{"id":15345,"date":"2021-02-09T13:31:15","date_gmt":"2021-02-09T13:31:15","guid":{"rendered":"https:\/\/thecloud.group\/?p=15345"},"modified":"2021-02-09T13:31:17","modified_gmt":"2021-02-09T13:31:17","slug":"posicionamiento-seo-y-autoridad-de-pagina","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/posicionamiento-seo-y-autoridad-de-pagina\/","title":{"rendered":"SEO positioning and page authority: what you need to know"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15345\" class=\"elementor elementor-15345\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aae90a2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aae90a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-144583bb\" data-id=\"144583bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75569b4f elementor-widget elementor-widget-image\" data-id=\"75569b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"The Cloud Group Logo Image\" alt=\"The Cloud Group is a business holding company focused on global digital transformation.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34f06d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f06d95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-79cfd67d\" data-id=\"79cfd67d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f634135\" data-id=\"f634135\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6feeae69 elementor-widget elementor-widget-heading\" data-id=\"6feeae69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SEO positioning and page authority: what you need to know<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-333aeeb3\" data-id=\"333aeeb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-232bbd8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232bbd8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-652331da\" data-id=\"652331da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-779e52d2\" data-id=\"779e52d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-21f838c3\" data-id=\"21f838c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4484ea8\" data-id=\"4484ea8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef7d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef7d10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f719cda\" data-id=\"7f719cda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f66bb13 elementor-widget elementor-widget-text-editor\" data-id=\"6f66bb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Currently, many writers and web developers who are in charge of the SEO positioning of a company or brand, focus mainly on building a digital marketing campaign based on keywords that energize the website or social networks. Performing an analysis of the key terms, comparing them with others to determine their relevance, competence and frequency during online searches, as well as to establish the objectives of digital positioning, are just some of the tasks that a professional in this area should perform to achieve successful optimization. But what about page authority? Before addressing how this concept influences our SEO strategy, let&#039;s know what it is about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b83fab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83fab9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-573d487e\" data-id=\"573d487e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf2a97a elementor-widget elementor-widget-heading\" data-id=\"7bf2a97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is page authority? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45487a3a elementor-widget elementor-widget-text-editor\" data-id=\"45487a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is an online positioning indicator that was developed by the Moz company, one of the largest and most important SEO companies that currently exist in the world. This is responsible for measuring the credibility, quality and authority within the pages of a website, regardless of its domain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed910ce elementor-widget elementor-widget-heading\" data-id=\"5ed910ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can we measure page authority through SEO positioning?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a93199 elementor-widget elementor-widget-text-editor\" data-id=\"46a93199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can achieve this through online tools or extensions for web browsers. The most famous so far, is the one that was created by the MOZ itself, known as <a href=\"https:\/\/analytics.moz.com\/pro\/link-explorer\/home\">Link Explorer<\/a>, which allows knowing the aforementioned aspects (authority, quality and credibility) for free and in detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-10bb0af9\" data-id=\"10bb0af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363cddf4 elementor-widget elementor-widget-image\" data-id=\"363cddf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15347\" alt=\"SEO positioning\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO-300x225.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO-768x576.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e69fc3 elementor-widget elementor-widget-text-editor\" data-id=\"27e69fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All you have to do is insert the link of the website you want to measure, register, verify your profile through your email and that&#039;s it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6331b9e elementor-widget elementor-widget-text-editor\" data-id=\"6331b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If this seems too complicated for you to obtain the information you need, you can choose other options such as the SEO Toolbar, a practical extension designed for Google Chrome and Mozilla Firebox that will allow you to do exactly the same. You just have to download it for free in the store of each browser to start using it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b08a40 elementor-widget elementor-widget-heading\" data-id=\"57b08a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can I improve the page authority of my website or social network?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2764e6fa elementor-widget elementor-widget-text-editor\" data-id=\"2764e6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although it may seem complicated, these five tips can be very useful when tackling this task:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b76e19 elementor-widget elementor-widget-text-editor\" data-id=\"11b76e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Write on the website, blog or social network following the SEO parameters<\/strong>: That is, avoid spelling and grammar errors and use keywords that are relevant, competent and frequently used in the niche you are addressing. This will greatly facilitate organic positioning.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c2331 elementor-widget elementor-widget-text-editor\" data-id=\"29c2331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Be original and interesting when writing<\/strong>: Lean on tools, if necessary, to create interesting titles and topics that your users want to read. Remember to also be simple and minimalist. The more readable you are, the better.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac829a7 elementor-widget elementor-widget-text-editor\" data-id=\"ac829a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Include internal and external links in your content<\/strong>: If you plan to cite another website, or use a link from its page, try to make it consistent with the topic you are presenting and relevant to the community or users.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cb814 elementor-widget elementor-widget-text-editor\" data-id=\"33cb814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Similarly, if you use an internal link on your website, make it related to the theme you develop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb92392 elementor-widget elementor-widget-text-editor\" data-id=\"cb92392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Remove links that are not relevant<\/strong>: If during the page authority analysis you have found links that no one visits, that are unattractive, or that are not related to the content of the company or brand, it is necessary to supplant or delete them.