\"https:\/\/rockcontent.com\/es\/blog\/estrategia-de-marketing-de-contenidos\/#:~:text=En%20s%C3%AD%2C%20%C2%BFqu%C3%A9%20es%20una,y%20los%20resultados%20que%20brindan.\">strat\u00e9gies de contenu qui <\/a>proposer, vous aurez de bons r\u00e9sultats. La m\u00eame chose se produit avec le SEM. Une agence de marketing digital connaissant le positionnement SEO et SEM saura mener \u00e0 bien des campagnes r\u00e9ussies pour atteindre les objectifs fix\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-483c2cad\" data-id=\"483c2cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef94a6b elementor-widget elementor-widget-image\" data-id=\"5ef94a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15096\" alt=\"SEO y SEM\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-300x201.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a5c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a5c88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54ee6c\" data-id=\"6e54ee6c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dc62c elementor-widget elementor-widget-text-editor\" data-id=\"11dc62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En savoir plus sur la fa\u00e7on <a href=\"https:\/\/thecloud.group\/fr\/posicionamiento-online-profesional\/\">Le groupe Cloud<\/a> peut vous aider \u00e0 positionner votre marque avec ces strat\u00e9gies et n&#039;oubliez pas de lire d&#039;autres articles d&#039;int\u00e9r\u00eat dans notre <a href=\"https:\/\/thecloud.group\/fr\/blog\/\">Blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. 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