{"id":11838,"date":"2020-11-18T10:00:00","date_gmt":"2020-11-18T10:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=11838"},"modified":"2020-12-10T16:18:26","modified_gmt":"2020-12-10T16:18:26","slug":"marketing-digital-que-necesito-saber","status":"publish","type":"post","link":"https:\/\/thecloud.group\/fr\/marketing-digital-que-necesito-saber\/","title":{"rendered":"Marketing digital : que dois-je savoir sur cette activit\u00e9 ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11838\" class=\"elementor elementor-11838\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527ec9cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527ec9cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2202977b\" data-id=\"2202977b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ff9f8c elementor-widget elementor-widget-image\" data-id=\"39ff9f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Image Logo Le Groupe Cloud\" alt=\"The The Cloud Group es un holding empresarial enfocado en la transformaci\u00f3n digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-439c7801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"439c7801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f0c5d\" data-id=\"76f0c5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d0e65a6\" data-id=\"3d0e65a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dd7cdc elementor-widget elementor-widget-heading\" data-id=\"9dd7cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing digital : que dois-je savoir sur cette activit\u00e9 ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-33b57825\" data-id=\"33b57825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d8c0ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8c0ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2e46dc98\" data-id=\"2e46dc98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d0689f6\" data-id=\"d0689f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-66f3b701\" data-id=\"66f3b701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-605ff011\" data-id=\"605ff011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e482629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e482629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4feb785a\" data-id=\"4feb785a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4412c06e elementor-widget elementor-widget-text-editor\" data-id=\"4412c06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d&#039;abord, qu&#039;est-ce que le marketing digital ? Nous pouvons le d\u00e9finir comme toutes les actions et strat\u00e9gies qui sont men\u00e9es via les m\u00e9dias num\u00e9riques pour attirer de nouvelles ventes ou promouvoir un produit ou un service. Ces canaux virtuels peuvent \u00eatre des pages Web, des blogs, des r\u00e9seaux sociaux, des vid\u00e9os, des publicit\u00e9s, entre autres. C&#039;est une discipline qui a transf\u00e9r\u00e9 des techniques utilis\u00e9es dans le monde hors ligne vers le monde en ligne, mais dans ce cas, une caract\u00e9ristique tr\u00e8s particuli\u00e8re est l&#039;imm\u00e9diatet\u00e9 et les \u00e9normes opportunit\u00e9s qu&#039;offre Internet pour promouvoir une entreprise ou une marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-459e0c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459e0c09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-200918a5\" data-id=\"200918a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc7ebf3 elementor-widget elementor-widget-heading\" data-id=\"4dc7ebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les \u00e9l\u00e9ments du marketing num\u00e9rique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43aa9f48 elementor-widget elementor-widget-text-editor\" data-id=\"43aa9f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En plus des r\u00e9seaux sociaux en tant qu&#039;\u00e9l\u00e9ment fondamental du marketing num\u00e9rique, il existe d&#039;autres \u00e9l\u00e9ments tout aussi pertinents \u00e0 prendre en consid\u00e9ration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3299cc9c elementor-widget elementor-widget-text-editor\" data-id=\"3299cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing des m\u00e9dias sociaux augmentera la pr\u00e9sence de l&#039;entreprise sur Internet gr\u00e2ce aux diff\u00e9rents r\u00e9seaux sociaux existants. De cette fa\u00e7on, les abonn\u00e9s pourront se tenir au courant des derni\u00e8res nouveaut\u00e9s de l&#039;entreprise et se connecter avec la marque d&#039;un point de vue plus \u00e9troit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86fb18 elementor-widget elementor-widget-text-editor\" data-id=\"f86fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing de contenu ou marketing de contenu est un autre \u00e9l\u00e9ment qui fait partie de tout ce qui est marketing num\u00e9rique. De nos jours c&#039;est quelque chose de fondamental surtout si vous souhaitez mener \u00e0 bien une strat\u00e9gie de positionnement SEO (Search Engine Optimization).