{"id":9665,"date":"2020-07-21T11:29:31","date_gmt":"2020-07-21T11:29:31","guid":{"rendered":"https:\/\/thecloud.group\/?p=9665"},"modified":"2020-12-10T15:07:22","modified_gmt":"2020-12-10T15:07:22","slug":"digital-design-in-communication-of-my-digital-brand","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/diseno-digital-en-comunicacion-de-mi-marca-digital\/","title":{"rendered":"How to enhance your brand through digital branding"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9665\" class=\"elementor elementor-9665\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bc54993 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bc54993\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60b66625\" data-id=\"60b66625\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433d3b43 elementor-widget elementor-widget-image\" data-id=\"433d3b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"The Cloud Group Logo Image\" alt=\"The Cloud Group is a business holding company focused on global digital transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-298f2a55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"298f2a55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b558877\" data-id=\"b558877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13f24357\" data-id=\"13f24357\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-852d2b0 elementor-widget elementor-widget-heading\" data-id=\"852d2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to enhance your brand through digital branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-28905f44\" data-id=\"28905f44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1fc78478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc78478\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-69c01eb1\" data-id=\"69c01eb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-61dbee8c\" data-id=\"61dbee8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-482f2000\" data-id=\"482f2000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12468da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12468da1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-266bf82c\" data-id=\"266bf82c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6a9353 elementor-widget elementor-widget-text-editor\" data-id=\"7c6a9353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My digital brand? What is that and why do I need it? Since it is a question that you have been asking yourself, keep in mind that before launching a product or service on the market it is very important to have defined the identity of your brand, in addition to the target of people you want to reach. Additionally, do you know what is the need that you want to satisfy? All of this is relevant to make your brand a powerful and competitive brand in the digital business world today. It is a digital branding strategy that includes defining details such as the graphic line, identity, color scheme and other things.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ec2896b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ec2896b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ecbf016\" data-id=\"3ecbf016\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a93ecbd elementor-widget elementor-widget-heading\" data-id=\"2a93ecbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is branding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcc5512 elementor-widget elementor-widget-text-editor\" data-id=\"3fcc5512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\">Branding is about a process of creating and developing a brand. It can include visual (where digital and multimedia design can enter), auditory and interactive aspects. Additionally, a digital brand should comply with 4 Ps:<\/p><ul><li><p><b>Purpose:<\/b> The purpose of a brand is extremely important to define it as early as possible to ensure its success and that it is lasting over time.<\/p><\/li><li><p><b>Profile: <\/b>A defined brand has a profile that sets it apart from the rest.<\/p><\/li><li><p><b>Permanence:<\/b> The idea is for your digital brand to remain in people&#039;s minds for a long time. So you have thought about its purpose and objective, if you show it where it should be, it will go unnoticed.<\/p><\/li><li><p><b>Depth: <\/b>Depth refers to making your digital brand difficult to forget and that will depend on how much you show its qualities and through what media you have spread it.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-561a689e\" data-id=\"561a689e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d67fab elementor-widget elementor-widget-image\" data-id=\"68d67fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-9670\" alt=\"What is branding?\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1536x1025.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-2048x1367.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-400x267.jpg 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-600x400.jpg 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-800x534.jpg 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1200x801.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef5539d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef5539d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8ba3d7\" data-id=\"f8ba3d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb0677 elementor-widget elementor-widget-image\" data-id=\"1cb0677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-9671\" alt=\"The 5 elements of branding\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-400x267.jpg 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-600x400.jpg 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-800x533.jpg 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/carl-heyerdahl-KE0nC8-58MQ-unsplash-1200x800.