{"id":32002,"date":"2026-07-28T02:42:00","date_gmt":"2026-07-28T02:42:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=32002"},"modified":"2026-07-28T02:43:15","modified_gmt":"2026-07-28T02:43:15","slug":"process-intelligence-business-process-automation","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/process-intelligence-automatizacion-procesos-empresariales\/","title":{"rendered":"Process Intelligence: Why Automating a Faulty Process Only Makes It Fail Faster"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32002\" class=\"elementor elementor-32002\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd484e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd484e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f4c56\" data-id=\"64f4c56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fca4b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"72fca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a76af51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76af51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf15d65\" data-id=\"cf15d65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e993978 elementor-widget elementor-widget-heading\" data-id=\"e993978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Process Intelligence: Why Automating a Faulty Process Only Makes It Fail Faster<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047b73 elementor-widget elementor-widget-heading\" data-id=\"c047b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">July 28, 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5d61be3 e-flex e-con-boxed e-con e-parent\" data-id=\"5d61be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8f7c5 elementor-widget elementor-widget-heading\" data-id=\"2d8f7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Companies are automating processes that they only know about on paper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43acffb e-flex e-con-boxed e-con e-parent\" data-id=\"43acffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b2d83 elementor-widget elementor-widget-text-editor\" data-id=\"a5b2d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1181\" data-end=\"1624\">Business automation typically begins with a meeting. Those responsible for a particular area explain how a process works, describe its main steps, and present a diagram representing the expected flow. Then, the technology team attempts to translate that model into an automation, integration, or AI agent. The problem arises when the actual operation doesn&#039;t match the documented procedure.<\/p>\n<p data-start=\"1626\" data-end=\"2004\">A purchase order can go through five different approvals depending on the supplier. An invoice can be held up for days because of missing information that no one recorded correctly. A service case can be passed from one team to another before reaching the person who can resolve it. These behaviors don&#039;t always appear in manuals, presentations, or interviews.<\/p>\n<p data-start=\"2006\" data-end=\"2378\">Microsoft defines Process Mining as a technology that uses event data to understand how processes actually work, identify opportunities for improvement, and pinpoint possibilities for automation and digitization. Its value lies precisely in comparing the designed process with the process that occurs in practice.<\/p>\n<p data-start=\"2006\" data-end=\"2378\">Automating without that visibility may increase speed, but not necessarily efficiency. A faulty process executed by software remains faulty. It just fails faster and on a larger scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-561f661 elementor-widget elementor-widget-heading\" data-id=\"561f661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Process Intelligence and how does it differ from Process Mining?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce46fb elementor-widget elementor-widget-text-editor\" data-id=\"9ce46fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2677\" data-end=\"3080\">Process mining uses event logs generated by enterprise systems to reconstruct the actual flow of an operation. Each event typically includes a case ID, an activity, and a timestamp. By analyzing these sequences, the organization can discover what steps are performed, in what order, how long they take, and where deviations occur.<\/p>\n<p data-start=\"3082\" data-end=\"3450\">IBM describes process mining as the application of specialized algorithms to event logs to identify patterns, trends, and details about how workflows are executed. This practice combines elements of data science and process management to discover, validate, and improve operations.<\/p>\n<p data-start=\"3452\" data-end=\"3742\">Process Intelligence represents a broader view. It&#039;s not limited to visualizing the process. It combines process mining, contextual information, operational indicators, business rules, and predictive or prescriptive capabilities to help decide what needs improvement and how to intervene.<\/p>\n<p data-start=\"3744\" data-end=\"3901\">Process mining reveals what is happening. Process intelligence seeks to explain why it occurs, what impact it produces, and what action could improve the outcome.<\/p>\n<p data-start=\"3903\" data-end=\"4072\">The difference is fundamental in the age of AI. An agent needs more than isolated data. It needs to understand the operational context within which it must act.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12c5d5 elementor-widget elementor-widget-heading\" data-id=\"a12c5d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The documented process is usually an idealized version of reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93eac6 elementor-widget elementor-widget-text-editor\" data-id=\"d93eac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4149\" data-end=\"4394\">When a team is asked how they perform a task, people typically describe the standard process. The order is received, validated, approved, processed, and delivered. This flow seems logical, understandable, and easy to automate.<\/p>\n<p data-start=\"4396\" data-end=\"4784\">However, reality can include exceptions, rework, incomplete data, informal approvals, and decisions based on undocumented knowledge. Some orders are returned for validation. Others are processed outside the system. Some people create workarounds to meet deadlines, and some cases remain locked until someone inquires about them.<\/p>\n<p data-start=\"4786\" data-end=\"5053\">Process mining allows you to visualize these variations using digital evidence. Instead of relying solely on interviews, it analyzes the traces each operation leaves in CRM, ERP, financial systems, service platforms, and internal tools.