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cc4cfeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc4cfeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f586979\" data-id=\"2f586979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31603e02 elementor-widget elementor-widget-text-editor\" data-id=\"31603e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In summary, SEO positioning helps you considerably improve page authority, as long as you have a well-defined marketing strategy that not only focuses on keywords, but also on aspects such as language and user location. just to mention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4021f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"4021f8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to this, it is important to use digital tools that facilitate the optimization of the website or social networks, which will serve as indicators to find weaknesses in these online spaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2058d elementor-widget elementor-widget-text-editor\" data-id=\"cc2058d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember that if you are considering improving the digital positioning of your company, brand or business within any online search engine, <a href=\"https:\/\/thecloud.group\/en\/posicionamiento-online-profesional\/\">The Cloud Group can provide you solutions in the area<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48e10a68\" data-id=\"48e10a68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-237152c7 elementor-widget elementor-widget-image\" data-id=\"237152c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEOAutoridad.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15354\" alt=\"Posicionamiento SEO y autoridad de p\u00e1gina\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEOAutoridad.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEOAutoridad-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEOAutoridad-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEOAutoridad-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba79977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba79977\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab714e0\" data-id=\"2ab714e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249fb43 elementor-widget elementor-widget-text-editor\" data-id=\"249fb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, if you want to continue reading content related to ICT, we invite you to read more in our <a href=\"https:\/\/thecloud.group\/en\/blog\/\">Blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber Actualmente, muchos redactores y desarrolladores web que se encargan del posicionamiento SEO de una empresa o marca, se enfocan principalmente en construir una campa\u00f1a de marketing digital basada en palabras clave que dinamicen el sitio web o las redes sociales. Realizar un an\u00e1lisis de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/posicionamiento-seo-y-autoridad-de-pagina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber Actualmente, muchos redactores y desarrolladores web que se encargan del posicionamiento SEO de una empresa o marca, se enfocan principalmente en construir una campa\u00f1a de marketing digital basada en palabras clave que dinamicen el sitio web o las redes sociales. Realizar un an\u00e1lisis de los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/posicionamiento-seo-y-autoridad-de-pagina\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T13:31:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-09T13:31:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber\",\"datePublished\":\"2021-02-09T13:31:15+00:00\",\"dateModified\":\"2021-02-09T13:31:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/\"},\"wordCount\":746,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/\",\"url\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/\",\"name\":\"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg\",\"datePublished\":\"2021-02-09T13:31:15+00:00\",\"dateModified\":\"2021-02-09T13:31:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg\",\"width\":950,\"height\":713,\"caption\":\"Actualmente, muchos redactores y desarrolladores web que se encargan del posicionamiento SEO de una empresa o marca, se enfocan principalmente en construir una campa\u00f1a de marketing digital basada en palabras clave que dinamicen el sitio web o las redes sociales.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecloud.group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecloud.group\/#website\",\"url\":\"https:\/\/thecloud.group\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecloud.group\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thecloud.group\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\/\/thecloud.group\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/thecloud.group\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/en\/posicionamiento-seo-y-autoridad-de-pagina\/","og_locale":"en_US","og_type":"article","og_title":"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber | The Cloud Group","og_description":"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber Actualmente, muchos redactores y desarrolladores web que se encargan del posicionamiento SEO de una empresa o marca, se enfocan principalmente en construir una campa\u00f1a de marketing digital basada en palabras clave que dinamicen el sitio web o las redes sociales. Realizar un an\u00e1lisis de los [&hellip;]","og_url":"https:\/\/thecloud.group\/en\/posicionamiento-seo-y-autoridad-de-pagina\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-02-09T13:31:15+00:00","article_modified_time":"2021-02-09T13:31:17+00:00","og_image":[{"width":950,"height":713,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/"},"author":{"name":"admin","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3"},"headline":"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber","datePublished":"2021-02-09T13:31:15+00:00","dateModified":"2021-02-09T13:31:17+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/"},"wordCount":746,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg","articleSection":["Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/","url":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/","name":"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg","datePublished":"2021-02-09T13:31:15+00:00","dateModified":"2021-02-09T13:31:17+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/02\/posicionamientoSEO.jpg","width":950,"height":713,"caption":"Actualmente, muchos redactores y desarrolladores web que se encargan del posicionamiento SEO de una empresa o marca, se enfocan principalmente en construir una campa\u00f1a de marketing digital basada en palabras clave que dinamicen el sitio web o las redes sociales."},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/posicionamiento-seo-y-autoridad-de-pagina\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Posicionamiento SEO y autoridad de p\u00e1gina: lo que necesitas saber"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"The Cloud Group","description":"| International Services Holding","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group - International Services Holding","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thecloud.group"]}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/15345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/comments?post=15345"}],"version-history":[{"count":14,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/15345\/revisions"}],"predecessor-version":[{"id":15361,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/15345\/revisions\/15361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media\/15347"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media?parent=15345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/categories?post=15345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/tags?post=15345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}