{"id":15176,"date":"2021-01-25T13:55:19","date_gmt":"2021-01-25T13:55:19","guid":{"rendered":"https:\/\/thecloud.group\/?p=15176"},"modified":"2021-01-25T13:55:21","modified_gmt":"2021-01-25T13:55:21","slug":"email-marketing-como-hacer-una-estrategia-efectiva","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/email-marketing-como-hacer-una-estrategia-efectiva\/","title":{"rendered":"Email marketing: How to make an effective strategy"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15176\" class=\"elementor elementor-15176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11634c96 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11634c96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be9fc34\" data-id=\"3be9fc34\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5b2079 elementor-widget elementor-widget-image\" data-id=\"1a5b2079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"The Cloud Group Logo Image\" alt=\"The The Cloud Group es un holding empresarial enfocado en la transformaci\u00f3n digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78960910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78960910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36c2e6f2\" data-id=\"36c2e6f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2028b6e8\" data-id=\"2028b6e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb25828 elementor-widget elementor-widget-heading\" data-id=\"eb25828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email marketing: How to make an effective strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5db53026\" data-id=\"5db53026\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-685e73ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"685e73ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5cb4fa34\" data-id=\"5cb4fa34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-515e03bf\" data-id=\"515e03bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-617321f8\" data-id=\"617321f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7079cea6\" data-id=\"7079cea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49095b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49095b4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50c108b8\" data-id=\"50c108b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1876f462 elementor-widget elementor-widget-text-editor\" data-id=\"1876f462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An email marketing strategy can be easily done by sending emails to the database and that&#039;s it. However, if you want to do things well and professionally, you will have to set goals that you will then have to constantly measure and make adjustments. For this reason we consider it important to share with you the steps you should consider to make an effective email marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eef16c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eef16c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b154a6d\" data-id=\"2b154a6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcde888 elementor-widget elementor-widget-heading\" data-id=\"1fcde888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Set the goals of your email marketing campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc0914e elementor-widget elementor-widget-text-editor\" data-id=\"6cc0914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First of all, you must establish the objectives of your email marketing campaign. For example, you can decide that the emails to be sent will be to build audience loyalty, or to sell products and services. It can be to increase the number of subscribers to the database. Whatever you decide, you must define it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c7d69d elementor-widget elementor-widget-text-editor\" data-id=\"36c7d69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is convenient that you put percentages. That is, if you want to increase your sales, by what percentage? 15%? 20%?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d420863 elementor-widget elementor-widget-text-editor\" data-id=\"d420863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then establish the strategies to use. If you want to sell more through the newsletter then how will you do it? Will you send offers? Will you do a giveaway? Will you share video tutorials?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ba60dfe\" data-id=\"5ba60dfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f74c5fa elementor-widget elementor-widget-image\" data-id=\"2f74c5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15181\" alt=\"Email marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fff0a7 elementor-widget elementor-widget-text-editor\" data-id=\"19fff0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next, decide the types of content to share. They can be news, offers, videos, articles from a blog, etc. And how often? At least once a week is recommended, but if you don&#039;t have that much content to share, it&#039;s best once a month. Remember that quality is better than quantity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5babb4c5 elementor-widget elementor-widget-text-editor\" data-id=\"5babb4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now what you will have to decide on is the shipping plan. We recommend that you plan month by month when you will send email marketing so that you can prepare them well in advance and calmly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dac0983 elementor-widget elementor-widget-heading\" data-id=\"6dac0983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What tools can I use for email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e5b2be elementor-widget elementor-widget-text-editor\" data-id=\"16e5b2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many platforms for sending emails in bulk and the ideal is that you study them so that you can select one that suits your needs. We name some below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2c56dd elementor-widget elementor-widget-text-editor\" data-id=\"1a2c56dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Mailchimp<\/strong>: It is one of the most recognized but its free version does not have many options.<\/li><li><strong>Acumbamail<\/strong>: It is in Spanish and has many useful features.<\/li><li><strong>GetResponse<\/strong>: It does not have a free version but it is a fairly complete solution for not only email marketing but also workflow configuration.<\/li><li><strong>Benchmark Email<\/strong>: Includes automation and is also quite popular.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b418dd elementor-widget elementor-widget-text-editor\" data-id=\"52b418dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, you must configure the capture form because, how else will you get the emails for your database, right? The most common only asks for the email address, but you could also request the first and last name. A form considered more professional includes the country, the company and even some other additional questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6142d0b5 elementor-widget elementor-widget-heading\" data-id=\"6142d0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips to create effective emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3b8717 elementor-widget elementor-widget-text-editor\" data-id=\"3c3b8717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since you know what you need to carry out your campaigns, we want to talk to you about what it takes for the emails that are part of those campaigns to be effective and achieve the desired results:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c9298 elementor-widget elementor-widget-text-editor\" data-id=\"19c9298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Must contain an eye-catching headline <\/strong>and generate interest to be open. With title we refer to the subject of the email, which if it does not invite to be opened, it will not be. You can offer a promise and we recommend using a close and direct tone.