{"id":14048,"date":"2020-12-22T09:00:00","date_gmt":"2020-12-22T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=14048"},"modified":"2020-12-21T16:46:30","modified_gmt":"2020-12-21T16:46:30","slug":"marketing-digital-ventajas-del-whatsapp","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/marketing-digital-ventajas-del-whatsapp\/","title":{"rendered":"Marketing num\u00e9rique\u00a0: les avantages de WhatsApp"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14048\" class=\"elementor elementor-14048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1532d82b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1532d82b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54747712\" data-id=\"54747712\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a26b00 elementor-widget elementor-widget-image\" data-id=\"29a26b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Image Logo Le Groupe Cloud\" alt=\"Cloud Group est une soci\u00e9t\u00e9 holding sp\u00e9cialis\u00e9e dans la transformation num\u00e9rique mondiale.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-460315b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"460315b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76085de9\" data-id=\"76085de9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35571d4e\" data-id=\"35571d4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d635571 elementor-widget elementor-widget-heading\" data-id=\"d635571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing num\u00e9rique\u00a0: les avantages de WhatsApp<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-11e810b5\" data-id=\"11e810b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a41dec0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a41dec0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2a63fcc5\" data-id=\"2a63fcc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3df46c49\" data-id=\"3df46c49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-52e0683e\" data-id=\"52e0683e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-737d08f3\" data-id=\"737d08f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25dac0d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25dac0d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-508dfe19\" data-id=\"508dfe19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad71654 elementor-widget elementor-widget-text-editor\" data-id=\"1ad71654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WhatsApp pour le marketing num\u00e9rique ? Est-ce que \u00e7a marche vraiment ? Selon <a href=\"https:\/\/revistadigital.inesem.es\/gestion-empresarial\/whatsapp-marketing\/\">Magazine num\u00e9rique de l&#039;INESEM<\/a>, ce r\u00e9seau social est le deuxi\u00e8me le plus utilis\u00e9 aujourd&#039;hui par les Espagnols. Ils citent un rapport r\u00e9alis\u00e9 par Hootsuite et We are social en 2019 o\u00f9 ils indiquent que 87% des r\u00e9pondants l&#039;utilisent au quotidien. Il n&#039;est donc pas si exag\u00e9r\u00e9 de l&#039;envisager pour les strat\u00e9gies de marketing num\u00e9rique. Mais comment y parvenir ? Y a-t-il un r\u00e9el avantage ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5fc3cfd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc3cfd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4bc1dddc\" data-id=\"4bc1dddc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c57890 elementor-widget elementor-widget-heading\" data-id=\"24c57890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avantages de l&#039;int\u00e9gration de WhatsApp dans les strat\u00e9gies de marketing num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72abf78e elementor-widget elementor-widget-text-editor\" data-id=\"72abf78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le principal avantage est que WhatsApp est un r\u00e9seau social qui transmet la proximit\u00e9. Comme les gens l&#039;utilisent en principe pour communiquer avec leur famille et leurs amis, cela donne le sentiment que l&#039;entreprise ou la marque est aussi proche qu&#039;eux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4562775c elementor-widget elementor-widget-text-editor\" data-id=\"4562775c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un autre avantage est la port\u00e9e et la fr\u00e9quence d&#039;utilisation de WhatsApp, qui permet aux messages d&#039;atteindre un public beaucoup plus large.