{"id":21487,"date":"2022-05-11T01:00:00","date_gmt":"2022-05-11T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=21487"},"modified":"2022-04-20T16:36:59","modified_gmt":"2022-04-20T16:36:59","slug":"clave-de-la-presencia-digital-para-un-negocio","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/clave-de-la-presencia-digital-para-un-negocio\/","title":{"rendered":"The key to a successful digital presence for a business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21487\" class=\"elementor elementor-21487\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aae90a2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aae90a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-144583bb\" data-id=\"144583bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75569b4f elementor-widget elementor-widget-image\" data-id=\"75569b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34f06d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f06d95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-79cfd67d\" data-id=\"79cfd67d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f634135\" data-id=\"f634135\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6feeae69 elementor-widget elementor-widget-heading\" data-id=\"6feeae69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The key to a successful digital presence for a business<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-333aeeb3\" data-id=\"333aeeb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-232bbd8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232bbd8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-652331da\" data-id=\"652331da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-779e52d2\" data-id=\"779e52d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-21f838c3\" data-id=\"21f838c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4484ea8\" data-id=\"4484ea8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef7d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef7d10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f719cda\" data-id=\"7f719cda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f66bb13 elementor-widget elementor-widget-text-editor\" data-id=\"6f66bb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/rockcontent.com\/es\/blog\/presencia-digital-de-las-empresas\/#:~:text=La%20presencia%20digital%20son%20las,con%20influencers%20y%20muchos%20otros.\">digital presence<\/a> es el espacio que tu marca tiene en la red y es uno de los elementos m\u00e1s importantes para que tu estrategia de marketing funcione, tengas m\u00e1s conversiones y consigas \u00e9xito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tener una buena presencia en internet se fundamenta en el posicionamiento en buscadores, un contenido de calidad que aporte valor a tu buyer persona y una reputaci\u00f3n digital que se apoya en diferentes plataformas de comunicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, dise\u00f1ar y aplicar una buena estrategia de posicionamiento y comunicaci\u00f3n que permita a tu negocio brindarle al usuario una excelente experiencia de navegaci\u00f3n ser\u00e1 clave para fidelizar clientes y tener un negocio exitoso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este post te mostraremos c\u00f3mo lograrlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b83fab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83fab9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-573d487e\" data-id=\"573d487e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363cddf4 elementor-widget elementor-widget-image\" data-id=\"363cddf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"564\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-1024x722.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-21491\" alt=\"Metaverse\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-1024x722.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-300x212.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-768x542.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-1536x1084.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-2048x1445.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digital-para-un-negocio-exitoso-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10bb0af9\" data-id=\"10bb0af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-397e659 elementor-widget elementor-widget-heading\" data-id=\"397e659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Documenta tu estrategia de presencia digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97cc674 elementor-widget elementor-widget-text-editor\" data-id=\"97cc674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo primero que debes hacer para darle forma al espacio que tendr\u00e1s en internet es establecer una ruta que, tanto t\u00fa como tu equipo de trabajo, sigan para alcanzar sus objetivos.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto se logra definiendo los siguientes aspectos:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tu buyer persona.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tu propuesta de valor.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los objetivos de tu estrategia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las acciones que te ayudar\u00e1n a lograr esos objetivos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El estilo que tu web, contenido y lenguaje comunicacional deben tener.