{"id":17440,"date":"2021-11-24T01:00:00","date_gmt":"2021-11-24T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=17440"},"modified":"2021-11-23T09:18:31","modified_gmt":"2021-11-23T09:18:31","slug":"why-email-marketing-is-still-important-in-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\/","title":{"rendered":"Why is email marketing still important in 2021?"},"content":{"rendered":"
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Why is email marketing still important in 2021?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Do you think you should still use email marketing in 2021? Or should you scrap the idea, go ahead and start using a different, newer marketing method for each customer?<\/span><\/p>\n

To answer these questions, we will share three reasons why the<\/span> email marketing<\/span><\/a> it's a must-have in your digital marketing strategy, and we'll also reveal how top experts use it as a primary tactic for their leads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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global use\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About half of the world's population uses email, with more than 3.8 billion active email accounts worldwide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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information hunger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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61% of people look forward to weekly promotional emails in their inbox. It is the main contact with your company and with each user<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Help in the purchase decision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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59% of people say that email influences their purchase decisions for products and services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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With so many people using email and using it in the buying process, it's easy to see why the importance of email marketing campaigns is so high. Therefore, it is a smart idea to create an email marketing strategy as part of customer and user service.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In <\/span>The Cloud Group<\/b><\/a> We take on the challenge of establishing familiarity with your customers without appearing too friendly or intrusive. Part of achieving and maintaining this balance involves a continual focus on striving to humanize your interactions in a very personal way, with each one of them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drive conversions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4.24% of visitors from email marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This shows that when it comes to conversions, there's no channel more powerful than email, whether it's in the form of customer support, cross-selling, affiliations, or a metric unique to your business strategy. In addition, the results are highly measurable, as well as the conversion rate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Increases return on investment (ROI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Given the unmatched ability of emails to drive conversions, it makes sense that sending messages to a database or contact list is also the most effective marketing channel for driving engagement. ROI<\/a> of your company.<\/span><\/p>

In fact, direct marketing via email produces an average return on investment of 3,800% for companies: for every euro spent on email marketing, the average return on investment is 38 euros.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Email marketing is an open platform\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The problem with channels like Facebook and Twitter is that they are owned by third parties and things like personal data and other relevant content are controlled by them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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While email is not owned or controlled by any particular entity. If you spend time and money building and nurturing your email databases, your subscriber list will be an asset you own. This way, you can take advantage of your list without the threat of someone limiting its effectiveness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unlike social networks, where status updates are sent to all followers, emails allow you to be very specific in your communications and content: they go straight to the inbox.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Use emails to your advantage<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Given the unmatched ability of emails to drive conversions, it makes sense that sending messages to a database or contact list is also the most effective marketing channel to drive ROI for your business.<\/span><\/p>

return on investment for companies: for every euro spent on email marketing, the average return on investment is 38 euros.<\/span>For all the reasons mentioned above, email marketing is the most effective channel to attract, engage, connect with your customers and improve their shopping experience, even on their mobile devices, to drive sales and revenue for your business.<\/span><\/p>

So start using emails to your advantage today as a support service and you will find that it will help you increase sales and revenue immediately.<\/span>In fact, direct marketing via email produces an average of 3.800% of <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Cloud Group<\/b><\/a> is ready to work with you. Learn more about the email marketing services we offer and get in touch<\/span> contact us<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? Para responder a estas interrogantes, compartiremos tres razones por las que […]<\/p>\n","protected":false},"author":20,"featured_media":17441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[735],"class_list":["post-17440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-email-marketing"],"yoast_head":"\n\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/why-email-marketing-is-still-important-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021?\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? 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