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded2421 elementor-widget elementor-widget-text-editor\" data-id=\"ded2421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, le contenu peut \u00eatre envoy\u00e9 dans divers formats, tels que des images, des vid\u00e9os, des audios et des liens, pour n&#039;en nommer que quelques-uns. Les partager, \u00e0 leur tour, avec d&#039;autres personnes, est tr\u00e8s simple \u00e0 faire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31eeb6e3\" data-id=\"31eeb6e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12f50325 elementor-widget elementor-widget-image\" data-id=\"12f50325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14063\" alt=\"Le marketing num\u00e9rique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigital-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0b61ef elementor-widget elementor-widget-text-editor\" data-id=\"1b0b61ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d&#039;une strat\u00e9gie de marketing num\u00e9rique, il est excellent pour toucher directement le consommateur potentiel. Il n&#039;y a aucune interf\u00e9rence entre l&#039;entreprise et le client, aucune publicit\u00e9 ou quoi que ce soit d&#039;autre qui pourrait interf\u00e9rer avec le message \u00e0 communiquer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143f57ef elementor-widget elementor-widget-text-editor\" data-id=\"143f57ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus, il n&#039;y a toujours pas beaucoup de concurrence dans le marketing num\u00e9rique via WhatsApp, donc si vous \u00eates un pionnier dans votre cr\u00e9neau dans l&#039;utilisation de cet outil, vous aurez un avantage concurrentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c5adbc elementor-widget elementor-widget-heading\" data-id=\"77c5adbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WhatsApp Business pour optimiser le service client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ec23b4 elementor-widget elementor-widget-text-editor\" data-id=\"24ec23b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il n&#039;y a pas si longtemps, WhatsApp Business \u00e9tait disponible en tant qu&#039;application s\u0153ur de WhatsApp, mais avec d&#039;autres options uniques pour les entreprises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b5fa08 elementor-widget elementor-widget-text-editor\" data-id=\"11b5fa08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par exemple, vous pouvez configurer des messages d&#039;absence, des horaires de travail, des messages automatiques, t\u00e9l\u00e9charger des catalogues et bien plus encore, ce qui vous permet d&#039;am\u00e9liorer le service client en g\u00e9n\u00e9ral.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d179b9e elementor-widget elementor-widget-text-editor\" data-id=\"2d179b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreuses entreprises qui prennent des commandes pour livraison s&#039;appuient sur WhatsApp Business pour prendre les commandes des clients et conclure la vente, pour donner un exemple de l&#039;utilisation de ce r\u00e9seau social dans les entreprises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677adcf elementor-widget elementor-widget-text-editor\" data-id=\"677adcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme si cela ne suffisait pas, WhatsApp Business comprend \u00e9galement un panneau de statistiques qui vous permet de conna\u00eetre le nombre de messages re\u00e7us, envoy\u00e9s, lus et autres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad9d463 elementor-widget elementor-widget-heading\" data-id=\"2ad9d463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment d\u00e9velopper une strat\u00e9gie de marketing num\u00e9rique via WhatsApp<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a6b7b elementor-widget elementor-widget-text-editor\" data-id=\"e4a6b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WhatsApp peut \u00eatre int\u00e9gr\u00e9 tr\u00e8s efficacement dans une strat\u00e9gie de marketing num\u00e9rique. Comme nous l&#039;avons d\u00e9j\u00e0 dit, l&#039;une des plus grandes valeurs est de permettre une communication directe avec les utilisateurs en proposant un contenu de valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d121055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d121055\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11e7e0e2\" data-id=\"11e7e0e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86ac61 elementor-widget elementor-widget-text-editor\" data-id=\"a86ac61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La premi\u00e8re chose \u00e0 faire est de d\u00e9finir les objectifs d&#039;utilisation de WhatsApp pour votre entreprise. Ensuite, vous devez promouvoir l&#039;enregistrement de votre num\u00e9ro de t\u00e9l\u00e9phone comme moyen de contact et de service client. WhatsApp Business vous permet de cr\u00e9er un lien qui peut \u00eatre partag\u00e9 o\u00f9 vous voulez et par lequel ils viennent directement discuter avec vous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab37961 elementor-widget elementor-widget-text-editor\" data-id=\"4ab37961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gardez vos messages clairs et frais. De temps en temps, vous pouvez envoyer des promotions de cette mani\u00e8re via une liste de diffusion ou en utilisant