<\/p>\n<p data-start=\"5055\" data-end=\"5339\">This doesn&#039;t mean interviews lose their value. Data reveals behavior, but people help explain its causes. Combining operational evidence with human knowledge provides a much more accurate picture than either source alone.<\/p>\n<p data-start=\"5341\" data-end=\"5441\">Before automating, the company needs to know its actual process, not just its official version.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c329f80 elementor-widget elementor-widget-heading\" data-id=\"c329f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traditional automation tends to focus on tasks, not on complete results.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e95d840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e95d840\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-de87e3b\" data-id=\"de87e3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4996ec1 elementor-widget elementor-widget-text-editor\" data-id=\"4996ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5534\" data-end=\"5917\">Robotic process automation (RPA) has been particularly effective at performing repetitive tasks, such as moving files, copying data, filling out forms, or querying systems. IBM defines RPA as the use of automation technologies to perform repetitive administrative tasks that were previously carried out by human workers.<\/p>\n<p data-start=\"5919\" data-end=\"6270\">The problem arises when a company automates isolated tasks without analyzing the entire process. A robot might enter data faster, but it won&#039;t correct an unnecessary approval several steps later. An automation system might send reminders automatically, even if the real cause of the delay is a conflicting policy.<\/p>\n<p data-start=\"6272\" data-end=\"6477\">In these scenarios, the team improves a local activity without transforming the end-to-end outcome. The process continues to accumulate delays, exceptions, and rework across systems and departments.<\/p>\n<p data-start=\"6479\" data-end=\"6656\">Process Intelligence changes the starting point. Instead of asking &quot;what task can we automate?&quot;, it asks &quot;what prevents this process from producing the expected result?&quot;.<\/p>\n<p data-start=\"6658\" data-end=\"6855\">The difference may seem small, but it transforms the strategy. Automation ceases to be a collection of bots and begins to become a capability geared towards improving business performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47dfa6f elementor-widget elementor-widget-heading\" data-id=\"47dfa6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bottlenecks are not always where leaders think they are.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62352b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62352b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed1a409\" data-id=\"ed1a409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ba1ee elementor-widget elementor-widget-text-editor\" data-id=\"31ba1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6925\" data-end=\"7198\">An organization might assume its problem lies in a complex activity, when the biggest delay actually occurs between two seemingly simple steps. The active work might take twenty minutes, but the case sits for three days awaiting approval.<\/p>\n<p data-start=\"7200\" data-end=\"7450\">Process mining allows us to separate execution time from waiting time. This distinction reveals that many inefficiencies stem not from the effort required to perform a task, but from queues, transfers, and organizational dependencies.<\/p>\n<p data-start=\"7452\" data-end=\"7727\">Microsoft is incorporating object-centric process mining capabilities to analyze complex and interconnected operations, with the goal of reducing cycle times, lowering costs, and improving resource utilization.<\/p>\n<p data-start=\"7729\" data-end=\"7918\">This visibility prevents investing in the wrong solution. Automating a ten-minute activity adds little value when the case continues to wait a week before the next step.<\/p>\n<p data-start=\"7920\" data-end=\"8118\">The data allows for more precise prioritization. The company can identify where work is backed up, which variations cause the most delays, and which interventions would generate a measurable impact.<\/p>\n<p data-start=\"8120\" data-end=\"8229\">Efficiency begins when the organization stops optimizing perceptions and starts optimizing evidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee2830 elementor-widget elementor-widget-heading\" data-id=\"aee2830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The variations in the process reveal the complexity that the diagrams conceal.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc20c11 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc20c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"8310\" data-end=\"8650\">A traditional diagram typically represents a main sequence and some exceptions. In practice, a single process can contain dozens or even hundreds of variations. Some are legitimate because they cater to different customers, products, or regulations. Others arise from errors, lack of training, or inconsistent decision-making.<\/p>\n<p data-start=\"8652\" data-end=\"8859\">Process mining reconstructs these routes from data. This allows us to know what percentage of cases follow the expected path, which variations are more frequent, and which generate greater cost or delay.<\/p>\n<p data-start=\"8861\" data-end=\"9166\">The existence of variations is not automatically negative. A global company may need different routes depending on the country. A strategic client may require additional controls. The problem arises when the variations lack a clear business rationale or when no one knows their impact.<\/p>\n<p data-start=\"9168\" data-end=\"9452\">Process intelligence helps differentiate useful flexibility from accidental complexity. This distinction is essential before automation, because a rigid solution might work correctly for the main workflow but fail precisely in the cases that require the most attention.<\/p>\n<p data-start=\"9454\" data-end=\"9625\">The goal is not to force all processes to follow a single path. It is to understand why different paths exist and to decide which ones should be preserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75516cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75516cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8d03ff3\" data-id=\"8d03ff3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a088d elementor-widget elementor-widget-heading\" data-id=\"90a088d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automating exceptions requires understanding them, not ignoring them.