{"id":14991,"date":"2021-01-12T15:40:54","date_gmt":"2021-01-12T15:40:54","guid":{"rendered":"https:\/\/thecloud.group\/?p=14991"},"modified":"2026-06-18T23:46:00","modified_gmt":"2026-06-18T23:46:00","slug":"big-data-what-it-is-and-what-it-is-used-for","status":"publish","type":"post","link":"https:\/\/thecloud.group\/en\/big-data-que-es-y-para-que-sirve\/","title":{"rendered":"Big data: What is it and what is it for?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14991\" class=\"elementor elementor-14991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-476c059a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"476c059a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2bd3fb\" data-id=\"6c2bd3fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e82c967 elementor-widget elementor-widget-image\" data-id=\"4e82c967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-933d301 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"933d301\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-28b17586\" data-id=\"28b17586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-270e69e5\" data-id=\"270e69e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-700e60d9 elementor-widget elementor-widget-heading\" data-id=\"700e60d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Big data: What is it and what is it for?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1eca9c0e\" data-id=\"1eca9c0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5699f82a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5699f82a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d55b84a\" data-id=\"d55b84a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6ce09a42\" data-id=\"6ce09a42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2175e88b\" data-id=\"2175e88b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-60dd6738\" data-id=\"60dd6738\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fe51b6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fe51b6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-786dc956\" data-id=\"786dc956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a48369 elementor-widget elementor-widget-text-editor\" data-id=\"47a48369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Surely more than once you have heard about Big Data, but do you know what it is about? According to the website <a href=\"https:\/\/www.powerdata.es\/big-data\">Power Data<\/a> \u201cIt&#039;s a term that describes the sheer volume of data, both structured and unstructured, that floods businesses every day. But it is not the amount of data that is important. What matters with Big Data is what organizations do with the data. Big Data can be analyzed for insights that lead to better decisions and strategic business moves. &quot;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d884985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d884985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-64bb973\" data-id=\"64bb973\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f2e216 elementor-widget elementor-widget-heading\" data-id=\"58f2e216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Origins of Big Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c06a44c elementor-widget elementor-widget-text-editor\" data-id=\"5c06a44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The concept of Big Data came into use in the 2000s. It was industry analyst Doug Laney who articulated the definition of what is known as Big Data today. To do this, he used the three V reference, which are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5354b355 elementor-widget elementor-widget-text-editor\" data-id=\"5354b355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Volume:<\/strong> Refers to all the sources through which data can be collected. For example: commercial transactions, smart devices, industrial equipment, videos, social networks, among others.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a461c7a elementor-widget elementor-widget-text-editor\" data-id=\"a461c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Speed: <\/strong>As we move into this era, data is coming faster and faster. It requires a way to be able to process them better and almost in real time.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a495830 elementor-widget elementor-widget-text-editor\" data-id=\"2a495830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Variety: <\/strong>This is another characteristic of the data, which can be very varied. There are numerical data, unstructured text documents, emails, audios, videos, images, financial transactions and many other types more.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306662c2 elementor-widget elementor-widget-text-editor\" data-id=\"306662c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To these three Vs, two more can be added: Variability and Veracity. The first concerns how unpredictable the data is and how it can change often. The second has to do with the quality of the data and the source from which it comes: whether it is reliable or not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf28495 elementor-widget elementor-widget-heading\" data-id=\"4cf28495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is Big Data important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4feb79ba elementor-widget elementor-widget-text-editor\" data-id=\"4feb79ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main reason for use, which answers the question &quot;what is Big Data for?&quot; It is to be able to organize the data, analyze it and thus obtain answers to various dilemmas. For example, Big Data can help reduce costs in a company, reduce development times, develop new products, optimize offers, make decisions, among others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711f420a elementor-widget elementor-widget-text-editor\" data-id=\"711f420a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Big Data is used today to know the origin of failures, problems and defects, calculate risk portfolios, detect fraud in an organization, etc. Better products and services can also be developed by learning more about customers and how to meet their needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50358ed1 elementor-widget elementor-widget-heading\" data-id=\"50358ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of uses of Big Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ce2ba7 elementor-widget elementor-widget-text-editor\" data-id=\"79ce2ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Power Data offers some examples on its website about the use of Big Data in today&#039;s world:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e52ad elementor-widget elementor-widget-text-editor\" data-id=\"d1e52ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Health sector:<\/strong> Big Data allows you to properly manage patient records, insurance information, health plans and others. So much information full of thousands of details can be difficult to handle, but Big Data solves this problem by providing organization and data analysis that in this sector allows to provide diagnoses and treatment options quickly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3fe4e9 elementor-widget elementor-widget-text-editor\" data-id=\"d3fe4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Tourism: <\/strong>In the tourism area, Big Data makes it possible to measure customer satisfaction. Some companies that use it are resorts and casinos to provide the best possible service to people, identify problems and apply relevant analysis.