les statuts WhatsApp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722023e9 elementor-widget elementor-widget-text-editor\" data-id=\"722023e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le meilleur contenu \u00e0 appr\u00e9cier sur ce r\u00e9seau doit \u00eatre visuellement attrayant et facile \u00e0 consommer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c302309 elementor-widget elementor-widget-text-editor\" data-id=\"c302309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, essayez de r\u00e9pondre rapidement, cordialement et efficacement aux personnes qui vous contactent via ce canal. Tenez compte du sentiment de proximit\u00e9 que les gens s&#039;attendent \u00e0 recevoir \u00e0 travers ce r\u00e9seau social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70d94e0\" data-id=\"70d94e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185d81a0 elementor-widget elementor-widget-image\" data-id=\"185d81a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14085\" alt=\"Marj\u00e7keting Digital WhatsApp\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/12\/marketingDigitalWhatsApp-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5f6dc elementor-widget elementor-widget-heading\" data-id=\"8c5f6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Y a-t-il des inconv\u00e9nients \u00e0 utiliser WhatsApp pour le marketing num\u00e9rique\u00a0?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8e537 elementor-widget elementor-widget-text-editor\" data-id=\"ce8e537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 tous les avantages qui existent concernant WhatsApp dans le cadre d&#039;une strat\u00e9gie de marketing num\u00e9rique, il existe \u00e9galement certains inconv\u00e9nients ou inconv\u00e9nients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b68cc0 elementor-widget elementor-widget-text-editor\" data-id=\"6b68cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#039;un d&#039;eux est qu&#039;il doit n\u00e9cessairement \u00eatre install\u00e9 sur un mobile. Tout comme le WhatsApp personnel est li\u00e9 \u00e0 un smartphone, il en va de m\u00eame avec l&#039;application WhatsApp Business. D\u00e8s lors, le plus pratique serait d&#039;acqu\u00e9rir un ordinateur qui ne servira qu&#039;\u00e0 cette fin si vous ne voulez pas m\u00e9langer vos affaires personnelles avec votre travail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17169ab elementor-widget elementor-widget-text-editor\" data-id=\"17169ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour que cette application fonctionne, vous devez disposer d&#039;une connexion Internet permanente. Autrement dit, s&#039;il n&#039;y a pas de bonnes donn\u00e9es ou de signal WiFi, cela ne fonctionnera pas, m\u00eame via WhatsApp Web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974fdc7 elementor-widget elementor-widget-text-editor\" data-id=\"974fdc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous souhaitez un accompagnement pour votre strat\u00e9gie de marketing digital, nous vous invitons \u00e0 contacter <a href=\"https:\/\/thecloud.group\/fr\/contacto\/\">Le groupe Cloud<\/a> o\u00f9 nous voulons \u00eatre vos alli\u00e9s. Si vous souhaitez lire d&#039;autres articles d&#039;int\u00e9r\u00eat, nous vous invitons \u00e0 faire un tour de notre <a href=\"https:\/\/thecloud.group\/fr\/blog\/\">Blog<\/a> o\u00f9 vous pouvez s\u00fbrement d\u00e9couvrir beaucoup plus de choses li\u00e9es au marketing num\u00e9rique, aux logiciels, aux r\u00e9seaux sociaux et plus encore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502e8482 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502e8482\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1683831e\" data-id=\"1683831e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing digital: Ventajas del WhatsApp \u00bfWhatsApp para el marketing digital? \u00bfRealmente funciona? Seg\u00fan Revista Digital INESEM, esta red social es la segunda m\u00e1s utilizada hoy en d\u00eda por los espa\u00f1oles. Citan un informe realizado por Hootsuite y We are social en 2019 donde indican que 87% de los encuestados la utiliza a diario. Entonces, realmente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital: Ventajas del WhatsApp | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/marketing-digital-ventajas-del-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: Ventajas del WhatsApp | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Marketing digital: Ventajas del WhatsApp \u00bfWhatsApp para el marketing digital? \u00bfRealmente funciona? Seg\u00fan Revista Digital INESEM, esta red social es la segunda m\u00e1s utilizada hoy en d\u00eda por los espa\u00f1oles. Citan un informe realizado por Hootsuite y We are social en 2019 donde indican que 87% de los encuestados la utiliza a diario. 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