{"id":21968,"date":"2022-07-05T01:00:00","date_gmt":"2022-07-05T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=21968"},"modified":"2022-06-26T06:21:01","modified_gmt":"2022-06-26T06:21:01","slug":"internet-marketing-tools","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/herramientas-de-marketing-en-internet\/","title":{"rendered":"Internet marketing tools: Google offers us"},"content":{"rendered":"
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Internet marketing tools: A selection of the best tools that Google offers.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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It's time to take charge of planning your comprehensive social media strategy for your business, and what better way to do that than by using the countless marketing tools<\/a> offered to us by our great ally Google.<\/p>\n

You're an excellent professional, but did you know you have superpowers? Well Google<\/a> can help you unlock them.<\/p>\n

Google's tools are widely known. You all know them and use them daily, and it's no wonder: Google is a company that has an app or tool for everything. And their use is invaluable for marketing professionals looking to increase sales, grow their customer base, and improve their search engine ranking. Today, we've compiled a list of Google marketing tools you should be using.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now we'll show you a selection of the best marketing tools that Google offers:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Google AdWords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you want to further boost your SEO efforts and rank higher in search results, we recommend using this tool\/application.<\/p>

If you work in marketing, you've probably already used it, but just in case, here's a brief explanation of how it works: this tool lets you create paid online ads using keywords related to your company or business. These ads will always appear before the organic results<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Google Ads Keyword Planner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This tool helps you identify keywords related to your business, which will help both your organic search engine optimization strategy and your online advertising on Google Ads.<\/p>

This keyword research will also help you obtain the necessary keywords for your blog, website, web texts, improve On-Page SEO so that your content is 100% optimized and increase your organic ranking on Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Google My Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We have Google's preferred business profile; it's always a good idea to maintain that profile. Google My Business<\/a> since we can get some free publicity and appear in Google Maps results, which are even before organic search.<\/p>

So, if you've neglected this tool, you'd better start optimizing it right now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4. Google Search Console<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This completely free platform, which helps you monitor and review your website to improve its ranking in Google search results, also allows you to find out if there are any problems or errors with your website that may affect it.<\/p>

It offers a very complete analysis of your website's performance in search results, providing data such as: searches in which it appears, in what positions, as well as the behavior and profile of each user who visits the website (countries of origin, click rate on your pages, among others).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Google Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It's an excellent tool that can help you make better decisions regarding the keywords selected for your organic or paid search engine optimization., Google Trends<\/a> It allows you to evaluate and analyze the popularity and trend of certain terms or topics over time.<\/p>

It also helps you identify topics, relevant news, and new content for your website or blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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6. Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This tool reveals insights into your digital audience, answering questions like: How many visitors did I have on a given day or throughout the entire month? How many visits did a specific page on my website receive? Where do the users who fill out my website's contact form come from? Are they coming from social media, keyword searches on Google, or links from other websites? You can find the answers to all these questions in Google Analytics, which will help you make better decisions about improving your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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In The Cloud Group<\/a>, We offer the managing your campaigns<\/a> on Google Ads, ensuring 100% beneficial results for you<\/p>

The cost of the ad will always depend on the keywords you choose, since you must remember that your competition may also be bidding on the same ones, making some more expensive than others. Remember that Google Ads will charge you for each click on the ad (and this does not mean that you will get a conversion).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Design 100% adjusted to your needs here<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Herramientas de marketing en Internet: Una selecci\u00f3n de las mejores herramientas que Google nos ofrece. Es hora de hacerse cargo de la planificaci\u00f3n de tu estrategia de social media integral de tu negocio y para ello que mejor idea que utilizar las innumerables herramientas de marketing que nos ofrece nuestro gran aliado Google. Eres un […]<\/p>\n","protected":false},"author":20,"featured_media":21979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[778],"class_list":["post-21968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-herramientas-de-marketing"],"yoast_head":"\nHerramientas de marketing en Internet: Google nos ofrece | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/internet-marketing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas de marketing en Internet: Google nos ofrece\" \/>\n<meta property=\"og:description\" content=\"Herramientas de marketing en Internet: Una selecci\u00f3n de las mejores herramientas que Google nos ofrece. Es hora de hacerse cargo de la planificaci\u00f3n de tu estrategia de social media integral de tu negocio y para ello que mejor idea que utilizar las innumerables herramientas de marketing que nos ofrece nuestro gran aliado Google. Eres un […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/internet-marketing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/06\/Herramientas-de-Marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Herramientas de marketing en Internet: Google nos ofrece\",\"datePublished\":\"2022-07-05T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"keywords\":[\"Herramientas de Marketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\",\"name\":\"Herramientas de marketing en Internet: Google nos ofrece | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"datePublished\":\"2022-07-05T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Herramientas-de-Marketing-scaled.jpg\",\"width\":2560,\"height\":1838,\"caption\":\"Herramientas de Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/herramientas-de-marketing-en-internet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Herramientas de marketing en Internet: Google nos ofrece\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - 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