{"id":22417,"date":"2022-08-16T01:00:00","date_gmt":"2022-08-16T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=22417"},"modified":"2022-08-07T00:36:39","modified_gmt":"2022-08-07T00:36:39","slug":"5-pasos-para-construir-un-plan-de-social-media","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/5-pasos-para-construir-un-plan-de-social-media\/","title":{"rendered":"5 steps to build a Social Media plan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22417\" class=\"elementor elementor-22417\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 steps to build a Social Media plan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La planificaci\u00f3n de un plan de <a href=\"https:\/\/bienpensado.com\/que-es-social-media-y-su-diferencia-con-las-redes-sociales\/\">Social Media<\/a> es una de las fases m\u00e1s importantes a tener en cuenta a la hora de mejorar nuestra presencia en las redes sociales. Esta fase determinar\u00e1 c\u00f3mo funcionar\u00e1 nuestra estrategia de Social Media y nos ayudar\u00e1 a conseguir los objetivos que nos hemos propuesto.<\/p><p>Un plan de Social Media bien planificado nos ayudar\u00e1 a encontrar las ideas m\u00e1s creativas, a hacer que nuestra presencia en las redes sociales sea m\u00e1s atractiva e interesante para los usuarios y a aumentar nuestra audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3da05c elementor-widget elementor-widget-heading\" data-id=\"d3da05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Te hacemos una recopilaci\u00f3n de los 5 pasos m\u00e1s importantes a tener en cuenta:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b573f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b573f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04f650b\" data-id=\"04f650b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8ead4 elementor-widget elementor-widget-image\" data-id=\"5e8ead4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-1024x768.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22448\" alt=\"social media\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-1024x768.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-768x576.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-1536x1152.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-2048x1536.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1749b09\" data-id=\"1749b09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be24c7a elementor-widget elementor-widget-heading\" data-id=\"be24c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.\tAudita tus redes sociales actuales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158168d elementor-widget elementor-widget-text-editor\" data-id=\"158168d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Antes de crear una estrategia de social media, lo mejor que puedes hacer es revisar en donde te encuentras actualmente, podr\u00edas tomar en cuenta analizar:<\/span><\/span><\/span><\/span><\/p><p>\u00a0<\/p><ul><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfen que redes sociales estas activo actualmente?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfTu material multimedia esta optimizado?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfLa informaci\u00f3n de mi empresa esta actualizada en todas las plataformas?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfQu\u00e9 redes est\u00e1n brindando mayor valor y compromiso actualmente?<\/span><\/span><\/span><\/span><\/li><li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfen que me diferencia de la competencia?<\/span><\/span><\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2a972 elementor-widget elementor-widget-heading\" data-id=\"1b2a972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.\tInvestiga y define tu p\u00fablico objetivo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cb48f elementor-widget elementor-widget-text-editor\" data-id=\"a8cb48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de las cosas mas importantes a la hora de exponerte en redes sociales, es conocer a tu <a href=\"https:\/\/es.wikipedia.org\/wiki\/Audiencia_(medios_de_comunicaci%C3%B3n)\">audience<\/a>, saber qui\u00e9nes son las personas que podr\u00edan interesarse en tu contenido, para esto hay que hacer una investigaci\u00f3n previa e ir desde lo macro a lo micro, es decir, crear tu publico objetivo y luego ir aun mas al detalle creando a tu <a href=\"https:\/\/blog.hubspot.es\/marketing\/que-son-buyer-personas\">Buyer Persona<\/a> (avatar), para hacer una idea o perfil de una persona, esto ayudara a saber qu\u00e9 tipo de usar al momento de comunicar tus servicios y tu propuesta de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4bd3514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd3514\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43889d8\" data-id=\"43889d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6197b1e elementor-widget elementor-widget-heading\" data-id=\"6197b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.\tEstablece tus objetivos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a8b26 elementor-widget elementor-widget-text-editor\" data-id=\"20a8b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Siempre debemos trabajar con base a un fin, tener directrices que seguir para lograr un resultado esperado, por ello, establecer objetivos medibles y realistas.<\/span><\/span><\/span><\/span><\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Esto te permitir\u00e1 saber que acciones necesitas ejecutar para poder lograr la consecuci\u00f3n de los objetivos.