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0654e elementor-widget elementor-widget-text-editor\" data-id=\"6f0654e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"9693\" data-end=\"10008\">Automation projects often begin with the simplest approach. Structured, repetitive, and predictable cases are selected because they offer rapid implementation. This decision may be reasonable for an initial phase, but it leaves out the exceptions that account for a large portion of the operating costs.<\/p>\n<p data-start=\"10010\" data-end=\"10377\">An invoicing process can automate the 70% form for standard documents. The remaining 30% forms require human intervention due to incomplete data, contractual discrepancies, or unrecognized formats. If the company doesn&#039;t analyze these cases, automation could simply shift the most complex work to a smaller team without actually improving the overall process.<\/p>\n<p data-start=\"10379\" data-end=\"10841\">Generative AI and intelligent document processing enable the handling of unstructured information and more flexible exception management. A 2025 study on enterprise expense automation combined document processing, generative AI, rules, and human oversight, reporting a reduction of over 801% in receipt processing time within the analyzed case.<\/p>\n<p data-start=\"10843\" data-end=\"11019\">The value did not come solely from the model. It arose from integrating different capabilities within a complete process and maintaining human intervention for exceptional decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6888c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6888c8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b7714b\" data-id=\"3b7714b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcee31 elementor-widget elementor-widget-heading\" data-id=\"1fcee31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process Intelligence helps you decide what to automate and what to redesign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0ed44 elementor-widget elementor-widget-text-editor\" data-id=\"fd0ed44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11094\" data-end=\"11273\">Not all inefficiencies require automation. Some can be resolved by eliminating a step, simplifying a policy, or improving the quality of the data at the source.<\/p>\n<p data-start=\"11275\" data-end=\"11595\">Suppose an application must be approved manually because the data entered is often incorrect. Automating the approval process could increase the risk. The best intervention might be to validate the information during data entry and eliminate the review process for cases that meet certain conditions.<\/p>\n<p data-start=\"11597\" data-end=\"11893\">In another scenario, a team receives hundreds of emails because users can&#039;t check the status of their requests. A conversational agent could answer those questions, but a clear tracking interface might eliminate much of the problem without adding another layer of AI.<\/p>\n<p data-start=\"11895\" data-end=\"12079\">Process intelligence allows you to compare alternatives. An organization can assess whether it needs to automate, standardize, redesign, integrate systems, or modify a business rule.<\/p>\n<p data-start=\"12081\" data-end=\"12296\">This discipline prevents technology from becoming an automatic response to every difficulty. The right solution isn&#039;t always to build more software. Sometimes, it&#039;s to eliminate the root cause of the problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efa6ff elementor-widget elementor-widget-heading\" data-id=\"8efa6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial Intelligence needs operational context to produce business value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee395f0 elementor-widget elementor-widget-text-editor\" data-id=\"ee395f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"12391\" data-end=\"12657\">A language model can understand general instructions, but it doesn&#039;t automatically know how a specific organization works. It doesn&#039;t know which activities are mandatory, which exceptions are acceptable, or what indicators determine whether a process is successful.<\/p>\n<p data-start=\"12659\" data-end=\"13076\">Wil van der Aalst, a leading academic figure in process mining, argues that AI applied to business operations needs to be grounded in Process Intelligence. Processes contain structured, dynamic, and organization-specific data that cannot be accurately inferred using only general text.<\/p>\n<p data-start=\"13078\" data-end=\"13315\">This idea has important implications. An agent tasked with improving purchasing needs to understand orders, suppliers, deliveries, invoices, and payments as related parts of the same process. Simply accessing separate tables is not enough.<\/p>\n<p data-start=\"13317\" data-end=\"13507\">Process Intelligence provides that operational structure. It allows you to know which object is in which state, what activities have occurred, and what actions are possible or recommended.<\/p>\n<p data-start=\"13509\" data-end=\"13642\">AI provides the ability to reason. Process intelligence gives it a representation of the business on which to reason.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa57b7 elementor-widget elementor-widget-heading\" data-id=\"6fa57b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI agents should not act on processes that the company cannot observe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4faa1 elementor-widget elementor-widget-text-editor\" data-id=\"1c4faa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"13733\" data-end=\"13947\">Business autonomy requires visibility. If an agent can modify orders, prioritize cases, or approve actions, the organization needs to know what they did, why they did it, and how it affected the entire process.<\/p>\n<p data-start=\"13949\" data-end=\"14271\">Without observability, agents can become a new source of variations that are difficult to explain. Two similar cases could follow different paths because the model interpreted their context differently. The result may appear correct, but the company loses control over the consistency of the process.<\/p>\n<p data-start=\"14273\" data-end=\"14633\">The recent evolution of Business Process Management presents systems where agents can observe states, reason about opportunities for improvement, and execute actions to maintain or increase performance. This transition shifts the focus from task automation to data-driven operational autonomy.<\/p>\n<p data-start=\"14635\" data-end=\"14922\">But autonomy needs limits. Every action should be associated with a case, a rule, an identity, and an observable outcome. The organization must also be able to stop the agent, reverse decisions, and transfer cases to people when a situation arises outside its scope.