{"id":15806,"date":"2021-06-09T11:08:00","date_gmt":"2021-06-09T11:08:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15806"},"modified":"2021-11-02T14:06:45","modified_gmt":"2021-11-02T14:06:45","slug":"que-es-el-storytelling-y-como-aplicarlo-al-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","title":{"rendered":"Storytelling How to apply it in Marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15806\" class=\"elementor elementor-15806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a415c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a415c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78309fdf\" data-id=\"78309fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4433b60c elementor-widget elementor-widget-image\" data-id=\"4433b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"The Cloud Group Logo Image\" alt=\"The Cloud Group is a business holding company focused on global digital transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ad53d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ad53d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47ef8309\" data-id=\"47ef8309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8df2bd\" data-id=\"d8df2bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723e2ea elementor-widget elementor-widget-heading\" data-id=\"723e2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/en\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/\">Storytelling How to apply it in Marketing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-189f5268\" data-id=\"189f5268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b8d9c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b8d9c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-58c03c50\" data-id=\"58c03c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-27e93b05\" data-id=\"27e93b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f4d47a7\" data-id=\"3f4d47a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28d9fe07\" data-id=\"28d9fe07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c020e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c020e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e460a7e\" data-id=\"e460a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee372cc elementor-widget elementor-widget-heading\" data-id=\"ee372cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"font-size:14.0pt;,sans-serif\">What is the <i>storytelling <\/i>and how to apply it to marketing?<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f71123a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f71123a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fba816\" data-id=\"71fba816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa0b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7fa0b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First of all, we will explain what storytelling is: it is the technique that consists of telling a story to connect more with the user. The goal is to appeal to the emotional side of people to build trust and loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa39339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa39339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27be0dd7\" data-id=\"27be0dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5871bf8b elementor-widget elementor-widget-text-editor\" data-id=\"5871bf8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The type of storytelling that we use will depend on the story in which we want to support the message we want to convey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f468ba3 elementor-widget elementor-widget-text-editor\" data-id=\"4f468ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Fiction: both the story and the characters arise in our mind and are not real, we create the story from scratch with the aim of transmitting a specific message<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142b12c elementor-widget elementor-widget-text-editor\" data-id=\"142b12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Historical: the most common of all, it can be a story about general events that have occurred or about the history of the brand in question. It is very useful to review the steps that the brand has been following and connect with the most loyal users that they have been since the beginning, as well as to teach the newest the whole story behind the business.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691d003 elementor-widget elementor-widget-text-editor\" data-id=\"691d003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Consumer situations: this type is very common in television commercials, although they do not always show reality as it is. The idea is to connect with the user through a story in which they are reflected when they consume our product. For example, if we sell a brand of soda, tell a story about a group of friends who drink that soda on a beach watching the sunset.<p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt;\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-253f243b\" data-id=\"253f243b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35076165 elementor-widget elementor-widget-image\" data-id=\"35076165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15832\" alt=\"storytelling-en-marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7520aba4 elementor-widget elementor-widget-text-editor\" data-id=\"7520aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Based on values: this is the most effective in terms of connection with the user, since if we do it well, we will transmit the vision and mission of the brand in an emotional and direct way. This type consists of telling a story that reflects the values of the brand, with the aim that the buyer relates the brand with the values shown by the protagonist of the story.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498c81 elementor-widget elementor-widget-heading\" data-id=\"498c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tips to be a good storyteller<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba0d22 elementor-widget elementor-widget-text-editor\" data-id=\"5cba0d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And after knowing the theory, you will ask yourself: How do I start to be a good <em>storyteller<\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de85f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de85f30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c37d8\" data-id=\"72c37d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f9699 elementor-widget elementor-widget-image\" data-id=\"484f9699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15833\" alt=\"storytelling-estructura\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb5e39 elementor-widget elementor-widget-image\" data-id=\"edb5e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg\" class=\"elementor-animation-float attachment-medium_large size-medium_large wp-image-15836\" alt=\"Storytelling-Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg 626w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-16x12.jpg 16w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1354100e\" data-id=\"1354100e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4efcab elementor-widget elementor-widget-text-editor\" data-id=\"5c4efcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Have something to tell. Do not look for the form first and then the content, the first thing is to have the story to tell it. A storytelling without background does not succeed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b107b elementor-widget elementor-widget-text-editor\" data-id=\"2a8b107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Put down electronic devices. You can go for a walk, read your favorite magazine, get lost in the pages of a dictionary ... but do <em>scrolling <\/em>On Instagram it will rarely give you more than a few long wasted minutes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbcf62 elementor-widget elementor-widget-text-editor\" data-id=\"2dbcf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Observe, you will have to look closely at everything around you, because the least expected person or object will tell you an attractive story. A busy bar, a hair salon, a hardware store, or your neighborhood butcher shop are all good settings.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c53eb elementor-widget elementor-widget-text-editor\" data-id=\"86c53eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Once you have the story, it&#039;s time to organize it. The s<em>torytelling<\/em> on <a href=\"https:\/\/thecloud.group\/en\/integrated-digital-marketing-agency-2\/\">marketing<\/a> They are usually short but direct, for which, you will need a good structure on which to support your story. It takes the reader from point X to point Y, it is crucial that your story has a beginning and an end. On the line between those two points, your story occurs, which must be told in a short but effective way.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abccc8 elementor-widget elementor-widget-text-editor\" data-id=\"8abccc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The positive feelings. Good emotions always transmit more than negative ones, even if a conflict appears in your story, it is very important that the final message is, at least, hopeful, in the event that our story is dramatic.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59a47f elementor-widget elementor-widget-text-editor\" data-id=\"e59a47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Depth in the characters. A simple character without details does not connect with the user, it develops a background behind each character, with its strengths and weaknesses, so that the consumer can be reflected.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a421a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a421a59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee622c5\" data-id=\"1ee622c5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d07e14 elementor-widget elementor-widget-text-editor\" data-id=\"4d07e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At The Cloud Group we will be happy to apply all this knowledge to your brand, you just have to <a href=\"https:\/\/thecloud.group\/en\/contact\/\">contact us<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Information related to storytelling actions in marketing<\/p>","protected":false},"author":1,"featured_media":15817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[726,723,725,724],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-agencia-de-marketing","tag-marketing","tag-social-media","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? 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