The The Cloud Group es un holding empresarial enfocado en la transformación digital global.

Software Development: The Challenges You Face Today

You've surely heard about positioning SEO and SEM which covers a fundamental field of online marketing. But, do you know what difference one from the other? If you want to get more information about each of them, keep reading because we are going to explain it to you below. In addition to defining what SEM and SEO are, we also want you to understand how to apply them to offline marketing techniques to achieve success in all your digital strategies. Are you ready?

What is meant by SEO?

If you want to rank your website in the best place in search results (that is, the first or the first), then you need to learn SEO. Its acronym stands for Search Engine Optimization and it is a fundamental strategy when it comes to increasing the visibility of sites in organic search results.

Today, the most popular place to search is Google. We cannot deny that although there are other options, no one has managed to dethrone him. It is the search engine most used by users, and positioning yourself in its first results with keywords related to your business guarantees that your website is always visited.

What is meant by SEM?

For its part, Search Engine Marketing (SEM) emphasizes the practice that runs on the website to get the most views through search engine advertising. In other words, SEM is the search engine paid result.

In other words, the advertiser pays each time a user clicks on an ad in exchange for obtaining the first search position, which is reserved for this type of campaign.

SEO y SEM, algunas diferencias

So, in summary, what is the difference in SEO and SEM positioning?

As has been seen, both SEO and SEM aim to optimize the positioning of the website in search engines (such as Google). Their differences are given by the way in which this positioning is achieved and other factors, such as:


  • The number of keywords is limited.
  • It is paid for by optimization work (professional salary, external agency or SEO).
  • The most important thing is that results are obtained in the medium and long term.
  • Several studies have shown that the click-through rate (CTR) below the fifth position is less than 5%, which greatly affects the optimization work. In itself, entering the second page is like not being there, because only 1% of the users pass the first page.
  • You must look for originality, length, quality and relevance.
  • There are no big fluctuations in the position occupied in the ranking of results.
  • Results are not guaranteed.


  • The number of keywords is unlimited.
  • It can be paid for visits (for Google, Bing, among others) and campaign management (payroll professionals, external agencies or SEM).
  • Results can be obtained almost immediately and can be extended over time as needed.
  • For broadcast systems like AdWords, you can get a high click-through rate on the first four results. These results appear first and can reach figures higher than 10%, up to 30%.
  • The position can be constant.
  • Guaranteed results, depending on the competition that exists in the selected keywords.

How to combine your SEO and SEM strategy?

When you are just starting your own business, it is essential to implement tactics in both SEO positioning and SEM as soon as possible. The more you put into it, the faster you can see results.

Depending on your budget, the result will be higher or lower in both cases.

If you can afford an agency or SEO professional, you will see that with the content strategies that propose, you will have good results. The same happens with the SEM. A digital marketing agency that knows SEO and SEM positioning will know how to carry out successful campaigns to achieve the objectives set.


Learn more about how The Cloud Group can help you position your brand with these strategies and don't forget to read other articles of interest in our Blog.