<\/li><li><strong>The content of the email must be worked on in detail. <\/strong>Incorporate subtitles to divide the information and focus more on visuals than on texts.<\/li><li><strong>Don&#039;t forget the call to action<\/strong> We recommend that it be one by email only, persuasive, convincing and striking.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44806243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44806243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3392df3b\" data-id=\"3392df3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e03c6 elementor-widget elementor-widget-heading\" data-id=\"11e03c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metrics to consider in email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732ab78b elementor-widget elementor-widget-text-editor\" data-id=\"732ab78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among the most important metrics to consider for email marketing are the increase in subscribers, unsubscribe rate, open rate for emails, clicks on links, unsubscribes per send.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1253d1 elementor-widget elementor-widget-text-editor\" data-id=\"3f1253d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to these are other metrics with which you can measure the conversion of those who opened your email, clicked and then bought.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f0ec9 elementor-widget elementor-widget-text-editor\" data-id=\"17f0ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the reasons that email marketing is still a widely used tool is because it works. It still remains, and there is nothing to indicate otherwise, one of the most effective ways to convert as part of an email marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28705704\" data-id=\"28705704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c14b0fd elementor-widget elementor-widget-image\" data-id=\"3c14b0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15188\" alt=\"Las m\u00e9tricas en el email marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-300x169.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-768x432.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-16x9.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f839f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f839f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39dc06f3\" data-id=\"39dc06f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76560a2 elementor-widget elementor-widget-text-editor\" data-id=\"76560a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the website <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-es-email-marketing\/\">Rock Content<\/a> &quot;Thanks to the advancement of marketing automation tools, this channel has become the best way to deliver the right messages to the right people at the right time.&quot;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce8cef elementor-widget elementor-widget-text-editor\" data-id=\"0ce8cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So if you would like professional support to carry out email marketing campaigns for your business, enterprise, product or brand, The Cloud Group is ready to be your ally. <a href=\"https:\/\/thecloud.group\/en\/email-marketing-profesional\/\">Learn more<\/a> about the marketing services we offer and get in touch with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/email-marketing-como-hacer-una-estrategia-efectiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/email-marketing-como-hacer-una-estrategia-efectiva\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-25T13:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-25T13:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Email marketing: C\u00f3mo hacer una estrategia efectiva\",\"datePublished\":\"2021-01-25T13:55:19+00:00\",\"dateModified\":\"2021-01-25T13:55:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/\"},\"wordCount\":819,\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/\",\"url\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/\",\"name\":\"Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\/\/thecloud.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\",\"datePublished\":\"2021-01-25T13:55:19+00:00\",\"dateModified\":\"2021-01-25T13:55:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\",\"width\":950,\"height\":633,\"caption\":\"Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecloud.group\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email marketing: C\u00f3mo hacer una estrategia efectiva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecloud.group\/#website\",\"url\":\"https:\/\/thecloud.group\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\/\/thecloud.group\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecloud.group\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thecloud.group\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\/\/thecloud.group\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\/\/thecloud.group\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecloud.group\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/thecloud.group\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/en\/email-marketing-como-hacer-una-estrategia-efectiva\/","og_locale":"en_US","og_type":"article","og_title":"Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group","og_description":"Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante [&hellip;]","og_url":"https:\/\/thecloud.group\/en\/email-marketing-como-hacer-una-estrategia-efectiva\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-01-25T13:55:19+00:00","article_modified_time":"2021-01-25T13:55:21+00:00","og_image":[{"width":950,"height":633,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/"},"author":{"name":"admin","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3"},"headline":"Email marketing: C\u00f3mo hacer una estrategia efectiva","datePublished":"2021-01-25T13:55:19+00:00","dateModified":"2021-01-25T13:55:21+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/"},"wordCount":819,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg","articleSection":["Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/","url":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/","name":"Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg","datePublished":"2021-01-25T13:55:19+00:00","dateModified":"2021-01-25T13:55:21+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg","width":950,"height":633,"caption":"Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo."},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/email-marketing-como-hacer-una-estrategia-efectiva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Email marketing: C\u00f3mo hacer una estrategia efectiva"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"The Cloud Group","description":"|\u00a0Holding Internacional de Servicios","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group - Holding International de Servicios","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thecloud.group"]}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/15176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/comments?post=15176"}],"version-history":[{"count":14,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/15176\/revisions"}],"predecessor-version":[{"id":15192,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/15176\/revisions\/15192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media\/15181"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media?parent=15176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/categories?post=15176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/tags?post=15176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}