<\/p>\n<p data-start=\"14924\" data-end=\"15056\">It is not enough to know that the agent works. It is necessary to demonstrate that it improves the process without introducing unacceptable risks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c4709 elementor-widget elementor-widget-heading\" data-id=\"c8c4709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Task mining reveals what happens inside desktop work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2268b elementor-widget elementor-widget-text-editor\" data-id=\"0e2268b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"15138\" data-end=\"15473\">Enterprise system logs allow you to reconstruct a significant portion of the process, but many activities continue to occur outside of them. Employees copy information between applications, work with spreadsheets, check emails, and complete manual steps that are not recorded as business events.<\/p>\n<p data-start=\"15475\" data-end=\"15832\">Task mining captures and analyzes desktop actions to understand how specific activities are actually performed. Microsoft explains that this technology allows users to observe the steps they take, identify recurring errors, and locate tasks with automation potential.<\/p>\n<p data-start=\"15834\" data-end=\"16070\">Process mining offers an end-to-end view. Task mining shows the details of specific human activities. Together, they allow you to discover why a step takes longer than expected or why there are differences between employees.<\/p>\n<p data-start=\"16072\" data-end=\"16337\">These tools must be implemented with clear policies regarding privacy, transparency, and purpose. The goal should not be to monitor individuals, but rather to understand how system design forces people to perform repetitive or unnecessary work.<\/p>\n<p data-start=\"16339\" data-end=\"16463\">Technology should be used to improve work, not to turn every click into a personal productivity metric.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2724f elementor-widget elementor-widget-heading\" data-id=\"5f2724f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Object-Centric Process Mining better reflects business complexity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d71e4 elementor-widget elementor-widget-text-editor\" data-id=\"21d71e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"16540\" data-end=\"16757\">Traditional process mining typically analyzes one main type of case. In purchasing, this might be a purchase order. In service, a ticket. However, real-world processes involve multiple related objects.<\/p>\n<p data-start=\"16759\" data-end=\"17009\">An order can contain multiple products, generate different deliveries, and be linked to multiple invoices and payments. Reducing all that complexity to a single identifier can obscure important relationships or produce an artificial representation.<\/p>\n<p data-start=\"17011\" data-end=\"17222\">Object-Centric Process Mining analyzes events linked to different types of objects. This allows you to observe how orders, deliveries, invoices, customers, and suppliers interact within the same operation.<\/p>\n<p data-start=\"17224\" data-end=\"17422\">Microsoft is incorporating this capability to study complex and interconnected processes and connect them with business analytics, automation, and agents.<\/p>\n<p data-start=\"17424\" data-end=\"17641\">This approach is also relevant for AI. An agent needs to understand that delaying a delivery can affect an invoice, a payment, and the customer experience. The decision doesn&#039;t happen within a single table.<\/p>\n<p data-start=\"17643\" data-end=\"17738\">The greater the autonomy of the system, the more complete its representation of the process must be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1904d7c elementor-widget elementor-widget-heading\" data-id=\"1904d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process Intelligence can reveal automations that destroy value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ede8b elementor-widget elementor-widget-text-editor\" data-id=\"77ede8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"17816\" data-end=\"18056\">Automation can perform its task correctly but worsen the overall result. For example, a system that automatically sends reminders could increase the volume of responses and overwhelm the team responsible for processing them.<\/p>\n<p data-start=\"18058\" data-end=\"18281\">It can also happen that a robot speeds up the creation of requests, while the next department maintains the same capacity. The organization produces work faster than it can process it, increasing the queue.<\/p>\n<p data-start=\"18283\" data-end=\"18488\">Process intelligence allows us to observe these systemic effects. Instead of simply measuring how many tasks the bot executed, it analyzes cycle times, rework, exceptions, and subsequent outcomes.<\/p>\n<p data-start=\"18490\" data-end=\"18809\">IBM warns that effective automation requires combining data-driven analysis with human understanding of how work actually functions. The difference between the theoretical and practical processes must be understood before designing a sustainable intervention.<\/p>\n<p data-start=\"18811\" data-end=\"19016\">This perspective avoids celebrating local metrics while the customer receives worse service. The success of automation is not measured by the activity it eliminated, but by the business outcome it improved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17e864 elementor-widget elementor-widget-heading\" data-id=\"a17e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compliance can be integrated into the process analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333474d elementor-widget elementor-widget-text-editor\" data-id=\"333474d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"19087\" data-end=\"19336\">Many processes must comply with internal controls, regulations, and policies. A purchase may require approval based on its value. A sensitive case may need specific review. A payment should not be completed without certain validations.<\/p>\n<p data-start=\"19338\" data-end=\"19554\">Process mining allows you to compare actual performance with the expected model. The organization can identify instances where a required activity was omitted, an incorrect sequence was followed, or a time limit was exceeded.<\/p>\n<p data-start=\"19556\" data-end=\"19776\">This capability transforms compliance. Instead of reviewing small samples after events have occurred, the company can observe deviations more continuously and prioritize those with the highest risk.<\/p>\n<p data-start=\"19778\" data-end=\"19972\">Not all deviations indicate fraud or noncompliance. Some may reveal that the policy is too complex or that the system forces users to work outside the official workflow.<\/p>\n<p data-start=\"19974\" data-end=\"20165\">The evidence allows us to distinguish between legitimate exceptional behavior and a control weakness. It also facilitates the design of automations that incorporate validations from the outset.