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cc4cfeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc4cfeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f586979\" data-id=\"2f586979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb36df elementor-widget elementor-widget-heading\" data-id=\"cbb36df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1a una web profesional y responsive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b281fb0 elementor-widget elementor-widget-text-editor\" data-id=\"b281fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tu p\u00e1gina web es la cara de tu negocio, por lo que debe ser profesional y adaptable a cualquier dispositivo para brindar al usuario la mejor experiencia de navegaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Por lo tanto, debes <\/span><a href=\"https:\/\/thecloud.group\/en\/professional-web-design\/\"><span style=\"font-weight: 400;\">contratar una agencia de dise\u00f1o profesional<\/span><\/a><span style=\"font-weight: 400;\"> que considere la calidad, seguridad, velocidad de carga y UX en el dise\u00f1o.<\/span><\/p><p><span style=\"font-weight: 400;\">De este modo, lograr\u00e1s:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Aumentar el compromiso de tus usuarios con tu marca.<\/span><\/li><li><span style=\"font-weight: 400;\">Contar con una arquitectura de enlazado interno que aumente la conversi\u00f3n.<\/span><\/li><li><span style=\"font-weight: 400;\">Automatizar procesos de ventas.<\/span><\/li><li><span style=\"font-weight: 400;\">Comunicar la voz de tu marca de forma precisa.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48e10a68\" data-id=\"48e10a68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9c495 elementor-widget elementor-widget-spacer\" data-id=\"5a9c495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237152c7 elementor-widget elementor-widget-image\" data-id=\"237152c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-1024x666.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-21493\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-1024x666.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-300x195.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-768x499.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-1536x999.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-2048x1332.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presenciadigital-para-un-negocio-exitoso-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba79977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba79977\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab714e0\" data-id=\"2ab714e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4080866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4080866\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-083f51a\" data-id=\"083f51a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30fee2a elementor-widget elementor-widget-image\" data-id=\"30fee2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-21492\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-1536x1025.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-2048x1367.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/04\/La-clave-de-la-presencia-digitalpara-un-negocio-exitoso-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6806664\" data-id=\"6806664\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459e64e elementor-widget elementor-widget-heading\" data-id=\"459e64e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crea un blog que ayude al posicionamiento y eduque a los usuarios en la presencia digital\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2beea0 elementor-widget elementor-widget-text-editor\" data-id=\"b2beea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un blog corporativo es una estrategia que te dar\u00e1 mayor presencia en internet y que har\u00e1 que tu estrategia de marketing tenga mayores probabilidades de \u00e9xito.<\/span><\/p><p><span style=\"font-weight: 400;\">M\u00e1s que un espacio para brindar informaci\u00f3n relevante, el blog es una necesidad porque puede traerte tr\u00e1fico org\u00e1nico que puedes dirigir a tus productos o servicios.<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, un blog de calidad te ayudar\u00e1 a:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Ofrecer contenido de calidad que eduque a tus usuarios y cree un v\u00ednculo con ellos.<\/span><\/li><li><span style=\"font-weight: 400;\">Obtener enlaces de otros sitios y consolidar tu marca.<\/span><\/li><li><span style=\"font-weight: 400;\">Aumentar el posicionamiento en buscadores.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16b14e elementor-widget elementor-widget-heading\" data-id=\"a16b14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ampl\u00eda tu red de canales de comunicaci\u00f3n con redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad956bb elementor-widget elementor-widget-text-editor\" data-id=\"ad956bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por estad\u00edstica, un usuario pasa dos horas y 25 minutos en las redes sociales cada d\u00eda.<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, 54% de los compradores mundiales van a las redes sociales de las marcas antes de comprar.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), roboto; font-size: var( --e-global-typography-text-font-size );\">Por lo tanto, debes fortalecer la presencia de tu marca en redes sociales, ya que es una herramienta de atracci\u00f3n de tr\u00e1fico muy importante.