{"id":22683,"date":"2022-09-06T03:35:31","date_gmt":"2022-09-06T03:35:31","guid":{"rendered":"https:\/\/thecloud.group\/?p=22683"},"modified":"2026-06-12T20:46:15","modified_gmt":"2026-06-12T20:46:15","slug":"evolution-of-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/evolucion-del-marketing\/","title":{"rendered":"Evolution of Marketing"},"content":{"rendered":"
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Evolution of marketing: From 1.0 to 4.0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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September 6, 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In recent years, the ways of selling using shares of marketing<\/a> Marketing has undergone many changes in focus. Today, we find ourselves with Marketing 4.0, a sales approach that aims to increase sales for companies through collaboration with customers. For many years, marketing was a tool used by companies to sell their products and strategies to consumers, but now, thanks to Marketing 4.0, acquiring new customers and providing a better shopping experience is a goal that companies are actively working towards.<\/p>\n

We will analyze the evolution of marketing up to the present day; we have gone through marketing 1.0, 2.0, 3.0 and today we use 4.0 actions.<\/p>\n

First, let's define marketing. It's the set of actions based on prior market and competitor research to understand consumer behavior and ensure that each action and strategy is executed efficiently. The goal of marketing is to attract and retain new customers through communication and sales techniques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn about the evolution of marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing 1.0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The best way to define marketing 1.0 is product, product and product,<\/em> It focused on selling the product and publicizing its features and value to meet the consumer's purchase needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing 2.0:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the arrival of technologies in the hands of the consumer, marketing began to focus not so much on the product but on giving importance and prioritizing the consumer; here the main objective of companies is to build customer loyalty and satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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At The Cloud Group we offer the marketing services,<\/a> If you're looking to implement a social media strategy, we have the professionals to launch your projects.<\/p>

Products no longer just satisfy a functional need; there is also an urgency to differentiate themselves from other products in the same category, so the "value proposition" is becoming more important. With this evolution, marketing 2.0 uses IT technology, employing tools and methods to manipulate and distribute information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing 3.0, the arrival of Green:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumer behavior continues to change, therefore marketing needs to change and is beginning to become more aware of its products and services; it is no longer just about satisfying needs but about fulfilling a purpose, such as products and services with social and environmental awareness. The customer wants to identify with the product or wants to buy from a company that shares their same values.<\/p>

For companies, the consumer now represents a physical person with feelings and emotions, with somewhat complex needs, who interacts with other consumers. This leads to a periodic review of marketing strategies and actions to understand what is being done well or needs improvement, and to have a contingency plan or brand reputation plan, which was not previously implemented. During this era of marketing, a new technological concept, "New Wave," is circulating, which consists of four main pillars:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0<\/p>