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c6359\" data-id=\"24c6359\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b16202e elementor-widget elementor-widget-image\" data-id=\"7b16202e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11840\" alt=\"Le marketing num\u00e9rique\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigital-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-203fb93c elementor-widget elementor-widget-text-editor\" data-id=\"203fb93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au fil du temps, le contenu a gagn\u00e9 en poids dans les strat\u00e9gies marketing. Comme il devient de plus en plus important d&#039;atteindre exactement la cible souhait\u00e9e, le contenu est aujourd&#039;hui l&#039;un des protagonistes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd28c3 elementor-widget elementor-widget-text-editor\" data-id=\"0fd28c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une autre raison est que les consommateurs ont acc\u00e8s \u00e0 des tonnes de contenu 24 heures sur 24, 7 jours sur 7, toute l&#039;ann\u00e9e. Cela a entra\u00een\u00e9 la n\u00e9cessit\u00e9 d&#039;offrir un contenu attrayant, \u00e0 jour, pertinent et de haute qualit\u00e9 pour une page Web ou un blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5855b elementor-widget elementor-widget-text-editor\" data-id=\"8b5855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing de contenu est utilis\u00e9 pour aider \u00e0 augmenter le trafic Web, l&#039;engagement et le r\u00e9f\u00e9rencement, qui sont essentiels \u00e0 la conversion des prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de277d0 elementor-widget elementor-widget-heading\" data-id=\"de277d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionnement dans les moteurs de recherche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb927a elementor-widget elementor-widget-text-editor\" data-id=\"3fb927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qui n&#039;a pas envie de figurer parmi les premiers r\u00e9sultats de Google aujourd&#039;hui ? On pourrait dire que pratiquement tout le monde. C&#039;est une comp\u00e9tition rude et difficile \u00e0 r\u00e9aliser, mais pas impossible. Il s&#039;av\u00e8re que l&#039;obtention d&#039;une grande visibilit\u00e9 dans les r\u00e9sultats de recherche peut aider une entreprise \u00e0 augmenter consid\u00e9rablement ses ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069d4f2 elementor-widget elementor-widget-text-editor\" data-id=\"069d4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour que tout fonctionne au mieux, il est n\u00e9cessaire de lier la strat\u00e9gie de marketing de contenu \u00e0 la strat\u00e9gie de positionnement SEO. Le r\u00e9f\u00e9rencement concerne les strat\u00e9gies qui aident \u00e0 obtenir un bon positionnement organique. Le SEM est en anglais Search Engine Marketing et fait \u00e9galement partie du marketing num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5142dc elementor-widget elementor-widget-text-editor\" data-id=\"c5142dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le SEM fait r\u00e9f\u00e9rence aux actions qui sont men\u00e9es pour obtenir un positionnement payant. Cela est possible gr\u00e2ce \u00e0 des campagnes publicitaires, des liens sponsoris\u00e9s, l&#039;affichage, Google Shopping et plus encore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e294e5f elementor-widget elementor-widget-heading\" data-id=\"e294e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RP num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7280837 elementor-widget elementor-widget-text-editor\" data-id=\"7280837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PR Digital est une autre strat\u00e9gie qui fait partie du marketing num\u00e9rique. Gr\u00e2ce \u00e0 elle, nous pouvons massifier les informations de l&#039;entreprise pour pouvoir influencer les d\u00e9cisions de consommation de ses produits et services. C&#039;est une sorte de fusion du marketing de contenu avec les relations publiques \u00e0 travers les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1628c elementor-widget elementor-widget-heading\" data-id=\"3f1628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">publicit\u00e9 par e-mail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7bedc elementor-widget elementor-widget-text-editor\" data-id=\"9f7bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing par e-mail est consid\u00e9r\u00e9 comme la strat\u00e9gie de marketing num\u00e9rique la plus efficace aujourd&#039;hui, malgr\u00e9 les m\u00e9dias sociaux, les