<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, podr\u00edas crear perfiles de tu empresa en Facebook, Twitter, Linkedin y otras para compartir las nuevas entradas de tu blog, tus productos o servicios m\u00e1s populares, v\u00eddeos de testimonios y otros contenidos que contribuyan a potenciar tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e6bb0 elementor-widget elementor-widget-heading\" data-id=\"76e6bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crea tu identidad corporativa y la voz de tu marca\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fdc3c elementor-widget elementor-widget-text-editor\" data-id=\"13fdc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Muchos negocios digitales utilizan palabras rebuscadas y las mejores t\u00e9cnicas de SEO para estar en lo m\u00e1s alto de Google, pero no obtienen resultados de ventas.<\/span><\/p><p><span style=\"font-weight: 400;\">Eso se debe a que sus contenidos carecen de alma, no conectan con sus usuarios.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), roboto; font-size: var( --e-global-typography-text-font-size );\">Recuerda que le vas a vender a personas, por lo que cada palabra que escribas en tus canales deben transmitir los valores, las emociones y la voz de tu marca.<\/span><\/p><p><span style=\"font-weight: 400;\">Utiliza el neurocopywriting para conectar con tu audiencia, hacerles sentir que t\u00fa compartes sus puntos de dolor, que t\u00fa puedes ayudarles y que tus productos o servicios son lo que necesitan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e395ced elementor-widget elementor-widget-heading\" data-id=\"e395ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimiza el SEO para obtener posicionamiento org\u00e1nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4be4b elementor-widget elementor-widget-text-editor\" data-id=\"8b4be4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfSab\u00edas que 31,7% del tr\u00e1fico org\u00e1nico se lo lleva la primera posici\u00f3n de los buscadores?<\/span><\/p><p><span style=\"font-weight: 400;\">S\u00ed, el SEO es muy importante para tener m\u00e1s presencia online.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), roboto; font-size: var( --e-global-typography-text-font-size );\">Por tal motivo, lo primero que debes hacer es auditar el SEO de tu p\u00e1gina web, de modo que detectes los puntos d\u00e9biles que tiene y los refuerces.<\/span><\/p><p><span style=\"font-weight: 400;\">Acto seguido, optimiza el SEO on page de tu web asociado al contenido y la experiencia de usuario. En este punto las m\u00e9tricas Core Web Vitals son tu objetivo.<\/span><\/p><p><span style=\"font-weight: 400;\">Y luego, considera todos los factores de SEO off page y SEO local, este \u00faltimo muy importante para que seas visible en el mapa de Google y los potenciales clientes cercanos tengan acceso a tus servicios o productos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a06954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a06954\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65148a5\" data-id=\"65148a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380f600 elementor-widget elementor-widget-heading\" data-id=\"380f600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monitorea el impacto de tu estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc7f22 elementor-widget elementor-widget-text-editor\" data-id=\"bfc7f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tu estrategia no estar\u00eda completa si no usas Google Analytics para verificar el <a href=\"https:\/\/www.40defiebre.com\/que-es\/ctr\">CTR<\/a>, los visitantes \u00fanicos, los suscriptores, los seguidores en redes sociales y otros datos que te ayudar\u00e1n a saber lo que debes hacer para lograr mejores resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a91340 elementor-widget elementor-widget-text-editor\" data-id=\"3a91340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En resumen, estos consejos para tener una mejor presencia en internet deben formar parte de tu estrategia desde hoy.<\/span><\/p><p><span style=\"font-weight: 400;\">Y si quieres contar con el respaldo de una agencia que te ayude a mejorar tu presencia digital debes <\/span><a href=\"https:\/\/thecloud.group\/en\/posicionamiento-online-profesional\/\"><span style=\"font-weight: 400;\">contact The Cloud Group<\/span><\/a><span style=\"font-weight: 400;\">, una agencia con los expertos adecuados para que tu negocio sea m\u00e1s profesional y exitoso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43d6483\" data-id=\"43d6483\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e376633 elementor-widget elementor-widget-video\" data-id=\"e376633\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/aRqCwMe9IG4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La clave de la presencia digital para un negocio exitoso La presencia digital es el espacio que tu marca tiene en la red y es uno de los elementos m\u00e1s importantes para que tu estrategia de marketing funcione, tengas m\u00e1s conversiones y consigas \u00e9xito. Tener una buena presencia en internet se fundamenta en el posicionamiento [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":21491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[750],"class_list":["post-21487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-presencia-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La clave de la presencia digital para un negocio exitoso | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/clave-de-la-presencia-digital-para-un-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La clave de la presencia digital para un negocio exitoso | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"La clave de la presencia digital para un negocio exitoso La presencia digital es el espacio que tu marca tiene en la red y es uno de los elementos m\u00e1s importantes para que tu estrategia de marketing funcione, tengas m\u00e1s conversiones y consigas \u00e9xito. 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