<\/p>\n<p data-start=\"20167\" data-end=\"20295\">Compliance ceases to be merely a post-audit and begins to become an observable property of the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c97c5 elementor-widget elementor-widget-heading\" data-id=\"37c97c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simulation allows for the evaluation of changes before altering the actual operation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1081154 elementor-widget elementor-widget-text-editor\" data-id=\"1081154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"20374\" data-end=\"20624\">Once the company understands the process, it can analyze potential scenarios. What would happen if it eliminated an approval step? How would the cycle time change if it reassigned certain cases? What impact would automating a specific activity have?<\/p>\n<p data-start=\"20626\" data-end=\"20862\">Simulation models help estimate consequences before implementing changes in production. While no simulation perfectly represents reality, it offers a more informed basis than relying solely on intuition.<\/p>\n<p data-start=\"20864\" data-end=\"21082\">This capability is especially useful when the process involves large volumes, regulatory risks, or multiple areas. A seemingly simple modification can shift the bottleneck to another point.<\/p>\n<p data-start=\"21084\" data-end=\"21354\">Simulation can also be used to compare different levels of automation. The company can evaluate what happens when an agent handles only standard cases, when it manages certain exceptions, or when a human intervenes at different times.<\/p>\n<p data-start=\"21356\" data-end=\"21539\">The goal is not to predict the future with absolute accuracy. It is to reduce uncertainty and avoid directly experimenting on critical operations without understanding the likely impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ded7c elementor-widget elementor-widget-heading\" data-id=\"f4ded7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measurement should focus on results, not the number of bots.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d778b50 elementor-widget elementor-widget-text-editor\" data-id=\"d778b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"21610\" data-end=\"21815\">Many initiatives report the number of automations, theoretically saved hours, or executed transactions. These metrics are easy to communicate, but they can obscure whether the process actually improved.<\/p>\n<p data-start=\"21817\" data-end=\"22031\">An automation can execute thousands of actions and still generate rework. The hours freed up may not translate into useful capacity if the team needs to review errors or resolve additional exceptions.<\/p>\n<p data-start=\"22033\" data-end=\"22275\">Process Intelligence allows the use of more comprehensive indicators: total cycle time, percentage of cases resolved correctly, rework frequency, cost per result, compliance with service agreements, and customer experience.<\/p>\n<p data-start=\"22277\" data-end=\"22459\">It also allows for comparing performance before and after the intervention. If an automation doesn&#039;t produce a noticeable improvement, the company can revise its design or remove it.<\/p>\n<p data-start=\"22461\" data-end=\"22619\">The central question shouldn&#039;t be how many processes were automated. It should be how many processes are now sustainably producing better results.<\/p>\n<p data-start=\"22621\" data-end=\"22689\">Technology is a means. Operational efficiency is the goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fd3f7 elementor-widget elementor-widget-heading\" data-id=\"a4fd3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process Intelligence should be treated as an ongoing capability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8602ea elementor-widget elementor-widget-text-editor\" data-id=\"d8602ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"22758\" data-end=\"22987\">Processes are not static. Products, systems, equipment, regulations, and customer behaviors change. Automation designed using data from a year ago may no longer reflect current reality.<\/p>\n<p data-start=\"22989\" data-end=\"23192\">Therefore, Process Intelligence should not be limited to an initial phase of the project. It needs to continue throughout operation to detect new variations, bottlenecks, and unforeseen consequences.<\/p>\n<p data-start=\"23194\" data-end=\"23408\">Continuous analysis also allows for the improvement of agents and automation. The company can identify which cases require human intervention, where errors occur, and which decisions produce better results.<\/p>\n<p data-start=\"23410\" data-end=\"23654\">Microsoft&#039;s recent capabilities integrate Process Intelligence with analytics, data platforms, automation, and agents, reflecting an evolution toward continuous cycles of observation and improvement.<\/p>\n<p data-start=\"23656\" data-end=\"23771\">Automating and abandoning processes creates operating debt. Automating, observing, and adjusting builds sustainable capacity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8a0af elementor-widget elementor-widget-heading\" data-id=\"9b8a0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to start a Process Intelligence initiative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2828b elementor-widget elementor-widget-text-editor\" data-id=\"fb2828b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"23830\" data-end=\"24128\">The first step is to select a key and well-defined process. It&#039;s not necessary to analyze the entire company at once. Billing, purchasing, customer service, or order management can be good candidates when they exhibit delays, exceptions, or visible costs.<\/p>\n<p data-start=\"24130\" data-end=\"24361\">Next, the systems that record the main events must be identified. Data quality is crucial: identifiers, activities, and timestamps must allow for sufficiently accurate case reconstruction.<\/p>\n<p data-start=\"24363\" data-end=\"24615\">Next, the actual process is compared to the expected process. The team analyzes variations, wait times, rework, and dropout points. The people who perform the work participate to explain causes that don&#039;t appear directly in the data.<\/p>\n<p data-start=\"24617\" data-end=\"24804\">The organization can then prioritize interventions based on impact, cost, and risk. Some will be automations. Others will involve redesigning, integrating, or eliminating activities.