{"id":15094,"date":"2021-01-18T09:00:00","date_gmt":"2021-01-18T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15094"},"modified":"2021-01-17T21:11:40","modified_gmt":"2021-01-17T21:11:40","slug":"seo-y-sem-que-diferencia-a-ambos-posicionamientos","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","title":{"rendered":"SEO and SEM: What differentiates both positioning?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15094\" class=\"elementor elementor-15094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6bb1ee elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c6bb1ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e62f27e\" data-id=\"e62f27e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f01ed25 elementor-widget elementor-widget-image\" data-id=\"1f01ed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"The Cloud Group Logo Image\" alt=\"The The Cloud Group es un holding empresarial enfocado en la transformaci\u00f3n digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f6daf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6daf02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-93e29af\" data-id=\"93e29af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bfe4023\" data-id=\"bfe4023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a29963 elementor-widget elementor-widget-heading\" data-id=\"71a29963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Software Development: The Challenges You Face Today<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36820c79\" data-id=\"36820c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-750efdf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750efdf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2afdc1d7\" data-id=\"2afdc1d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3dee7cfc\" data-id=\"3dee7cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a056d78\" data-id=\"5a056d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79adde52\" data-id=\"79adde52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcbcfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcbcfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62bfa844\" data-id=\"62bfa844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404bb1b elementor-widget elementor-widget-text-editor\" data-id=\"404bb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#039;ve surely heard about positioning <a href=\"https:\/\/thecloud.group\/en\/posicionamiento-seo-en-madrid-como-funciona\/\">SEO<\/a> and <a href=\"https:\/\/thecloud.group\/en\/posicionamiento-sem-7-ventajas-para-tu-negocio\/\">SEM<\/a> which covers a fundamental field of online marketing. But, do you know what difference one from the other? If you want to get more information about each of them, keep reading because we are going to explain it to you below. In addition to defining what SEM and SEO are, we also want you to understand how to apply them to offline marketing techniques to achieve success in all your digital strategies. Are you ready?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2170f399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2170f399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1c2cfa\" data-id=\"7b1c2cfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e929823 elementor-widget elementor-widget-heading\" data-id=\"4e929823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is meant by SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6ad796 elementor-widget elementor-widget-text-editor\" data-id=\"4a6ad796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to rank your website in the best place in search results (that is, the first or the first), then you need to learn SEO. Its acronym stands for Search Engine Optimization and it is a fundamental strategy when it comes to increasing the visibility of sites in organic search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673d326c elementor-widget elementor-widget-text-editor\" data-id=\"673d326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, the most popular place to search is Google. We cannot deny that although there are other options, no one has managed to dethrone him. It is the search engine most used by users, and positioning yourself in its first results with keywords related to your business guarantees that your website is always visited.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65d360 elementor-widget elementor-widget-heading\" data-id=\"d65d360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is meant by SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af3be3 elementor-widget elementor-widget-text-editor\" data-id=\"4af3be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For its part, Search Engine Marketing (SEM) emphasizes the practice that runs on the website to get the most views through search engine advertising. In other words, SEM is the search engine paid result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e913 elementor-widget elementor-widget-text-editor\" data-id=\"869e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In other words, the advertiser pays each time a user clicks on an ad in exchange for obtaining the first search position, which is reserved for this type of campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ea5dcde\" data-id=\"7ea5dcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfe3e12 elementor-widget elementor-widget-image\" data-id=\"4cfe3e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"950\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15097\" alt=\"SEO y SEM, algunas diferencias\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg 633w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-8x12.jpg 8w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad73a2e elementor-widget elementor-widget-heading\" data-id=\"3ad73a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, in summary, what is the difference in SEO and SEM positioning?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2495a16b elementor-widget elementor-widget-text-editor\" data-id=\"2495a16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As has been seen, both SEO and SEM aim to optimize the positioning of the website in search engines (such as Google). Their differences are given by the way in which this positioning is achieved and other factors, such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d9a810 elementor-widget elementor-widget-heading\" data-id=\"75d9a810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433176b9 elementor-widget elementor-widget-text-editor\" data-id=\"433176b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The number of keywords is limited.<\/li><li>It is paid for by optimization work (professional salary, external agency or SEO).<\/li><li>The most important thing is that results are obtained in the medium and long term.<\/li><li>Several studies have shown that the click-through rate (CTR) below the fifth position is less than 5%, which greatly affects the optimization work. In itself, entering the second page is like not being there, because only 1% of the users pass the first page.<\/li><li>You must look for originality, length, quality and relevance.<\/li><li>There are no big fluctuations in the position occupied in the ranking of results.<\/li><li>Results are not guaranteed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5443c9ea elementor-widget elementor-widget-heading\" data-id=\"5443c9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a69fc90 elementor-widget elementor-widget-text-editor\" data-id=\"3a69fc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The number of keywords is unlimited.<\/li><li>It can be paid for visits (for Google, Bing, among others) and campaign management (payroll professionals, external agencies or SEM).<\/li><li>Results can be obtained almost immediately and can be extended over time as needed.<\/li><li>For broadcast systems like AdWords, you can get a high click-through rate on the first four results. These results appear first and can reach figures higher than 10%, up to 30%.<\/li><li>The position can be constant.<\/li><li>Guaranteed results, depending on the competition that exists in the selected keywords.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37efb4f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37efb4f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-622d0422\" data-id=\"622d0422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a56ec42 elementor-widget elementor-widget-heading\" data-id=\"2a56ec42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to combine your SEO and SEM strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502059fd elementor-widget elementor-widget-text-editor\" data-id=\"502059fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you are just starting your own business, it is essential to implement tactics in both SEO positioning and SEM as soon as possible. The more you put into it, the faster you can see results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb7da elementor-widget elementor-widget-text-editor\" data-id=\"a6bb7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depending on your budget, the result will be higher or lower in both cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ad68d elementor-widget elementor-widget-text-editor\" data-id=\"43ad68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you can afford an agency or SEO professional, you will see that with the <a href=\"https:\/\/rockcontent.com\/es\/blog\/estrategia-de-marketing-de-contenidos\/#:~:text=En%20s%C3%AD%2C%20%C2%BFqu%C3%A9%20es%20una,y%20los%20resultados%20que%20brindan.\">content strategies that <\/a>propose, you will have good results. The same happens with the SEM. A digital marketing agency that knows SEO and SEM positioning will know how to carry out successful campaigns to achieve the objectives set.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-483c2cad\" data-id=\"483c2cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef94a6b elementor-widget elementor-widget-image\" data-id=\"5ef94a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15096\" alt=\"SEO y SEM\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-300x201.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a5c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a5c88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54ee6c\" data-id=\"6e54ee6c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dc62c elementor-widget elementor-widget-text-editor\" data-id=\"11dc62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about how <a href=\"https:\/\/thecloud.group\/en\/posicionamiento-online-profesional\/\">The Cloud Group<\/a> can help you position your brand with these strategies and don&#039;t forget to read other articles of interest in our <a href=\"https:\/\/thecloud.group\/en\/blog\/\">Blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group\" \/>\n<meta property=\"og:description\" content=\"Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. 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