publicit\u00e9s et toute plate-forme mise en ligne. Il permet au contenu et aux informations d&#039;int\u00e9r\u00eat d&#039;\u00eatre plac\u00e9s directement entre les mains des consommateurs et un achat potentiel n&#039;est qu&#039;\u00e0 un clic. De cette mani\u00e8re, il permet un retour sur investissement \u00e9lev\u00e9 avec des d\u00e9penses minimales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55d1d815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55d1d815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b0d85e9\" data-id=\"7b0d85e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769ec5a0 elementor-widget elementor-widget-heading\" data-id=\"769ec5a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi votre entreprise a-t-elle besoin de faire du marketing num\u00e9rique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5983f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"5983f8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous pensons qu&#039;une sage d\u00e9cision aujourd&#039;hui pour toute entreprise qui souhaite se d\u00e9velopper et rester pertinente est de mettre en \u0153uvre des strat\u00e9gies de marketing num\u00e9rique. Vous n&#039;\u00eates pas oblig\u00e9 de tout faire, mais vous devez avoir une pr\u00e9sence minimale sur Internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adc1ca elementor-widget elementor-widget-text-editor\" data-id=\"3adc1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certaines des raisons d&#039;entrer dans le monde du marketing num\u00e9rique sont :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac5e5c8 elementor-widget elementor-widget-text-editor\" data-id=\"2ac5e5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>L&#039;investissement est moindre par rapport au marketing traditionnel<\/li><li>Vous pouvez contr\u00f4ler les campagnes publicitaires en temps r\u00e9el<\/li><li>Il y a la possibilit\u00e9 de mesurer toutes les actions que vous entreprenez<\/li><li>Segmentation du march\u00e9<\/li><li>Vous avez la possibilit\u00e9 de tester avant d&#039;investir des sommes importantes<\/li><li>Il y a plus de retours du consommateur<\/li><li>Vous pouvez communiquer avec le client imm\u00e9diatement<\/li><li>Vous g\u00e9n\u00e9rez une plus grande confiance des consommateurs<\/li><li>Aucune limite g\u00e9ographique ou temporelle<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d1ec40a\" data-id=\"7d1ec40a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f792ddb elementor-widget elementor-widget-image\" data-id=\"6f792ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-11845\" alt=\"Marketing digital Madrid\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/marketingDigitalMadrid-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c4f416 elementor-widget elementor-widget-text-editor\" data-id=\"50c4f416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous souhaitez lire d&#039;autres articles d&#039;int\u00e9r\u00eat, nous vous invitons \u00e0 visiter <a href=\"https:\/\/thecloud.group\/fr\/blog\/\">notre blog<\/a>. Depuis <a href=\"https:\/\/thecloud.group\/fr\/\">Le groupe Cloud<\/a> nous sommes pr\u00eats \u00e0 vous accompagner dans votre strat\u00e9gie de marketing digital et avec de nombreux autres services compl\u00e9mentaires. Nous t&#039;attendons!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4f5641 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4f5641\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c71d0e0\" data-id=\"6c71d0e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tout d&#039;abord, qu&#039;est-ce que le marketing digital ? Nous pouvons le d\u00e9finir comme toutes les actions et strat\u00e9gies qui sont men\u00e9es via les m\u00e9dias num\u00e9riques pour attirer de nouvelles ventes ou promouvoir un produit ou un service. Ces canaux virtuels peuvent \u00eatre des pages Web, des blogs, des r\u00e9seaux sociaux, des vid\u00e9os, des publicit\u00e9s, entre autres. C&#039;est une discipline qui a transf\u00e9r\u00e9 des techniques utilis\u00e9es dans le monde hors ligne vers le monde en ligne, mais dans ce cas, une caract\u00e9ristique tr\u00e8s particuli\u00e8re est l&#039;imm\u00e9diatet\u00e9 et les \u00e9normes opportunit\u00e9s qu&#039;offre Internet pour promouvoir une entreprise ou une marque.<\/p>","protected":false},"author":1,"featured_media":11840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-11838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/fr\/marketing-digital-que-necesito-saber\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital: \u00bfqu\u00e9 necesito saber sobre esta actividad? | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"En primer lugar, \u00bfqu\u00e9 es el marketing digital? 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