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ee045d\" data-id=\"2ee045d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33c4a56 elementor-widget elementor-widget-heading\" data-id=\"33c4a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 5 elements of branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e07f17 elementor-widget elementor-widget-text-editor\" data-id=\"1e07f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>1. Name<\/b><\/p><p align=\"justify\">Investing in your brand name and spending a prudent time looking for a unique and impressive name will bring you good results in the long run. Here are some tips:<\/p><ul><li><p align=\"justify\">Must be notorious<\/p><\/li><li><p align=\"justify\">Original<\/p><\/li><li><p align=\"justify\">That lasts in time<\/p><\/li><li><p align=\"justify\">Must evoke the essence of the brand<\/p><\/li><li><p align=\"justify\">Your name must be legible and easy to pronounce<\/p><\/li><li><p align=\"justify\">Recordable<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-528acf0e elementor-widget elementor-widget-text-editor\" data-id=\"528acf0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>2. Identity of the digital brand<br \/><\/b><\/p><p align=\"justify\">You must define what your brand is, what it does and how it does it. All these characteristics, plus their values and beliefs will shape the identity of your brand and it is what will differentiate it from other companies.<\/p><p align=\"justify\"><b>3. How the brand is positioned<br \/><\/b><\/p><p align=\"justify\">By this we mean how your brand is positioned in the consumer&#039;s mind. For example, when you think of soda, which brand comes to mind first?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c051bd elementor-widget elementor-widget-text-editor\" data-id=\"0c051bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>4. Loyalty<\/b><\/p><p align=\"justify\">This concept is related to loyalty, that is, if your brand can retain its customers so that they continue acquiring their products and \/ or services.<\/p><p align=\"justify\"><b>5. Digital brand architecture<br \/><\/b><\/p><p align=\"justify\">A brand should allow a company to organize different branding strategies for each brand and clearly identify the relationships and hierarchy that exist between them within the same company. Likewise, optimize costs and discover more opportunities for new products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24dafca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24dafca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c1e23a\" data-id=\"7c1e23a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8c2e59 elementor-widget elementor-widget-heading\" data-id=\"a8c2e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A style guide for your digital brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f8477 elementor-widget elementor-widget-text-editor\" data-id=\"a5f8477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\">The style guide refers to all the visual elements that are related to your brand and that are of great importance if you want to maintain uniformity and coherence with what you have defined and if it symbolizes and represents your brand and the group of people with whom you want to connect . What elements should you take into account for your style guide in relation to your brand?<\/p><p align=\"justify\"><b>1. Symbol<\/b><\/p><p align=\"justify\">A symbol will identify a brand through graphic elements. If you are going to design a logo, it may be wise to discuss symbols with your graphic designer.<\/p><p align=\"justify\"><b>2. Logo<\/b><\/p><p align=\"justify\">Every brand should have a logo that people can immediately associate with it, without having to communicate anything else. Similarly, it must be representative of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f4751c\" data-id=\"6f4751c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87ae26d elementor-widget elementor-widget-image\" data-id=\"87ae26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-9672\" alt=\"A style guide for your digital brand\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-1536x1025.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-2048x1367.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-400x267.jpg 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-600x400.jpg 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-800x534.jpg 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/scott-graham-5fNmWej4tAA-unsplash-1200x801.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c032d1a elementor-widget elementor-widget-text-editor\" data-id=\"c032d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>3. Color<\/b><\/p><p align=\"justify\">Brand color should not be taken lightly, as emotionally, people connect with colors in different ways. Using a tool like a <a target=\"_blank\" href=\"https:\/\/picsart.com\/colors\/color-picker\/\">color picker<\/a> can help you choose shades that align with what your brand wants to communicate and represent. For example, yellow and red represent fast food, when green and blue are associated with money. In this sense, choose colors that go according to what your brand wants to communicate and what it represents.<\/p><p align=\"justify\"><b>4. Typography<\/b><\/p><p align=\"justify\">Finally, typography is another element that helps give the brand identity, style and personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b175f3a elementor-widget elementor-widget-text-editor\" data-id=\"b175f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you liked this article, be sure to share it and leave your comment. At The Cloud Group we are very happy to accompany you in the process of creating your digital brand and branding if you are creating a new business or idea. Contact us today for a free consultation!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>My digital brand? What is that and why do I need it? Since it is a question that you have been asking yourself, keep in mind that before launching a product or service on the market it is very important to have defined the identity of your brand, in addition to the target of people you want to reach. Additionally, do you know what is the need that you want to satisfy? All of this is relevant to make your brand a powerful and competitive brand in the digital business world today. It is a digital branding strategy that includes defining details such as the graphic line, identity, color scheme and other things.<\/p>","protected":false},"author":1,"featured_media":9671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-9665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo potenciar tu marca a trav\u00e9s del branding digital | The Cloud Group<\/title>\n<meta name=\"description\" content=\"En el siguiente post pondremos a t\u00fa consideraci\u00f3n cinco tendencias del SEO para este 2020 que no podr\u00e1s pasar por alto para aparecer en las primeras p\u00e1ginas\" \/>\n<meta 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