{"id":20867,"date":"2022-05-02T01:00:00","date_gmt":"2022-05-02T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=20867"},"modified":"2022-06-27T15:01:17","modified_gmt":"2022-06-27T15:01:17","slug":"diccionario-de-palabras-de-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/diccionario-de-palabras-de-marketing\/","title":{"rendered":"Marketing Word Dictionary"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20867\" class=\"elementor elementor-20867\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dc52c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1dc52c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47af5b46\" data-id=\"47af5b46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc0c454 elementor-widget elementor-widget-image\" data-id=\"6bc0c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccf1343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccf1343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e618ad\" data-id=\"38e618ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d8eff25\" data-id=\"7d8eff25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feea69b elementor-widget elementor-widget-heading\" data-id=\"feea69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Word Dictionary<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-526240f\" data-id=\"526240f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-544b84c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"544b84c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7796e859\" data-id=\"7796e859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1726d2f9\" data-id=\"1726d2f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-41da368b\" data-id=\"41da368b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7e8ff17d\" data-id=\"7e8ff17d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f28b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f28b8e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2a5590\" data-id=\"1c2a5590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a082e elementor-widget elementor-widget-text-editor\" data-id=\"52a082e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the great challenges that those who wish to enter the <a href=\"https:\/\/rockcontent.com\/es\/blog\/marketing-2\/\">marketing<\/a> digital is the vocabulary. Although it sounds trivial and simple, this world is so vast that it can be confusing for many precisely because of ignorance of its foundations. In fact, many may give up for the simple fact of not locating themselves in the context.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, we take this opportunity to introduce some of the most common terms that both specialists and clients should handle. Many of them are anglicisms from English, so learning them would be a bonus for those who also study this language.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b932d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b932d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c92329\" data-id=\"3c92329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749f52d elementor-widget elementor-widget-heading\" data-id=\"749f52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">briefing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dde25 elementor-widget elementor-widget-text-editor\" data-id=\"16dde25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The briefing is probably the first step in creating a digital marketing strategy. It could be defined as the series of meetings or conversations between a client and specialists in the area to define the objectives. In the process, many brands may discover that they want or want to do certain things that were not initially considered.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca5c06 elementor-widget elementor-widget-heading\" data-id=\"fca5c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb20e8 elementor-widget elementor-widget-text-editor\" data-id=\"cdb20e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When we talk about a brand, we usually think of a <\/span><a href=\"https:\/\/thecloud.group\/en\/5-utiles-tips-para-el-diseno-de-logotipo\/\"><span style=\"font-weight: 400;\">Logo<\/span><\/a><span style=\"font-weight: 400;\"> and a transcendental slogan. And although it is certainly part of it, branding proposes to go further. Branding is the set of strategies that make it possible to publicize the values as an organization in order to establish a closer relationship with its customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28b57b08\" data-id=\"28b57b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd82bd0 elementor-widget elementor-widget-image\" data-id=\"4fd82bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canva.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"727\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1024x930.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20873\" alt=\"marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1024x930.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-300x272.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-768x697.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1536x1394.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-2048x1859.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-13x12.jpg 13w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9ebd6a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ebd6a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b1d794\" data-id=\"5b1d794\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3650464 elementor-widget elementor-widget-image\" data-id=\"3650464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20874\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-demarketing-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-42c15f0\" data-id=\"42c15f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1877079 elementor-widget elementor-widget-heading\" data-id=\"1877079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advocacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c4e7c elementor-widget elementor-widget-text-editor\" data-id=\"38c4e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Also known as recommendation marketing, it is a set of techniques applied to create a community of brand ambassadors who will support, at certain times, your image. They do it through comments, positive reviews and recommendations through photos, other ecommerce and digital marketplaces. But unlike influencers, they don&#039;t necessarily have to have a huge following.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cca83c elementor-widget elementor-widget-heading\" data-id=\"7cca83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">road map<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a1dc8 elementor-widget elementor-widget-text-editor\" data-id=\"67a1dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Planning (or lack thereof) can literally cost us a lot of money. For this reason, a general rule is to create a roadmap that establishes the strategy that a work team must follow to achieve the objectives set.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f6cca9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6cca9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f05e1b7\" data-id=\"f05e1b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680bd26 elementor-widget elementor-widget-image\" data-id=\"680bd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20879\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-1536x1025.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-2048x1366.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dcbeebb\" data-id=\"dcbeebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f63c316 elementor-widget elementor-widget-heading\" data-id=\"f63c316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/en\/\">buyer person<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b833ae elementor-widget elementor-widget-text-editor\" data-id=\"4b833ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the ideal customer archetype, a person with characteristics (or needs) that fit exactly with the product or service offered by a brand. And despite the adjective ideal, its construction is based on an analysis of sociodemographic data and very personal aspects; for example, their concerns, interests, experiences, own challenges, among others. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec14264 elementor-widget elementor-widget-heading\" data-id=\"ec14264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">target<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0f7cb elementor-widget elementor-widget-text-editor\" data-id=\"cf0f7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The target, often defined as a target audience, market niche or potential customers, is nothing more than that group of consumers with similar characteristics, desires or needs and that fit with the product or service offered. It differs from the buyer person because it is more generic, since the previous one can even have a first and last name.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-797dc78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"797dc78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc268ce\" data-id=\"fc268ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f5684 elementor-widget elementor-widget-image\" data-id=\"97f5684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-20880\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-2048x1366.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-depalabras-de-marketing-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a380884\" data-id=\"a380884\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea8f791 elementor-widget elementor-widget-heading\" data-id=\"ea8f791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">funnel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6517be elementor-widget elementor-widget-text-editor\" data-id=\"b6517be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Again we run into idealities. The sales funnel, also known as the sales funnel, is a kind of theory that outlines how the sales phases should proceed. More simply, it is a representation of each of the stages that a potential client should go through from the first contact with the company to making a sale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204e236 elementor-widget elementor-widget-heading\" data-id=\"204e236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">keyword research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fde35f elementor-widget elementor-widget-text-editor\" data-id=\"5fde35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most essential steps in digital marketing, especially the one that includes blogs, use of social networks and official websites, is keyword research. This term refers to the most profitable keyword research with the greatest potential to increase the <a href=\"https:\/\/es.ryte.com\/wiki\/Tr%C3%A1fico\">traffic<\/a> and therefore sales. It basically consists of searching for the most searched words regarding a topic in the search engines to appear among the results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b5a27 elementor-widget elementor-widget-heading\" data-id=\"56b5a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Experience (UX)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3930f elementor-widget elementor-widget-text-editor\" data-id=\"0b3930f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the keys to success in the digital market is to create a sophisticated, intuitive and fast-loading web platform to offer the best experience to your visitors. And, indeed, the term User Experience refers to it. The idea is that users easily find what they are looking for on the web, that the links work and, of course, that they load quickly. And it is worth noting that this also favors its positioning in search engines.<\/span><\/p><p><span style=\"font-weight: 400;\">We hope that these terms have been helpful in understanding the most basic aspects of digital marketing. But, if even understanding them you decide that you need external support to deploy your strategy, you are in the right place.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb69ea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb69ea4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb6d88d\" data-id=\"eb6d88d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-691e1fb elementor-widget elementor-widget-video\" data-id=\"691e1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/B1mx6rI1RjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4be89c\" data-id=\"b4be89c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a63c05 elementor-widget elementor-widget-spacer\" data-id=\"1a63c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9e031 elementor-widget elementor-widget-text-editor\" data-id=\"3c9e031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Cloud Group has a well-trained and experienced team to whom you can explain the objectives of your brand to identify your target and establish a roadmap, for example. <\/span><a href=\"https:\/\/thecloud.group\/en\/agencia-de-marketing-digital-integral\/\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> and tell us your story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Diccionario de palabras de marketing Uno de los grandes desaf\u00edos que tienen que superar quienes desean adentrarse en el marketing digital es el vocabulario. Aunque suene trivial y sencillo, este mundo es tan vasto que puede resultar confuso para muchos precisamente por desconocimiento de sus bases. De hecho, muchos pueden desistir por el simple hecho [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":20873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[723],"class_list":["post-20867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diccionario de palabras de marketing | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/diccionario-de-palabras-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diccionario de palabras de marketing | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Diccionario de palabras de marketing Uno de los grandes desaf\u00edos que tienen que superar quienes desean adentrarse en el marketing digital es el vocabulario. Aunque suene trivial y sencillo, este mundo es tan vasto que puede resultar confuso para muchos precisamente por desconocimiento de sus bases. De hecho, muchos pueden desistir por el simple hecho [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/diccionario-de-palabras-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T15:01:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"Diccionario de palabras de marketing\",\"datePublished\":\"2022-05-02T01:00:00+00:00\",\"dateModified\":\"2022-06-27T15:01:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/\"},\"wordCount\":791,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-scaled.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/\",\"url\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/\",\"name\":\"Diccionario de palabras de marketing | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-scaled.jpg\",\"datePublished\":\"2022-05-02T01:00:00+00:00\",\"dateModified\":\"2022-06-27T15:01:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#primaryimage\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-scaled.jpg\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/03\/Diccionario-de-palabras-de-marketing-scaled.jpg\",\"width\":2560,\"height\":2324,\"caption\":\"marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecloud.group\/diccionario-de-palabras-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecloud.group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diccionario de palabras de marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecloud.group\/#website\",\"url\":\"https:\/\/thecloud.group\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecloud.group\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thecloud.group\/#organization\",\"name\":\"The Cloud Group - 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