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2f888 elementor-widget elementor-widget-text-editor\" data-id=\"2d2f888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Advertising:<\/strong> Through Big Data it is possible to create more efficient ads and get new prospects.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d601e54 elementor-widget elementor-widget-text-editor\" data-id=\"d601e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Retail: <\/strong>Buyers today want companies to understand what they need and when they need it and in order to achieve this they must know how to handle customer data. Big Data helps to analyze what they want and to meet their demands in a timely manner.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b830947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b830947\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3626d71f\" data-id=\"3626d71f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e2f90 elementor-widget elementor-widget-heading\" data-id=\"f0e2f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges of Big Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348e18d8 elementor-widget elementor-widget-text-editor\" data-id=\"348e18d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some of the challenges that Big Data faces today are related to the great variety of data that there is, as we mentioned earlier. The sources are also very varied, such as mobile, desktop, internet, collected data, experimental, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d30e6b elementor-widget elementor-widget-text-editor\" data-id=\"67d30e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Added to this, the volume is increasing and time is required to collect, clean, organize and process the data. They are changing and also there are no quality standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61a28e elementor-widget elementor-widget-text-editor\" data-id=\"f61a28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cIn 1987 the International Organization for Standardization (ISO) published the ISO 9000 standards to guarantee the quality of products and services. However, the study of data quality standards did not begin until the 1990s, and it was not until 2011 that ISO published the ISO 8000 data quality standards, \u201dyou can read on the Power Data website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b634b elementor-widget elementor-widget-text-editor\" data-id=\"40b634b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Also, data quality research is relatively new and there are not many results yet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab122 elementor-widget elementor-widget-text-editor\" data-id=\"f3ab122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At The Cloud Group we understand the importance of Big Data and how this can help your business develop and grow. If you want more information on this topic, we invite you to read more at <a href=\"https:\/\/thecloud.group\/en\/big-data-services\/\">our web<\/a>. You can also go through our <a href=\"https:\/\/thecloud.group\/en\/blog\/\">Blog<\/a> where you can enjoy diverse content of interest. What do you think of Big Data in the world today?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-cec1fb8 e-flex e-con-boxed e-con e-parent\" data-id=\"cec1fb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7ffd8b e-con-full e-flex e-con e-child\" data-id=\"e7ffd8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c76ff1 e-con-full e-flex e-con e-child\" data-id=\"0c76ff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f434585 elementor-widget elementor-widget-image\" data-id=\"f434585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/bigdata.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-9558\" alt=\"What is Big Data? It involves handling large amounts of data, on a very large scale, that exceed the capabilities of conventional software and are captured, processed and stored according to this large feature. Big Data encompasses infrastructures, technologies and services where large amounts of different types of information are handled. Moreover, it is something very necessary in our world today because it is thought that over the years the data will continue to multiply, as a result of what is known as the digital revolution.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/bigdata.jpg 500w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/bigdata-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/bigdata-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/07\/bigdata-400x266.jpg 400w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff71f44 elementor-widget elementor-widget-image\" data-id=\"ff71f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-14996\" alt=\"Big data\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565f45a elementor-widget elementor-widget-image\" data-id=\"565f45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA-300x300.png\" class=\"elementor-animation-hang attachment-medium size-medium wp-image-27837\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA-300x300.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA-1024x1024.png 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA-150x150.png 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA-768x768.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA-12x12.png 12w, https:\/\/thecloud.group\/wp-content\/uploads\/2025\/08\/BIG-DATA.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve? De seguro m\u00e1s de una vez habr\u00e1s escuchado hablar del Big Data, pero \u00bfsabes de qu\u00e9 trata? De acuerdo con el sitio web Power Data \u201ces un t\u00e9rmino que describe el gran volumen de datos, tanto estructurados como no estructurados, que inundan los negocios cada d\u00eda. Pero [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[859],"tags":[740,872,865,878,874],"class_list":["post-14991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ia","tag-big-data","tag-datos-empresariales","tag-gobernanza-del-dato","tag-ia-aplicada","tag-machine-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve? The Cloud Group<\/title>\n<meta name=\"description\" content=\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/en\/big-data-what-it-is-and-what-it-is-used-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve?\" \/>\n<meta property=\"og:description\" content=\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/en\/big-data-what-it-is-and-what-it-is-used-for\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T15:40:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T23:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:site\" content=\"@thecloudgroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve?\",\"datePublished\":\"2021-01-12T15:40:54+00:00\",\"dateModified\":\"2026-06-18T23:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/bigData.jpg\",\"keywords\":[\"big data\",\"datos empresariales\",\"gobernanza del dato\",\"IA aplicada\",\"machine learning\"],\"articleSection\":[\"Data &amp; IA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/\",\"name\":\"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve? The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/bigData.jpg\",\"datePublished\":\"2021-01-12T15:40:54+00:00\",\"dateModified\":\"2026-06-18T23:46:00+00:00\",\"description\":\"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/bigData.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/bigData.jpg\",\"width\":950,\"height\":633,\"caption\":\"De seguro m\u00e1s de una vez habr\u00e1s escuchado hablar del Big Data, pero \u00bfsabes de qu\u00e9 trata?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/big-data-que-es-y-para-que-sirve\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"Empresa especializada en desarrollo de software a medida, automatizaci\u00f3n empresarial e inteligencia artificial para empresas.\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"alternateName\":\"TCG Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group\",\"alternateName\":\"TCG\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\",\"https:\\\/\\\/x.com\\\/thecloudgroup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-cloud-group\",\"https:\\\/\\\/www.instagram.com\\\/thecloudgroupglobal\",\"https:\\\/\\\/www.youtube.com\\\/@TheCloudGroup\"],\"description\":\"The Cloud Group es una empresa internacional especializada en desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y m\u00f3viles y transformaci\u00f3n digital. Ayudamos a empresas a optimizar procesos, reducir costos y acelerar su crecimiento mediante soluciones tecnol\u00f3gicas personalizadas.\",\"email\":\"paula.franco@thecloud.group\",\"telephone\":\"3042544988\",\"legalName\":\"THE CLOUD COLOMBIA SAS\",\"vatID\":\"902084280\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/thecloud.group\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve? The Cloud Group","description":"Discover articles on custom software development, business automation, artificial intelligence, ERP, CRM, web applications, and digital transformation for businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/en\/big-data-what-it-is-and-what-it-is-used-for\/","og_locale":"en_US","og_type":"article","og_title":"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve?","og_description":"Descubre art\u00edculos sobre desarrollo de software a medida, automatizaci\u00f3n empresarial, inteligencia artificial, ERP, CRM, aplicaciones web y transformaci\u00f3n digital para empresas.","og_url":"https:\/\/thecloud.group\/en\/big-data-what-it-is-and-what-it-is-used-for\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-01-12T15:40:54+00:00","article_modified_time":"2026-06-18T23:46:00+00:00","og_image":[{"width":950,"height":633,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@thecloudgroup","twitter_site":"@thecloudgroup","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/"},"author":{"name":"admin","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3"},"headline":"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve?","datePublished":"2021-01-12T15:40:54+00:00","dateModified":"2026-06-18T23:46:00+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/"},"wordCount":869,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg","keywords":["big data","datos empresariales","gobernanza del dato","IA aplicada","machine learning"],"articleSection":["Data &amp; IA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/","url":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/","name":"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve? The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg","datePublished":"2021-01-12T15:40:54+00:00","dateModified":"2026-06-18T23:46:00+00:00","description":"Discover articles on custom software development, business automation, artificial intelligence, ERP, CRM, web applications, and digital transformation for businesses.","breadcrumb":{"@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/bigData.jpg","width":950,"height":633,"caption":"De seguro m\u00e1s de una vez habr\u00e1s escuchado hablar del Big Data, pero \u00bfsabes de qu\u00e9 trata?"},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/big-data-que-es-y-para-que-sirve\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"Big data: \u00bfQu\u00e9 es y para qu\u00e9 sirve?"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"The Cloud Group","description":"Company specializing in custom software development, business automation and artificial intelligence for businesses.","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"alternateName":"TCG Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group","alternateName":"TCG","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal","https:\/\/x.com\/thecloudgroup","https:\/\/www.linkedin.com\/company\/the-cloud-group","https:\/\/www.instagram.com\/thecloudgroupglobal","https:\/\/www.youtube.com\/@TheCloudGroup"],"description":"The Cloud Group is an international company specializing in custom software development, business automation, artificial intelligence, ERP, CRM, web and mobile applications, and digital transformation. We help companies optimize processes, reduce costs, and accelerate their growth through customized technology solutions.","email":"paula.franco@thecloud.group","telephone":"3042544988","legalName":"THE CLOUD COLOMBIA SAS","vatID":"902084280"},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/96af9c910256c8762bee808ba76fc3b3","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4907ac288f1c97f319a5c5097e9024eb489ee94179b3b92b6fa7716b303cdc86?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/thecloud.group"]}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/14991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/comments?post=14991"}],"version-history":[{"count":23,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/14991\/revisions"}],"predecessor-version":[{"id":31767,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/posts\/14991\/revisions\/31767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media\/14996"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/media?parent=14991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/categories?post=14991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/en\/wp-json\/wp\/v2\/tags?post=14991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}