{"id":23570,"date":"2022-11-15T01:00:00","date_gmt":"2022-11-15T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23570"},"modified":"2022-11-16T12:21:07","modified_gmt":"2022-11-16T12:21:07","slug":"advantages-of-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/ventajas-de-la-publicidad-programatica\/","title":{"rendered":"Advantages of programmatic advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23570\" class=\"elementor elementor-23570\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Advantages of programmatic advertising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#039;ve discussed various topics for quite some time now here at The Cloud Group, and there&#039;s still so much to talk about that we suggest you grab a cup of tea or a good coffee and stay here for a few minutes while we tackle this important subject of programmatic advertising, which is just one of the many we&#039;ll be discussing each week.<\/p><p>Consolidating brand image online is one of the main objectives of any marketing strategy, and this is where programmatic advertising is a fundamental ally; we&#039;ll see why.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is programmatic advertising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Basically, it&#039;s a type of online advertising that connects the user with the brand through an ad related to them at a specific time and place.<\/p>\n<p>In other words, it&#039;s a type of advertising that allows advertisers to access an inventory of advertising space through website demand platforms, enabling them to connect with their desired audience in their desired geographic location.<\/p>\n<p>This is what is used for <a href=\"https:\/\/thecloud.group\/en\/most-in-demand-skills-for-big-data-in-2022\/\">Big data<\/a>, (something we&#039;ve already discussed here at The Cloud Group) segmenting the audience towards the right people by <a href=\"https:\/\/es.wikipedia.org\/wiki\/Algoritmo\">algorithms<\/a> DSP (Demand Side Platform).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23573\" alt=\"programmatic advertising\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d64a elementor-widget elementor-widget-text-editor\" data-id=\"7b0d64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some relevant and key terms for the programmatic advertising process are:<\/p><ul><li>Demand-side platforms (<a href=\"https:\/\/www.monetizemore.com\/que-es-una-dsp-demand-side-platform\/\">DSP<\/a>)<\/li><li>Supply-side platforms (<a href=\"https:\/\/yieldbird.com\/principales-plataformas-ssp-para-editores-digitales-actualizacion-2021\/\">SSP<\/a>)<\/li><li>Data Management Platforms (<a href=\"https:\/\/www.oracle.com\/co\/cx\/marketing\/data-management-platform\/what-is-dmp\/#:~:text=Una%20plataforma%20de%20gesti%C3%B3n%20de%20datos%20(DMP)%20recopila%2C%20organiza,l%C3%ADnea%20y%20desde%20dispositivos%20m%C3%B3viles.\">DMP<\/a>)<\/li><li>Ad Exchange (<a href=\"https:\/\/dircomfidencial.com\/marketing-digital\/diferencias-entre-google-adx-y-google-adsense-20211223-0630\/#:~:text=AdX%20o%20AdSense%3F-,%C2%BFQu%C3%A9%20es%20Google%20AdX%3F,de%20forma%20r%C3%A1pida%20y%20eficiente..\">AdX<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23572\" alt=\"programmatic advertising\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8442402 elementor-widget elementor-widget-text-editor\" data-id=\"8442402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will now see what the main advantages of programmatic advertising are, which are sufficient reasons to opt for it if you are considering it and can help you make the right decisions.<\/p><ol><li><strong>Agility in the process:<\/strong><\/li><\/ol><p>Campaigns can be managed quickly and efficiently because it eliminates intermediaries in the advertising space, but also the ads are published according to the configuration you have predetermined, thus involving automation, since you can decide the duration, the media and platforms in which you want to appear and obviously the budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-81820a7 elementor-widget elementor-widget-text-editor\" data-id=\"81820a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Control and transparency:<\/strong><\/p><p>Programmatic advertising lets you track all the data from the moment you launch a campaign until it ends, allowing you to see which sites and media outlets displayed your ads, as well as which banners generated the most clicks, ROI, and conversion rate. And much more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e61116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e61116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf2b5e2\" data-id=\"bf2b5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57b69c elementor-widget elementor-widget-text-editor\" data-id=\"b57b69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Real-time measurement:<\/strong><\/p><p>You don&#039;t need to wait long to find out if the campaign has really worked because you have real-time data that allows you to monitor, make changes if necessary, apply improvements, and do everything you want without waiting for the campaign to end.<\/p><p><strong>4. Segmentation:<\/strong><\/p><p>It&#039;s simply a matter of focusing on who to target with the campaign, establishing a target audience, and this is where programmatic advertising allows you to personalize the segment by gender, tastes, ages, media, geolocation, among other variables that guarantee that your ads reach those you actually expect to see them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c807e09\" data-id=\"c807e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985730a elementor-widget elementor-widget-image\" data-id=\"985730a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23571\" alt=\"programmatic advertising\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2c05 elementor-widget elementor-widget-text-editor\" data-id=\"53f2c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>5. Return on Investment (ROI):<\/strong><\/p><p>Every time a user visits a website or app, its advertising space is automatically auctioned millions of times per second with thousands of companies bidding thanks to platforms like ONiAd, one of the features of programmatic advertising, making efficiency and effectiveness profitable for the investment and therefore having a good ROI rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b08eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b08eaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f3b940\" data-id=\"9f3b940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc17d3d elementor-widget elementor-widget-video\" data-id=\"bc17d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VKMQ9T9QGl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-559bbf2\" data-id=\"559bbf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4146504 elementor-widget elementor-widget-text-editor\" data-id=\"4146504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>6. Device adaptability:<\/strong><\/p><p>It should be added that programmatic advertising has a responsive design that allows ads to adapt to different types of devices. Given the large number of variations that can occur between each of them, it is vital that your ad is always visible no matter where it is being viewed from.<\/p><p>In <a href=\"https:\/\/thecloud.group\/en\/\">The Cloud Group<\/a> You will be able to get all the marketing materials, <a href=\"https:\/\/thecloud.group\/en\/big-data-services\/\">Big data<\/a>, SEO positioning, software design and web pages to increase your company&#039;s performance or to fully develop your business, do not hesitate to contact us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d33c4 elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-385 elementor-widget-image\" data-id=\"24d33c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thecloud.group\/en\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png\" class=\"attachment-medium size-medium wp-image-91\" alt=\"The Cloud Group is a business holding company focused on global digital transformation.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-768x485.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-320x202.png 320w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-700x441.png 700w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-200x126.png 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-400x253.png 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-600x379.png 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-800x506.png 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[807],"class_list":["post-23570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ventajas de la publicidad program\u00e1tica | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/advantages-of-programmatic-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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