<\/p>\n<p data-start=\"24806\" data-end=\"24985\">Finally, indicators are established to measure results and maintain continuous monitoring. The goal is not to produce an attractive map, but to modify the process&#039;s performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf50ef elementor-widget elementor-widget-heading\" data-id=\"abf50ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How The Cloud Group helps transform processes before automating them<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5a56d elementor-widget elementor-widget-text-editor\" data-id=\"9b5a56d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"25065\" data-end=\"25294\">In <strong data-start=\"25068\" data-end=\"25087\">The Cloud Group<\/strong> We help organizations understand, redesign, and automate business processes through systems integration, software development, artificial intelligence, agents, and data architecture.<\/p>\n<p data-start=\"25296\" data-end=\"25519\">Our approach doesn&#039;t begin with choosing a tool or building a bot. It begins with analyzing how work actually flows, which systems are involved, where delays occur, and which exceptions generate the highest costs.<\/p>\n<p data-start=\"25521\" data-end=\"25765\">Based on this visibility, we design solutions that can combine automation, AI agents, CRM, ERP, APIs, internal platforms, and human controls. Each component is incorporated according to the needs of the process, not because of technological trends.<\/p>\n<p data-start=\"25767\" data-end=\"25928\">We also establish observability, indicators, and continuous improvement mechanisms to prevent automation from becoming a new layer of complexity.<\/p>\n<p data-start=\"25930\" data-end=\"26008\">Because automation doesn&#039;t mean transferring a defective process to a machine.<\/p>\n<p data-start=\"26010\" data-end=\"26125\">It means building an operation capable of producing better results with greater speed, traceability, and control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff5ad6 elementor-widget elementor-widget-heading\" data-id=\"4ff5ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions about Process Intelligence and Business Automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd053ca elementor-widget elementor-widget-n-accordion\" data-id=\"dd053ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2310\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2310\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is Process Intelligence? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2310\" class=\"elementor-element elementor-element-d54de88 e-con-full e-flex e-con e-child\" data-id=\"d54de88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a47a43e elementor-widget elementor-widget-text-editor\" data-id=\"a47a43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is a discipline that combines process data, process mining, indicators, business rules, and advanced analytics to understand how an operation works and decide how to improve it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2311\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2311\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between Process Mining and Process Intelligence? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2311\" class=\"elementor-element elementor-element-9bfc2b4 e-con-full e-flex e-con e-child\" data-id=\"9bfc2b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0a73a elementor-widget elementor-widget-text-editor\" data-id=\"cb0a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Process mining reconstructs and analyzes processes using event logs. Process intelligence extends this capability by incorporating context, metrics, predictions, and recommendations aimed at operational improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2312\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2312\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What data is needed to apply Process Mining? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2312\" class=\"elementor-element elementor-element-063bd68 e-con-full e-flex e-con e-child\" data-id=\"063bd68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-611b11c elementor-widget elementor-widget-text-editor\" data-id=\"611b11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Typically, case or object identifiers, activity names, timestamps, and additional attributes related to each event are required. This data is usually found in ERP, CRM, and other enterprise applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2313\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2313\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is Task Mining? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2313\" class=\"elementor-element elementor-element-b534740 e-flex e-con-boxed e-con e-child\" data-id=\"b534740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df8b1d7 elementor-widget elementor-widget-text-editor\" data-id=\"df8b1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#039;s a technology that analyzes the steps users take within desktop applications. It helps identify repetitive tasks, common errors, and automation opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2314\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2314\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Does Process Intelligence replace employee interviews? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2314\" class=\"elementor-element elementor-element-f508092 e-flex e-con-boxed e-con e-child\" data-id=\"f508092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a782ad elementor-widget elementor-widget-text-editor\" data-id=\"3a782ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. Data shows what happens, but people help explain why it happens. Combining digital evidence with human knowledge produces a more comprehensive analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2315\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2315\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What processes can be analyzed? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2315\" class=\"elementor-element elementor-element-930119b e-flex e-con-boxed e-con e-child\" data-id=\"930119b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474e27a elementor-widget elementor-widget-text-editor\" data-id=\"474e27a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Purchasing, invoicing, customer service, sales, logistics, human resources, production, maintenance, and virtually any process that generates identifiable digital events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2316\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2316\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is Process Intelligence only useful for implementing RPA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2316\" class=\"elementor-element elementor-element-6b12019 e-flex e-con-boxed e-con e-child\" data-id=\"6b12019\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c3fa3 elementor-widget elementor-widget-text-editor\" data-id=\"b2c3fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. It can also be used to redesign processes, improve controls, integrate systems, implement AI agents, reduce cycle times, and assess compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2317\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2317\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is Object-Centric Process Mining? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2317\" class=\"elementor-element elementor-element-35a68d2 e-flex e-con-boxed e-con e-child\" data-id=\"35a68d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffd0da elementor-widget elementor-widget-text-editor\" data-id=\"2ffd0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is an approach that analyzes processes involving several related objects, such as orders, products, deliveries, invoices, and payments. It better represents the complexity of real-world business operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2318\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2318\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is the success of an initiative measured? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2318\" class=\"elementor-element elementor-element-d4d443a e-flex e-con-boxed e-con e-child\" data-id=\"d4d443a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec6e41 elementor-widget elementor-widget-text-editor\" data-id=\"4ec6e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using indicators such as cycle time, rework reduction, cost per case, compliance, stability, customer satisfaction, and percentage of cases resolved correctly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4ec25a0 e-flex e-con-boxed e-con e-parent\" data-id=\"4ec25a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca71b17 elementor-widget elementor-widget-text-editor\" data-id=\"ca71b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"28528\" data-end=\"28720\">Automation promises speed, reduced manual tasks, and greater efficiency. However, no technology can automatically correct a process that the organization doesn&#039;t understand.<\/p>\n<p data-start=\"28722\" data-end=\"28954\">When a company automates based solely on diagrams and perceptions, it risks accelerating unnecessary activities, retaining approvals that do not generate value, and shifting complex exceptions to other teams.<\/p>\n<p data-start=\"28956\" data-end=\"29169\">Process Intelligence provides a more solid foundation. It uses operational evidence to show how cases actually flow, where they wait, why they return, and which variants produce better or worse results.<\/p>\n<p data-start=\"29171\" data-end=\"29434\">This visibility allows for choosing the right intervention. Some activities need automation. Others require integration, redesign, or elimination. AI agents can provide autonomy, but they need operational context, boundaries, and observability.<\/p>\n<p data-start=\"29436\" data-end=\"29628\">Real transformation isn&#039;t about creating more robots or connecting models to all systems. It&#039;s about building better processes and using technology to strengthen them.<\/p>\n<p data-start=\"29630\" data-end=\"29706\">Because automating an efficient process can create a competitive advantage.<\/p>\n<p data-start=\"29708\" data-end=\"29770\">But automating a flawed process only achieves one thing:<\/p>\n<p data-start=\"29772\" data-end=\"29843\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"29772\" data-end=\"29843\" data-is-last-node=\"\">to make their mistakes happen faster and on a larger scale.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bafad2 e-flex e-con-boxed e-con e-parent\" data-id=\"0bafad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2776e2f e-con-full e-flex e-con e-child\" data-id=\"2776e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313fb2f elementor-widget elementor-widget-image\" data-id=\"313fb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32004\" alt=\"Process Intelligence analyzing business processes with Artificial Intelligence and process mining to optimize operations and automation.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d096db elementor-widget elementor-widget-image\" data-id=\"5d096db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Close-up_of_business_processes_with_202607272141.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32005\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Close-up_of_business_processes_with_202607272141.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Close-up_of_business_processes_with_202607272141-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Close-up_of_business_processes_with_202607272141-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Close-up_of_business_processes_with_202607272141-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Close-up_of_business_processes_with_202607272141-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22134d elementor-widget elementor-widget-image\" data-id=\"f22134d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Platform_Engineering_AI_era_202607141055.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-31961\" alt=\"Platform Engineering with Artificial Intelligence optimizing the development and deployment of enterprise software.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Platform_Engineering_AI_era_202607141055.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Platform_Engineering_AI_era_202607141055-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Platform_Engineering_AI_era_202607141055-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Platform_Engineering_AI_era_202607141055-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Platform_Engineering_AI_era_202607141055-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the vast digital landscape of the 21st century, security is the cornerstone of any business. Cybersecurity vulnerabilities make no distinction between corporate giants and promising startups.<\/p>","protected":false},"author":20,"featured_media":32004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[859],"tags":[896,883],"class_list":["post-32002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ia","tag-producto-digital","tag-sistemas-empresariales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido The Cloud Group<\/title>\n<meta name=\"description\" content=\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. Caso real publicado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/process-intelligence-business-process-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido\" \/>\n<meta property=\"og:description\" content=\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/process-intelligence-business-process-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T02:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T02:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:site\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido\",\"datePublished\":\"2026-07-28T02:42:00+00:00\",\"dateModified\":\"2026-07-28T02:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/\"},\"wordCount\":4530,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg\",\"keywords\":[\"producto digital\",\"sistemas empresariales\"],\"articleSection\":[\"Data &amp; IA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/\",\"name\":\"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg\",\"datePublished\":\"2026-07-28T02:42:00+00:00\",\"dateModified\":\"2026-07-28T02:43:15+00:00\",\"description\":\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. Caso real publicado.