<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa3bad elementor-widget elementor-widget-heading\" data-id=\"0fa3bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.\tIdentificar las m\u00e9tricas m\u00e1s relevantes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a858058 elementor-widget elementor-widget-text-editor\" data-id=\"a858058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es necesario tener ciertos indicadores que me ayuden a conocer si lo que estoy haciendo me est\u00e1 dando resultados, estas m\u00e9tricas siempre van a varias dependiendo de que plataforma usemos y seg\u00fan el objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ccb8143\" data-id=\"ccb8143\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9da04fe elementor-widget elementor-widget-image\" data-id=\"9da04fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-1024x768.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22447\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-1024x768.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-768x576.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-1536x1152.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-2048x1536.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09a19b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09a19b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-67307be\" data-id=\"67307be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e34b271 elementor-widget elementor-widget-text-editor\" data-id=\"e34b271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para un objetivo de branding, las m\u00e9tricas a tomar en cuenta podr\u00edan ser:<\/p><ul><li>Likes<\/li><li>Comentarios<\/li><li>De seguidores<\/li><li>Nro de shares.<\/li><li>Nro de visualizaciones<\/li><\/ul><p>Y para un objetivo de captaci\u00f3n de lead desde campa\u00f1as pagas ser\u00edan:<\/p><ul><li>Tasa de conversi\u00f3n<\/li><li>Tiempo pasado en el sitio web<\/li><li>CPC<\/li><li>Frecuencia<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7547cdd elementor-widget elementor-widget-heading\" data-id=\"7547cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.\tAnaliza y toma decisiones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda9209 elementor-widget elementor-widget-text-editor\" data-id=\"fda9209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\">Sin duda es una de los pasos mas importantes, ya que para tener exito en las redes sociales una de las mejores formas de comprender a tu comunidad es por medio de pruebas A7B (ensayo y error), es crucial para dar seguimiento a los resultados que vayas obteniendo de la ejecuci\u00f3n del plan de social media, analizar datos y luego hacer ajustes, tomar decisiones y seguir terminado.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Cada paso que hemos mencionado, debe evaluarse constantemente ya que el comportamiento de los usuarios en redes sociales siempre ira cambiando.<\/span><\/p><p>Ejecutar una estrategia de social media es un trabajo constante en progreso que debe cambiar cuando sea necesario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71188e3\" data-id=\"71188e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49fd43b elementor-widget elementor-widget-image\" data-id=\"49fd43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-683x1024.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-22446\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-683x1024.jpg 683w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-768x1152.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-1024x1536.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-1365x2048.jpg 1365w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-8x12.jpg 8w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68e2ec73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e2ec73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29b16e75\" data-id=\"29b16e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5731e5 elementor-widget elementor-widget-video\" data-id=\"f5731e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/B1mx6rI1RjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93b60fd\" data-id=\"93b60fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d37fc2 elementor-widget elementor-widget-text-editor\" data-id=\"2d37fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Todos estos pasos que hemos recopilado son importantes para tu negocio y deben tomarlos para crear una estrategia efectiva de marketing en redes sociales. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Es muy importante comprender cu\u00e1l es su objetivo principal, para que pueda tener una idea clara de c\u00f3mo medir\u00e1 sus esfuerzos de marketing en redes sociales.<\/span><\/span><\/span><\/span><\/p><p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En The Cloud Group, ofrecemos en nuestro cat\u00e1logo de servicios\u00a0 <\/span><\/span><a href=\"https:\/\/thecloud.group\/en\/integrated-digital-marketing-agency-2\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">auditorias de redes sociales<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0y empresas para identificar las debilidades digitales que tengas y convertirlas en fortalezas mejorando as\u00ed la presencia de tu marca en medios digitales<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-03855bc elementor-widget elementor-widget-heading\" data-id=\"03855bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/en\/professional-online-positioning\/\">Take your business to another level! here<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395e5acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395e5acb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9775eb8\" data-id=\"9775eb8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 