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg\",\"width\":1024,\"height\":1024,\"caption\":\"Process Intelligence ayuda a descubrir c\u00f3mo funcionan realmente los procesos empresariales antes de automatizarlos con Inteligencia Artificial.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/process-intelligence-automatizacion-procesos-empresariales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"Empresa especializada en desarrollo de software a medida, automatizaci\u00f3n empresarial e inteligencia artificial para empresas.\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"alternateName\":\"TCG Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group\",\"alternateName\":\"TCG\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\",\"https:\\\/\\\/x.com\\\/thecloudgroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-cloud-group\",\"https:\\\/\\\/www.instagram.com\\\/thecloudgroupglobal\",\"https:\\\/\\\/www.youtube.com\\\/@TheCloudGroup\"],\"description\":\"The Cloud Group es una empresa internacional especializada en desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y m\u00f3viles y transformaci\u00f3n digital. Ayudamos a empresas a optimizar procesos, reducir costos y acelerar su crecimiento mediante soluciones tecnol\u00f3gicas personalizadas.\",\"email\":\"paula.franco@thecloud.group\",\"telephone\":\"3042544988\",\"legalName\":\"THE CLOUD COLOMBIA SAS\",\"vatID\":\"902084280\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\",\"name\":\"Paula Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"caption\":\"Paula Franco\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Process Intelligence: Why Automating a Faulty Process Only Makes It Fail Faster - The Cloud Group","description":"How we digitized the archive of the Parliament of Equatorial Guinea: scope, technical challenges, solution and result. Real case published.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/en\/process-intelligence-business-process-automation\/","og_locale":"en_US","og_type":"article","og_title":"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido","og_description":"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.","og_url":"https:\/\/thecloud.group\/en\/process-intelligence-business-process-automation\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2026-07-28T02:42:00+00:00","article_modified_time":"2026-07-28T02:43:15+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg","type":"image\/jpeg"}],"author":"Paula Franco","twitter_card":"summary_large_image","twitter_creator":"@thecloudgroup","twitter_site":"@thecloudgroup","twitter_misc":{"Written by":"Paula Franco","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/"},"author":{"name":"Paula Franco","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f"},"headline":"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido","datePublished":"2026-07-28T02:42:00+00:00","dateModified":"2026-07-28T02:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/"},"wordCount":4530,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg","keywords":["producto digital","sistemas empresariales"],"articleSection":["Data &amp; IA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/","url":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/","name":"Process Intelligence: Why Automating a Faulty Process Only Makes It Fail Faster - The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg","datePublished":"2026-07-28T02:42:00+00:00","dateModified":"2026-07-28T02:43:15+00:00","description":"How we digitized the archive of the Parliament of Equatorial Guinea: scope, technical challenges, solution and result. Real case published.","breadcrumb":{"@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/07\/Process_Intelligence_conveyor_be\u2026_202607272138.jpeg","width":1024,"height":1024,"caption":"Process Intelligence ayuda a descubrir c\u00f3mo funcionan realmente los procesos empresariales antes de automatizarlos con Inteligencia Artificial."},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/process-intelligence-automatizacion-procesos-empresariales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Process Intelligence: Por Qu\u00e9 Automatizar un Proceso Defectuoso Solo Hace que Falle M\u00e1s R\u00e1pido"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"The Cloud Group","description":"Company specializing in custom software development, business automation and artificial intelligence for businesses.","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"alternateName":"TCG Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group","alternateName":"TCG","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal","https:\/\/x.com\/thecloudgroup","https:\/\/www.linkedin.com\/company\/the-cloud-group","https:\/\/www.instagram.com\/thecloudgroupglobal","https:\/\/www.youtube.com\/@TheCloudGroup"],"description":"The Cloud Group is an international company specializing in custom software development, business automation, artificial intelligence, ERP, CRM, web and mobile applications, and digital transformation. We help companies optimize processes, reduce costs, and accelerate their growth through customized technology solutions.","email":"paula.franco@thecloud.group","telephone":"3042544988","legalName":"THE CLOUD COLOMBIA SAS","vatID":"902084280"},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f","name":"Paula Franco","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","caption":"Paula Franco"}}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/32002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/comments?post=32002"}],"version-history":[{"count":7,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/32002\/revisions"}],"predecessor-version":[{"id":32011,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/32002\/revisions\/32011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media\/32004"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media?parent=32002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/categories?post=32002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/tags?post=32002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}