pasos para construir un plan de Social Media La planificaci\u00f3n de un plan de Social Media es una de las fases m\u00e1s importantes a tener en cuenta a la hora de mejorar nuestra presencia en las redes sociales. Esta fase determinar\u00e1 c\u00f3mo funcionar\u00e1 nuestra estrategia de Social Media y nos ayudar\u00e1 a conseguir los [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[725],"class_list":["post-22417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 pasos para construir un plan de Social Media | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/5-pasos-para-construir-un-plan-de-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 pasos para construir un plan de Social Media | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"5 pasos para construir un plan de Social Media La planificaci\u00f3n de un plan de Social Media es una de las fases m\u00e1s importantes a tener en cuenta a la hora de mejorar nuestra presencia en las redes sociales. Esta fase determinar\u00e1 c\u00f3mo funcionar\u00e1 nuestra estrategia de Social Media y nos ayudar\u00e1 a conseguir los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/5-pasos-para-construir-un-plan-de-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"5 pasos para construir un plan de Social Media\",\"datePublished\":\"2022-08-16T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/\"},\"wordCount\":654,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg\",\"keywords\":[\"social media\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/\",\"url\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/\",\"name\":\"5 pasos para construir un plan de Social Media | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg\",\"datePublished\":\"2022-08-16T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"social media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecloud.group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 pasos para construir un plan de Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecloud.group\/#website\",\"url\":\"https:\/\/thecloud.group\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecloud.group\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thecloud.group\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\/\/thecloud.group\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\",\"name\":\"Paula Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"caption\":\"Paula Franco\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 pasos para construir un plan de Social Media | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/en\/5-pasos-para-construir-un-plan-de-social-media\/","og_locale":"en_US","og_type":"article","og_title":"5 pasos para construir un plan de Social Media | The Cloud Group","og_description":"5 pasos para construir un plan de Social Media La planificaci\u00f3n de un plan de Social Media es una de las fases m\u00e1s importantes a tener en cuenta a la hora de mejorar nuestra presencia en las redes sociales. Esta fase determinar\u00e1 c\u00f3mo funcionar\u00e1 nuestra estrategia de Social Media y nos ayudar\u00e1 a conseguir los [&hellip;]","og_url":"https:\/\/thecloud.group\/en\/5-pasos-para-construir-un-plan-de-social-media\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2022-08-16T01:00:00+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg","type":"image\/jpeg"}],"author":"Paula Franco","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paula Franco","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/"},"author":{"name":"Paula Franco","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f"},"headline":"5 pasos para construir un plan de Social Media","datePublished":"2022-08-16T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/"},"wordCount":654,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg","keywords":["social media"],"articleSection":["Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/","url":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/","name":"5 pasos para construir un plan de Social Media | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg","datePublished":"2022-08-16T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/08\/5-pasos-para-construir-un-plan-de-Social-Media2-scaled.jpg","width":2560,"height":1920,"caption":"social media"},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/5-pasos-para-construir-un-plan-de-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"5 pasos para construir un plan de Social Media"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"The Cloud Group","description":"| International Services Holding","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group - International Services Holding","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f","name":"Paula Franco","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","caption":"Paula Franco"}}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/22417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/comments?post=22417"}],"version-history":[{"count":30,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/22417\/revisions"}],"predecessor-version":[{"id":22457,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/22417\/revisions\/22457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media\/22448"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media?parent=22417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/categories?post=22417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/tags?post=22417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}